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Journal : international journal of economics development research ijedr

Consumer Economic Behavior of Generation Z: The Role of Promotion, Lifestyle, and Store Atmosphere on Repurchase Intention Mediated by Customer Satisfaction at Starbucks in Bali Jaya, I Gst Ngurah Bagus Putra; Suardana, Ida Bagus Raka
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.7510

Abstract

The coffee shop industry in Indonesia is growing rapidly, especially among Generation Z who have made coffee a part of their lifestyle. Starbucks faces intense competition and needs to understand the factors that influence repurchase intentions, such as promotions, lifestyle, and store atmosphere. This study aims to provide a comprehensive insight into the factors that influence repurchase decisions among Generation Z, focusing on aspects of promotion, lifestyle, and store atmosphere, and how customer satisfaction can mediate these influences. The research design used in this study is a quantitative approach in the form of an associative causal approach. The results showed that promotion, lifestyle, and store atmosphere have a positive and significant effect on customer satisfaction at Starbuck in Bali Province. Promotion, lifestyle, store atmosphere, and customer satisfaction have a positive and significant effect on repurchase intentions at Starbuck in Bali Province. Customer satisfaction is able to mediate the effect of promotion, lifestyle, and store atmosphere on repurchase intentions at Starbuck in Bali Province.  This means that an increase in promotion, lifestyle, and store atmosphere will increase customer satisfaction and will also increase consumer repurchase intentions with products at Starbuck in Bali Province.
Co-Authors A.A. Istri Emilia Mayori Agung Indradinata Anak Agung Istri Edgina Dhaniswari Aprita Susanti Manu Artasuma, Luh Devi Astari, Ni Made Purnadi Basunari, A. A. Sri Dewi, Luh Putu Regita Septa Dewi, Ni Putu Ayu Cintya Dodik Ari Cahyono Fungky Arsana, I Komang Gamaya, Amritha Gde Sri Darma Gede Sri Darma Gusi Putu Lestara Permana I Dewa Ayu Rizky Pradnyani Marranitha I G. N. Oka Ariwangsa I Gede Bayu Mahardika I Gede Harditya Dharma I Gede Lingga Pramana I Gede Putu Kawiana I Gede Ryan Adhinata I Gede Sariastawa I Kadek Andy Asmarajaya I Made Arimbawa I Made Widya Suraputra I Nengah Dasi Astawa I Nyoman Ari Widana N I Nyoman Subanda I Putu Deddy Wirawan I Wayan Sari Ida Ayu Oka Martini Ida Ayu Radinia Asri Suardana Jaya, I Gst Ngurah Bagus Putra Kadek Devi Kalfika Anggria Wardani Kadek Wiji Kusumawardani Lemsina Kogoya Luh Kadek Budi Martini Luh Komang Candra Dewi Luh Putu Mahyuni Made Indrayani Santini Made Prema Putri Liemena Made Yudi Darmita Manikasanti, Luh Gede Mas Putri Ni Luh Gede Putri Antari Ni Luh Wulani Parwati Ni Nyoman Kerti Yasa Ni Nyoman Meryadi Ni Nyoman Sri Wisudawati Ni Putu Ari Aryawati Ni Putu Ayu Cintya Dewi Ni Putu Nina Eka Lestari Ni Putu Nina Eka Lestari Ni Wayan Rena Mariani Ni Wayan Yuli Yudianti Nia Yunita, Ni Kadek Nilna Muna Nuning Indah Pratiwi Prawitasari, Putu Putri Putri, Ni Kadek Amanda Maharani Putu Viona Nita Putri Rr. Astrid Adiyanti Prawitasari Ryan Adhinata, I Gede Sartika, Aishvarya Hari Nurvindati Supriyadinata Gorda, A.A Eddy Suwignyo Widagdo TRI YANA BHUANA, TRI YANA Wayan Ristya Dewantari Winda Aliya Agustin