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All Journal Jurnal Abdi Insani Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Teknologi dan Manajemen East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Neo Journal of economy and social humanities Lead Journal of Economy and Administration Jurnal Masyarakat Madani Indonesia Jurnal Akuntansi Syariah Journal of Economics, Assets, and Evaluation Journal of Environmental Economics and Sustainability Management Studies and Business Journal PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Jurnal Greenation Ilmu Akuntansi Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Alfi Maghfuriyah
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Digital Strategy Model in Strengthening Brand Image to Maintain Customer Loyalty (Case Study on Umrah and Hajj Travel Agency) Suryawan, Ryan Firdiansyah; Kamsariaty, Kamsariaty; Perwitasari, Erni Pratiwi; Maulina, Evaf; Maghfuriyah, Alfi; Susilowati, Tri
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6960

Abstract

The aim of this paper is to provide an overview of literature on digital strategy, brand image, and customer loyalty, contributing a strengthened perspective to this discourse. This paper employs a qualitative methodology, utilizing a literature review model based on findings from papers related to the variables within this study over the past eight years. The outcomes of this paper aim not only to reinforce existing implementation findings but also to contribute to and enrich the research field. The Digital Strategy Model has proven to be a valuable asset for Umrah and Hajj travel agencies in shaping brand image and maintaining customer loyalty. As the digital landscape evolves, a commitment to innovation, personalization, and customer trust will be crucial for sustained success in this competitive industry. Implementing these recommendations, Umrah and Hajj travel agencies can optimize their digital strategies, ensuring a holistic and customer-centric approach that fosters brand loyalty and satisfaction in the digital era.
Factors Affecting the Performance of Generation Z Workforce Employees: Analysis of Work Life Balance, Leadership Style and Organizational Culture Setyo Widodo, Djoko; Maghfuriyah, Alfi
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3111

Abstract

Literature review research on factors affecting employee performance of Generation Z workforce: Analysis of Work Life Balance, Leadership Style and Organizational Culture is a scientific literature article in the scope of human resource management science. The purpose of this literature research is expected to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of human resource management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. The data used in this descriptive qualitative approach comes from previous research that is relevant to this study and is sourced from academic online media such as the Scopus Elsevier Journal, Emerald, Sage, WoS, Reputable National Journal (SINTA), DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article include: 1) Work Life Balance affects the Performance of Generation Z Workforce Employees; 2) Leadership Style affects the Performance of Generation Z Workforce Employees; and 3) Organizational Culture affects the Performance of Generation Z Workforce Employees.
SOSIALISASI PENGARSIPAN DIGITAL PADA SEKOLAH SMK NEGERI 3 DEPOK Nugroho, Feri; Ulfah, Rahmawati; Dewi, Nur Fitri; Salamah, Ummy Gusti; Islami, Agnemas Yusoep; Wijaya, Hadi; Maghfuriyah, Alfi; Hertin, Revita Desi; Ridho, Ali; Udriyah; Rachmawati, Dwi
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1286

Abstract

The use of technology has become a crucial element in various sectors, including in the realm of education. In the scope of education, technology plays an integral role in various aspects of learning and school operations. The focus of technology lies not only in the learning process, but also in the administrative and managerial aspects that underlie the daily life of school organizations. In this context, the use of technology helps achieve educational goals in a more efficient way, expands accessibility, and increases the effectiveness of educational activities. To make data management more organized and make it easier for users to manage documents. The activity method used in community service is qualitative, carried out by organizing teaching to socialize digital archives at SMK Negeri 3 Depok. Various communication techniques such as lectures and discussions are used: lectures for structured exposure, discussions for active participation of participants in discussions and questions and answers. From the results of the socialization of digital archives at SMK Negeri 3 Depok, 14 OTKP grade 12 students were actively involved. Students are invited to get to know various digital archive storage platforms such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. From the various aspects discussed in the socialization of digital archives at SMK Negeri 3 Depok, participants have gained a broad understanding of digital archive storage platforms and services such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. This introduction provides provisions for participants in managing digital archives, improves their skills in technology, and broadens their understanding of the benefits of digital archives in work. Participants have gained a lot of understanding and know how to organize data using various digital archiving platforms.
AUDITOR SIZE, AUDIT COMMITTEE, MANAGERIAL AND INSTITUTIONAL OWNERSHIP TOWARD EARNINGS MANAGEMENT OF SHARIA BANKS IN INDONESIA Maghfuriyah, Alfi
Jaksya: Jurnal Akuntansi Syariah Vol 2, No 2 (2024): Jaksya : Jurnal Akuntansi Syariah
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/jaksya.v2i2.12420

Abstract

This research aimed to examine the influence of auditor size, audit committee, managerial, and institutional ownership on earnings management practices in sharia commercial banks in Indonesia. The study utilized secondary data from the annual financial reports of sharia banks published between 2020 and 2024. The sampling technique used was purposive sampling, involving a sample from six years of financial statements from 10 sharia banks. Earnings management was proxied by discretionary accruals adapted to the characteristics of the banking sector. The determination of the earnings management coefficient was done by regressing total accruals calculated using the Beaver and Engel model. The influence of auditor size, audit committee, managerial ownership, and institutional ownership on earnings management was tested using multiple regression analysis. The research period showed that the variables and data were normally distributed. Classic assumption tests, including multicollinearity, heteroscedasticity, and autocorrelation tests, indicated no violations, confirming that the data met the conditions for using the multiple linear regression model. The results revealed that auditor size has a positive but insignificant influence on earnings management, while managerial ownership has a negative but insignificant influence. In contrast, the audit committee and institutional ownership variables negatively and significantly influenced earnings management.
Entrepreneurship Dan Social Media Promotion Dalam Transformasi Digital 4.0 Di SMK Bina Rahayu Hertin, Revita Desi; Wijaya, Hadi; Maghfuriyah, Alfi; Anjara, Febria; Listiana, Nora; Nugroho, Feri; Istiqomah, Nurul Aslamiah
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/cj4ypm14

Abstract

Kemampuan berwirausaha dan pemasaran dengan media sosial sangat penting bagi generasi muda untuk berkembang di tempat kerja dan menjalankan bisnis dalam ekonomi digital yang berkembang saat ini. Sebagai sekolah yang menekankan pengembangan keterampilan praktis, Sekolah Menengah Kejuruan (SMK) Bina Rahayu memahami pentingnya membekali siswa dengan kemampuan yang diperlukan untuk menghadapi tantangan dunia kontemporer. Salah satu program yang dikembangkan sekolah yakni kewirausahaan. Tujuan dari program kewirausahaan di SMK Bina Rahayu adalah untuk memberikan siswa pemahaman menyeluruh tentang dasar-dasar kewirausahaan, termasuk cara mengembangkan konsep perusahaan, merumuskan rencana tindakan dan menjalankan perusahaan serta memberikan pelatihan mengenai cara promosi di sosial media. Pelatihan ini dilakukan dalam 2 fase yaitu pemberian materi langsung dan pelatihan pembuatan dan penggunaan sosial media untuk menunjang kegiatan pemasaran usaha. Kegiatan ini berlangsung dengan sukses dan mendapatkan timbal balik yang baik dari siswa maupun guru. Pelatihan ini diharakan menjadi awal untuk kegiatan lebih dalam mengenai pemahaman penggunaan social media dalam program kewirausahaan terutama di kalangan siswa
Pemberdayaan Pengusaha Lokal Melalui Transformasi Digital Marketing Untuk UMKM di Kelurahan Tirta Jaya, Kota Depok Wijaya, Hadi; Listiana, Nora; Nugroho, Feri; Desi Hertin, Revita; Aslamiah Istiqomah, Nurul; Maghfuriyah, Alfi; Anjara, Febria
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/11439989

Abstract

UMKM di Kelurahan Tirta Jaya, Kota Depok, menghadapi tantangan besar dalam memanfaatkan teknologi digital untuk pemasaran, terutama karena keterbatasan pengetahuan dan keterampilan. Untuk mengatasi masalah ini, pelatihan digital marketing diadakan di Laboratorium Komputer dan Lecture Theater Universitas Global Jakarta (JGU), bekerja sama dengan Kelurahan Tirta Jaya. Kegiatan ini bertujuan untuk meningkatkan kapasitas pengetahuan dan keterampilan digital bagi 40 UMKM yang terdiri dari UMKM bertumbuh dan tahap awal. Metode pelaksanaan meliputi sesi teori dan praktik selama tiga hari, dengan fokus pada pembuatan website, pengelolaan media sosial, dan fotografi produk. Hasil pelatihan menunjukkan peningkatan signifikan dalam kemampuan peserta untuk menerapkan strategi digital marketing, yang tercermin dari peningkatan interaksi dan penjualan setelah pelatihan. Kesimpulannya, pelatihan ini berhasil memberdayakan UMKM melalui adopsi teknologi digital, meningkatkan daya saing mereka di pasar yang semakin kompetitif, dan diharapkan dapat menjadi model pemberdayaan UMKM lainnya di masa depan
ABDIMAS: ANALISA MANEJEMEN BISNIS PT DTRIP PACIFIC NUSANTARA DALAM MENINGKATKAN PENJUALAN Nora Listiana; Feri Nugroho; Ali Ridho; Nur Fitri Dewi; Suci Ayu Sudari; Dwi Rachmawati; Hadi Wijaya; Alfi Maghfuriyah; Udriyah; Yuni Pammbreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 5 No. 1 (2025): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2025
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v5i1.1508

Abstract

PT Dtrip Pacific Nusantara adalah perusahaan jasa perjalanan dan wisata yang terus mengoptimalkan berbagai aspek manajerial untuk memajukan bisnisnya. Hasil analisis menunjukkan bahwa perusahaan berhasil menciptakan sistem manajemen efisien, memanfaatkan teknologi untuk meningkatkan pelayanan, serta menerapkan strategi pemasaran yang efektif. Pengelolaan sumber daya manusia juga menjadi faktor kunci dalam kesuksesan perusahaan. Namun, tantangan yang dihadapi adalah persaingan ketat dan fluktuasi ekonomi yang memengaruhi daya beli konsumen. Kesimpulannya, dengan pengembangan strategi manajemen yang adaptif, PT Dtrip Pacific Nusantara memiliki potensi besar untuk bersaing di pasar yang semakin kompetitif. Kata Kunci : ( Sistem Mnajemen; Teknologi)
PEMBERDAYAAN UMKM ILHAM LAUNDRY MELALUI PENDAMPINGAN PROMOSI DIGITAL DAN PENGELOLAAN USAHA Nora Listiana ; Nora Listiana; Nur Fitri Dewi; Sri Anawati; Febria Anjara; Aulia Choiri Windari; Suci Ayu Sudari; Alfi Maghfuriyah; Yuni Pambreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 1 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2026
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Service activity aims to analyze and assist the development of the Ilham Laundry MSME, located near the University of Indonesia. Methods used included direct observation, interviews with the business owner, and simple mentoring on promotion and business management. The results of the activity indicate that Ilham Laundry has been able to survive the competition and challenges of the pandemic through quality service and the use of digital technologies, such as WhatsApp Business and Google Maps. This Community Service activity contributes to improving the understanding of MSME business strategies and supporting the sustainability of laundry services in a more adaptive and competitive manner.
Optimalisasi Layanan Pelanggan dan Pemasaran Digital UMKM Handmade Depok Khusni Faizah; Maylinda Nur Faizah; Felisya Pangi Wijaya; Meli Linda Sari; Mesja Dwika; Sultansyah Adira Putra; Suci Ayu Sudari; Udriyah; Ali Ridho; Nur Fitri Dewi; Alfi Maghfuriyah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tcb8f709

Abstract

The digital transformation era has significantly changed consumer behavior, demanding faster, more responsive, and accessible services. In response to these shifts, this community service program was conducted in the form of an educational seminar entitled "Optimizing Customer Service and Digital Marketing for Handmade MSMEs in Depok." This initiative aimed to enhance MSME actors’ understanding and skills in customer service and digital marketing through participatory methods combining lectures, interactive discussions, and practical training. The program was carried out by a team of management students at Jakarta Global University and involved selected handmade MSME participants. During the seminar, participants were equipped with knowledge about effective customer service strategies and the use of digital platforms such as Capcut, Instagram, and online marketplaces. The results showed increased participant awareness, improved ability to create promotional content, and readiness to apply digital marketing in their businesses. This initiative demonstrates the strategic role of higher education institutions in bridging theory and practice, while empowering MSMEs to become more competitive in the digital economy.
The Influence of Social Media Marketing and Influencer Marketing on Consumen Behaviour (Case Study of Gen-Z In Kota Depok, West Java) Hadi Wijaya; Nora Listiana; Feri Nugroho; Revita Desi Hertin; Nurul Aslamiah Istiqomah; Alfi Maghfuriyah; Febria Anjara
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.203

Abstract

This study examines the influence of Social Media Marketing (SMM) and Influencer Marketing on the consumer behavior of Generation Z (Gen Z) in Depok City, West Java. Utilizing a quantitative research approach, data were collected from 100 respondents through an online questionnaire. The findings from the multiple linear regression analysis indicate that both Social Media Marketing and Influencer Marketing significantly affect consumer behavior. Social Media Marketing, which is measured through variables such as content engagement, brand awareness, interactive features, and ad recall, has been shown to increase consumer engagement and influence purchasing decisions among Gen Z. Meanwhile, Influencer Marketing, which encompasses trust in influencers, influencer credibility, purchase intention, and content quality, plays a critical role in shaping the attitudes and behaviors of Gen Z consumers, leading to increased brand loyalty and purchase intentions. The study's coefficient of determination (R²) value of 78.1% suggests that these variables collectively explain the majority of the variability in consumer behavior among Gen Z in Depok City. These results align with previous research, underscoring the effectiveness of digital marketing strategies in shaping consumer behavior and offering valuable insights for businesses targeting Gen Z through social media and influencer channels.
Co-Authors Agnemas Yusoep Islami Ali Ridho Ali Ridho Ali Ridho Annawati, Sri Antono, Zakia Maulida Aslamiah Istiqomah, Nurul Aulia Choiri Windari Ayu Intan Permatasari D Ilham Rizkian Desi Hertin, Revita Djoko Setyo Widodo Dwi Rachmawati Fawzi, Fiddini Sharika Febria Anjara Felisya Pangi Wijaya Feri Nugroho Feri Nugroho Hadi Wijaya Hadi Wijaya Hertin, Revita Desi Istiqomah, Nurul Aslamiah Josua Panatap Soehaditama Kamsariaty, Kamsariaty Khusni Faizah Marini Fitriyani Maulina, Evaf Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Murdiono, Jatmiko Musahid, Fayza Namira Naufal Raihan Aditama Nora Listiana Noviyanti Noviyanti, Noviyanti Nur Fitri Dewi Nurdiansah, Ramlan Nurjaya Nurul Aslamiah Istiqomah Perwitasari, Erni Pratiwi Rahmawati Ulfah Revita Desi Hertin Salamah, Ummy Gusti Sarmilah, Sarmilah Sri Anawati Suci Ayu Sudari Sultansyah Adira Putra suryawan, ryan firdiansyah Teddy Setiawan Tri Susilowati Udriya, Udriya Udriyah Yuni Pambreni Yuni Pammbreni Yusuf Kurniawan, Mohamad