Article Per Year (5 Year)
p-Index From 2021 - 2026
3.457
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Admnistrasi Niaga Manajemen Informatika Jurnal Keuangan dan Perbankan Jurnal Manajemen dan Bisnis Sriwijaya JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Inovasi Bisnis (Inovbiz) International Journal of Social Science and Business Jurnal Riset Bisnis dan Investasi Comvice : Journal of community service Jurnal Manajemen Bisnis dan Kewirausahaan Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Edutourism : Journal Of Tourism Reseach Kepariwisataan: Jurnal Ilmiah MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Kajian Pariwisata Jurnal Manajemen Jurnal Multidisiplin Madani (MUDIMA) Jurnal Pengabdian Masyarakat Jurnal Pariwisata Nusantara Asean International Journal of Business Jurnal Abmas
Heri Setiawan
Politeknik Negeri Sriwijaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Physics Public Health Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
The Influence of Electronic Word of Mouth and Influencer Personal Branding on Umrah Package Purchase Decisions through Consumer Trust Alia Rogayah; Heri Setiawan; Alditia Detmuliati
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 2 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i2.16166

Abstract

Purpose: This study seeks to investigate how electronic word of mouth and influencer personal branding shape consumers' decisions to purchase Umrah packages, with consumer trust positioned as the variable mediating this relationship, using PT FAS in Palembang as the research setting. Method: A quantitative survey design was applied in this research to examine the relationships proposed in the conceptual framework. Information was obtained from 237 respondents through a structured questionnaire, which involved individuals who had previously undertaken umrah in purchasing umrah services from an umrah travel agency in Palembang. Data analysis relies on the PLS-SEM framework. The evaluation process included testing the measurement model to determine whether each construct met the required criteria of validity and reliability, followed by structural model analysis to assess the link among the examined variables. The study also applied hypothesis testing and mediation assessment to identify the direct pathways and indirect relationships within the research model. Result: The results denote that electronic word of mouth and influencer personal branding are unable to directly explain variations in purchase decisions at a statistically significant level. Nevertheless, both factors contribute positively to the formation of consumer trust. The analysis further indicates that consumer trust becomes an important factor influencing purchase decisions and acts as an intermediary pathway through which E-WoM and Influencer Personal Branding affect the decision-making process for Umrah package purchases. Contribution: This research extends existing knowledge in tourism and digital marketing by highlighting the pivotal mediating role that consumer trust plays in connecting electronic word of mouth and influencer personal branding with purchase decisions in the Umrah travel industry. The results also have practical implications for Umrah travel agencies seeking to develop effective digital marketing strategies that foster consumer trust and drive stronger purchasing decisions.
Transformasi Motif Songket Palembang ke Desain Scarf Modern sebagai Inovasi Cinderamata Pariwisata Adelia Safitri; Heri Setiawan; Alfitriani
Jurnal Ilmiah Ilmu Pariwisata Vol 8 No 1 (2026): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/7vs21d60

Abstract

Penelitian ini bertujuan untuk merancang dan mengembangkan produk scarf bermotif songket Palembang sebagai cinderamata yang inovatif dan merepresentasikan budaya lokal. Kebutuhan akan cinderamata yang praktis, estetis, dan mampu memperkenalkan kekayaan budaya kepada wisatawan menjadi latar belakang utama penelitian ini. Metode yang digunakan ialah pendekatan deskriptif kualitatif dengan model perancangan ADDIE (Analysis, Design, Development, Implementation, Evaluation). Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan studi literatur di sentra kerajinan Zainal Songket, Palembang. Hasil perancangan menunjukkan bahwa motif Pucuk Rebung dan Bunga Tanjung yang divisualisasikan dalam desain modern mampu menarik minat pasar tanpa menghilangkan nilai filosofisnya. Proses pengembangan produk meliputi analisis motif, eksplorasi desain, digitalisasi visual menggunakan perangkat lunak desain grafis, hingga pembuatan mock-up. Produk akhir dinilai layak sebagai cinderamata khas sekaligus sebagai media pelestarian budaya yang aplikatif dan ekonomis. Inovasi ini memberikan alternatif baru dalam industri cinderamata dan mendorong pengembangan produk kreatif berbasis kearifan lokal. This study aimed to design and develop a scarf featuring traditional Palembang songket motifs as an innovative and culturally representative souvenir product. The background of the research stemmed from the need for practical, aesthetically pleasing souvenirs that could effectively promote local cultural heritage to a wider audience of tourists. A qualitative descriptive approach was employed, using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) for the design process. Data were collected through observation, interviews, documentation, and literature studies at the Zainal Songket craft center in Palembang. The results showed that motifs such as Pucuk Rebung and Bunga Tanjung, when adapted into modern visual designs, successfully attracted market interest while preserving their traditional philosophical meanings. The design process included motif analysis, visual exploration, digitalization using graphic design software, and the creation of product mock-ups. The final product proved to be a viable cultural souvenir and a practical and economical means of preserving cultural heritage. This innovation offers a new alternative in the souvenir industry and encourages the development of creative products based on local wisdom.  
Co-Authors A. Jalaludin Sayuti A. Jalaludin Sayuti Abd Hamid Abd Jalaludin Sayuti Abd. Hamid Abd. Hamid Adelia Safitri Africano, Fernando Alditia Detmuliati Alditia Detmuliati Alditia Detmuliati Alfitriani Alia Rogayah Astika Ulfah Izzati Devita Juni Yanti Dewi Fadila Dira Salsabilla Divianto Divianto Divianto Divianto Dwi Riana Elisa Elisa Fithri Selva Jumeilah Gst. Ayu Oka Widarti Halwa Salsilah Hendra Sastrawinata Iva Andini Putri Jalaludin Sayuti Jusmawi Bustan Jusmawi Bustan Jusmawi Bustan Jusmawi Bustan Keti Purnamasari Keti Purnamasari Meidasari Meidasari Munandar, R.M. Haris Nyimas Alysha Nadine Nabillah Priyanka Sasadara Pracena Putri Purwati Putri Andini Qutratu’Aina Wasyifa Rabi'ah Oktaviany Rahmahtika Fadillah Ridho, Sari Lestari Zainal Rini Rini . Rini Rini Rizki Purwandari Safarina Azzahra Salsabila, Afifah Zhafira Saputra, Aidil Rizky Sari Lestari Zainal Ridho Sayuti, A Jalaludin Siti Adinda Atika Siti Mega Yulia Ulfah Muharramah Ummasyroh Ummasyroh Ummasyroh Ummasyroh Ummasyroh Wahyuni Triarizki Dewangi Yesita Astarina Yusleli Herawati