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All Journal JURNAL HERITAGE Share : Journal of Service Learning Jurnal Pewarta Indonesia Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam DIGICOM : Jurnal Komunikasi dan Media Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media Prosiding Seminar Nasional Kusuma
Mochammad Arkansyah
Stikosa - AWS
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Moral message of tolerance in Coki & Muslim's Youtube podcast on Being Human Jevon Putri Ayunovem Samino; Mochammad Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 Oktober 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i4.608

Abstract

Moral messages are an important part so that we can add knowledge about the value of life. Moral messages can be conveyed through means of communication, one of which is through mass media that are comprehensive for the community. Submission of information via YouTube can be done quickly, one of which is through Podcasts. This study aims to determine the contents of the moral message contained in the podcast from the perspective of Coki & Muslims about tolerance for diversity and sensitive comedy on YouTube "Menjadi Manusia". The research method used is a qualitative descriptive method using John Fiske's theory where in conducting this research it describes the emergency of tolerance in Indonesia which has resulted in persecution of Tretan and Coki contained in the podcast content and what moral message is contained therein. By conducting this research, the researchers found results that there is a lack of tolerance in Indonesia and the treatment of organizations, especially the persecution of certain parties they perceive as threats. Therefore, the researcher concludes that the younger generation must do something about this problem of tolerance according to their respective capacities and not become a group that just stays silent and allows intolerance to occur.
Strategi Komunikasi Pemasaran Kedai Kopi Tambora Surabaya Dalam Meningkatkan Jumlah Pengunjung Kusumawati, Yunita; Arkansyah , Moch Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 1 (2024): Edisi Januari 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i1.776

Abstract

Coffee shop is a conversation in the community which is the attraction of a modern coffee shop. Coffe shop is a place to socialize for anyone who wants to get a relaxed atmosphere to discuss or just to greet never left behind by the times. Coffee is one of the drinks made from spices that has become a favorite drink around the world. Modern coffee shops are a topic of conversation in society and attract the attention of many people. Currently, the business in the field of coffee shops has developed with an interesting concept of sales and presentation, ranging from the design of the place to the menu offered. In this study using qualitative descriptive methods with data collection techniques through interviews with resource persons, observation and supported by data in the form of documentation. The results of this study found that the marketing communication applied by Kedai Tambora is through marketing carried out using Kedai Tambora's own Instagram social media or by marketing through paid promotions with one of the influencers in Surabaya.
Penguatan Identitas Kebangsaan di Era Digital: Integrasi Budaya Majapahit Melalui Digital Storytelling dan Literasi Media Jokhanan Kristiyono; Ratna Puspita Sari; Mochammad Arkansyah; Athok Murtadlo
Prosiding Seminar Nasional Kusuma Vol 2 (2024): Prosiding Seminar Nasional Kusuma
Publisher : LPPM UWKS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Latar belakang: Keterampilan literasi media digital yang rendah di masyarakat Indonesia dapat mempengaruhi identitas nasional, yang sangat penting untuk kohesi suatu bangsa yang heterogen. Orang-orang sekarang berkomunikasi dengan cara yang sering kali tidak sensitif terhadap standar budaya nasional, semua itu karena maraknya media digital. Ini jelas terlihat dari meningkatnya materi yang tidak berguna di banyak situs media sosial. Memang, globalisasi dan ketersediaan informasi asing telah berkontribusi pada kurangnya representasi digital budaya Indonesia. Budaya Majapahit, yang berasal dari salah satu kerajaan terbesar di kepulauan, adalah budaya yang sangat menarik untuk dibagikan melalui cerita di media sosial. Tujuan: Sesuai dengan itu, tujuan dari penelitian ini adalah untuk menyelidiki secara mendalam bagaimana latar belakang sejarah dan prinsip budaya Majapahit dapat dimanfaatkan untuk meningkatkan identitas nasional melalui penceritaan digital di platform komunikasi digital. Metode: Metode kualitatif deskriptif dan teknik analisis literatur digunakan dalam penelitian ini. Membangun rasa identitas nasional seharusnya bisa dilakukan melalui cerita digital tentang budaya Majapahit, seperti film, peta, podcast, atau cerita interaktif. Mendidik masyarakat tentang nilai-nilai budaya melalui narasi dan permainan interaktif adalah cara yang ideal untuk mengembangkan identitas nasional. Hasil: Dengan mempertimbangkan tantangan yang dapat ditimbulkan oleh budaya internet dan keterhubungan dengan dunia, studi menunjukkan bahwa orang Indonesia yang terhubung dapat menggunakan cerita digital untuk mengintegrasikan nilai-nilai tradisional Majapahit ke dalam identitas nasional yang terpadu. Kesimpulan: Penelitian ini menyimpulkan bahwa mengintegrasikan nilai-nilai budaya Majapahit ke dalam narasi digital dan menyebarkannya melalui berbagai platform media digital dapat membantu mengatasi erosi identitas nasional yang disebabkan oleh media digital.
PENGGUNAAN SALURAN KOMUNIKASI DAN MINAT WISATAWAN BERKUNJUNG KE WISATA KOTA SURABAYA Redi Panuju; Mochammad Arkansyah

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v8i1.1867

Abstract

Penelitian ini bertujuan menggambarkan dan mengkaji tentang penggunaan saluran komunikasi dalam membentuk minat wisatawan berkunjung ke wisata Kota Surabaya. Penelitian ini merupakan studi saluran komunikasi yang bersifat kualitatif. Pengumpulan data dilakukan melalui observasi, wawancara. Data dianalisis dengan menelaah, mereduksi, menyajikan dan penarikan kesimpulan. Data hasil observasi disajikan dalam bentuk gambar (foto). Data hasil studi kepustakaan disajikan dalam bentuk kutipan-kutipan untuk memperkuat temuan penelitian. Hasil penelitian menunjukan bahwa proses penggunaan saluran komunikasi dalam membentuk minat wisatawan berkunjung di wisata Kota Surabaya dalam proses penggunaan saluran komunikasinya sesuai dengan pengalaman mereka ada yang mengetahui dari media massa tersendiri maupun mengetahui secara langsung dari teman sebayanya maupun keluarga terdekatnya yang sudah pernah berkunjung kesana kemudian memberikan informasi mengenai seperti apa wisata di Kota Surabaya tersebut.
Strategi Komunikasi Pemasaran Penjualan Besi Baja pada PT Sarana Suksestama Sejahtera Puspitasari, Errita Dian; Arkansyah , Moch
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 2 (2024): Edisi April 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i2.814

Abstract

The purpose of this research was to determine the marketing communication strategy of steel products to customers to increase profits at PT Sarana Suksestama Sejahtera. In order to reveal these issues in depth and thoroughly, researchers use descriptive qualitative methods. From the results of this research it was found that the marketing communication strategy to increase sales at PT Sarana Suksestama Sejahtera uses a marketing mix, namely the type of product in the form of building materials and equipment from iron and steel, how to set prices by using direct prices with a pay system that is done at the beginning, discounts are given to consumers who buy with a large enough quantity, the location of the company is located in the middle of the densely populated city of Surabaya, the distribution channels that the company does are by directly coming to customers, as well as promotions that are still conventional.
Peran Humas Pencak Silat Nahdlatul Ulama Pagar Nusa dalam Membangun Hubungan dengan Warga Haq, Fitri Rahmatulloh Nur; Moch. Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.827

Abstract

The Pencak Silat Nahdlatul Ulama Pagar Nusa's Role of Public Relations in Fostering connections with Gebang Putih Subdistrict, Surabaya City, essentially has a role and a plan of its own in fostering connections with the people living in Gebang Putih Subdistrict, Surabaya City. At PSNU Pagar Nusa Gebang Putih, public relations initiatives are typically coordinated within the organization as a whole, making use of available resources to accomplish certain objectives. According to the findings of the Excellence theory analysis, public relations is seen as a profession that plays the role of a manager who employs dialogue and research to build positive relationships with the public in addition to acting as a communicator and persuasive tool to spread information.
Mengembangkan Program Sosial Media & Pengetahuan Tanggapan Bencana Alam (BPBD) Untuk SLB Harapan Bunda Kota Surabaya Rere Isa Shangpari Musti; Putra Yudha; Maghiesswara Bayu W.J; Mistika Ayu Wulandari; Lucky Cahyo Kurniawan; Moch. Arkansyah; Anita Agustina Wulandari
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.888

Abstract

Developing a Social Media & Natural Disaster Response Knowledge Program for SLB Harapan Bunda is a task that will be carried out by students from stikosa-AWS as participants in the 6th semester of the KKL. On March 22, an unfortunate event occurred, namely a natural disaster in the form of an earthquake. The program that we will carry out and the title was chosen because we, as participants in KKL group 4, will provide education and understanding about responsiveness in dealing with natural disasters. Natural disasters are not only limited to earthquakes, but also include other examples such as tsunamis, landslides, volcanic eruptions, floods, fires, and others. So, group 4 of the Stikosa-AWS KKL participants will carry out tasks that involve the application of knowledge gained in higher education to teach or apply it to the general public in the context of communication. The relationship between communication and response to disasters is that by providing knowledge about disasters, it is hoped that SLB Harapan Bunda can provide direction to students with the understanding that has been given. In addition, it is hoped that the public can also gain understanding through social media that has contained educational content about disaster response. The importance of effective communication is that it leads to good understanding, while poor communication can lead to incomprehension.
Peningkatan Keterampilan Teknologi Informasi dan Komunikasi untuk Siswa-Siswi Sekolah Luar Biasa Sidoarjo Aulia Afniar Rahmawati; Mochammad Arkansyah; Athok Murtadlo
Share: Journal of Service Learning Vol. 10 No. 2 (2024): AUGUST 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/share.10.2.111-118

Abstract

Pendidikan Teknologi dan Informasi merupakan kebutuhan penting pada era modern saat ini yang mana siswa-siswi dituntut untuk mempelajari bidang teknologi sebagai penguatan masa depan. Kegiatan peningkatan keterampilan teknologi informasi dan komunikasi untuk siswa siswi sekolah luar biasa ini mengajarkan untuk memahami tools pada computer. Tools perangkat lunak sangat penting untuk memfasilitasi berbagai tugas dan aktivitas yang dilakukan komputer. sistem operasi seperti Windows yang membantu menjalankan tugas dasar komputer hingga aplikasi produktivitas seperti Microsoft Office, Google Workspace, dan sebagainya. Selain itu keterampilan untuk membantu dalam produksi desain grafis dan multimedia, serta pengolahan data dan kolaborasi.  Selain itu, program pengolahan gambar seperti Photoshop, Illustrator dan canva memungkinkan pengguna membuat karya seni digital yang sangat rinci. Secara keseluruhan, alat perangkat lunak ini sangat penting untuk meningkatkan produktivitas dan kreatifitas pengguna komputer kontemporer. Tidak hanya perangkat lunak namun keterampilan perangkat keras juga dibutuhkan dalam peningkatan IT seperti memahami monitor, cpu, keyboard dan sebagainya. Motivasi dari kegiatan ini adalah ingin memberikan peningkatan keterampilan teknologi informasi dan komunikasi dengan memberikan praktik secara ofline untuk siswa -siswi Sekolah Luar biasa (SLB) tingkat SMA agar mereka mendapatkan bekal skill mengoprasikan komputer. Tahapan program pengabdian masyarakat ini adalah melakukan perencanaan yang mana Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Stikosa-AWS berkerjasama dengan BPSDMP Kominfo Surabaya terkait fasilitas – fasilitas yang diberikan siswa-siswi SLB, selanjutnya pemilihan instruktur dan asisten instruktur dalam pengajarannya, kemudian pelaksanaan kegiatan serta evaluasi. Hasil dari kegiatan pengabdian masyarakat dapat diketahui dari respon guru-guru Sekolah Luar Biasa Sidoarjo mengapresiasi Stikosa-AWS dan BPSDMP Kominfo Surabaya dengan memberikan fasilitas serta pelatihan untuk siswa-siswinya. Kemudian peningkatan keterampilan teknologi informasi dan komunikasi siswa -siwi menjandi meningkat dari hasil proyek selama pembelajaran sehingga mereka dapat mengoprasikan komputer dengan baik.
PEMANFAATAN AKUN TIKTOK @JAYFUJIWARA SEBAGAI MEDIA PEMBELAJARAN BAHASA INGGRIS BAGI PEMBELAJAR BAHASA ASING DI ERA DIGITAL Anita Agustina Wulandari; Mochammad Arkansyah; Deassy Ratna Juwita Sari
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.1118

Abstract

The advancement of digital technology in the contemporary era like today has brought major changes in various aspects of human life including education. In recent years, TikTok is one of the online platforms that has grown rapidly. This application is not only an entertainment platform but has also developed into a learning platform because of its creative and interesting content. Although TikTok has become popular as an entertainment platform, now many accounts use it as a learning platform such as learning a foreign language. A famous account in this field is @jayfujiwara who creates educational content to teach English with 5.9 million latest followers. Considering this phenomenon, this study will investigate how the TikTok account @jayfujiwara is used as a medium for learning English, as well as how effective and impactful the content on the account is on students learning a foreign language. After this study was conducted, it can be concluded that the TikTok account @jayfujiwara is an innovative and flexible English learning medium in the modern era. The real impacts experienced by students include increasing their motivation to learn and improving better speaking and listening skills, practical application of English, reducing their anxiety while learning, and strengthening their community networks. Therefore, social media platforms, especially TikTok, can help students learn English, especially the younger generation who are familiar with digital technology.
The Transformation of Heritage Tourism Marketing through TikTok A Study of Gen Z’s Interest in Surabaya’s Old Town Mochammad Arkansyah; Anita Agustina Wulandari; Yuga Adi Kusuma; Arfiyansyah
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.1119

Abstract

This study aims to describe how the transformation of heritage tourism marketing strategies is carried out through the TikTok platform, and how it influences the travel interest of Generation Z visitors to the Kota Tua Surabaya destination. Using a descriptive qualitative approach, this research observes TikTok content promoting Kota Tua Surabaya, conducts interviews with content creators and local tourism stakeholders, and gathers insights from Gen Z TikTok users through in-depth interviews. The findings indicate that TikTok, as a short-video-based social media platform, provides strong visual and emotional appeal, particularly through the use of trending music, storytelling narratives, and cinematic visuals. Authentic, interactive, and relatable content has proven to be more effective in increasing awareness and interest among Gen Z. The transformation of heritage tourism marketing through TikTok not only expands promotional reach but also helps shape a modern and digitally relevant image of the destination.
Co-Authors Alhakim, Irya Dimas Ananda ACP Anita Agustina Wulandari Arfiyansyah Arman DP Athok Murtadhlo Aulia Afniar Rahmawati Aza Ruvidyansah Deassy Ratna Juwita Sari Dian Eka Safitri Edelweis Putri Prima Fachmi Adi Pratama Gabriela NVM Haq, Fitri Rahmatulloh Nur Jevon Putri Ayunovem Samino Jokhanan Kristiyono Kitabbulloh, Ramadhan Laylyyatus SN Lucky Cahyo Kurniawan Lucky Kurniawan Mahardiko M. Nashoihul Ibad Maghiesswara Bayu W.J Miftahol Anwar Mistika Ayu Wulandari Mohammad Hamzah Monica Lewinsky Nisfa AS Puspitasari, Errita Dian Putra Yudha Raka Putra S Ratna Puspita Sari, Ratna Puspita Redi Panuju Rere Isa Shangpari Musti Sella DS Syachwaldan Rizky Fadillah Vidayat Veronika Imanuel Puraji Wishal FK Wiwin PA Yoga Mega Yuga Adi Kusuma Yunita Indinabila Yunita Kusumawati