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All Journal Jurnal Promosi Pendidikan Ekonomi Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL AKUNIDA JEMMA | Journal of Economic, Management and Accounting Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Bussines (JOMB) Bisnis Net : Jurnal Ekonomi dan Bisnis ALMUJTAMAE: Jurnal Pengabdian Masyarakat Golden Ratio of Finance Management Journal of Management Sains (JMS) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Masyarakat Formosa (JPMF) Asian Journal of Community Services (AJCS) Jurnal Ekonomi, Bisnis dan Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Karimah Tauhid International Journal of Management Analytics (IJMA) IIJSE Golden Ratio of Taxation Studies
Erny Amriani Asmin
Universitas Djuanda
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Role of Price on Consumers of PT Jiva Samudra Biru: Product Quality and Design on Repurchase Intention Sumardi, Cindy Aprilia; Asmin, Erny Amriani; Gunawan, Rachmat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8369

Abstract

This study aims to analyze the effect of product quality and product design on repurchase intention through price as an intervening variable (case study on consumers of PT Jiva Samudra Biru). The sample in this study amounted to 384 people who were taken using a non-probability sampling technique with a purposive sampling method with the criteria of consumers who have purchased PT. Jiva Samudra Biru products (Bold and Ko) aged ≥ 20 years. The form of this research is descriptive and verification with the path analysis method. The results of the study show that: (1) product quality has a positive and significant effect on repurchase intention, (2) product design has a positive and significant effect on repurchase intention, (3) price has a positive and significant effect on repurchase intention, (4) product quality has a positive and significant effect on price, (5) product design has a positive and significant effect on price, (6) product quality has a positive and significant effect on repurchase intention through price, (7) product design has a positive and significant effect on repurchase intention through price.
PERBANDINGAN MODEL ALTMAN, SPRINGATE, ZMIJEWSKI DAN GROVER SEBAGAI PREDIKSI FINANCIAL DISTRESS (Studi Pada Perusahaan Sektor Infrastruktur yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2020-2022) Erny Amriani Asmin; Ismartaya -; Dwi Gemina; Istiyanah -
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10463

Abstract

The financial performance of a company is the prospect or future, the potential growth and development for the company. The economic situation can change, this affects the activities and performance of companies, both small and large companies. One of the company's responsibilities is to produce good performance to avoid financial distress. This research aims to find out whether there are differences in predictions between the Altman, Springate, Zmijewski and Grover models as predictions of financial distress and to find out whether the Springate model is the most accurate prediction of financial distress. This research is quantitative research. The data source is secondary data from infrastructure sector companies listed on the IDX in 2020-2022. Sampling used a nonprobability method with purposive sampling technique. The sample consisted of 44 companies. The data analysis technique uses the Kruskal-Wallis H Test with the SPSS 25 program and the Accuracy Level Test. The results of the research reveal that there are significant differences between the Altman, Springate, Zmijewski and Grover calculation models for predicting financial distress and Springate is the most accurate financial distress prediction model in predicting financial distress with an accuracy level of 73%.
PENGARUH DEBT TO ASSET RATIO (DAR), RETURN ON ASSET (ROA), DAN SIZE TERHADAP NILAI PERUSAHAAN (PBV) (Studi Kasus Pada Perusahaan Sektor Industrials Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2022) Erny Amriani Asmin; Tini Kartini; Anggita Alvianingsih
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10541

Abstract

This research aims to determine the influence of Debt to Asset Ratio (DAR), Return on Assets (ROA), and size on company value (PBV), partially and simultaneously. Data processing in this research uses quantitative data analysis and uses SPSS 25 (Statistical Package for Social Science) software. The sample in this research is industrial sector companies listed on the Indonesia Stock Exchange, totaling 31 companies during the 2020-2022 period. The research results show that Debt to Asset Ratio (DAR), Return On Assets (ROA), and Size together or simultaneously influence company value (PBV). Debt to Asset Ratio (DAR) partially has a positive and significant effect on Company Value (PBV). Return on Assets (ROA) partially has a positive and significant effect on Company Value (PBV). Size has a negative and significant effect on Company Value (PBV). And the Return On Assets (ROA) variable is the dominant variable.
The Influence Of Online Communication Strategies On Purchase Intention Of Skincare Products In Generation Z Marsach Adelia; Abdul Haeba Ramli; Erny Amriani Asmin; Zianneil T. Gecolea Gecolea
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3193

Abstract

The purpose of this study was to analyze the factors that influence online communication strategies in generation Z to buy beauty products that focus on the TikTok platform involving the variables ewom, influencer marketing, content marketing, attitudes, subjective norms, purchase intentions and purchasing behavior. This study is quantitative using a purposive sampling technique conducted through an online questionnaire to 140 respondents of skintific product consumers aged 17-27 years in Tangerang. The results showed that the ewom variable had a positive effect on purchase intentions, while influencer marketing and content marketing showed a positive effect on purchase intentions. Then attitudes and subjective norms were proven to have a positive effect on purchase intentions. In addition, purchase intentions also have a positive effect on purchasing behavior. Then purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between subjective norms and purchasing behavior. Purchase intention provides an indirect influence between influencer marketing and content marketing on purchasing behavior. The results of this study are expected to help develop marketing theory and business practices in the skincare industry and be a reference for future research. Keywords: ewom, influencer marketing, content marketing, attitude, subjective norms, purchase intention and purchase behavior.
Strategi Pengembangan Sumber Daya Manusia Pada Departemen Engineering Di Perusahaan Manufaktur Ayang Fizahra Annisa; Erny Amriani Asmin
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 2 (2025): Juli-Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i2.368

Abstract

Penelitian ini bertujuan untuk mengkaji pengembangan sumber daya manusia di Departemen Engineering pada perusahaan manufaktur, dengan fokus pada empat indikator kunci yaitu pelatihan, kegiatan non-pelatihan, promosi, dan motivasi. Menggunakan metode kualitatif deskriptif, penelitian dilakukan melalui observasi langsung, wawancara, dan survei awal terhadap 30 karyawan Engineering. Temuan menunjukkan bahwa pengembangan SDM di departemen engineering belum maksimal. Sebanyak 17% karyawan menganggap pelatihan tidak selalu cocok dengan kebutuhan teknis, sementara 30% menyatakan kegiatan non-pelatihan tidak dilakukan secara rutin. Lebih lanjut, 37% karyawan merasa peluang promosi kurang jelas, dan 43% menilai prosesnya tidak transparan. Motivasi kerja juga tidak merata akibat kurangnya penghargaan dan umpan balik yang konsisten. Masalah tambahan meliputi penilaian matriks keterampilan yang dilakukan secara mandiri, sehingga mengurangi objektivitas kemampuan teknis karyawan. Penelitian ini merekomendasikan strategi pengembangan SDM melalui perencanaan pelatihan yang disesuaikan dengan kebutuhan, pelaksanaan kegiatan non-pelatihan yang terorganisir, pembentukan jalur karier yang transparan, serta penerapan evaluasi kompetensi menggunakan sistem HRIS dan penilaian 360 derajat. Temuan ini berkontribusi pada penguatan kebijakan pengembangan SDM di perusahaan manufaktur.
PERILAKU KONSUMTIF GENERASI Z: PERAN LITERASI KEUANGAN DAN PENDAPATAN DI KOTA BOGOR Neng Revi Anugrah; Erny Amriani Asmin; Titiek Tjahja Andari
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.7203

Abstract

The purpose of this study is to determine the influence of financial literacy and income on the consumptive behavior of Generation Z in Bogor City.This study employed quantitative research. Data were collected using a Likert-scale questionnaire from 384 Generation Z respondents residing in Bogor City. This study employed regression analysis with SPSS 27 software. The results indicate that financial literacy and income have a positive and significant influence on the consumptive behavior of Generation Z in Bogor City.
Pengaruh Social Media Marketing dan Brand Awareness Terhadap Kepuasan Pelanggan Pada Kopi Kulo Di Kota Bogor Annisa Dwi Rahayu; Erny Amriani Asmin; Yulianingsih Yulianingsih
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.7413

Abstract

Kopi Kulo ialah kedai kopi yang berlokasi di Kota Bogor. Riset ini bertujuan mengukur kontribusi pengaruh pemasaran melalui media sosial serta kesadaran merek kepada kepuasan konsumen. Riset mengaplikasikan metode kuantitatif dengan pengumpulan data melalui kuesioner skala Likert. Analisis regresi linier dilakukan mengaplikasikan software SPSS versi 27. Riset menghasilkan pemasaran media sosial kemudian kesadaran merek berkontribusi positif kemudian signifikan kepada kepuasan pelanggan Kopi Kulo di Kota Bogor.
Penguatan UMKM Melalui Legalitas, Digital Marketing, dan Branding di Desa Babakan Madang Susy Hambani; Erny Amriani Asmin; Ade Budi Setiawan; Cindy Amelia; Fina Aprilia; Nadia Putri Setiawan; Della Laela Fitri
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): April
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v6i1.21985

Abstract

Permasalahan utama yang dihadapi pelaku UMKM meliputi rendahnya kepemilikan legalitas usaha, keterbatasan pemanfaatan media digital, serta lemahnya identitas produk. Program pengabdian kepada masyarakat ini dilaksanakan untuk meningkatkan kapasitas UMKM di Desa Babakan Madang melalui penguatan legalitas usaha, digital marketing, dan branding. Metode pelaksanaan kegiatan menggunakan pendekatan kualitatif melalui tahapan observasi, wawancara, diskusi, analisis, dan implementasi. Hasil kegiatan menunjukkan bahwa pelaku UMKM mengalami peningkatan pemahaman mengenai pentingnya legalitas usaha, mulai memanfaatkan media digital untuk promosi, serta memiliki identitas visual produk yang lebih baik melalui perbaikan logo dan kemasan. Kegiatan ini memberikan implikasi positif terhadap peningkatan daya saing UMKM dan mendukung pertumbuhan ekonomi lokal secara berkelanjutan.
Co-Authors -, Ismartaya -, Istiyanah A Rachman Supu Abdul Haeba Ramli Ade Budi Setiawan Agustian, Muhammad Rianto Alvianingsih, Anggita An Alawiyah Ananda, Shilvia Andiza, Zhahra Yasmin Latiefa Anggita Alvianingsih Annisa Dwi Rahayu Annisa Dwi Rahayu Apriliyanti, Risma Ayang Fizahra Annisa Chandra Ayu Pramestidewi Cindy Amelia Della Laela Fitri Dewi, Sri Eka Dwi Gemina Farhani, Aulia Nurul Fauziah, Siti Rosmalia Fina Aprilia Gemini, Pra Ghea Nurhalimatuzzahroh Gunawan, Rachmat Gunawan, Rachmat Hadawiah, Nisa Siti Al Hambani, Susy Hartini, Hartini - Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Ismartaya Ismartaya - Istiyanah - Kartini, Tini Khoerunnisa, Salma Siti Lestari, Nuri Anik Lia Fitriani Masriya Lilis Alsucia Marsela Maria Magdalena Marsach Adelia Mashadi, M. Maulana, Iman Muhamad Risqi Pajar Pratama Muhammad Ali MUHAMMAD ALI Muhammad Samsul Rizal Mursalim Nohong Nadia Putri Setiawan Neng Revi Anugrah Parida Meida Fera Pratama, Chandra Putra Putri Permatasari, Putri Radianto, Syifa Auladina Rahmawati, Rahmawati Rakha Prabu Alamsyah Ramadhani, Agung Putra Ria Mardiana RIA MARDIANA Rizky Algafiky Samsuri . Siti Hajar Sulaeman Putri Siti Shabila Wenintias Siti Solehah, Siti Sofyah, Siti Sri Harini Suci Rahmawati Sumardi, Cindy Aprilia Tiara Axchellawati Tini Kartini Titiek Tjahja Andari Yulianingsih Yulianingsih Yulianingsih Zianneil T. Gecolea Gecolea