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Pendidikan Kewirausahaan dan Sosial Ekonomi Terhadap Minat Berwirausaha Muhammad Irfan Nasution; Khairun Nisa
Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Vol. 1 No. 1 (2022): JANUARI 2022
Publisher : Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (803.814 KB) | DOI: 10.55983/inov.v1i1.9

Abstract

The purpose of this study was to analyze the influence of entrepreneurship education, socio-economics, on the entrepreneurial interest of undergraduate students at the Muhammadiyah University of North Sumatra. The sample used was 95 people. This study uses incident sampling techniques and data collection using questionnaires. The data analysis technique used is data validity test, reliability test, classical assumption test, multiple linear regression, t-test, f-test and determinant coefficients. The results of the study show that partially entrepreneurship education has a significant effect on interest in entrepreneurship. Socio-Economic also has a positive and significant influence on Entrepreneurial Interest. Simultaneously, it is known that entrepreneurship education and socio-economic status on entrepreneurial interest have a positive and significant effect on entrepreneurial interest in North Sumatra Muhammadiyah University students.
THE INFLUENCE OF CELEBRITY ENDORSER AND PRODUCT QUALITY ON PURCHASE DECISIONS THROUGH BRAND IMAGE AS INTERVENING VARIABLES IN "WARDAH" COSMETICS Muslih Muslih; Muhammad Irfan Nasution; Kiky Mentari
Proceeding International Seminar of Islamic Studies INSIS 2 (January 2021)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.803 KB)

Abstract

The purpose of this study was to analyze the direct and indirect effects of Celebrity Endorser, Product Quality, and Brand Image as intervening variables on Purchasing Decisions. The population of this research is wardah cosmetic users at the Faculty of Economics and Business UMSU. The number of samples is 100 respondents with asidental sampling. Data obtained by questionnaire. Research variables Celebrity Endorser (X1), Product Quality (X2), Brand Image (Z) and Purchase Decision (Y). Data analysis with percentage percentage descriptive, Path Analysis, Classical Assumption Test and Hypothesis Test. The results of this study indicate that the variable Celebrity Endorser (X1) has a direct effect on Purchasing Decisions (Y). And there is no direct effect of Product Quality (X2) on Purchasing Decisions. Brand Image Variable (Z) has a direct effect on Purchasing Decisions (Y). Variable Celebrity Endorser (X1) and Product Quality (X2) have a direct effect on Purchasing Decisions (Y). Path analysis results show that Celebrity Endoser (X1) has no indirect effect through Brand Image (Z) on Purchasing Decisions (Y), and there is an indirect influence on Product Quality (X2) through Brand Image (Z) on Purchasing Decisions ( Y), so it can be said that brand image mediates the influence of product quality on purchasing decisions. The conclusion from this research is that Celebrity Endorser, product quality, and brand image as intervening variables have direct and indirect effects on purchasing decisions. It is suggested that wardah should increase the use of Celebrity Endorse, such as the use of celebrities which are currently popular In terms of product quality, Wardah should be able to increase the reliability of Wardah products such as the safety of Wardah cosmetics.Keywords: Celebrity Endorser, Product Quality, Brand Image, Purchase Decision
Exploring Perceived Organizational Support To Improve Account Officer Performance Muhammad Andi Prayogi; Jufrizen; Muhammad Fahmi; Muhammad Irfan Nasution
Jurnal Manajemen Vol. 26 No. 1 (2022): February 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i1.846

Abstract

The purpose of this study was to identify Perceived Supervisor Support, Quality of Work Life on the performance of Account Officers with Perceived Organizational Support mediation. Data were collected from account officers of Islamic banking in North Sumatra as many as 385 respondents. The data analysis technique uses Structural Equation Modeling with SmartPLS. The results showed that Perceived Supervisor Support, Perceived Organizational Support affect performance, Quality of Work Life has no effect on performance and Perceived Organizational Support, Perceived Supervisor Support has an effect on Perceived Organizational Support, Perceived Organizational Support is an intervening variable between the influence of Perceived Supervisor Support on performance, and Perceived Organizational Support is not an intervening variable between the effect of Quality of Work Life on Account Officer performance. This study contributes to a greater understanding of the mediating role of perceived Perceived Organizational Support on the relationship between Perceived Supervisor Support, Quality of Work Life. Originality This research explores the mediation of Perceived Organizational Support between Perceived Supervisor Support and, Quality of Work Life on Performance, and Perceived Supervisor Support and Perceived Organizational Support are important antecedents in improving Account Officer performance.
KEPUASAN KERJA, IKLIM ORGANISASI DAN PROMOSI JABATAN: APAKAH PENTING UNTUK MENINGKATKAN KINERJA KARYAWAN? Muhammad Irfan Nasution; Divo Samboja; Jufrizen Jufrizen
Prosiding Seminar Nasional USM Vol 3, No 1 (2022): SEMNAS MULTIDISIPLIN ILMU
Publisher : Universitas Serambi Mekkah

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Abstract

Tujuan dari penelitian ini ialah guna menguji dan  menganalisis pengaruh iklim organisasi, promosi jabatan terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening pada PT. Perkebunan Nusantara IV Medan. Pendekatan yang dipilih pada penelitian berikut yakni pendekatan assosiatif. Populasi pada penelitian berikut ialah semua karyawan tetap PT. Perkebunan Nusantara IV Medan dimana bertotal 333 orang. Sampel dalam penelitian berikut yakni dengan rumus slovin dimana didapatkan jumlah sampel sebanyak 182 orang karyawan tetap pada PT. Perkebunan Nusantara IV Medan. Teknik pengumpulan data pada penelitian berikut yakni dengan teknik observasi serta kuisioner. Teknik analisis data pada penelitian ini dengan pendekatan kuantitatif, dengan analisis statistik melalui penggunaan uji Analisis Auter Model, Analisis Inner Model, serta Uji Hipotesis. Pengolahan data pada penelitian berikut yakni dengan program software PLS (Partial Least Square). Hasil penelitian berikut mengungkapkan hipotesis secara langsung bahwa iklim organisasi, Promosi jabatan berpengatuh signifikan terhadap kinerja karyawan. Promosi jabatan, iklim organisasi secara tidak langsung berpengaruh terhadap kinjer karyawan dimediasi kepuasan kerja, dengan demikian bahwa kepuasan kerja sebagai variabel intervening. Kata Kunci: Structual Equation Modelling (SEM), Part Least Square (PLS),   Iklim Organisasi, Promosi Jabatan, Kinerja Karyawan dan Kepuasan Kerja
Minat Beli Konsumen: Kualitas Pelayana, Kualitas Produk dan Peran mediasi Kepuasan Konsumen Rahma Sinurat; Deka Wulandari; Elza Nitami Harahap; Mutiara Syahna; Muhammad Irfan Nasution
Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Vol. 2 No. 1 (2023): JANUARI 2023
Publisher : Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/inov.v2i1.392

Abstract

Buying interest has a good effect on sellers and entrepreneurs. Researchers have done much testing on how to increase buying interest among the public. From this research, we aim to find out that buying interest will have influence by good service quality and appropriate product quality which will make consumers feel satisfied, which results in repurchasing interest. With an infinite population, researchers must use purposive sampling to get 30 samples in analyzing the hypothesis using SEM-PLS calculations in the SmartPLS application. The test results found that the influence of service quality on purchase intention was significant. In contrast, for product quality and testing, the three variables produced a value that did not affect purchase intention. This research can help sellers and employers increase buying interest among the public. The level of competition in increasing sales makes sellers have to think about attracting consumers. Improving service quality can initially make people interested in buying at the Sukaramai Medan market.
Peran Kepemimpinan Demokratis dan Dukungan Kerja terhadap Kinerja Karyawan Dimedasi Motivasi kerja Muhammad Irfan Nasution; M.Albie Akbar; Nasya Afriliani; Yunita Pratiwi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1252

Abstract

Upaya untuk menigkatkan kineerja karyawan merupakan salah satu point penting yang diperhatikan oleh Manajemen perushaaan, terutama dalam hal perilaku karyawa, sehingga penelitian ini bertujuan untuk menguji kepemimpinan demokratis dan dukungan kerja terhadap kinerja karyawan dengan motivasi kerja sebagai variable intervening. Sampel pada penelitian ini berjumlah 38 karyawan PT. NPM Cabang Binjai, dengan Teknik kuota sampling. Teknik Analisa data menggunakan Structural Equation Modelling – Part Least Square (SEM-PLS). Hasil pengujian membuktikan bahwa kepemimpinan demokratis berpengaruh terhadap kinerja karyawan , Kepemimpinan demoktratisk berpengaruh terhadap motivasi kerja, Dukungan kerja tidak berpengaruh terhadap kinerja karyawan, Dukungan kerja berpengaruh terhadap motivasi kerja, motivasi kerja berpengaruh terhadap kinerja karyawan, kemudian kepemimpinan demoktratik berpengaruh terhadap kinerja karyawan melalui motivasi kerja dan dukungan kerja berpengaruh terhadap kinerja karyawan melalui motivasi kerja, berarti motivasi kerja sebagai variable intervening.
The Effect of Person Organizational Fit Mediated by Knowledge Sharing and Organizational Citizen Behavior on Innovative Work Behavior in Marketing Employees Hindun Silalahi*; Muhammad Irfan Nasution
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.34001

Abstract

The term "innovative behavior" in the workplace refers to an individual's or group's desire to develop, generate, and implement novel concepts to enhance performance. Inventive way of behaving has additionally been inspected according to the viewpoint of individual association fit. Different investigations have broke down what individual hierarchical fit means for inventive work conduct, additionally with inconsistent outcomes. The results of testing the SEM-PLS method on a sample of 133 Slovin formula respondents indicate that to increase innovative work behavior in employees,oyees, organizational fit, knowledge sharing, and organizational citizenship behavior are needed. In organizations, person-organization fit refers to the suitability or harmony between individual characteristics and the values that exist in the organization. Apart from individual organizational fit and knowledge sharing, organizational citizenship behavior also has an influence on innovative work behavior. Organizational citizenship behavior is the behavior possessed by employees to contribute to the company beyond their obligations or demands. To increase innovative work behavior in marketing employees, person-organizational fit and organizational citizen behavior are needed, which are mediated by knowledge sharing. If employees have personal organizational fit, they will contribute more to producing innovation and more effective performance. Therefore, companies need to maintain personal organizational fit, one of which is by encouraging a culture of sharing knowledge between employees.
Pengaruh Knowledge Sharing terhadap Organizational Citizenship Behavior dan Work Engagement yang dimediasi oleh Locus of Control Kumala Putri Ayatullah; Muhammad Irfan Nasution
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 1 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i1.1897

Abstract

This article aims to examine the effect of knowledge sharing on organizational citizenship behaviour and work engagement mediated by locus of control among employees of PT. Telkom Gaharu Access. This research focuses in improving the quality of work by the employees with the aim of achieving each organizational goal. The indicators as measuring tools in this study use the theory presented by Afsar, et. al. (2018). The data collected in this study were obtained based on primary data and secondary data with 50 person employees as sample from total population is 150 employees at PT. Telkom Access Gaharu with proportional random sampling method. This research conducted by quantitative method. The findings in this study indicate that in order to increase organizational citizenship and work involvement within an organization which includes quality and performance both for each individual and knowledge sharing is required.
Pengaruh Personal Organization Fit Dan Preceived Organization Support Terhadap Innovative Work Behavior Dimediasi Employee Engagment Muhammad Iqbal Fawwaz; Muhammad Irfan Nasution
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 1 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i1.1889

Abstract

Artikel ini bertujuan untuk mengetahui adanya pengaruh personal organization fit (x1), dan perceived organization support (x2), terhadap innovative work behavior (y), dengan employee engagement (z) sebagai variabel mediasi. Pentingnya sumber daya manusia yang berkualitas menjadi motivasi bagi perusahaan untuk memberikan segala sesuatu yang dibutuhkan karyawan. Populasi dan sampel penelitian ini yaitu seluruh karyawan PT. PLN (Persero) Unit Induk Wilayah Sumatera Utara yang berjumlah 133. Penelitian ini menggunakan pendekatan kuantitatif dengan pengambilan data melalui kuesioner. Teknik analisis data yang digunakan dalam riset ini adalah PLS-SEM (Structural Equation Modeling), terdapat dua tahapan kelompok dalam menganalisis SEM-PLS, diantaranya adalah model pengukuran (Outer Model) dan model struktural (Inner Model). Hasil dari penelitian ini menunjukkan adanya pengaruh positif dan signifikan antara person organization fit dengan innovative work behavior. Adanya pengaruh positif dan signifikan antara person organization fit dengan employee engagement. Adanya pengaruh positif dan signifikan antara perceived organizational support dengan innovative work behavior. Adanya pengaruh positif dan signifikan antara perceived organizational support dengan employee engagement. Adanya pengaruh positif dan signifikan antara employee engagement dengan innovative work behavior. Adanya impak negatif dan tidak signifikan, maka dapat disimpulkan bahwa person organization fit tidak memediasi atau memperantarai pengaruh tidak langsung employee engaement terhadap innovative work behaviour. Adanya impak positif dan signifikan, maka dapat disimpulkan bahwa perceived organizational support memediasi atau memperantarai pengaruh tidak langsung employee engaement terhadap innovative work behavior.
The Effect of Person Organizational Fit Mediated by Knowledge Sharing and Organizational Citizen Behavior on Innovative Work Behavior in Marketing Employees Hindun Silalahi*; Muhammad Irfan Nasution
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.34001

Abstract

The term "innovative behavior" in the workplace refers to an individual's or group's desire to develop, generate, and implement novel concepts to enhance performance. Inventive way of behaving has additionally been inspected according to the viewpoint of individual association fit. Different investigations have broke down what individual hierarchical fit means for inventive work conduct, additionally with inconsistent outcomes. The results of testing the SEM-PLS method on a sample of 133 Slovin formula respondents indicate that to increase innovative work behavior in employees,oyees, organizational fit, knowledge sharing, and organizational citizenship behavior are needed. In organizations, person-organization fit refers to the suitability or harmony between individual characteristics and the values that exist in the organization. Apart from individual organizational fit and knowledge sharing, organizational citizenship behavior also has an influence on innovative work behavior. Organizational citizenship behavior is the behavior possessed by employees to contribute to the company beyond their obligations or demands. To increase innovative work behavior in marketing employees, person-organizational fit and organizational citizen behavior are needed, which are mediated by knowledge sharing. If employees have personal organizational fit, they will contribute more to producing innovation and more effective performance. Therefore, companies need to maintain personal organizational fit, one of which is by encouraging a culture of sharing knowledge between employees.