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All Journal Jurnal Promosi Pendidikan Ekonomi Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL AKUNIDA JEMMA | Journal of Economic, Management and Accounting JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Bussines (JOMB) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Golden Ratio of Finance Management Journal of Management Sains (JMS) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Masyarakat Formosa (JPMF) Asian Journal of Community Services (AJCS) Jurnal Ekonomi, Bisnis dan Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Karimah Tauhid International Journal of Management Analytics (IJMA) IIJSE Golden Ratio of Taxation Studies
Erny Amriani Asmin
Universitas Djuanda
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Trust sebagai mediasi Online Customer Reviews, Rating, dan Viral Marketing Terhadap Repurchase Intention pada Pengguna Skincare Viral Tiktok Shop di Kabupaten Sukabumi Siti Shabila Wenintias; Erny Amriani Asmin; Titiek Tjahja Andari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8192

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh trust sebagai variabel mediasi online customer reviews, rating, dan viral marketing terhadap repurchase intention pada pengguna skincare viral TikTok Shop di Kabupaten Sukabumi. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif dan asosiatif menggunakan metode analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa online customer reviews berpengaruh positif dan signifikan terhadap repurchase intention dimediasi trust. Rating berpengaruh positif dan signifikan terhadap repurchase intention dimediasi trust. Sedangkan, viral marketing berpengaruh positif dan signifikan terhadap repurchase intention dimediasi trust. Penelitian ini menegaskan bahwa kepercayaan konsumen memegang peran penting sebagai mediator dalam membangun minat beli ulang, terutama dalam konteks pemasaran produk skincare viral melalui platform digital seperti TikTok Shop. Oleh karena itu, pelaku bisnis e-commerce diharapkan untuk lebih memperhatikan ulasan pelanggan, sistem penilaian, serta strategi pemasaran yang bersifat viral guna meningkatkan kepercayaan dan loyaliitas pelanggan untuk meningkatkan minat beli ulang.
The Influence Of Online Communication Strategies On Purchase Intention Of Skincare Products In Generation Z Adelia, Marsach; Ramli, Abdul Haeba; Asmin, Erny Amriani; Gecolea, Zianneil T. Gecolea
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3193

Abstract

The purpose of this study was to analyze the factors that influence online communication strategies in generation Z to buy beauty products that focus on the TikTok platform involving the variables ewom, influencer marketing, content marketing, attitudes, subjective norms, purchase intentions and purchasing behavior. This study is quantitative using a purposive sampling technique conducted through an online questionnaire to 140 respondents of skintific product consumers aged 17-27 years in Tangerang. The results showed that the ewom variable had a positive effect on purchase intentions, while influencer marketing and content marketing showed a positive effect on purchase intentions. Then attitudes and subjective norms were proven to have a positive effect on purchase intentions. In addition, purchase intentions also have a positive effect on purchasing behavior. Then purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between subjective norms and purchasing behavior. Purchase intention provides an indirect influence between influencer marketing and content marketing on purchasing behavior. The results of this study are expected to help develop marketing theory and business practices in the skincare industry and be a reference for future research. Keywords: ewom, influencer marketing, content marketing, attitude, subjective norms, purchase intention and purchase behavior.
Customer Satisfaction as a Mediator of Service Quality and Experiential Marketing on Online Transportation Loyalty Asmin, Erny Amriani; Yulianingsih, Yulianingsih; Lupita, Taristania
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5167

Abstract

Purpose: This study analyzes the direct and mediating influences of service quality, experiential marketing, and customer satisfaction on brand loyalty in the context of online transportation services in Bogor City. Methodology/approach: Using a quantitative approach, data were obtained from 100 respondents determined using the Lemeshow formula and purposive sampling. The questionnaires were administered directly to the users of online transportation services. The collected data were analyzed using descriptive, associative, and path analysis techniques in SPSS version 25. Results/findings: The findings indicate that both service quality and experiential marketing significantly impact customer satisfaction and brand loyalty. In addition, customer satisfaction has a positive influence on brand loyalty. However, customer satisfaction only served as a mediating variable in the relationship between experiential marketing and brand loyalty, and not in the relationship between service quality and brand loyalty. Conclusions: Service quality and experiential marketing are crucial for enhancing customer satisfaction and brand loyalty. Positive experiences are stronger drivers of satisfaction and loyalty. Limitations: The use of purposive sampling, a relatively small sample size, and the study’s focus on Bogor City may limit its generalizability. Contributions: This study provides empirical evidence of the mediating role of customer satisfaction and practical insights for service providers to improve customer experience. This study also enriches the consumer behavior literature by emphasizing the role of experiential marketing and satisfaction in fostering brand loyalty.
The Role of Social Media on Wardah Cosmetic Users in Bogor City: Product Innovation and Price on Customer Satisfaction Apriliyanti, Risma; Asmin, Erny Amriani; Gunawan, Rachmat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8340

Abstract

The stock market is always influenced by various economic and financial factors that determining investor profits. In energy companies, inflation, changes in interest rates, and the company's financial condition, such as profitability, liquidity, and leverage, are important factors that affect stock returns. This study analyzes the influence of these factors on energy companies on the Indonesia Stock Exchange during 2021–2023 and uses multiple linear regression tests. This study found that interest rates and profitability have a significant effect on stock returns, while inflation, liquidity, and leverage do not have a significant effect. These findings indicate that changes in interest rates can have a negative impact on stock returns, while profitability plays a role in determining the level of stock returns. These results indicate that interest rates and profitability need to be considered in investment decisions in the energy sector.
The Role of Price on Consumers of PT Jiva Samudra Biru: Product Quality and Design on Repurchase Intention Sumardi, Cindy Aprilia; Asmin, Erny Amriani; Gunawan, Rachmat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8369

Abstract

This study aims to analyze the effect of product quality and product design on repurchase intention through price as an intervening variable (case study on consumers of PT Jiva Samudra Biru). The sample in this study amounted to 384 people who were taken using a non-probability sampling technique with a purposive sampling method with the criteria of consumers who have purchased PT. Jiva Samudra Biru products (Bold and Ko) aged ≥ 20 years. The form of this research is descriptive and verification with the path analysis method. The results of the study show that: (1) product quality has a positive and significant effect on repurchase intention, (2) product design has a positive and significant effect on repurchase intention, (3) price has a positive and significant effect on repurchase intention, (4) product quality has a positive and significant effect on price, (5) product design has a positive and significant effect on price, (6) product quality has a positive and significant effect on repurchase intention through price, (7) product design has a positive and significant effect on repurchase intention through price.
Co-Authors -, Ismartaya -, Istiyanah A Rachman Supu Abdul Haeba Ramli Ade Budi Setiawan Adelia, Marsach Agustian, Muhammad Rianto Alvianingsih, Anggita An Alawiyah Ananda, Shilvia Andiza, Zhahra Yasmin Latiefa Annisa Dwi Rahayu Annisa, Ayang Fizahra Apriliyanti, Risma Chandra Ayu Pramestidewi Dewi, Sri Eka Dwi Gemina Farhani, Aulia Nurul Fauziah, Siti Rosmalia Gecolea, Zianneil T. Gecolea Gemini, Pra Ghea Nurhalimatuzzahroh Gunawan, Rachmat Gunawan, Rachmat Hadawiah, Nisa Siti Al Hambani, Susy Hartini, Hartini - Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Ismartaya Kartini, Tini Khoerunnisa, Salma Siti Lestari, Nuri Anik Lia Fitriani Masriya Lilis Alsucia Marsela Lupita, Taristania Maria Magdalena Mashadi, M. Maulana, Iman Muhamad Risqi Pajar Pratama Muhammad Ali MUHAMMAD ALI Muhammad Samsul Rizal Mursalim Nohong Paksilodra, Jaka Parida Meida Fera Pratama, Chandra Putra Putri Permatasari, Putri Radianto, Syifa Auladina Rahmawati, Rahmawati Rakha Prabu Alamsyah Ramadhani, Agung Putra Ria Mardiana RIA MARDIANA Rizky Algafiky Samsuri . Siti Hajar Sulaeman Putri Siti Shabila Wenintias Siti Solehah, Siti Sofyah, Siti Sri Harini Suci Rahmawati Sumardi, Cindy Aprilia Tiara Axchellawati Titiek Tjahja Andari Yulianingsih Yulianingsih, Yulianingsih