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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Promosi Pendidikan Ekonomi Islamic Ecomonics Journal Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen Maneggio: Jurnal Ilmiah Magister Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research Dinasti International Journal of Management Science eCo-Buss Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal EK dan BI International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Widya Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Jurnal Manajemen dan Bisnis (JMB) Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science
Tri Lestira Putri Warganegara
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal EMT KITA

 1 
Pengaruh Promosi Online dan Brand Image Terhadap Keputusan Pembelian pada Produk UMKM Kopi Kenangan Ruko Ahmad Yani di Bandar Lampung Tri Lestira Putri Warganegara; Dita Safitri
Jurnal EMT KITA Vol 7 No 2 (2023): APRIL 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i2.1159

Abstract

The purpose of this study is to investigate the impact of online advertising on purchase decisions, the impact of brand image on purchase decisions, and the combined impact of online advertising and brand image on purchase decisions. The study should test her two independent variables: online advertising and brand image. The study population consisted of 100 respondents who ingested Kopi Kenangan Ruko Ahmad Yani in Bandar Lampung and was randomly selected using a random sampling method. Data was collected by questionnaire. The research methods used are multiple regression analysis and testing of validity, reliability, classical hypothesis testing, and hypothesis testing. Collected data was processed using SPSS version 25 software. The results showed that online advertising had a positive and significant impact on the decision to purchase Kopi Kenangan Ruko Ahmad Yani in Bandar Lampung. Brand image also has a positive and significant impact on the purchasing decisions of Kopi Kenangan Ruko Ahmad Yani of Bandar Lampung. In addition, online promotions and brands his image have a positive and significant impact on purchase decisions of Bandar his Lampung Kopi Kenangan Ruco Humad his Yani.
Pengaruh Orientasi Kewirausahaan, Inovasi Produk dan Keunggulan Bersaing Terhadap Kinerja Pemasaran UMKM Kuliner di Kota Bandar Lampung Tri Lestira Putri Warganegara; Karliony Ardila
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.1175

Abstract

The purpose of this study is to explore the relationship between entrepreneurial orientation, product innovation, competitive advantage, and marketing performance of culinary micro-, small- and medium-sized enterprises (MSMEs) in Bandar Lampung. The study sample consisted of 53 of his MSME culinary entrepreneurs from Bandar Lampung city. The approach used in this study is quantitative research techniques and data analysis using IBM SPSS Statistics26. The results of the subtest show that while competitive advantage has a positive impact on marketing performance, it has no significant impact on business alignment or product innovation. Moreover, concurrent testing shows that marketing performance is jointly influenced by business alignment, product innovation, and competitive advantage. These results provide culinary SME entrepreneurs in Bandar Lampung with key insights to improve their marketing performance. Enhancing competitive advantage can be a powerful strategy for increasing business competitiveness, but the importance of business alignment and product innovation is also considered in achieving more optimal marketing outcomes. As business competition becomes more and more intense, this research could be the basis for strategic decisions in the development and growth of Bandar Lampung's culinary SME business.
Pengaruh Suasana Café, Lokasi dan Inovasi Terhadap Minat Beli di Bengkel Kopi Bandar Lampung Pranajaya, Andre Raevaldy; Warganegara, Tri Lestira Putri
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2680

Abstract

This study aims to analyze the influence of café atmosphere, location, and innovation on purchase intention at Bengkel Kopi Bandar Lampung. Bengkel Kopi is a unique restaurant that offers the concept of enjoying food and beverages, especially coffee, in a serene and comfortable environment. The restaurant provides playing facilities for customers, whether friends or family, while waiting for their orders. This research uses a quantitative method with a survey approach. The population consists of 4,559 people who participated in the Bandar Lampung coffee workshop in 2022, and a sample of 98 people was selected using the convenience sampling method. Data were collected through observation and analyzed using multiple regression analysis with SPSS version 22. The results show that café atmosphere, location, and innovation significantly influence purchase intention. Café atmosphere and location have a positive impact on purchase intention, while innovation contributes the most
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Donat Jeko di Kotabumi Apriliansyah, Rizki; Putriwarganegara, Tri Lestira
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2951

Abstract

Consumer purchasing decisions are a crucial factor in a company's marketing strategy, especially in the competitive food and beverage industry. This study aims to analyze the influence of price and promotion on consumer purchasing decisions at Jeko Donuts in Kotabumi. The research employs a descriptive analysis method, collecting data through a survey involving 100 respondents. The findings reveal that, partially, the price variable has a positive and significant influence on purchasing decisions. This indicates that appropriate price adjustments can enhance consumer buying interest. Furthermore, the promotion variable also demonstrates a positive and significant influence on purchasing decisions, suggesting that innovative and attractive promotional activities can increase product appeal to consumers. Simultaneous analysis reveals that price and promotion together have a significant influence on purchasing decisions. These findings highlight the importance of combining price and promotion strategies to boost sales and product competitiveness in the market.
Co-Authors Adam, Andi Muchammad Naufal Adelia, Desta Afriansyah, Reffi Ahmed Luthfi Chaniago Andala Rama Putra Barusman Andini Wibowo Anindita Kartini Anisya, Devia Sonia Aprilia, Nia APRILIANSYAH, RIZKI Arafat, Ahmad Aldi Atika Atika Aulia, Bella Chitami, Theny Clara Samantha Purba Davin Ang Widjaya Defrizal Devi Alviyani Dita Safitri Edwin Bakri Eva Setiani Sugiono Pratomo5 Fajar Wahyuningsih Febby Nurika Sari Ferdi Setiawan Fitriani, Muchbita Fransiska Puspita Widiati Habiburrahman Habiburrahman, Habiburrahman Haninun Hepiana Patmarina Herna Febriana Herry Goenawan Soedarsa Imanuriea Annisa Putri Inda Mayasari Iskandar Ali Alam Jason Mulyadi Kamilah, Putri Hidayatul Karliony Ardila Lana Bilbirri Logan, Rafael Luciana, Aprilia Rachelle Luke Suciyati Amna M. Yusuf Sulfarano Barusman Maria, Dwi Yutika Ni Putu Widhia Rahayu Nurdiawansyah Nurdiawansyah Nurdiawansyah Nurdiawansyah Permata Sari, Wenny Pranajaya, Andre Raevaldy Pratama, Fahreza Rizky Putri Bulan Bumi Aji Putri, Nofrilia Anggum Putri, Tri Oktana Rahmat Indra Pratama Anom Resti Deptasari Revita Sari Ricko Marcellino Rosita, Dinda Ayu Rudi Rahmat Wijaya Saefudin, Rochmad Samudra, Ambia Sari, Wenny Permata Septiani, Lina Sindi Apridayanti Sinthya Santoso5 Suhaimi Suhaimi Sulton Zikrie Sumbogo, Bambang Theodora, Clara Tiara Fajar, Abbellia Tina Miniawati Barusman Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wijaya, Yulisti Wulandari, Adellia Yanuarius Yanu Dharmawan Yunita, Marini Mala