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Pengaruh Kualitas Interaksi, Teknologi Pendukung, dan Ciptaan Kenangan terhadap Indeks Kepuasan Wisatawan Bali Zoo Prasetya Dewi, Made Indah; Juwita Sari, Putu Ratna; Sedana Putra P, Komang Widhya; Paramitha Pika, Putu Ayu Titha
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.967

Abstract

This study aims to determine the partial and simultaneous influence of service quality, digitalization, and travel experience on tourist satisfaction. The sample in this study was 152 domestic tourists, aged at least 17, who had visited Bali Zoo and used social media. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results showed that service quality had a positive and significant effect on tourist satisfaction, digitalization had a positive and significant effect on tourist satisfaction, and travel experience had a positive and significant effect on tourist satisfaction. The researcher recommends that Bali Zoo management improve employee capabilities in providing fast and responsive service by providing training focused on providing service-related materials, continuously updating digital information and providing honest and accurate information, making improvements to areas lacking attractive visual displays, and striving to continuously provide good service and a memorable travel experience for tourists, to enhance tourist satisfaction.
The impact of technological risk perception on consumer experience with digital curiosity as a moderating variable Laksmi P, Kadek Wulandari; Putra P, Komang Widhya Sedana; Ariwangsa, IGN Oka
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1035

Abstract

In the advanced digital age, consumers engage with new technological interfaces that provide value in the form of personalization, convenience, and efficiency while exposing them to possible threats such as data insecurity, privacy breaches, and system failures. These opposing threats highlight the importance of understanding how consumers perceive technology-related risks and how this perception impacts their psychological experiences. Although the technology acceptance model and user satisfaction have been extensively studied, little is known about the psychological variables—particularly the construct of digital curiosity—that buffer perceptions of risk associated with technology. This study aims to fill this void by analyzing the effect of technological risk perception on consumer experience and the role of digital curiosity in this relationship. A quantitative approach involved using a structured questionnaire distributed to active digital consumers on different online platforms. Data analysis was performed using SmartPLS 4.0. The measurement model attained satisfactory validity and reliability. It was established that perceived technological risk negatively impacts the consumer experience. This suggests that a higher perceived risk correlates with diminished satisfaction, trust, and emotional ease. Among other variables, digital curiosity positively impacted consumer experience and interacted in such a way as to lessen the negative influence of perceived technological risk. This suggests that curiosity may serve as a psychological buffer that allows consumers to emotionally reconcile with technological risks, enabling them to retain a positive experience in situations where technology imposes a high risk. These findings indicate the need for organizations to offer digital experiences that provide a level of assurance concerning security while simultaneously fostering curiosity. Allowing exploration and more interactive engagement may help users navigate and trust more complex technological systems. The model proposed in this study may provide the basis for future studies to include additional variables, such as technostress and digital self-efficacy, to capture a more comprehensive theoretical perspective.
Pengaruh Green Marketing dan Product Quality terhadap Keputusan Pembelian yang Dimediasi oleh Brand Image (Studi pada Konsumen Produk The Body Shop di Kota Denpasar) Pratiwi, Ni Kadek Wulan Cahyaning; Sedana, Komang Widhya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4167

Abstract

Kesadaran konsumen akan pentingnya menggunakan produk ramah lingkungan semakin meningkat seiring dengan isu kerusakan lingkungan dan pemanasan global. Perubahan perilaku konsumen ini memberikan peluang bagi perusahaan untuk menerapkan strategi Pemasaran Hijau (Green Marketing) guna menarik perhatian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Citra Merek dan Pemasaran Hijau terhadap keputusan pembelian konsumen produk The Body Shop di Kota Denpasar. Desain penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif, dengan populasi seluruh konsumen di Denpasar yang pernah membeli produk The Body Shop. Sampel sebanyak 125 responden dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis secara statistik. Teknik analisis data yang digunakan dalam penelitian ini meliputi statistik deskriptif untuk mendeskripsikan karakteristik responden dan variabel penelitian, serta statistik inferensial melalui uji asumsi klasik, analisis jalur (path analysis), uji Sobel, dan uji VAF. Pemasaran hijau berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk The Body Shop di Kota Denpasar. Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk The Body Shop di Kota Denpasar. Pemasaran hijau berpengaruh positif dan signifikan terhadap citra merek konsumen produk The Body Shop di Kota Denpasar. Kualitas Produk berpengaruh positif dan signifikan terhadap citra merek di kalangan konsumen produk The Body Shop di Kota Denpasar. Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian di kalangan konsumen produk The Body Shop di Kota Denpasar. Citra merek merupakan variabel mediasi parsial pengaruh pemasaran ramah lingkungan terhadap keputusan pembelian di kalangan konsumen produk The Body Shop di Kota Denpasar.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Melalui Keputusan Penggunaan Jasa Travel pada PT Pacto Bali Satria Wibawa, A. A. Ngurah Adi; Sedana Putra P, Komang Widhya
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the effect of promotion and service quality on customer satisfaction, with service usage decisions as a mediating variable at PT Pacto Bali. The background of this research stems from the increasingly intense competition in the travel service industry in Bali and the importance of understanding the factors that determine customer satisfaction. The study employs a quantitative approach using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method, processed with SmartPLS version 4.0 software. The research sample consists of 120 respondents selected through purposive sampling, namely customers who have used PT Pacto Bali’s services within the past six months. The results of this study are expected to show that promotion and service quality have both direct and indirect effects on customer satisfaction through service usage decisions. The PLS-SEM approach allows the researcher to simultaneously assess relationships among variables in both the measurement model and the structural model. The findings of this research are expected to provide theoretical contributions to the development of marketing management science, particularly consumer behavior in the digital tourism industry, as well as practical implications for PT Pacto Bali in formulating digital media–based promotional strategies and enhancing service quality based on customer experience.
Pengaruh Fomo dan Affiliate Marketer Terhadap Minat Beli Konsumen di Nekko Fashion Store Ni Luh made Risnia Dewi; Komang Widhya Sedana Putra
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This research examines the influence of Fear of Missing Out (FOMO) and Affiliate Marketing on consumer purchase intention at Nekko Fashion Store. In this rapidly developing digital era, marketing strategies have shifted significantly, with FOMO and affiliate marketing emerging as prominent trends. Consumers, especially the younger generation, often feel compelled to purchase products due to the fear of missing out on viral trends, while affiliate marketing systems utilizing influencers further enhance consumer purchase intention. This study focuses on Nekko Fashion Store consumers in Denpasar Selatan, Bali, who actively shop online and are influenced by digital marketing strategies. Previous research has highlighted the impact of digital marketing and influencers on purchasing decisions, but has not specifically addressed the combined role of FOMO and affiliate marketing in shaping purchase intention within the fashion industry. Therefore, this study aims to analyze the influence of FOMO, affiliate marketing, and their interaction on consumer purchase intention at Nekko Fashion Store.
Pengaruh Work Overload dan Role conflict Terhadap Kinerja Melalui Kepuasan Kerja Karyawan Garuda Lounge Denpasar Dinda Ferdina, Ni Made; Sedana Putra P, Komang Widhya
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the influence of Work Overload and Role conflict on employee performance with job satisfaction as a mediating variable at the Garuda Executive Lounge Denpasar. The research is grounded in the increasing operational demands within premium service environments, which potentially generate excessive workload and unclear role expectations, thereby reducing job satisfaction and employee performance. The theoretical framework encompasses the concepts of Work Overload, Role conflict, job satisfaction, and employee performance, described through perspectives in human resource management and organizational behavior theory. This research employs a quantitative approach using a survey method with a saturated sampling technique involving 34 employees. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression and mediation testing. The results indicate that Work Overload and Role conflict have a negative and significant effect on job satisfaction, and both variables significantly influence employee performance. Job satisfaction has a positive effect on performance and functions as a mediating variable in the relationship between Work Overload and Role conflict with employee performance. These findings highlight the importance of managing workload distribution and clarifying role expectations to maintain job satisfaction and performance quality within premium service operations.
Breaking Workplace Silence: How Organizational Communication Reduces The Bystander Effect And Sparks Proactivity: English Ni Wayan Lasmi; Komang Widhya Sedana Putra P; Wayan Sri Maitri
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4351

Abstract

In today’s complex and fast-changing work environments, organizations increasingly rely on employees who can take initiative without waiting for instruction. However, this urgency is often undermined by a persistent behavioral pattern: the bystander effect, where individuals hesitate to act due to perceived shared responsibility. While previous research has explored organizational silence and proactivity separately, few studies have examined how internal communication affects proactive behavior through the lens of the bystander effect. This study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 200 employees across the public and private sectors in Bali. The results reveal that organizational communication significantly reduces the bystander effect and enhances proactive behavior, both directly and indirectly. The bystander effect is shown to be a meaningful psychological mechanism that mediates these dynamics. Future research should explore how remote work, digital communication, or leadership style influence this relationship over time.
Pengaruh Content Marketing Reels dan Electronic Word of Mouth terhadap Keputusan Pembelian Pada Ettore Gelato Pererenan Komang Ayu Puspita Dewi; Ni Putu Bayu Widhi Antari; Komang Widhya Sedana Putra; I Made Suidarma
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing melalui fitur Reels dan electronic word of mouth (e-WOM) terhadap keputusan pembelian konsumen pada Ettore Gelato Pererenan, Bali. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 120 responden yang dipilih melalui teknik accidental sampling. Hasil uji t menunjukkan bahwa variabel content marketing reels berpengaruh positif dan signifikan terhadap keputusan pembelian (nilai signifikansi 0,000 < 0,05), yang mengindikasikan bahwa konten video pendek yang menarik, akurat, mudah dipahami, dan konsisten mampu meningkatkan minat beli konsumen secara nyata. Sementara itu, variabel e-WOM juga terbukti berpengaruh positif dan signifikan (nilai signifikansi 0,003 < 0,05), yang berarti ulasan, rekomendasi, dan testimoni positif dari pengguna lain memperkuat kepercayaan calon pembeli terhadap produk. Uji F menunjukkan bahwa kombinasi antara content marketing reels dan e-WOM secara simultan memberikan pengaruh yang signifikan terhadap keputusan pembelian. Temuan ini diperkuat oleh Theory of Planned Behavior yang menjelaskan bahwa strategi digital yang persuasif dan didukung norma sosial dapat membentuk sikap positif serta meningkatkan intensi hingga keputusan pembelian. Penelitian ini merekomendasikan optimalisasi konten digital dan pengelolaan interaksi konsumen sebagai kunci dalam mendorong konversi pembelian di era pemasaran berbasis media sosial.
Pengaruh Customer Relationship Management, Kualitas Pelayanan dan Customer Satisfaction terhadap Loyalitas Pelanggan Pada PT. Aerofood Acs Regional Bali Ni Putu Ena Kartika Dewi; Komang Widhya Sedana Putra P
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Aerofood ACS merupakan perusahaan nasional terdepan dalam bidang jasa dan industri katering penerbangan, dengan semangat kualitas, inovasi dan pertumbuhan. Pelanggan merupakan aset yang sangat penting karena tidak ada lembaga atau perusahaan yang dapat bertahan apabila ditinggal oleh pelanggannya. Loyalitas pelanggan merupakan komitmen pelanggan terhadap suatu produk atau merek, yang didasari oleh sikap yang sangat positif dan tercermin dalam pembelian. Penelitian ini dilakukan di PT. Aerofood ACS Regional Denpasar. Populasi dalam penelitian ini tidak diketahui (tak terbatas). Sampel dalam penelitian ini berjumlah 140 orang. Metode penelitian ini menggunakan metode accidental sampling. Teknik analisis menggunakan analisis linier berganda dengan SPSS. Hasil penelitian ini menunjukkan adanya pengaruh yang positif dan signifikan antara Customer Relationship Management secara parsial terhadap Loyalitas Pelanggan pada PT. Aerofood ACS Regional Bali. Terdapat pengaruh yang positif dan signifikan antara Service Quality secara parsial terhadap Loyalitas Pelanggan pada PT. Aerofood ACS Regional Bali. Terdapat pengaruh yang positif dan signifikan antara Customer Relationship Management, Service Quality dan Customer Satisfaction secara simultan terhadap Loyalitas Pelanggan pada PT. Aerofood ACS Regional Bali, yang berarti bahwa setiap peningkatan Manajemen Hubungan Pelanggan, Kualitas Layanan, dan Kepuasan Pelanggan akan meningkatkan Loyalitas Pelanggan di PT. Aerofood ACS Regional Bali.
Peran Mediasi Sikap Risiko dalam Hubungan Ketidakpastian Ekonomi dan Kesejahteraan Keuangan: The Mediating Role of Risk Attitude in the Relationship between Economic Uncertainty and Financial Well-being Laksmi P, Kadek Wulandari; Putra P, Komang Widhya Sedana; Ariwangsa, IGN Oka
Economic and Education Journal (Ecoducation) Vol. 7 No. 3 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i3.2091

Abstract

Penelitian ini mengkaji hubungan antara ketidakpastian ekonomi, sikap risiko, dan kesejahteraan keuangan dengan fokus pada peran mediasi sikap risiko. Menggunakan pendekatan kuantitatif, data dikumpulkan dari responden di Bali melewati kuesioner terstruktur dan dianalisis dengan Structural Equation Modeling (SEM). Hasil penelitian mengindikasikan bahwa ketidakpastian ekonomi berpengaruh negatif signifikan terhadap kesejahteraan keuangan dan berpengaruh positif signifikan terhadap sikap risiko. Selain itu, sikap risiko berpengaruh positif signifikan terhadap kesejahteraan keuangan serta memediasi secara parsial hubungan antara ketidakpastian ekonomi dan kesejahteraan keuangan. Temuan ini mengindikasikan bahwa kesejahteraan keuangan tidak hanya dipengaruhi oleh kondisi ekonomi makro, tetapi juga oleh faktor psikologis, khususnya sikap terhadap risiko. Secara praktis, hasil ini menyarankan agar pembuat kebijakan dan lembaga keuangan mengembangkan program literasi keuangan terpadu yang mencakup pembentukan sikap risiko adaptif guna meningkatkan ketahanan individu di tengah kondisi ekonomi yang tidak pasti. Penelitian ini berkontribusi pada literatur keuangan perilaku dengan menyoroti pentingnya mekanisme psikologis dalam hubungan antara kondisi ekonomi dan hasil keuangan individu.
Co-Authors A A Sinta Krisna Febriani A.A. Sri Arika Deviana Putri Adriati, I Gst. Ayu Wirati agitha relia Agus Purusa Dharma Anak Agung Natsumi Kusumaputri Anak Agung Ngurah Dwi Narendra Arlantara Putra, Alvin Asrya Wijayanti, Ni Kadek Wiwin Chintia Camilo Desak Made Febri Purnama Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Ni Kadek Lia Setia Dewi, Ni Komang Sri Berliana Dinda Ferdina, Ni Made Dini Mariyani Febriyanti, Ni Komang Lina Fidyariska, Priskylia Jenia Gunaprya, Komang Rosemalla Dewi I G. N. Oka Ariwangsa I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik I Gusti Ayu Agung Mirah Virgianitri I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Kadek Dwi Fajar Swastika I Komang Didi Kariana I Made Augie Putra Budiatha I Made Suidarma I Putu Dharmawan Pradhana I Putu Nadha Ambara Putra I Putu Satria Parayangan I Putu Yoga Purnama Wijaya I Wayan Andra Wirawan I. A. Oka Martini Ida Bagus Putra Wiguna IGN Oka Ariwangsa IGN Oka Ariwangsa Ariwangsa Jelantik, I Gusti Ayu Agung Istri Dinda Larasshanti Juwita Sari, Putu Ratna Kadek Wulandari Laksmi P Kariana, I Komang Didi Komang Ayu Puspita Dewi Komang Sri Widiantari Laksmi, Kadek Wulandari Made Mulyadi Made Sukarnasih , Desak Mahadhika Feryo Gotama maitri, sri Martina Angelica Oktaviani Damai Mulyadewi, I Gusti Agung Ayu Candra Nadya Dominica Putri Yudda Naraswari , Ida Ayu Yogi Ni Kadek Denia Astari Putri Ni Kadek Winda Yanti Ni Komang Ayulyantari Ni Komang Sri Berliana Dewi Ni Komang Widya Asti Mayang Sari Ni Luh made Risnia Dewi Ni Made Desak Sukarnasih Ni Made Dwipayanti Ni Putu Bayu Widhi Antari Ni Putu Ena Kartika Dewi Ni Putu Nina Eka Lestari Ni Putu Wina Yustina Maharani Ni Wayan Lasmi Paramitha Pika, Putu Ayu Titha Parasari, Nyoman Sri Manik Pramana, Ida Bagus Gde Agung Yoga Prasetya Dewi, Made Indah Pratiwi, Ni Kadek Wulan Cahyaning Putri, Ni Putu Ayu Sriniken Dhamayanti Putu Amanda Yuniantari Dewi Putu Laksmi Aridewi Putu Purnama Dewi Rian Arif Fahendra Sahri Aflah Ramadiansyah Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Satria Wibawa, A. A. Ngurah Adi Septianee, Putu Ditha Setianingsih, Made Apriani Suwardyanba, Gede Irfan Swandewi, Anak Agung Mia Udayani, Ni Putu Ari Wijayani, Putu Ayu Diah Wulantari, Ni Kadek