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All Journal Jurnal Manajemen dan Agribisnis JURNAL ILMU PERTANIAN Habitat KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA JURNAL AGRILAND Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JASc (Journal of Agribusiness Sciences) International Journal of Supply Chain Management JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL AGRICA Jurnal Riset Agribisnis dan Peternakan Building of Informatics, Technology and Science Majalah Ilmiah Warta Dharmawangsa Ihsan: Jurnal Pengabdian Masyarakat AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Agriculture (JoA) International Journal of Economics, Business and Innovation Research
Mhd.Buhari Sibuea
Program Studi Magister Agribisnis Fakultas Pertanian Universitas Islam Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Transportation Veterinary Other

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Journal : Jurnal Ilmiah Agribios

 1 
ANALISIS PEMASARAN CABAI MERAH DENGAN PENDEKATAN STRUCTURE CONDUCT AND PERFORMANCE DI LANGKAT Sibuea, Mhd Buhari; Sulastri, Sulastri; Sibuea, Faiz Ahmad; Martial, Tri; Fitriani, Fitriani; Mukhlis, Mukhlis
AGRIBIOS Vol 23 No 1 (2025): JUNI
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i1.5781

Abstract

This study aims to (1) identify the marketing channel of curly red chili in Se Bingai District, Langkat Regency, and (2) analyze its marketing efficiency based on the market structure approach, market conduct, and market performance or SCP approach in the region. The research was conducted in Se Bingai District, Langkat Regency, from September to October 2024. Data were analyzed using descriptive qualitative and quantitative methods with the SCP approach (structure, conduct, and performance). The results showed that there were four marketing channels in Sei Bingai District, Langkat Regency. Market concentration is 74%, which indicates market dominance by several large actors. In addition, the Minimum Efficient Scale (MES) value in red chili marketing in Sei Bingai District was recorded at 26%, indicating inefficiency in the scale of production and distribution. The study also found that farmer's share in the red chili marketing channel varied, with values of 59%, 61%, 64%, and 77% reflecting the imbalance of profits received by farmers along the marketing chain, resulting in low profit margins. This condition indicates distribution inefficiencies that need to be corrected. The market performance shows an uneven distribution of margins, farmers share, and profit and cost ratios in each marketing institution. Based on the analysis, marketing channel four was identified as the most efficient option and worthy of consideration by farmers. To improve farmers' welfare, the government can implement strategic measures to address various issues, such as price fluctuations, market dominance by certain parties, and uneven distribution. These include more intensive price monitoring, stabilizing the supply and price of red chili, empowering farmers through strengthening cooperatives and access to market information, and improving transportation infrastructure to reduce the cost of red chili distribution.
PERUBAHAN POLA PIKIR, LINGKUNGAN, LUAS LAHAN TERHADAP MOTIVASI GENERASI MUDA MELALUI MINAT PETANI SEKTOR PANGAN DI KABUPATEN DELI SERDANG Putra, Angga Dwi Kelana; Noer, Zulheri; Sibuea, Mhd Buhari; Sibuea, Faiz Ahmad
AGRIBIOS Vol 23 No 1 (2025): JUNI
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i1.5790

Abstract

Food is a crucial sector in meeting the food needs of society. Food is the forerunner of the economic growth sector, with the main driver being farmers. Farmers are no longer young, but in this case the agricultural sector is no longer a concern for the younger generation to work in the agricultural sector. With the decline in the number of people working in the agricultural sector, the younger generation is starting to move away from agriculture. The desire of the younger generation to work in the agricultural sector has diminished, they tend to choose jobs in the non-agricultural sector. The purpose of this study is to determine the attitude, environment, land area on the motivation of the younger generation through the interest of food sector farmers in Deli Serdang Regency. This research method uses a quantitative approach reinforced with descriptive qualitative data using questionnaires with structural equation modelling data analysis with a sample size of 65 farmers. The results showed that the mindset, environment on the motivation of the younger generation through the interest of farmers produced a significant positive effect. While the land area on the motivation of the younger generation and interest produces a positive but insignificant effect. The R-squared results were Y-motivation 84.0% and Z-interest 78.2%.
Co-Authors Abdul Rahman Adelina Lubis Afifuddin Afifuddin, Afifuddin Afifuddin, Afif Agustian Harianto Agustian Hartanto Anggi Prayoga Simanjuntak Apip Gunaldi Dalimunthe Ardiansyah, Kevin Arry Wihardi Pratama Asmaul Husna Aulia, Vityaloka Ayu Ayu Lestari Azwana Azwana Dedi Kusbiantoro Effendi, Ihsan Eral, Mindya Erwin Pane, Erwin Fadhil Pahlevi Hidayat Faiz Ahmad Sibuea Faiz Faiz Ahmad Fauziah Marhanah Pohan Fitriani Fitriani Ginting, Jasa Gustami Harahap, Gustami Hardiansyah Sinaga Insandi, Arief Muhazir Ira Apriyanti Jasa Ginting Jones Simatupang Juwita Tarigan Khairunnas , Khairunnas _ Khairunnisa Rangkuti Kuswardani, Retna A. Kuswardhani, Retna Astuti LINDAWATI Mardiati Mardiati Martina Silaban Mhd Asaad Mhd. Asaad Muhammad Thamrin Muhammad Thamrin Mukhlis Mukhlis Murni Park MZ, Ali Mawali Nasution, Khairunnisyah Nasution, Nurhadida Noer, Zulheri Nurhayati Nurhayati Openius Zai Perangin-angin, Ratna Amenawati Pulungan, Abraham Ismail Putra, Angga Dwi Kelana Rahayu Widya Ningsih Rahmanta Ginting Rahmanta Ginting Rahmanta Rahmanta, Rahmanta Ramadani, Riski Ananda Rambe, Nurhabibi Setiawan, Budi Rezky Sibuea, Siti Rahmah Sihaloho, Leo Frengki Siregar, M. Akbar Siti Rahmah Sibuea Sri Ariani Safitri Sugiono, Nurhabsah Anggraini Suhendra, Boby Sulastri Sulastri Surbakti, Eka Wulandari Tri Martial Tumpal HS Siregar Ujianhati Zega Wanto, Anjar Waty Marlinang Pakpahan Yeni Rachmawati Yudha Andriansyah Putra Zulkarnain Lubis