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THE 10 NEW BALI PROJECT IN INDONESIA, REAL OR GIMMICK Ghifary Ramadhan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4983

This article discusses the Ten New Bali project program launched by the former Minister of Tourism and Culture Arief Yahya during the first period of President Joko Widodo's administration, ten tourist attractions that have been selected will be formed and aligned like Bali. The Ten New Bali Project has changed its program to the Five Super Priority Destinations program, the program only focuses on five tourist destinations, namely Lake Toba, North Sumatra, Borobudur Temple, Central Java, Mandalika, West Nusa Tenggara, Labuan Bajo, East Nusa Tenggara and Likupang, North Sulawesi. This project is expected to boost the economy, human resources of the local community and tourist arrivals. The purpose of this study is to identify how far the development of the five super priority destination projects has gone. Qualitative descriptive method was used in this study by using online media news sources and literature reviews as data sources. The results show that the correlation between tourism agencies and stakeholders has a very important role in accelerating the success of the Five Super Priority Destinations program and the Five Super Priority Destinations Project has succeeded in proving one tourist destination that has been inaugurated, namely Mandalika in West Nusa Tenggara, it can be concluded that the Lima project Super Priority Destinations are already 20% running and require a lot of time.

HOTEL STRATEGY USING STAYCATION MARKETING IN FACING THE COVID-19 PANDEMIC Okky Rizal Ridwan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4981

This research was conducted to find out how the form of staycation marketing carried out by the hotel and how the results and evaluation of the marketing activities carried out. The sample studied amounted to 6 people who are hotel employees who know the marketing activities carried out and how the level of guest visits during staycation marketing is carried out. This study uses a qualitative method to dig deeper into how hotels conduct staycation marketing during the pandemic, which is deepened by interviews conducted by digital telephone that focus on â€œhowâ€ questions to encourage samples to share how hotels survive during the pandemic and how staycation marketing activities are carried out. The result is that the COVID-19 pandemic has had a negative impact on the hospitality industry, especially with low income, strategies to survive during the pandemic are the key for properties to remain standing, carry out staycation marketing activities through social media and websites with creative and attractive content, as well as providing packages and services. price cuts. The results and evaluation of this marketing activity have a good impact on the room occupancy rate, but the increase is not significant, at least there is hope.

THE ROLE OF CIREUNDEU TRADITIONAL VILLAGE IN TOURISM MANAGEMENT Satrio N. M.; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5441

Traditional village is an area that is managed by a community with certain customary rules and has a strong relationship with the environment. These customary rules have the aim of maintaining the sacredness of the region and the culture that has been passed down from generation to generation. Cireundeu Traditional Village is one of many traditional villages in West Java, located in Leuwigajah Village, South Cimahi District, Cimahi City. The research, entitled "The Role of the Cirendeu Traditional Village in Tourism Management" aims to find out how effective the participation of indigenous peoples is in managing tourism in their area, especially in the Cirendeu Traditional Village. The results of this study are expected to enrich the repertoire of knowledge, especially those that can contribute to tourism in Indonesia. Based on the description, it can be concluded that the Cirendeu Traditional Village, which has a Sunda Wiwitan belief, can still survive with the beliefs and customs that have been passed down from generation to generation and take care of 3 forests, namely: the Prohibition Forest (Leuweung Larangan), Reforestation Forest (Leuweung Tutupan), Agricultural Forest (Leuweung Baladahan) very well which can be followed by how to take care of the forest which is very interesting to study and becomes a tourist attraction that can be explored philosophically for both local and foreign tourists.

THE ROLE OF CIREUNDEU TRADITIONAL VILLAGE IN TOURISM MANAGEMENT Satrio N. M.; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5441

Traditional village is an area that is managed by a community with certain customary rules and has a strong relationship with the environment. These customary rules have the aim of maintaining the sacredness of the region and the culture that has been passed down from generation to generation. Cireundeu Traditional Village is one of many traditional villages in West Java, located in Leuwigajah Village, South Cimahi District, Cimahi City. The research, entitled "The Role of the Cirendeu Traditional Village in Tourism Management" aims to find out how effective the participation of indigenous peoples is in managing tourism in their area, especially in the Cirendeu Traditional Village. The results of this study are expected to enrich the repertoire of knowledge, especially those that can contribute to tourism in Indonesia. Based on the description, it can be concluded that the Cirendeu Traditional Village, which has a Sunda Wiwitan belief, can still survive with the beliefs and customs that have been passed down from generation to generation and take care of 3 forests, namely: the Prohibition Forest (Leuweung Larangan), Reforestation Forest (Leuweung Tutupan), Agricultural Forest (Leuweung Baladahan) very well which can be followed by how to take care of the forest which is very interesting to study and becomes a tourist attraction that can be explored philosophically for both local and foreign tourists.

HOTEL STRATEGY USING STAYCATION MARKETING IN FACING THE COVID-19 PANDEMIC Okky Rizal Ridwan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4981

This research was conducted to find out how the form of staycation marketing carried out by the hotel and how the results and evaluation of the marketing activities carried out. The sample studied amounted to 6 people who are hotel employees who know the marketing activities carried out and how the level of guest visits during staycation marketing is carried out. This study uses a qualitative method to dig deeper into how hotels conduct staycation marketing during the pandemic, which is deepened by interviews conducted by digital telephone that focus on howâ€ questions to encourage samples to share how hotels survive during the pandemic and how staycation marketing activities are carried out. The result is that the COVID-19 pandemic has had a negative impact on the hospitality industry, especially with low income, strategies to survive during the pandemic are the key for properties to remain standing, carry out staycation marketing activities through social media and websites with creative and attractive content, as well as providing packages and services. price cuts. The results and evaluation of this marketing activity have a good impact on the room occupancy rate, but the increase is not significant, at least there is hope.

SURVIVING STRATEGY OF TOURISM SECTOR WORKERS IN BANDUNG DURING THE COVID-19 PANDEMIC Silvia Septyani Koswara; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4982

The Covid-19 pandemic has had an impact on social and economic life, especially in Indonesia. In the city of Bandung itself, this impact is felt for workers in the tourism sector such as travel business owners, tour leaders, tour guides and tourism bus drivers. The writing of this research was carried out with the aim of knowing the negative impacts felt by tourism sector workers in the city of Bandung during the Covid-19 pandemic. In this study, the authors used a direct interview method using a semi-structured interview guide instrument, with the direction of the interview aimed at: 1) Knowing the impact of the Covid-19 Pandemic felt by tourism workers. 2) Knowing the survival strategies carried out by tourism workers during the Covid-19 Pandemic. From the two subtitles, it can be seen that the direct impact of the Covid-19 pandemic on tourism business actors in the city of Bandung is seen from the income aspect. Most tourism workers in Bandung City have lost their livelihoods during the Covid-19 pandemic. So that requires tourism business actors to change professions in order to survive, such as: a) Selling used cars. b) Selling designs online. c) Selling catering. d) Changing the vehicle business unit from tourism buses to inter-island buses. e) Become a private driver or online. f) Selling used clothes online. g) Selling juice and hydroponic vegetable cultivation. h) Opening employment opportunities for other affected tourism business actors in the form of local courier applications in the city of Bandung. i) Selling frozen food.

THE 10 NEW BALI PROJECT IN INDONESIA, REAL OR GIMMICK Ghifary Ramadhan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4983

This article discusses the Ten New Bali project program launched by the former Minister of Tourism and Culture Arief Yahya during the first period of President Joko Widodo's administration, ten tourist attractions that have been selected will be formed and aligned like Bali. The Ten New Bali Project has changed its program to the Five Super Priority Destinations program, the program only focuses on five tourist destinations, namely Lake Toba, North Sumatra, Borobudur Temple, Central Java, Mandalika, West Nusa Tenggara, Labuan Bajo, East Nusa Tenggara and Likupang, North Sulawesi. This project is expected to boost the economy, human resources of the local community and tourist arrivals. The purpose of this study is to identify how far the development of the five super priority destination projects has gone. Qualitative descriptive method was used in this study by using online media news sources and literature reviews as data sources. The results show that the correlation between tourism agencies and stakeholders has a very important role in accelerating the success of the Five Super Priority Destinations program and the Five Super Priority Destinations Project has succeeded in proving one tourist destination that has been inaugurated, namely Mandalika in West Nusa Tenggara, it can be concluded that the Lima project Super Priority Destinations are already 20% running and require a lot of time.

Beyond Attractions: The Role of Tour Operators in Crafting Unforgettable Tourist Experiences at the Destination Kusumah Ahmad Hudaiby Galih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7594

This study explores the role of tour operators in designing unique and unforgettable tourist experiences, emphasizing the need to consider more than just the attractions offered by a destination. It employs qualitative research methods, involving in-depth interviews with 12 tour operator managers to understand their approach in experience design. The findings suggest that tour operators employ three main strategies in itinerary planning: the selection of tourist attractions, designing variations, intensity, and sequences of visits, and managing guest expectations and perceptions. In attraction selection, a balance is struck between iconic landmarks, affordable alternatives, and hidden gems. Variations, intensity, and sequences of visits are orchestrated to prevent monotony, optimize the timing and duration of visits, and build towards a climactic end to the trip. Lastly, tour operators aim to exceed client expectations through unexpected upgrades, additional attractions, and small gifts. This research underscores the importance of a comprehensive and strategic approach in designing travel experiences, highlighting the pivotal role of tour operators. The findings have significant implications for tourism management entities, encouraging them to adopt a more holistic approach to enhance tourist satisfaction and create memorable experiences.

Narrative Crafting in Tourism Destinations: An Autoethnographic Exploration of Storytelling Techniques for Tour Guides Ahmad Hudaiby Galih Kusumah; Tomy Andrianto
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.72

This study provides insights into the numerous storytelling techniques tour guides offer to provide visitors with memorable experiences. The study employs an autoethnographic methodology centered on the researchers' extensive background as tourist sector practitioners. The researcher identifies three fundamental tourism storytelling techniques: places, people, and objects. The use of sensory experiences that create a realistic view of a location, strong emotional connections with well-known personalities, the sharing of cultural insights, contrasting and comparing cultures at various locations, highlighting hidden gems, and the use of symbolism or themes to describe a location are all examples of techniques for telling stories about places. Using person-centered storytelling, tour guides can create engrossing narratives by focusing on the character's traits, abilities, and weaknesses, as well as personal tales and journeys. These techniques result in a more authentic and gripping narrative experience. The final approach involves discussing products or physical objects. Guides can narrate the origin and evolution of a product, its cultural significance, future use and potential advancements. This approach provides visitors with a deeper understanding and appreciation of the products unique to the destination. This study contributes to a better understanding of how tour guides can leverage storytelling techniques to enhance visitor experiences and offers practical insights for professional tour guides to improve their narrative delivery.

The Role of Local Champion in Achieving an Integrated Rural Tourism: A Case Study of Alamendah Tourism Village, West Java Rini Andari; Ahmad Hudaiby Galih Kusumah; Caria Ningsih
Sodality: Jurnal Sosiologi Pedesaan Vol. 11 No. 3 (2023): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/11202350271

Integrated rural tourism can provide welfare to the community and materialize the concept of sustainable tourism. The development carried out to achieve this requires synergy between the internal and external stakeholders. This study analyzes the role of local champions in achieving integrated rural tourism. This research uses a qualitative approach with a case study method to explore cases or phenomena that are interrelated to determine their uniqueness. The tourist village explored is Alamendah which has an ADWI (Anugerah Desa Wisata Indonesia) award 2021 from the government, the selection of this tourist village can be a guide for other tourist villages with a desire to grow. According to the findings of this study, the role of the chairman of the village, who is responsible for managing tourism in the village and acts as a local champion in establishing integrated rural tourism, is essential. Tourist villages also require leaders from their communities who can be trusted and influential in uniting their goals and mission.

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