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Penguatan Kolaborasi Manajemen Lingkungan antara Perusahaan dan Masyarakat dalam Program Daur Ulang Kemasan Minuman Fermentasi Febriani, A A Sinta Krisna; Mariyani, Dini; Putra, Komang Widhya Sedana
Open Community Service Journal Vol. 4 No. 2 (2025): Open Community Service Journal
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/ocsj.v4i2.150

Abstract

Latar Belakang: Polusi sampah plastik tetap menjadi ancaman lingkungan global, dengan kemasan minuman berkontribusi besar terhadap penumpukan sampah plastik. Kurangnya kesadaran publik, khususnya di kalangan generasi muda, mengenai kemasan yang dapat didaur ulang memperburuk masalah ini.Tujuan: Kegiatan pengabdian ini bertujuan untuk mengedukasi siswa tentang pentingnya kemasan yang dapat didaur ulang, memberikan pengalaman langsung dalam praktik pengelolaan sampah, serta memperkuat kolaborasi antara industri dan masyarakat dalam mendorong keberlanjutan lingkungan.Metode: Pengabdian masyarakat ini dilaksanakan melalui metode sosialisasi berbasis kunjungan edukatif (Company Visit) ke PT Yakult Indonesia Persada, Pabrik Mojokerto. Kegiatan melibatkan siswa yang diminta membawa dua botol bekas Yakult sebagai simbol partisipasi dalam inisiatif daur ulang. Tahapan kegiatan meliputi: (1) persiapan dan koordinasi dengan pihak sekolah dan perusahaan, (2) pelaksanaan kunjungan yang mencakup presentasi, tur pabrik, dan diskusi interaktif, serta (3) evaluasi melalui refleksi peserta dan dokumentasi kesan.Hasil: Indikator keberhasilan mencakup meningkatnya pemahaman peserta tentang proses produksi ramah lingkungan, kemampuan mengidentifikasi kemasan daur ulang, serta komitmen individu untuk mengurangi sampah plastik. Hasil kegiatan menunjukkan efektivitas pendekatan ini dalam meningkatkan kesadaran publik dan memperkuat sinergi antara industri dan masyarakat dalam pengelolaan sampah plastik yang berkelanjutan.
Enhancing Organizational Commitment through Risk Management: The Moderating Role of Self-Efficacy among SME Employees in Bali Ni Wayan Lasmi; Wayan Sri Maitri; Komang Widhya Sedana Putra P
Jurnal Ilmu Manajemen dan Bisnis Vol. 1 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis
Publisher : FAKULTAS HUMANIORA UNIVERSITAS SAPTA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65369/td0pch06

Abstract

Within any organization, the value of risk management depends on the level of organizational trust, the commitment, and the organizational core functions of financial viability. Still, for small and medium enterprises (SMEs), risk management assignments for the organization value are still seen functionally and technically. This neglects the management control systems from the behavioral and psychological aspects. Consequently, there is minimal scholarship that dissects the interrelations of the human component and organizational systems articulated for commitment and loyalty in the smaller business dimension. To fill this void, the current study utilizes the framing of Behavioral Risk Management Theory with Social Cognitive Theory to assess the relationship of risk management to organizational commitment with self-efficacy as a moderating variable. Quantitative data were acquired using a structured questionnaire and distributed to SME employees in the Bali Province. These data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). It was ascertained that risk management systems function and organizational commitment. Self-efficacy was identified as a significant antecedent influence on organizational commitment. Employees who advanced self-efficacy view risk management systems as organizational supports, access organizational structures, and perceive that organizational trust is extended to them, reinforcing commitment to the organization. This study delineates the need for GRM systems and incorporates psychological risk management systems. Subsequent studies may improve the model by adding variables like perceived organizational support, trust, and leadership style to better capture the human aspects of risk management in maintaining committed employees and resilient organizations.
Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust Ni Putu Wina Yustina Maharani; I Gusti Ayu Tirtayani; Komang Widhya Sedana Putra; Desak Made Febri Purnama
Dharma Ekonomi Vol. 32 No. 2 (2025): November: DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v32i2.360

Abstract

The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory research design. Data were collected through an online questionnaire involving 110 Generation Z respondents who had never purchased ESQA products but had interacted with ESQA’s official social media account (@esqacosmetics). Data analysis was performed using SmartPLS with mediation testing to examine the relationships among variables. The results indicate that social media marketing has a positive and significant effect on purchase intention through brand trust, suggesting that the effectiveness of social media strategies can strengthen brand trust and ultimately increase consumer purchase intention. This finding highlights that brand trust serves as a key psychological mechanism linking social media marketing to purchase behavior. The study recommends that ESQA Cosmetics enhance interaction and transparency in its social media communication, provide prompt responses to consumers, and emphasize the authenticity and benefits of its products to rebuild trust and strengthen purchase intention following the boycott issue.
Pengaruh Kualitas Interaksi, Teknologi Pendukung, dan Ciptaan Kenangan terhadap Indeks Kepuasan Wisatawan Bali Zoo Prasetya Dewi, Made Indah; Juwita Sari, Putu Ratna; Sedana Putra P, Komang Widhya; Paramitha Pika, Putu Ayu Titha
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.967

Abstract

This study aims to determine the partial and simultaneous influence of service quality, digitalization, and travel experience on tourist satisfaction. The sample in this study was 152 domestic tourists, aged at least 17, who had visited Bali Zoo and used social media. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results showed that service quality had a positive and significant effect on tourist satisfaction, digitalization had a positive and significant effect on tourist satisfaction, and travel experience had a positive and significant effect on tourist satisfaction. The researcher recommends that Bali Zoo management improve employee capabilities in providing fast and responsive service by providing training focused on providing service-related materials, continuously updating digital information and providing honest and accurate information, making improvements to areas lacking attractive visual displays, and striving to continuously provide good service and a memorable travel experience for tourists, to enhance tourist satisfaction.
The impact of technological risk perception on consumer experience with digital curiosity as a moderating variable Laksmi P, Kadek Wulandari; Putra P, Komang Widhya Sedana; Ariwangsa, IGN Oka
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1035

Abstract

In the advanced digital age, consumers engage with new technological interfaces that provide value in the form of personalization, convenience, and efficiency while exposing them to possible threats such as data insecurity, privacy breaches, and system failures. These opposing threats highlight the importance of understanding how consumers perceive technology-related risks and how this perception impacts their psychological experiences. Although the technology acceptance model and user satisfaction have been extensively studied, little is known about the psychological variables—particularly the construct of digital curiosity—that buffer perceptions of risk associated with technology. This study aims to fill this void by analyzing the effect of technological risk perception on consumer experience and the role of digital curiosity in this relationship. A quantitative approach involved using a structured questionnaire distributed to active digital consumers on different online platforms. Data analysis was performed using SmartPLS 4.0. The measurement model attained satisfactory validity and reliability. It was established that perceived technological risk negatively impacts the consumer experience. This suggests that a higher perceived risk correlates with diminished satisfaction, trust, and emotional ease. Among other variables, digital curiosity positively impacted consumer experience and interacted in such a way as to lessen the negative influence of perceived technological risk. This suggests that curiosity may serve as a psychological buffer that allows consumers to emotionally reconcile with technological risks, enabling them to retain a positive experience in situations where technology imposes a high risk. These findings indicate the need for organizations to offer digital experiences that provide a level of assurance concerning security while simultaneously fostering curiosity. Allowing exploration and more interactive engagement may help users navigate and trust more complex technological systems. The model proposed in this study may provide the basis for future studies to include additional variables, such as technostress and digital self-efficacy, to capture a more comprehensive theoretical perspective.
Pengaruh Green Marketing dan Product Quality terhadap Keputusan Pembelian yang Dimediasi oleh Brand Image (Studi pada Konsumen Produk The Body Shop di Kota Denpasar) Pratiwi, Ni Kadek Wulan Cahyaning; Sedana, Komang Widhya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4167

Abstract

Kesadaran konsumen akan pentingnya menggunakan produk ramah lingkungan semakin meningkat seiring dengan isu kerusakan lingkungan dan pemanasan global. Perubahan perilaku konsumen ini memberikan peluang bagi perusahaan untuk menerapkan strategi Pemasaran Hijau (Green Marketing) guna menarik perhatian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Citra Merek dan Pemasaran Hijau terhadap keputusan pembelian konsumen produk The Body Shop di Kota Denpasar. Desain penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif, dengan populasi seluruh konsumen di Denpasar yang pernah membeli produk The Body Shop. Sampel sebanyak 125 responden dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis secara statistik. Teknik analisis data yang digunakan dalam penelitian ini meliputi statistik deskriptif untuk mendeskripsikan karakteristik responden dan variabel penelitian, serta statistik inferensial melalui uji asumsi klasik, analisis jalur (path analysis), uji Sobel, dan uji VAF. Pemasaran hijau berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk The Body Shop di Kota Denpasar. Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk The Body Shop di Kota Denpasar. Pemasaran hijau berpengaruh positif dan signifikan terhadap citra merek konsumen produk The Body Shop di Kota Denpasar. Kualitas Produk berpengaruh positif dan signifikan terhadap citra merek di kalangan konsumen produk The Body Shop di Kota Denpasar. Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian di kalangan konsumen produk The Body Shop di Kota Denpasar. Citra merek merupakan variabel mediasi parsial pengaruh pemasaran ramah lingkungan terhadap keputusan pembelian di kalangan konsumen produk The Body Shop di Kota Denpasar.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Melalui Keputusan Penggunaan Jasa Travel pada PT Pacto Bali Satria Wibawa, A. A. Ngurah Adi; Sedana Putra P, Komang Widhya
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the effect of promotion and service quality on customer satisfaction, with service usage decisions as a mediating variable at PT Pacto Bali. The background of this research stems from the increasingly intense competition in the travel service industry in Bali and the importance of understanding the factors that determine customer satisfaction. The study employs a quantitative approach using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method, processed with SmartPLS version 4.0 software. The research sample consists of 120 respondents selected through purposive sampling, namely customers who have used PT Pacto Bali’s services within the past six months. The results of this study are expected to show that promotion and service quality have both direct and indirect effects on customer satisfaction through service usage decisions. The PLS-SEM approach allows the researcher to simultaneously assess relationships among variables in both the measurement model and the structural model. The findings of this research are expected to provide theoretical contributions to the development of marketing management science, particularly consumer behavior in the digital tourism industry, as well as practical implications for PT Pacto Bali in formulating digital media–based promotional strategies and enhancing service quality based on customer experience.
Pengaruh Fomo dan Affiliate Marketer Terhadap Minat Beli Konsumen di Nekko Fashion Store Ni Luh made Risnia Dewi; Komang Widhya Sedana Putra
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This research examines the influence of Fear of Missing Out (FOMO) and Affiliate Marketing on consumer purchase intention at Nekko Fashion Store. In this rapidly developing digital era, marketing strategies have shifted significantly, with FOMO and affiliate marketing emerging as prominent trends. Consumers, especially the younger generation, often feel compelled to purchase products due to the fear of missing out on viral trends, while affiliate marketing systems utilizing influencers further enhance consumer purchase intention. This study focuses on Nekko Fashion Store consumers in Denpasar Selatan, Bali, who actively shop online and are influenced by digital marketing strategies. Previous research has highlighted the impact of digital marketing and influencers on purchasing decisions, but has not specifically addressed the combined role of FOMO and affiliate marketing in shaping purchase intention within the fashion industry. Therefore, this study aims to analyze the influence of FOMO, affiliate marketing, and their interaction on consumer purchase intention at Nekko Fashion Store.
Pengaruh Work Overload dan Role conflict Terhadap Kinerja Melalui Kepuasan Kerja Karyawan Garuda Lounge Denpasar Dinda Ferdina, Ni Made; Sedana Putra P, Komang Widhya
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the influence of Work Overload and Role conflict on employee performance with job satisfaction as a mediating variable at the Garuda Executive Lounge Denpasar. The research is grounded in the increasing operational demands within premium service environments, which potentially generate excessive workload and unclear role expectations, thereby reducing job satisfaction and employee performance. The theoretical framework encompasses the concepts of Work Overload, Role conflict, job satisfaction, and employee performance, described through perspectives in human resource management and organizational behavior theory. This research employs a quantitative approach using a survey method with a saturated sampling technique involving 34 employees. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression and mediation testing. The results indicate that Work Overload and Role conflict have a negative and significant effect on job satisfaction, and both variables significantly influence employee performance. Job satisfaction has a positive effect on performance and functions as a mediating variable in the relationship between Work Overload and Role conflict with employee performance. These findings highlight the importance of managing workload distribution and clarifying role expectations to maintain job satisfaction and performance quality within premium service operations.
Enhancing Financial Literacy through Waste Bank Education as a Sustainable Economic and Environmental Solution : English Sri Maitri, Wayan; Putra P, Komang Widhya Sedana; Ni Wayan Lasmi
GIAT Teknologi untuk Masyarakat Vol. 4 No. 2 (2025): November 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/giat.v4i2.12738

Abstract

This community service program was conducted at a small and medium-sized enterprise (SME) in Padangsambian Klod, Denpasar, with the aim of enhancing financial literacy through waste bank education as a sustainable economic and environmental solution. The activity, carried out in January 2025, was designed as a one-day intervention involving preparation, introduction, practical workshop, financial literacy training, and reflection. The program adopted a participatory approach, ensuring active involvement of SME owners and local community members. Results showed a significant improvement in participants’ awareness and attitudes toward waste management and financial practices. Before the program, most participants perceived waste as valueless and had limited understanding of basic financial management. Afterward, they demonstrated better knowledge of waste as an asset, applied simple bookkeeping techniques, and expressed stronger motivation to save and engage actively in community initiatives. The integration of waste bank education with financial literacy proved effective in linking environmental responsibility with economic empowerment. Furthermore, the cultural relevance of the program increased participants’ acceptance and ownership, fostering opportunities for replication in other communities. In conclusion, this initiative demonstrates that short, well-structured interventions can generate meaningful changes and contribute to sustainable community development.
Co-Authors A.A. Sri Arika Deviana Putri Adriati, I Gst. Ayu Wirati Anak Agung Natsumi Kusumaputri Ariwangsa, I G. N. Oka Ariwangsa, I G.N. Oka Ariwangsa, I Gusti Ngurah Oka Arlantara Putra, Alvin Asrya Wijayanti, Ni Kadek Wiwin Ayu Agung Mirah Virgianitri, I Gusti Budiatha, I Made Augie Putra Chintia Camilo Desak Made Febri Purnama Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Ni Kadek Lia Setia Dewi, Ni Komang Sri Berliana Dinda Ferdina, Ni Made Febriani, A A Sinta Krisna Febriyanti, Ni Komang Lina Fidyariska, Priskylia Jenia Gunaprya, Komang Rosemalla Dewi Gusti Ayu Tirtayani, I I G. N. Oka Ariwangsa I Gusti Ayu Tirtayani I Kadek Dwi Fajar Swastika I Komang Didi Kariana I Made Suidarma I Putu Dharmawan Pradhana I Putu Nadha Ambara Putra I Putu Satria Parayangan I Wayan Andra Wirawan IGN Oka Ariwangsa Jelantik, I Gusti Ayu Agung Istri Dinda Larasshanti Juwita Sari, Putu Ratna Kariana, I Komang Didi Komang Ayu Puspita Dewi Komang Sri Widiantari Laksmi , Kadek Wulandari Laksmi Aridewi, Putu Laksmi, Kadek Wulandari Made Mulyadi Made Sukarnasih , Desak Mahadhika Feryo Gotama Maitri, Wayan Sri Mariyani, Dini Martina Angelica Oktaviani Damai Martini, I. A. Oka Mulyadewi, I Gusti Agung Ayu Candra Nadya Dominica Putri Yudda Naraswari , Ida Ayu Yogi Ni Komang Ayulyantari Ni Komang Sri Berliana Dewi Ni Luh made Risnia Dewi Ni Made Desak Sukarnasih Ni Made Dwipayanti Ni Putu Bayu Widhi Antari Ni Putu Ena Kartika Dewi Ni Putu Nina Eka Lestari Ni Putu Wina Yustina Maharani Ni Wayan Lasmi Paramitha Pika, Putu Ayu Titha Parasari, Nyoman Sri Manik Prasetya Dewi, Made Indah Pratiwi, Ni Kadek Wulan Cahyaning Putri, Ni Putu Ayu Sriniken Dhamayanti Putu Purnama Dewi Rian Arif Fahendra Sahri Aflah Ramadiansyah Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Satria Wibawa, A. A. Ngurah Adi Septianee, Putu Ditha Setianingsih, Made Apriani Sri Maitri, Wayan Suwardyanba, Gede Irfan Swandewi, Anak Agung Mia Udayani, Ni Putu Ari Wayan Sri Maitri Wayan Sri Maitri Wijayani, Putu Ayu Diah Wulandari Laksmi, Kadek Wulantari, Ni Kadek