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Penyuluhan Sistem Pemasaran Online Paktani Digital Sebagai Upaya Perluasan Pasar Produk Lokal Di Desa Bukit Lingkar Kabupaten Indragiri Hulu Roza Yulida; Rosnita; Yulia Andriani; Fanny Septya
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 2 No 1 (2022): Juni 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.251 KB) | DOI: 10.37859/abdimasekodiksosiora.v2i1.3675

Abstract

Penggunaan teknologi komunikasi dan informasi (TIK) tidak dapat dapat dipungkiri dapat mempercepat arus akses informasi dan komunikasi di masyarakat, termasuk petani. Oleh karena itu tujuan kegiatan ini adalaha meningkatkan pengetahuan petani dalam menggunakan aplikasi pemasaran produk pertanian. Peserta kegiatan penyuluhan ini adalah petani hortikulitura yang menanam komoditi ubi kayu, timun, pepaya. Kegiatan ini dilakukan dalam bentuk penyuluhan penggunaan aplikasi pemasaran online (Pak Tani Digital) di Desa Bukit Lingkar. Hasil dari kegiatan ini telah mampu meningkatkan pengetahuan dan keterampilan petani dalam menggunakan aplikasi pemasaran online. Diharapkan pemasaran produk pertannian lebih luas dengan harga yang lebih bersain, sehingga dapat meningkatkan pendapatan petani. Perlu pembinaan lebih lanjut supaya petani benar-benar dapat menggunakan aplikasi dalam pemasaran produk pertaniannya.
Stakeholder Analysis in the Management of Marine Conservation Area in Indragiri Hilir District Deviasari Deviasari; Rosnita Rosnita; Trisla Warningsih; Aprilla Yunita
Jurnal Perikanan dan Kelautan Vol 28, No 2 (2023): June 2023
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.28.2.263-268

Abstract

Various human activities around the marine protected area in Indragiri Hilir Regency put considerable pressure on coastal and marine ecosystems. The Marine Protected Area of Solop Beach Pulau kecil Park in Indragiri Hilir Regency has been designated as a marine protected area to protect water areas, with a zoning system to realize sustainable management of fish resources and the environment. The research was carried out in October 2022 in the marine protected area in Indragiri Hilir Regency. This study aims to analyze the role of stakeholders involved in the management of marine protected areas in Indragiri Hilir Regency, which was carried out through in-depth interviews with informants, namely selected stakeholders. The results showed that the role of stakeholders in the management of marine protected areas in Indragiri Hilir Regency was grouped into: input (Provincial Environment and Forestry Service, Provincial Maritime Affairs and Fisheries Servic,e and Ministry of Maritime Affairs and Fisheries), stake (Village Head), output (Managers, group’s community, fishermen, and NGOs) and unused (Academics)
Dampak Kenaikan Harga Pupuk terhadap Produktifitas Kelapa Sawit Kabupaten Pelalawan Putra Fadli Harahap; Syaiful Hadi; Rosnita Rosnita
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 5 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i5.870

Abstract

This research was conducted at independent oil palm farming in Pelalawan Regency, which was motivated by complaints from oil palm farmers about increasing the price of fertilizer. Therefore, this study aims to analyze fertilizer use before and after increasing the price and the survey method and the researcher interviewed eighty respondents based on questionnaires. The multistage sampling sampling takes four sub-districts with the largest area of oil palm plantation in Pelalawan Regency. The analyzing data with paired sample t-tests aims to compare fertilizer and herbicide usage before and after a price increase. The research showed fertilizer use before the price increase was 1.417,46 Kg/Ha/Year, whereas after the rise was 1.105,39 Kg/Ha/Year. Whereas the productivity of oil palm before the price increase was 20.029.15 Kg/Ha/Year, and after the price increase was 17.769.38 Kg/Ha/Year.
RELATIONSHIP BETWEEN MALL ATTRIBUTES, COSTUMER SATISFACTION AND POSITIVE WORD-OF-MOUTH SKA PEKANBARU Dian Martha Darman; Fajar Restuhadi; Rosnita Rosnita
VALUTA Vol. 4 No. 2 (2018): Valuta
Publisher : UIR Press

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Abstract

SKA mall was one of the biggest malls in Pekanbaru. SKA mall has many costumers who come from Pekanbaru and also outside Pekanbaru. This mall is also considered as one of the most favourite destinations for visitors froms outside of Pekanbaru. This study aimed to find out how the relationship between the five mall attributes (mall environment, convenience, retailers, rewards and quality of service) to the satisfaction of mall SKA Pekanbaru consumers and to know how customer satisfaction relates to positive word-of-mouth over mall SKA Pekanbaru. This study uses the online survey method on 160 respondents. Considerations in determining respondents were those visitors from outside of Pekanbaru and had visited the SKA Mall more than once. The analysis used in this study was the SEM method. The results showed that only retailers had positive and significant correlation with positive WOM through customer satisfaction, comfort and reward variables had a positive but not significant correlation. While the mall environment variable and mall service quality did not have a correlation with positive WOM through customer satisfaction. There was a strong correlation between consumer satisfaction and positive word of mouth, according to the theory that consumer satisfaction was one factor than positive word-of-mouth
FAKTOR-FAKTOR DOMINAN YANG MEMPENGARUHI KEBERDAYAAN WANITA DALAM MENGEMBANGKAN INDUSTRI RUMAH TANGGA BERBAHAN BAKU SAGU DI KECAMATAN TEBING TINGGI TIMUR KABUPATEN KEPULAUAN MERANTI Yenny Cinantri Purba; Eri Sayamar; Rosnita Rosnita
Indonesian Journal of Agricultural Economics Vol 11, No 1 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.1.61-75

Abstract

This study aims to (1) describe the home industry made from sago, and (2) to analyze the dominant factors that influence women's empowerment in developing household industries made from sago. This research was conducted in Tebing Tinggi Timur District, Kepulauan Meranti Regency from December 2017 to May 2018 using snowball sampling. The number of samples in this study were 14 people, where all respondents produced liquid sugar, but there were also respondents who produced refined sugar and sago crackers. The data analysis used in this research is descriptive analysis and multiple linear regression. The results showed: (1) Home industry players made from sago are at a productive age with a low level of education (SD 78.57%) and business experience is still under 1 year (85.71%) which on average use 1 person in labor. The main raw material is obtained from UP2K sago refineries or refineries around industrial locations, at a price of Rp. 2,000 / Kg. The average production of liquid sugar, powdered sugar and sago crackers produced by business actors is 3 bottles, 4 packs and 3.5 kg per production process. Business capital entirely uses the capital itself and product marketing is carried out by adjusting the product by word of mouth and cooperation with agents (stalls). (2) The dominant factor that influences women's empowerment in developing a home industry made from sago is the human resource and institutional variables that have a significant or real effect.
TINGKAT ADOPSI PETERNAK DALAM PENERAPAN INOVASI AYAM KAMPUNG UNGGUL BALITBANGTAN (KUB) DI KABUPATEN KAMPAR Reni Astarina; Rosnita Rosnita; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 11, No 2 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.2.118-135

Abstract

This study aimed to determine the adoption of breeders to the innovative Balitbangtan (KUB) native chicken in Kampar Regency and the level of adoption of breeders in adopting the KUB chicken innovation. This research was conducted to evaluate the program of the Riau Agricultural Technology Research Institute (BPTP), which is where the author works. The research lasted for one year, from July 2019 to July 2020. The research sample was taken by means of a census, namely all breeders who cultivated KUB chickens, totaling 50 breeders in Kampar Regency, were the samples in this study. The results showed that; The adoption rate of KUB Chicken breeders was low where most breeders chose not to continue to implement or adopt the KUB Chicken business and the KUB Chicken innovation characteristic factors had a very weak correlation or significance relationship to the KUB Chicken innovation adoption rate in Kampar Regency.
ANALISIS PENDAPATAN USAHATANI KELAPA SAWIT POLA SWADAYA DI KABUPATEN ROKAN HILIR Mardianis Mardianis; Novia Dewi; Rosnita Rosnita
Indonesian Journal of Agricultural Economics Vol 14, No 1 (2023)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.14.1.59-68

Abstract

The oil palm farming of independent farmers plays an important role as a source of income in Rokan Hilir Regency. This study aims to analyze the income of independent oil palm smallholders in Rokan Hilir. This study used survey methods and interviews with key persons and independent farmers oil palm. The location of this research was determined purposively. A sampling of representative areas using multistage area sampling. The number of respondents was 93 persons. The research data taken consisted of primary data and secondary data. Data analysis used to use farming analysis: production costs, revenue, income. The result of the study was that the average total income 0f independent palm oil in Rokan Hilir was IDR 11,434,710.28 per year per hectare or IDR 37,085,765.71 per year per cultivated area. Meanwhile. The average total production cost incurred is IDR 166,888.65 per year per hectare or IDR 1,671,519.76 per year per cultivated area. So that an average net income of IDR 9,124,415.74 per year is obtained per hectare or IDR 30,696,704.21 per year per cultivated area.
PERSEPSI PEMINJAM TERHADAP UNIT SIMPAN PINJAM KOPERASI UNIT DESA RAHARJA TANI JAYA DI DESA INDRA SAKTI KECAMATAN TAPUNG KABUPATEN KAMPAR PADA MASA PANDEMI COVID-19 vioni angresia; Rosnita Rosnita; Kausar Kausar
Indonesian Journal of Agricultural Economics Vol 14, No 2 (2023)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.14.2.27-35

Abstract

Tujuan dari penelitian ini adalah mengetahui profil koperasi, serta menganalisis persepsi peminjam unit simpan pinjam Koperasi Unit Desa Raharja (KUD) Tani Jaya di Desa Indra Sakti Kecamatan Tapung Kabupaten Kampar pada masa pandemi COVID-19. Metode yang digunakan pada penelitian ini adalah metode survey. Penentuan sampel peminjam KUD menggunakan teknik probability sampling dengan metode cluster sampling. Populasi dalam penelitian ini adalah seluruh nasabah yang meminjam di KUD Raharja Tani Jaya selama masa pandemi sebanyak 143 orang dengan sampel yang digunakan sebanyak 59 responden yang didapatkan dengan menggunakan rumus Slovin. Hasil penelitian menunjukkan bahwa KUD Raharja Tani Jaya termasuk dalam jenis koperasi serba usaha yang memiliki unit simpan pinjam, unit produksi, dan unit pertokoan. Persepsi peminjam  terhadap unit simpan pinjam KUD Raharja Tani Jaya diukur berdasarkan tiga variabel yaitu persepsi nasabah terhadap KUD dengan kategori cukup baik, hak dan kewajiban nasabah dengan kategori cukup baik, dan pengembalian pinjaman dengan kategori sulit membayar pinjaman. Hal ini dikarenakan rendahnya kemampuan peminjam dalam membayar pinjaman pada masa pandemi, kemudian peminjam merasa keberatan dengan jangka waktu pinjaman dan angsuran per bulan akibat dampak dari pandemi COVID-19, serta keberatan membayar simpanan pada koperasi karena peminjam merasa pengeluaran meningkat, serta sulit memenuhi kebutuhan hidup sehari-hari dan kebutuhan usahanya.Kata kunci : Covid-19, peminjam, persepsi, unit simpan pinjam.
SUPPLY CHAIN ANALYSIS OF RICE MARKETING ACTORS IN DUMAI CITY IN SUPPORTING URBAN FOOD SECURITY Fanny Septya; Yulia Andriani; Sispa Pebrian; Roza Yulida; Rosnita Rosnita
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2024): March 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i1.19791

Abstract

Dumai City is a significant economic hub in Riau Province and a vital location for food distribution. Although it's an urban area, there is still a small amount of rice produced in Dumai City. However, most of the rice supply comes from various suppliers outside the region to meet the high demand. Due to this diverse supply chain, this study aims to analyze the structure, mechanisms, and performance of the marketing in the premium rice supply chain at each level of the marketing institution. This research was conducted using a survey method among marketing actors at each level of marketing institutions selected purposively. To analyze the structure and mechanism of the rice supply chain, qualitative analysis is used. Quantitative analysis is used to analyze marketing performance in the rice supply chain. The research method used was a survey of rice marketing institutions in Dumai City, utilizing both qualitative and quantitative analysis methods. The results show that three marketing institutions are involved in marketing rice in Dumai City, each with a unique supply chain. Upon analyzing the marketing performance of the premium rice supply chain, it was found that all marketing channels utilized by wholesalers and retailers are efficient. Among these channels, channel 3, supplier-wholesaler-end consumer, has the smallest margin value, while channel 2, out-of-town distributor-traditional retailer-end consumer, has the highest profit-cost ratio value of 125.67. This marketing channel offers the lowest price for premium rice at the end consumer level, thereby ensuring greater access to food for the community and promoting urban food resilience. Among these channels, channel 2 of retailers that were out-of-town distributor-traditional retailer-end consumers had the best marketing efficiency value (0,09%) and the highest profit-cost ratio value of 125.67. Based on the results of this research, it is a challenge for the development of local rice agro-industry in creating efficient marketing performance to strengthen regional food security.
Persepsi Masyarakat Dalam Membuka Lahan Dan Faktor Pemicu Kebakaran Lahan Provinsi Riau Rindukasih Bangun; Rosnita; Herlon; Pebrian; Oktari; Ratna Megawati
Jurnal Kebijakan Pembangunan dan Inovasi Vol. 3 No. 1 (2017)
Publisher : Badań Perencanaan Pembangunan Dearth, Penelitian dań Pengembangan Provinsi Riau

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Abstract

Land and forest fires in Riau Province mostly begins by human activity. The purpose of the study is 1) Describe the perception of the public in using and managing land by burning and without burning, 2) Knowing the supporting factors that cause fire, 3) Reviewing community and institutional efforts in prevention and control fire. Location of study conducted in four districts, Kepulauan Meranti District, Rokan Hulu District, Pelalawan District, and Kampar District. Implementation of the study using survey methods and Rapid Rural Apraisal (RRA). The result of this study are 1) The public perception of land clearing by burning due to a) The fee required in technical land clearing by burning relatively cheap when compared to the way of land clearing without burning, b) Technical land clearing does not need many labors, c) The ashes of burnt remains are useful to fertilize the soil, d) Activity land clearing by burning is a culture or tradition that occur for generations, 2). Causative factors of land and forest fires are: a) Aspects of biophysical, b) Climatic conditions, c) Physical conditions, d) Economic conditions (the level of forest and land dependence is very high), e) Social and cultural conditions (community social capital is still quite lacking in terms of awareness of the impact and dangers of fire use), 3). Efforts to prevent and control forest and land fire has been done by the community and government institutions.