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PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA PELANGGAN SITUS TOKO ONLINE BRODO Muhammad Ashoer
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 15 No. 3 (2019): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v15i3.4543

Perkembangan pesat pasar online selama beberapa tahun terakhir telah mengundang perhatian banyak pihak, khususnya para ahli pemasaran. Banyak perusahaan e-commerce yang berhasil mencetak laba melalui peningkatan kualitas layanan elektronik (e-service quality), namun sebagai entitas bisnis yang berorientasi pada kepuasan pelanggan online masih terdapat inkonsistensi dan berbagai macam permaslahan yang diungkap pada beberapa penelitian terdahulu sehingga dibutuhkan pengujian lanjutan. Penelitian ini mencoba menganalisis pengaruh e-service quality terhadap e-satisfaction dengan mengukur persepsi pembeli terhadap toko online fashion khusus laki-laki; Brodo. Penelitian ini menggunakan pendekatan kuantitatif, dan proses pengumpulan data primer dilakukan dengan cara penyebaran angket secara online kepada pelanggan Brodo yang telah melakukan transaksi minimal 1 (satu) kali. Jumlah sampel yang memenuhi kriteria sebanyak 121 responden berdasarkan teknik purposive sampling. Teknik analisis data menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction pelanggan pada toko online Brodo.Kata kunci: E-service quality, E-satisfaction, E-commerce, Marketing Management.

Consumer Behavior in Online Transportation Services: A Systematic review of Business Strategies Jafar Basalamah; Muh. Haerdiansyah Syahnur; Muhammad Ashoer; Andi Faisal Bahari
Ilomata International Journal of Management Vol 1 No 3 (2020): July 2020
Publisher : Yayasan Ilomata

Purpose: The reasons for the paper are: first, recognize the components of the online transportation Services with shopper conduct (utilizing, reusing, item returns); second, comprehend the connection between Services acknowledgment and purchaser conduct; third, for Research and improvement of client support system that considers this social reaction to arrange execution results. Design/methodology/approach: This paper depends on a precise survey of customer conduct and Services execution (particularly in the field of online transportation), which distributed in the International Journal from 2005 to 2017. Findings: The article shows that present writing on purchaser conduct centers around the utilizing of instruments for advertising to improve client support. There are not many examinations on the utilization of purchaser Services instruments to direct buyer conduct or to deal with the execution of corporate Services. The outcome is a system that incorporates the components of transportation Services and the relationship to shopper conduct. Originality/value: This article is a thorough audit of shopper conduct, thinking about all parts of Services execution from the point of view of business technique.

Consumer Behavior in Online Transportation Services: A Systematic review of Business Strategies Jafar Basalamah; Muh. Haerdiansyah Syahnur; Muhammad Ashoer; Andi Faisal Bahari
Ilomata International Journal of Management Vol 1 No 3 (2020): July 2020
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v1i3.135

Purpose: The reasons for the paper are: first, recognize the components of the online transportation Services with shopper conduct (utilizing, reusing, item returns); second, comprehend the connection between Services acknowledgment and purchaser conduct; third, for Research and improvement of client support system that considers this social reaction to arrange execution results. Design/methodology/approach: This paper depends on a precise survey of customer conduct and Services execution (particularly in the field of online transportation), which distributed in the International Journal from 2005 to 2017. Findings: The article shows that present writing on purchaser conduct centers around the utilizing of instruments for advertising to improve client support. There are not many examinations on the utilization of purchaser Services instruments to direct buyer conduct or to deal with the execution of corporate Services. The outcome is a system that incorporates the components of transportation Services and the relationship to shopper conduct. Originality/value: This article is a thorough audit of shopper conduct, thinking about all parts of Services execution from the point of view of business technique.

Factors Influencing Social Commerce Purchase Decision Via Mobile Apps In The New Normal Period Imaduddin; Andi Faisal Bahari; Muhammad Ashoer; Zaenal Arifin Sahabuddin
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.2825

During the new normal, social commerce (s-commerce) activities have been emerging expeditiously as it offers solutions to fulfill Indonesians’ needs and wants. To analyzed this concurrent phenomenon, we have identified exogenous constructs (Word-of-Mouth (WoM), trust, and advertising) based on previous research mapping and tested their impact on consumer purchasing decisions via s-commerce (Instagram) apps. Subsequently, a online survey was selected as a data collection method to minimize physical contacts between people. A link of electronic questionnaire was generated and then distributed directly to all active Instagram users in Indonesia via Whatsapp and email. Purposive sampling technique was used to select 208 respondents who had basic knowledge of s-commerce concepts and practices and had conducted direct transactions at least twice. According to the PLS-SEM output, WoM and trust has a positive and significant effect on s-commerce purchasing decisions, whereas advertising has no effect. These findings offer the most up-to-date insights for e-commerce companies and related social media to reform their marketing strategies in the new normal to maintain consumer satisfaction and loyalty.

Memprediksi Niat Beli Siswa pada Berbagi Aplikasi Seluler Ekonomis; Kajian Empiris saat New Normal Muhammad Ashoer
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 24 No 3 (2022): July - September, 2022
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2022.24.3.6408

This study aims to investigate how essential product quality, service quality, discounts, and perceived ease of use that influence students’ intention in using sharing economy (SE) application during pandemic period. An online survey was conducted by directly scattering e-questionnaires link generated from google formulir to collect primary data from active students in Makassar, Indonesia. We selected 132 respondents (Grab users) who have met the judgment sampling and.then analyzed the collected primary data with structural equation modeling (SEM) and partial least squares (PLS). The result demonstrated that there was positive and significant relationship between service quality, discounts, perceived ease of use and purchase intention. Meanwhile, product quality were found to be not significant in predicting students’ behavior. Practically, the Grabs’ management should reconfirm and reassure the product quality that the vendor offers via their apps to stimulate users’s buying especially in the Covid-19 crisis. Theoritically, some potential constructs needs to revisit to enrich the current SE studies.

Pengaruh Budaya, Sosial, Pribadi Dan Psikologis Terhadap Keputusan Pembelian Konsumen Ekowisata Andi Faisal Bahari; Muhammad Ashoer
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 5 No 1 (2018): Jurnal MINDS: Manajemen Ide dan Inspirasi Vol.5, No.1, 2018
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v5i1.4839

Studi ini bertujuan untuk menganalisis pengaruh budaya, sosial, pribadi, dan psikologis terhadap keputusan kunjungan wisatawan Malino Highland, Kabupaten Gowa. Populasi penelitian ialah wisatawan Malino Highland, dan teknik pengambilan sampel menggunakan purposive sampling yaitu orang yang sudah pernah mengunjungi Malino Highland. Pengumpulan data dilakukan dengan menggunakan kuisioner. Responden yang memenuhi syarat ditetapkan sebanyak 150 wisatawan yang dianalisis dengan SPSS. Hasil penelitian menunjukkan bahwa kebudayaan, sosial pribadi, dan psikologis berpengaruh secara simultan dan parsial terhadap keputusan kunjungan wisatawan Malino Higland, Gowa. Variabel psikologis merupakan variabel yang paling dominan. Temuan ini memiliki implikasi penting terhadap strategi pemasar ekowisata dalam rangka memaksimalkan penciptaan nilai bagi wisatawan.

Reinvestigating millennial shopping behavior on the sharing economy platform: The moderating role of COVID-19 awareness level Ashoer, Muhammad; Karim, Kasnaeny; Syahnur, Muhammad Haerdiansyah; Ating, Rashid
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.64-76

Drawing from the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), this study aims to develop a predictive model concerning the shopping behaviour of millennials within the realm of the sharing economy (SE) mobile application. To accommodate prior research findings while providing novelty, this study integrates hedonic enjoyment and price-saving orientation as predictive factors, alongside the level of COVID-19 awareness as a moderating variable. An online survey was administered, and primary data was collected by distributing an electronic questionnaire link randomly via email and social media platforms. Employing a sampling judgement technique, 260 millennials in Indonesia who utilize the SE (Gojek) mobile app were identified as participants. Results from the PLS-SEM analysis reveal that performance expectancy, effort expectancy, social influence, price-saving orientation, and habits exert a favorable and significant impact on behavioral intentions. Furthermore, habits and behavioral intentions were found to significantly influence the actual usage of the SE app among millennials. Conversely, hedonic enjoyment demonstrated no significant influence on behavioral intentions. Moreover, the moderating role of COVID-19 awareness was observed to both enhance and diminish direct relationships. The implications, both theoretical and practical, along with recommendations for future research, are deliberated upon.

Impact of Islamic work ethics on civil servants’ performance: Mediating effect of work engagement Sahabuddin, Zaenal Arifin; Yunus, Abdul Talib; Ating, Rashid; Ashoer, Muhammad
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.9447

Purpose — This research focused on examining the influence of Islamic work ethics on work engagement and performance among civil servants in Indonesia. Moreover, the study explored the mediating effect of work engagement.Method — For this study, Muslim civil servants working in Makassar, Indonesia were selected as participants. To enhance the precision of the results, specific criteria for the respondents were established, including: (1) Civil servants holding a permanent position (including honorary roles); and (2) civil servants with a minimum of three years of work experience. A total of 150 responses were obtained. The survey was conducted using Google Forms, and the data was analyzed using Structural Equation Modeling (SEM) or Partial Least Square (PLS) PLS-SEM Version 3.0.Result — Islamic work ethics positively and significantly influence the work engagement and performance of civil servants in South Sulawesi. Concurrently, work engagement positively and significantly impacts the performance of these civil servants. Additionally, work engagement serves as a significant mediator in the relationship between Islamic work ethics and performance.Novelty — This research utilized Islamic work ethics derived from Islamic perspective literature to examine their influence on work engagement and performance among civil servants in Indonesia. Furthermore, the study investigated the mediating role of work engagement to determine its significance in the context of public service.

Pelatihan Pembuatan Akun Sosial Media Serta Penjualan Berbasis Elektronik Dalam Meningkatkan Hasil Jual Olahan Produk Basalamah, Jafar; Syahnur, Muh Haerdiansyah; Ashoer, Muhammad; Bahari, Andi Faisal
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 9 (2023): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i9.422

Pelaku industri rumah tangga memiliki kendala dalam bidang pemasaran dan penjualan hasil olah produk, karena sebagian besar hanya dipasarkan melalui mulut ke mulut dan masih memasarkan produknya di wilayah lokal saja dan secara tradisional. pesatnya media teknologi informasi dan komunikasi yang saat ini sudah menjangkau sampai ke pelosok di wilayah kabupaten Pangkep. Kemajuan ini menjadi peluang dalam memasarkan usaha yang digeluti oleh para UMKM yang berada di desa Padanglampe, kabupaten Pangkep. Kegiatan pengabdian ini terfokus pada bagaimana pengelolaan pemasaran pada UKM desa padanglampe dengan memanfaatkan media sosial khususnya facebook, dan Instagram. Hasil dilapangan menunjukkan bahwa para pelaku industry rumah tangga masih bingung dan belum memahami cara memanfaatkan media sosial sebagai platform jual beli. Pengabdian ini juga memiliki keterbatasan dilapangan seperti kendala jaringan, sehingga kami menyarankan agar pemerintah daerah dapat memfasilitasi untuk perbaikan sarana prasarana.

Pengaruh Media Sosial dan Gaya Hidup Terhadap Keputusan Pembelian Produk Skincare Studi Kasus Mahasiswa FEB UMI Risnandar S; Ratna Dewi; Muhammad Ashoer; Djafar, Sahari
Center of Economic Students Journal Vol. 8 No. 1 (2025): January-Maret (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/csej.v8i1.1051

Seiring dengan perkembangan pesat teknologi dan media sosial, penelitian ini menjadi sangat penting untuk menguji pengaruh media sosial dan gaya hidup terhadap keputusan pembelian produk skincare, khususnya di kalangan mahasiswa. Penelitian ini dilaksanakan di Fakultas Ekonomi dan Bisnis (FEB) Universitas Muslim Indonesia yang beralamat di Jl. Urip Sumoharjo Km. 5, Makassar, Sulawesi Selatan, Indonesia, dan berlangsung selama dua bulan, dari November hingga Desember 2024. Populasi dalam penelitian ini mencakup seluruh mahasiswa aktif Angkatan 2021 Fakultas Ekonomi dan Bisnis Universitas Muslim Indonesia, yang berjumlah 496 mahasiswa. Untuk menentukan sampel, kami menggunakan rumus Slovin, sehingga jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 84 responden. Data primer diperoleh dengan cara memberikan kuesioner atau lembar pernyataan langsung kepada 84 responden. Metode analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa variabel media sosial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sementara gaya hidup juga memberikan pengaruh positif dan signifikan terhadap keputusan pembelian.

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