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All Journal Jurnal Promosi Pendidikan Ekonomi JURNAL AKUNIDA JEMMA | Journal of Economic, Management and Accounting Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Bussines (JOMB) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Golden Ratio of Finance Management Journal of Management Sains (JMS) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Masyarakat Formosa (JPMF) Asian Journal of Community Services (AJCS) Jurnal Ekonomi, Bisnis dan Manajemen Innovative: Journal Of Social Science Research Karimah Tauhid International Journal of Management Analytics (IJMA) Golden Ratio of Taxation Studies
Erny Amriani Asmin
Universitas Djuanda
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Strategi Pemasaran Berbasis Preferensi Konsumen pada Enthree Coffee & Kitchen Ananda, Shilvia; Asmin, Erny Amriani
Karimah Tauhid Vol. 4 No. 1 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i1.16807

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran berbasis preferensi konsumen pada Enthree Coffee & Kitchen. Untuk menarik perhatian dan mempertahankan loyalitas pelanggan di era persaingan bisnis yang semakin ketat saat ini, sangat penting untuk memahami preferensi pelanggan. Metode yang digunakan adalah metode deskriptif dengan pendekatan kualitatif. Studi ini mengungkapkan tiga permasalahan utama yang memengaruhi kepuasan konsumen, yaitu lokasi yang kurang strategis, desain interior yang belum optimal, dan suasana musik yang tidak mendukung kenyamanan. Hasil survei menunjukkan bahwa mayoritas konsumen merasa puas dengan variasi menu, kualitas pelayanan, harga, dan fasilitas yang ditawarkan. Namun, upaya peningkatan diperlukan pada aspek lokasi, desain, dan atmosfer interior. Enthree Coffee & Kitchen dapat meningkatkan daya saingnya di industri kuliner dan membangun loyalitas konsumen yang berkelanjutan dengan memanfaatkan strategi pemasaran berbasis preferensi konsumen.
Analysis of The Impact of Company Existence Related to Tax Holiday and Allowance Asmin, Erny Amriani; Gemina, Dwi; Gemini, Pra; Hutajulu, Immanoel Gunawan; Mashadi, M.; Hutajului, Richard Surungan
Golden Ratio of Taxation Studies Vol. 5 No. 1 (2025): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grts.v5i1.320

Abstract

This study aims to analyze the impact of a company’s existence receiving tax holidays and allowances on the surrounding community. Data were collected from the community around the company, local government, and management and analyzed descriptively. The sample comprises 10 people from the community around LNK, Mojokerto local government, and company representatives. Similarly, data were collected from 10 communities around EOJI located in Gresik, a representative from the local government and the company using the Non- Probability Accidental Sampling technique. They were then classified to obtain an overview of the total impact of the two companies receiving TA and TH, with 50%, 30%, and 20% weight from the perspective of the surrounding community, regional government, and the company, respectively. The results showed that LNK has an impact of 82.96 with a good category, thus, it is recommended as a good company with a positive and significant impact on the community. EOJI is only 67.35% and can not be recommended to get TA and TH because the benefits are not significant enough for the surrounding community. This study recommends that the government, as the policyholder in the provision of TA and TH, pay more attention to the impact of the company’s existence from the Social, Economic, CSR, and Environmental aspects. Further studies should be conducted on different companies receiving to determine the policy effectiveness of giving TA and TH.
PENILAIAN STABILITAS KEUANGAN PERUSAHAAN : PENDEKATAN ANALISIS RASIO KEUANGAN DAN ANALISIS SUMBER DAN PENGGUNAAN DANA Gemini, Pra; Asmin, Erny Amriani; Gemina, Dwi
Jurnal Akunida Vol. 9 No. 2 (2023): December
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jakd.v9i2.11271

Abstract

Rasio keuangan merupakan salah satu alat perbandingan yang dapat dilakukan dalam melakukan suatu pengukuran atau penilaian atas sejumlah stabilitas keuangan suatu perusahaan, tujuan penelitian ini adalah untuk menganalisis bagaiamana realisasi pengelolaan sumber dan penggunaan dana dalam menjalankan operasional bisnis perusahaan, selain itu untuk dapat  menganalisis tingkat stabilitas keuangan perusahaan dalam mencapai efektifitas pengelolaan keuangan perusahaan dengan menggunakan rasio keuangan. Objek dan fokus penelitian ini dilakukan pada  PT. Adhi Karya (Persero) Tbk selama periode 2020-2021. Teknik pengumpulan dan analisis data yang digunakan adalah studi pustaka dan dokumentasi serta alat analisis yang digunakan adalah analisis rasio dan analisis sumber dan penggunaan dana. Hasil penelitian menunjukkan bahwa penggunaan dana masih jauh lebih besar dari pada sumber dana, selain itu Rasio yang digunakan dalam penelitian ini yaitu rasio Likuiditas dan rasio profiltabilitas menunjukkan bahwa terjadi penurunan dari tahun 2020 ke tahun 2021 sehingga kesimpulan yang didapat menunjukan bahwa tingkat stabilitas keuangan perusahaan berlum tercapai.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Bumbu Masak Instan Pada CV. CKPM Sukabumi Asmin, Erny Amriani; Gunawan, Rachmat; Lestari, Nuri Anik
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.17531

Abstract

Penelitian ini bertujuan menganalisa dan mengetahui pengaruh bauran pemasaran yang terdiri atas produk, harga, promosi dan lokasi terhadap keputusan pembelian pada produk bumbu masak instan di CV. CKPM Sukabumi secara parsial, untuk menganalisa dan mengetahui pengaruh bauran pemasaran yang terdiri atas produk, harga, promosi dan lokasi terhadap keputusan pembelian pada produk bumbu masak instan Di CV. CKPM Sukabumi secara simultan, dan untuk menganalisa dan mengetahui variabel yang berpengaruh dominan terhadap keputusan pembelian pada produk bumbu masak instan di CV. CKPM. Metode penelitian ini adalah penelitian deskriptif dan kuantitatif dengan pendekatan asosiatif. Dari hasil penelitian disimpulkan terdapat pengaruh positif dan signifikan bauran pemasaran yang terdiri dari produk (X1), harga (X2), promosi (X3) dan Lokasi (X4) secara simultan terhadap keputusan pembelian. Terdapat pengaruh positif dan signifikan bauran pemasaran yang terdiri dari produk (X1), harga (X2), promosi (X3) dan Lokasi (X4) secara simultan terhadap keputusan pembelian. Harga tidak berpengaruh positif dan signifikan terhadap keputusan pembelian produk bumbu masak instan pada CV. CKPM. Promosi secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian produk bumbu masak instan pada CV. CKPM. Lokasi tidak berpengaruh positif dan signifikan terhadap keputusan pembelian produk bumbu masak instan pada CV. CKPM. Variabel yang berpengaruh dominan dalam penelitian ini yakni variabel produk (X1) Kata Kunci: bauran pemasaran, keputusan pembelian
The Effect of Financial Self-Efficacy and Financial Knowledge on Financial Management Behavior Asmin, Erny Amriani; Ali, Muhammad; Nohong, Mursalim; Mardiana, Ria
Golden Ratio of Finance Management Vol. 1 No. 2 (2021): April - September
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grfm.v1i1.59

Abstract

This study aims to determine financial knowledge and financial self-efficacy on financial management behavior. All respondents who were sampled in this study were young entrepreneurs who started a business from the beginning as many as 85 respondents, taking samples using a non-probability sampling method with purposive sampling technique. The data is processed using Warp-Pls 7.0 based on multiple regression. Financial self-efficacy and financial knowledge have a positive and significant contribution to financial management Behavior for young entrepreneurs. The results of this study have managerial implications that the government's attention is essential in providing facilities and infrastructure, favorable regulations for SMEs by creating an excellent entrepreneurial climate and facilitating the adoption of information technology so that SMEs can be technology literate. In addition, the relevant government, in this case for SME entrepreneurs' existence helps the government to succeed in development, especially in the economic field, and reduce unemployment. Based on our study states financial self-efficacy and financial knowledge have a positive and significant effect on financial management behavior for young entrepreneurs. Both, play a vital role in helping to build confidence in financial planning and management knowledge, understanding, and being able to overcome all business risks to achieve the expected success.
Dynamics of Innovation in the Context of Education and Local Economy: a Study on Creative Learning and Empowerment of Small Businesses in Pasir Jambu Sukaraja Bogor Village Magdalena, Maria; Harini, Sri; Asmin, Erny Amriani; Pratama, Chandra Putra; Muhamad Risqi Pajar Pratama; Hadawiah, Nisa Siti Al; Andiza, Zhahra Yasmin Latiefa; Fauziah, Siti Rosmalia; Farhani, Aulia Nurul; Agustian, Muhammad Rianto; Ramadhani, Agung Putra
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7786

Abstract

This research delves into the study of innovation dynamics in the context of education and the local economy in Pasir Jambu Village, Sukaraja, Bogor. The study focuses on two main aspects: creative learning and the empowerment of small businesses in the rural community. Through a careful qualitative approach, we explore the role of innovation in stimulating local economic growth and improving the quality of education. The research findings indicate that creative learning in the schools of Pasir Jambu Village has had a positive impact on students' critical and creative thinking abilities. Teachers implementing innovative teaching methods have helped unleash students' potential in various academic and non-academic aspects. On the other hand, the empowerment of small businesses through various innovative initiatives has enhanced the productivity and competitiveness of small business owners in this village.
Peningkatan Literasi Akuntansi UMKM melalui Perhitungan HPP dan Laporan Keuangan di Desa Babakan Madang Permatasari, Putri; Hambani, Susy; Setiawan, Ade Budi; Asmin, Erny Amriani; Maulana, Iman; Radianto, Syifa Auladina; Sofyah, Siti; Solehah, Siti; Dewi, Sri Eka
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Desember
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v5i3.21526

Abstract

Desa Babakan Madang menghadapi tantangan dalam pengelolaan UMKM karena rendahnya literasi akuntansi, khususnya dalam pencatatan biaya dan penyusunan laporan keuangan, yang menghambat proses pengambilan keputusan usaha. Kegiatan pengabdian ini bertujuan mengatasi masalah tersebut dengan meningkatkan literasi akuntansi pelaku UMKM melalui pendampingan langsung dalam pencatatan Harga Pokok Produksi (HPP) dan pembuatan laporan keuangan sederhana. Metode yang digunakan meliputi observasi, sosialisasi, pelatihan, dan pendampingan langsung, dievaluasi menggunakan pre-test dan post-test serta observasi perilaku. Hasilnya menunjukkan keberhasilan yang konsisten dengan tujuan, ditandai dengan peningkatan rata-rata pemahaman akuntansi sebesar 45% dan lonjakan signifikan dalam tingkat konsistensi pencatatan transaksi UMKM dari 20% menjadi 80%. UMKM kini mampu menyusun HPP komprehensif (termasuk biaya tenaga kerja dan overhead) dan laporan sederhana hingga Neraca Saldo, yang memperkuat pemisahan dana pribadi dan usaha. Implikasi dari kegiatan ini adalah peningkatan kapasitas manajerial, daya saing, akuntabilitas, dan transparansi usaha (selaras dengan prinsip amanah ekonomi Islam), yang pada akhirnya mendukung penguatan ekonomi lokal dan perbaikan akses ke pembiayaan syariah. Untuk keberlanjutan, direkomendasikan pelatihan lanjutan berbasis digital, termasuk pengembangan Sistem Pencatatan Digital Berbasis Syariah (Tahap II), dan pembentukan Kelompok Belajar Akuntansi UMKM.
The Influence Of Online Communication Strategies On Purchase Intention Of Skincare Products In Generation Z Marsach Adelia; Abdul Haeba Ramli; Erny Amriani Asmin; Zianneil T. Gecolea Gecolea
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3193

Abstract

The purpose of this study was to analyze the factors that influence online communication strategies in generation Z to buy beauty products that focus on the TikTok platform involving the variables ewom, influencer marketing, content marketing, attitudes, subjective norms, purchase intentions and purchasing behavior. This study is quantitative using a purposive sampling technique conducted through an online questionnaire to 140 respondents of skintific product consumers aged 17-27 years in Tangerang. The results showed that the ewom variable had a positive effect on purchase intentions, while influencer marketing and content marketing showed a positive effect on purchase intentions. Then attitudes and subjective norms were proven to have a positive effect on purchase intentions. In addition, purchase intentions also have a positive effect on purchasing behavior. Then purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between subjective norms and purchasing behavior. Purchase intention provides an indirect influence between influencer marketing and content marketing on purchasing behavior. The results of this study are expected to help develop marketing theory and business practices in the skincare industry and be a reference for future research. Keywords: ewom, influencer marketing, content marketing, attitude, subjective norms, purchase intention and purchase behavior.
Co-Authors -, Ismartaya -, Istiyanah A Rachman Supu Abdul Haeba Ramli, Abdul Haeba Ade Budi Setiawan Agustian, Muhammad Rianto Alvianingsih, Anggita An Alawiyah Ananda, Shilvia Andiza, Zhahra Yasmin Latiefa Chandra Ayu Pramestidewi Dewi, Sri Eka Dwi Gemina Farhani, Aulia Nurul Fauziah, Siti Rosmalia Gemini, Pra Ghea Nurhalimatuzzahroh Gunawan, Rachmat Gunawan, Rachmat Hadawiah, Nisa Siti Al Hambani, Susy Hartini, Hartini - Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Ismartaya Kartini, Tini Khoerunnisa, Salma Siti Lestari, Nuri Anik Lia Fitriani Masriya Lilis Alsucia Marsela Maria Magdalena Marsach Adelia Mashadi, M. Maulana, Iman Muhamad Risqi Pajar Pratama Muhammad Ali MUHAMMAD ALI Muhammad Samsul Rizal Mursalim Nohong Parida Meida Fera Pratama, Chandra Putra Putri Permatasari, Putri Radianto, Syifa Auladina Rahmawati, Rahmawati Rakha Prabu Alamsyah Ramadhani, Agung Putra Ria Mardiana RIA MARDIANA Rizky Algafiky Samsuri . Siti Hajar Sulaeman Putri Siti Solehah, Siti Sofyah, Siti Sri Harini Suci Rahmawati Tiara Axchellawati Titiek Tjahja Andari Yulianingsih Zianneil T. Gecolea Gecolea