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All Journal Jurnal Diskursus Islam Ensiklopedia of Journal YUME : Journal of Management Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Tarjih: Agribusiness Development Journal Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Pengabdian Masyarakat Bangsa AgriMu Jurnal Riset Multidisiplin : Agrisosco Agriculture and Socio-Economic Journal
Hasriliandi Halim
Agribisnis, Universitas Muhammadiyah Bone, Sulawesi Selatan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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ANALISIS SWOT-AHP DALAM PENGEMBANGAN AGRIBISNIS KACANG TANAH DI SULAWESI SELATAN Hasriliandi Halim
AgriMu Vol 2, No 2 (2022): AgriMu Juni 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/agm.v2i2.7711

Abstract

Penelitian ini bertujuan untuk melihat model strategi terbaik yang bisa digunakan dalam pengembangan agribisnis kacang tanah di Sulawesi selatan. Penelitian ini berlokasi di Kabupaten Bantaeng, Jeneponto dan Bulukumba dikarenakan ketiga daerah tersebut merupakan daerah dengan luas lahan kacang tanah terbesar dan pertumbuhan tertinggi di Sulawesi Selatan. Penelitian ini menggunakan metode snowball sampling. Sampel dalam penelitian ini disebut sebagai informan kunci. Hasil penelitian menunjukkan bahwa model pengembangan agribisnis kacang tanah di Sulawesi Selatan terdiri dari banyak strategi. Dimulai dari meningkatkan Produksi Kacang Tanah, Mengembangkan Wilayah Pemasaran, Mengoptimalkan Potensi sumber daya alam, Sumber Daya Manusia Dan Sumber Daya Peralatan yang Ada, Menciptakan Dan Mengembangkan Teknologi Produksi dan Pengolahan Kacang Tanah, Pembinaan Petani Dan Penyuluh untuk Budidaya dan Pengolahan Kacang Tanah, Mengadakan Pertemuan Rutin Yang Menjembatani Program Pemerintah Dan Petani/Kelompok Serta Industri Rumah Tangga, Meningkatkan Kuantitas Dan Peran Kelompok Tani, Meningkatkan Kualitas Ilmu Dan Pengetahuan Petani Melalui Pendidikan Dan Pelatihan, Melakukan Koordinasi Dan Kerjasama Antara Petani, Penyedia Sarana Produksi, Pedagang, Industri Rumah Tangga Dan Lembanga Keuangan, Menguatkan Kebijakan Pemerintah Tentang Penetapan Harga Dasar Dan Suku Bunga Kredit, Menciptakan Kawasan Khusus Budidaya Kacang Tanah dan Meningkatkan Penggunaan Pupuk Dan Pestisida Organik Serta Peralatan Ramah Lingkungan. Berdasarkan metode analisis data yang digunakan dengan model analitycal hierarchy process dan bantuan aplikasi Expert Choice 11, maka diperoleh hasil bahwa model pengembangan agribisnis yang paling baik digunakan adalah melakukan koordinasi dan kerjasama antara petani, penyedia sarana produksi, pedagang dan industri rumah tangga dan lembaga keuangan. Hal itu dibuktikan dengan didapatkannya nilai 0.131 sebagai nilai tertinggi dalam perbandingan berpasangan tersebut.
SEGMENTASI PASAR PRODUK KUE KERING TRADISIONAL PADA HOME INDUSTRI CUCURU DI KABUPATEN BANTAENG Halim, Hasriliandi
AgriMu Vol 3, No 2 (2023): AgriMu Juni 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/agm.v3i2.10648

Abstract

The purpose of this study was to determine the market segmentation of traditional pastries at the Cucuru Home Industry. This research was conducted at the Cucuru Home Industry in Bissappu District, Bantaeng Regency. The location determination was carried out by purposive sampling with the consideration that the Cucuru Home Industry had been established since 2001 with a very large number of consumers. This research was conducted in February-April 2022. This study used a case study research technique with qualitative descriptive research methods. The basis that can be used in conducting market segmentation is the main variables used in market segmentation based on Kotler's thinking, namely Geographic, Demographic, Psychographic, and Behavioral. The results of this study indicate that traditional pastries made at the Cucuru Home Industry can be reached by many levels of society, including the location where the pastries are marketed and the prices offered to consumers. The choice of traditional pastry products at the Cucuru Home Industry is generally a special snack for those who have more daily activities outside the home. In addition, traditional pastries at the Cucuru Home Industry are being hunted by many consumers because they are mandatory food in every traditional event and wedding held in the area. So this situation greatly affects consumer interest in buying. In addition, many consumers of Home Industry Cucuru from Makassar City and surrounding communities who passed through Bantaeng Regency during the holidays and finally decided to choose this location as a place to buy souvenirs to bring to relatives at home. The income of the urban community, which tends to be high, also determines their consumption patterns, including their decision to buy traditional pastries from the Cucuru Home Industry. Even some of the consumers have become regular consumers since the last 20 years.
ANALISIS SWOT-AHP DALAM PENGEMBANGAN AGRIBISNIS KACANG TANAH DI SULAWESI SELATAN Halim, Hasriliandi
AgriMu Vol. 2 No. 2 (2022): AgriMu Juni 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/agm.v2i2.7711

Abstract

Penelitian ini bertujuan untuk melihat model strategi terbaik yang bisa digunakan dalam pengembangan agribisnis kacang tanah di Sulawesi selatan. Penelitian ini berlokasi di Kabupaten Bantaeng, Jeneponto dan Bulukumba dikarenakan ketiga daerah tersebut merupakan daerah dengan luas lahan kacang tanah terbesar dan pertumbuhan tertinggi di Sulawesi Selatan. Penelitian ini menggunakan metode snowball sampling. Sampel dalam penelitian ini disebut sebagai informan kunci. Hasil penelitian menunjukkan bahwa model pengembangan agribisnis kacang tanah di Sulawesi Selatan terdiri dari banyak strategi. Dimulai dari meningkatkan Produksi Kacang Tanah, Mengembangkan Wilayah Pemasaran, Mengoptimalkan Potensi sumber daya alam, Sumber Daya Manusia Dan Sumber Daya Peralatan yang Ada, Menciptakan Dan Mengembangkan Teknologi Produksi dan Pengolahan Kacang Tanah, Pembinaan Petani Dan Penyuluh untuk Budidaya dan Pengolahan Kacang Tanah, Mengadakan Pertemuan Rutin Yang Menjembatani Program Pemerintah Dan Petani/Kelompok Serta Industri Rumah Tangga, Meningkatkan Kuantitas Dan Peran Kelompok Tani, Meningkatkan Kualitas Ilmu Dan Pengetahuan Petani Melalui Pendidikan Dan Pelatihan, Melakukan Koordinasi Dan Kerjasama Antara Petani, Penyedia Sarana Produksi, Pedagang, Industri Rumah Tangga Dan Lembanga Keuangan, Menguatkan Kebijakan Pemerintah Tentang Penetapan Harga Dasar Dan Suku Bunga Kredit, Menciptakan Kawasan Khusus Budidaya Kacang Tanah dan Meningkatkan Penggunaan Pupuk Dan Pestisida Organik Serta Peralatan Ramah Lingkungan. Berdasarkan metode analisis data yang digunakan dengan model analitycal hierarchy process dan bantuan aplikasi Expert Choice 11, maka diperoleh hasil bahwa model pengembangan agribisnis yang paling baik digunakan adalah melakukan koordinasi dan kerjasama antara petani, penyedia sarana produksi, pedagang dan industri rumah tangga dan lembaga keuangan. Hal itu dibuktikan dengan didapatkannya nilai 0.131 sebagai nilai tertinggi dalam perbandingan berpasangan tersebut.
SEGMENTASI PASAR PRODUK KUE KERING TRADISIONAL PADA HOME INDUSTRI CUCURU DI KABUPATEN BANTAENG Halim, Hasriliandi
AgriMu Vol. 3 No. 2 (2023): AgriMu Juni 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/agm.v3i2.10648

Abstract

The purpose of this study was to determine the market segmentation of traditional pastries at the Cucuru Home Industry. This research was conducted at the Cucuru Home Industry in Bissappu District, Bantaeng Regency. The location determination was carried out by purposive sampling with the consideration that the Cucuru Home Industry had been established since 2001 with a very large number of consumers. This research was conducted in February-April 2022. This study used a case study research technique with qualitative descriptive research methods. The basis that can be used in conducting market segmentation is the main variables used in market segmentation based on Kotler's thinking, namely Geographic, Demographic, Psychographic, and Behavioral. The results of this study indicate that traditional pastries made at the Cucuru Home Industry can be reached by many levels of society, including the location where the pastries are marketed and the prices offered to consumers. The choice of traditional pastry products at the Cucuru Home Industry is generally a special snack for those who have more daily activities outside the home. In addition, traditional pastries at the Cucuru Home Industry are being hunted by many consumers because they are mandatory food in every traditional event and wedding held in the area. So this situation greatly affects consumer interest in buying. In addition, many consumers of Home Industry Cucuru from Makassar City and surrounding communities who passed through Bantaeng Regency during the holidays and finally decided to choose this location as a place to buy souvenirs to bring to relatives at home. The income of the urban community, which tends to be high, also determines their consumption patterns, including their decision to buy traditional pastries from the Cucuru Home Industry. Even some of the consumers have become regular consumers since the last 20 years.
Co-Authors Abdul Wahid Haddade Agustan Agustang Ahmad Zailan Amali, Febrian Zulfiansyah Amir, Muh. Amin Andi Cakra Yusuf Anwar, Desy Rahmawati Aprilia, Mutiara Dandi Dandi Dandi, Dandi Desy Rahmawati Anwar Eka Sudartik Eva Eva Eva, Eva Hafizhah Al-Amana Hafizhah Al-Amanah Irga Satrawati Taslim , Andi Kurniawan, Rifki Mahmud Mahmud Marlia Rianti Muh. Amin Amir Muslimin H. Kara Mutiara Aprilia Mutiara Mutiara mutiara mutiara Putra Astaman Ramli , Fatmawati Ramli, Fatmawati Ridwan Ridwan Ridwan, Ridwan Rifki Kurniawan Riskiyani Riskiyani Riskiyani, Riskiyani Sukardi Sukardi Sulkifli Sulkifli Suradi, Adam Rahman Trisnowali MS, Andi Yusuf, Andi Cakra Zulfiansyah, Febrian