Article Per Year (5 Year)
p-Index From 2021 - 2026
3.548
P-Index
This Author published in this journals
All Journal Jurnal Abdi Insani Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Teknologi dan Manajemen East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Neo Journal of economy and social humanities Lead Journal of Economy and Administration Jurnal Masyarakat Madani Indonesia Jurnal Akuntansi Syariah Journal of Economics, Assets, and Evaluation Journal of Environmental Economics and Sustainability Management Studies and Business Journal PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Jurnal Greenation Ilmu Akuntansi Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Alfi Maghfuriyah
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Entrepreneurship Dan Social Media Promotion Dalam Transformasi Digital 4.0 Di SMK Bina Rahayu Hertin, Revita Desi; Wijaya, Hadi; Maghfuriyah, Alfi; Anjara, Febria; Listiana, Nora; Nugroho, Feri; Istiqomah, Nurul Aslamiah
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/cj4ypm14

Abstract

Kemampuan berwirausaha dan pemasaran dengan media sosial sangat penting bagi generasi muda untuk berkembang di tempat kerja dan menjalankan bisnis dalam ekonomi digital yang berkembang saat ini. Sebagai sekolah yang menekankan pengembangan keterampilan praktis, Sekolah Menengah Kejuruan (SMK) Bina Rahayu memahami pentingnya membekali siswa dengan kemampuan yang diperlukan untuk menghadapi tantangan dunia kontemporer. Salah satu program yang dikembangkan sekolah yakni kewirausahaan. Tujuan dari program kewirausahaan di SMK Bina Rahayu adalah untuk memberikan siswa pemahaman menyeluruh tentang dasar-dasar kewirausahaan, termasuk cara mengembangkan konsep perusahaan, merumuskan rencana tindakan dan menjalankan perusahaan serta memberikan pelatihan mengenai cara promosi di sosial media. Pelatihan ini dilakukan dalam 2 fase yaitu pemberian materi langsung dan pelatihan pembuatan dan penggunaan sosial media untuk menunjang kegiatan pemasaran usaha. Kegiatan ini berlangsung dengan sukses dan mendapatkan timbal balik yang baik dari siswa maupun guru. Pelatihan ini diharakan menjadi awal untuk kegiatan lebih dalam mengenai pemahaman penggunaan social media dalam program kewirausahaan terutama di kalangan siswa
Pemberdayaan Pengusaha Lokal Melalui Transformasi Digital Marketing Untuk UMKM di Kelurahan Tirta Jaya, Kota Depok Wijaya, Hadi; Listiana, Nora; Nugroho, Feri; Desi Hertin, Revita; Aslamiah Istiqomah, Nurul; Maghfuriyah, Alfi; Anjara, Febria
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/11439989

Abstract

UMKM di Kelurahan Tirta Jaya, Kota Depok, menghadapi tantangan besar dalam memanfaatkan teknologi digital untuk pemasaran, terutama karena keterbatasan pengetahuan dan keterampilan. Untuk mengatasi masalah ini, pelatihan digital marketing diadakan di Laboratorium Komputer dan Lecture Theater Universitas Global Jakarta (JGU), bekerja sama dengan Kelurahan Tirta Jaya. Kegiatan ini bertujuan untuk meningkatkan kapasitas pengetahuan dan keterampilan digital bagi 40 UMKM yang terdiri dari UMKM bertumbuh dan tahap awal. Metode pelaksanaan meliputi sesi teori dan praktik selama tiga hari, dengan fokus pada pembuatan website, pengelolaan media sosial, dan fotografi produk. Hasil pelatihan menunjukkan peningkatan signifikan dalam kemampuan peserta untuk menerapkan strategi digital marketing, yang tercermin dari peningkatan interaksi dan penjualan setelah pelatihan. Kesimpulannya, pelatihan ini berhasil memberdayakan UMKM melalui adopsi teknologi digital, meningkatkan daya saing mereka di pasar yang semakin kompetitif, dan diharapkan dapat menjadi model pemberdayaan UMKM lainnya di masa depan
ABDIMAS: ANALISA MANEJEMEN BISNIS PT DTRIP PACIFIC NUSANTARA DALAM MENINGKATKAN PENJUALAN Nora Listiana; Feri Nugroho; Ali Ridho; Nur Fitri Dewi; Suci Ayu Sudari; Dwi Rachmawati; Hadi Wijaya; Alfi Maghfuriyah; Udriyah; Yuni Pammbreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 5 No. 1 (2025): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2025
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v5i1.1508

Abstract

PT Dtrip Pacific Nusantara adalah perusahaan jasa perjalanan dan wisata yang terus mengoptimalkan berbagai aspek manajerial untuk memajukan bisnisnya. Hasil analisis menunjukkan bahwa perusahaan berhasil menciptakan sistem manajemen efisien, memanfaatkan teknologi untuk meningkatkan pelayanan, serta menerapkan strategi pemasaran yang efektif. Pengelolaan sumber daya manusia juga menjadi faktor kunci dalam kesuksesan perusahaan. Namun, tantangan yang dihadapi adalah persaingan ketat dan fluktuasi ekonomi yang memengaruhi daya beli konsumen. Kesimpulannya, dengan pengembangan strategi manajemen yang adaptif, PT Dtrip Pacific Nusantara memiliki potensi besar untuk bersaing di pasar yang semakin kompetitif. Kata Kunci : ( Sistem Mnajemen; Teknologi)
PEMBERDAYAAN UMKM ILHAM LAUNDRY MELALUI PENDAMPINGAN PROMOSI DIGITAL DAN PENGELOLAAN USAHA Nora Listiana ; Nora Listiana; Nur Fitri Dewi; Sri Anawati; Febria Anjara; Aulia Choiri Windari; Suci Ayu Sudari; Alfi Maghfuriyah; Yuni Pambreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 1 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2026
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Service activity aims to analyze and assist the development of the Ilham Laundry MSME, located near the University of Indonesia. Methods used included direct observation, interviews with the business owner, and simple mentoring on promotion and business management. The results of the activity indicate that Ilham Laundry has been able to survive the competition and challenges of the pandemic through quality service and the use of digital technologies, such as WhatsApp Business and Google Maps. This Community Service activity contributes to improving the understanding of MSME business strategies and supporting the sustainability of laundry services in a more adaptive and competitive manner.
Optimalisasi Layanan Pelanggan dan Pemasaran Digital UMKM Handmade Depok Khusni Faizah; Maylinda Nur Faizah; Felisya Pangi Wijaya; Meli Linda Sari; Mesja Dwika; Sultansyah Adira Putra; Suci Ayu Sudari; Udriyah; Ali Ridho; Nur Fitri Dewi; Alfi Maghfuriyah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tcb8f709

Abstract

The digital transformation era has significantly changed consumer behavior, demanding faster, more responsive, and accessible services. In response to these shifts, this community service program was conducted in the form of an educational seminar entitled "Optimizing Customer Service and Digital Marketing for Handmade MSMEs in Depok." This initiative aimed to enhance MSME actors’ understanding and skills in customer service and digital marketing through participatory methods combining lectures, interactive discussions, and practical training. The program was carried out by a team of management students at Jakarta Global University and involved selected handmade MSME participants. During the seminar, participants were equipped with knowledge about effective customer service strategies and the use of digital platforms such as Capcut, Instagram, and online marketplaces. The results showed increased participant awareness, improved ability to create promotional content, and readiness to apply digital marketing in their businesses. This initiative demonstrates the strategic role of higher education institutions in bridging theory and practice, while empowering MSMEs to become more competitive in the digital economy.
The Effect of Social Media Campaign Adoption: Content and Message Quality to Brand Image as a Competitive Advantage Revita Desi Hertin; Hadi Wijaya; Alfi Maghfuriyah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 3 (2024): July
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i3.1834

Abstract

The development of the digital world encourages business actors to innovate in the process of introducing brands to the public. Brand image greatly influences how consumers view a product, this also greatly influences the decision to purchase a product. This brand introduction process is carried out using several methods including using social media marketing. Several factors influence the process of introducing this brand, the use of the wrong message and the use of poor-quality content will affect the results. This study aims to analyze the Influence of Content Quality and Message Quality on Brand Image Brand in MSMEs in Tirtajaya Village. With a total of 50 respondents from MSME actors, data was collected using a questionnaire which made this research method Quantitative. Based on data analysis, it was found that Content Quality and Message Quality had a positive effect on how the public views the brand. Further research can be improved by measuring other variables such as the selection of marketing media.
Pengaruh Content Marketing dan Brand Image Terhadap Minat Beli Produk Fashion E-Commerce Shopee Kota Depok Balqis Putri; Alfi Maghfuriyah; Revita Hertin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 4 (2025): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i4.2892

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Content Marketing dan Brand Image terhadap minat beli produk Fashion di E-commerce Shopee, khususnya di Kota Depok. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 176 responden yang merupakan pengguna Shopee di kota Depok dan pernah membeli produk Fashion melalui platform tersebut. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan analisis data dilakukan dengan regresi linier berganda menggunakan SPSS 27. Hasil penelitian menunjukkan bahwa Content Marketing dan Brand Image berpengaruh positif dan signifikan, baik secara parsial maupun simultan, terhadap minat beli. Secara parsial, Brand Image memiliki pengaruh yang lebih besar dibanding Content Marketing. Nilai Adjusted R Square sebesar 0,726 mengindikasikan bahwa kedua variabel tersebut mampu menjelaskan 72,6% variasi minat beli, sedangkan sisanya dipengaruhi faktor lain. Temuan ini menggarisbawahi pentingnya kualitas konten yang relevan, interaktif, dan konsisten, serta citra merek yang positif, untuk mendorong minat beli konsumen. Rekomendasi bagi pelaku usaha adalah memperkuat strategi konten berbasis storytelling dan membangun kepercayaan melalui transparansi informasi produk.
The Effect of Service Quality on Patient Satisfaction at Jampang Kulon General Hospital, West Java Province Udriyah; Rizkian, D Ilham; Ridho, Ali; Maghfuriyah, Alfi
Lead Journal of Economy and Administration Vol 1 No 2 (2022): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.589 KB) | DOI: 10.56403/lejea.v1i2.53

Abstract

This research is a quantitative study that aims to determine the effect of service quality on patient satisfaction at Jampang Kulon General Hospital, West Java. This is based on the problem of several complaints by patients regarding the quality of existing services. In this study, the unit of analysis was patients at Jampang Kulon General Hospital, the population included were all patients at the Jampang Kulon General Hospital, West Java Provincial Government, from January 2021 to March 2021, a total of 1,658 patients. The sampling technique is Probability Sampling and the number of samples is 94 people. Based on the results, it can be concluded that service quality has a positive effect on patient satisfaction at the Jampang Kulon General Hospital, West Java Province with an effect of 33.98% and a regression function of Y = 14.080 + 0.555 X.
The Effect of Awarding Incentives Toward Employee Productivity at CV. Abdul Fishing Maghfuriyah, Alfi; Udriyah; Fitriyani, Marini
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.74

Abstract

The purpose of this study is to ascertain how incentives at CV. Abdul Fishing in Sukabumi Regency affect worker productivity. This study's design, which takes a quantitative approach, combines associative and descriptive research techniques. The sample used in this study consisted of 70 respondents who were drawn from the whole workforce at CV. Abdul Fishing in Sukabumi Regency using complete sampling or census methodologies. To test the analysis in this study, correlation analysis, analysis of the coefficient of determination, and simple linear regression were used in conjunction with instrument validity tests, instrument reliability tests, descriptive analysis, and statistical analysis tests for relationship analysis and influence. According to the findings of previous research, incentives have a positive effect on employee work productivity at CV. Abdul fishing in the Sukabumi Regency. The magnitude of the effect of incentives on employee productivity is 54.1%, with the remaining 45.9% influenced by variables other than incentive-giving variables such as leadership style, discipline, motivation, work morale, work experience, and others.
The Influence Of The Loan-To-Deposit Ratio On The Return On Assets In Banking Companies Listed On The Indonesian Stock Exchange During The Period 2015-2019 Maghfuriyah, Alfi; Permatasari, Ayu Intan; Nurjaya; Setiawan, Teddy
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.141

Abstract

In this study, the impact of the Loan to Deposit Ratio (LDR) on Return on Assets (ROA) in banks listed on the Indonesia Stock Exchange from 2015 to 2019 is to be examined. The information used in this study is secondary information. Three companies were collected as research samples after the sample was chosen using a purposive sampling technique from banking data obtained at the Indonesia Stock Exchange over a five-year period. Using documentation as a data collection tool. The traditional assumption test and the simple linear regression test are the analysis methods employed. The Pearson product moment correlation study indicates that the LDR and ROA have a positive and significant association, with a result of 0.748. While the results of simple linear regression analysis show a coefficient of determination (r2) of 0.560, this study's regression model can only account for 56% of the relationship between the independent variable LDR and the dependent variable ROA; the remaining 44% is determined by independent factors or variables unrelated to the study.
Co-Authors Aditama, Naufal Raihan Agnemas Yusoep Islami Ali Ridho Ali Ridho Annawati, Sri Antono, Zakia Maulida Aslamiah Istiqomah, Nurul Aulia Choiri Windari Balqis Putri Desi Hertin, Revita Djoko Setyo Widodo Dwi Rachmawati Fawzi, Fiddini Sharika Febria Anjara Felisya Pangi Wijaya Feri Nugroho Fitriyani, Marini Hadi Wijaya Hertin, Revita Desi Istiqomah, Nurul Aslamiah Josua Panatap Soehaditama Kamsariaty, Kamsariaty Khusni Faizah Maulina, Evaf Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Murdiono, Jatmiko Musahid, Fayza Namira Nora Listiana Noviyanti Noviyanti, Noviyanti Nur Fitri Dewi Nurdiansah, Ramlan Nurjaya Permatasari, Ayu Intan Perwitasari, Erni Pratiwi Rahmawati Ulfah Revita Desi Hertin Revita Hertin Rizkian, D Ilham Salamah, Ummy Gusti Sarmilah, Sarmilah Setiawan, Teddy Sri Anawati Suci Ayu Sudari Sultansyah Adira Putra suryawan, ryan firdiansyah Tri Susilowati Udriya, Udriya Udriyah Yuni Pambreni Yuni Pammbreni Yusuf Kurniawan, Mohamad