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All Journal Sodality: Jurnal Sosiologi Pedesaan Journal of Consumer Science IMAGE Jurnal Manajemen Resort dan Leisure Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) Journal of Humanities and Social Studies Journal of Indonesian Tourism, Hospitality and Recreation Altasia : Jurnal Pariwisata Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Tourism Sustainability The Journal Gastronomy Tourism JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah Hospitality Management Journal of Educational Management Research Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan RESLAJ: Religion Education Social Laa Roiba Journal Society Jurnal Ragam Pengabdian Bogor Hospitality Journal
Ahmad Hudaiby Galih Kusumah
Universitas Pendidikan Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Destination Product terhadap Behavioral Intention pada pengunjung Bandung Zoo Graha, Putra Hanifan; Malihah, Elly; Kusumah, Ahmad Hudaiby Galih; Mulyadi, Hari
Journal of Business Management Education (JBME) Vol 8, No 3 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i3.64954

Abstract

Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh destination product terhadap behavioral intention pada pengunjung Bandung Zoo. Sampel pada penelitian ini adalah pengunjung Bandung Zoo sebanyak 400 responden dengan menggunakan metode purposive sampling. Teknik analisis data verifikatif yang digunakan adalah Path Analysis dengan dibantu menggunakan software komputer SPSS 25 for Windows. Pelaksanaan destination product di Bandung Zoo berada pada kategori sangat tinggi sedangkan behavioral intention di Bandung Zoo berada pada kategori cukup tinggi. destination product yang terdiri dari physical product,programmes dan people memiliki pengaruh positif terhadap behavioral intention, dengan sub variabel physical product sebagai pengaruh tertinggi. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara destination product terhadap behavioral intention.
Memorable Tourist Experience and its Impact on Tourist Engagement Syahbudiman, Rayhan; Hendrayati, Heny; Kusumah, Ahmad Hudaiby Galih; Marimon, Frederic; Marhadi, Marhadi
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.009

Abstract

This research aims to analyze the influence of memorable tourist experiences on tourist engagement among tourists visiting glamping destinations in Bandung and West Bandung Districts. The research methods used are descriptive and verificative. The data were collected by distributing questionnaires to 107 domestic tourists who had previously been guests at glamping sites in Bandung and West Bandung Districts. Convenience sampling was used as the sampling technique. The data analysis technique employed classical assumption tests and simple regression analysis. The research results indicate that memorable tourist experiences have a positive and significant influence on tourist engagement. Creating memorable experiences is crucial for destination managers to enhance tourist engagement. Memorable experiences tend to lead to higher levels of tourist involvement with the destination. This research provides theoretical implications for understanding the relationship between memorable tourist experiences and tourist engagement, as well as practical implications for destination management.
Narrative Crafting in Tourism Destinations: An Autoethnographic Exploration of Storytelling Techniques for Tour Guides Galih Kusumah, Ahmad Hudaiby; Andrianto, Tomy
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.72

Abstract

This study provides insights into the numerous storytelling techniques tour guides offer to provide visitors with memorable experiences. The study employs an autoethnographic methodology centered on the researchers' extensive background as tourist sector practitioners. The researcher identifies three fundamental tourism storytelling techniques: places, people, and objects. The use of sensory experiences that create a realistic view of a location, strong emotional connections with well-known personalities, the sharing of cultural insights, contrasting and comparing cultures at various locations, highlighting hidden gems, and the use of symbolism or themes to describe a location are all examples of techniques for telling stories about places. Using person-centered storytelling, tour guides can create engrossing narratives by focusing on the character's traits, abilities, and weaknesses, as well as personal tales and journeys. These techniques result in a more authentic and gripping narrative experience. The final approach involves discussing products or physical objects. Guides can narrate the origin and evolution of a product, its cultural significance, future use and potential advancements. This approach provides visitors with a deeper understanding and appreciation of the products unique to the destination. This study contributes to a better understanding of how tour guides can leverage storytelling techniques to enhance visitor experiences and offers practical insights for professional tour guides to improve their narrative delivery.
Understanding Group Dynamics and Typology of Youth Travelers: A Comprehensive Study on Travel Preferences and Roles at Destination Kusumah, Ahmad Hudaiby Galih
Journal of Indonesian Tourism, Hospitality and Recreation Vol 6, No 1 (2023): Journal of Indonesian Tourism, Hospitality and Recreation (April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v6i1.57537

Abstract

ABSTRACTThis research explores the group dynamics and typology of young travelers, classifying them into four distinct types: Leaders, Followers, Clowns, and Loners. Leaders assume responsibility for group decision-making and itinerary management, often prioritizing group comfort over personal enjoyment. Followers comply with group decisions and adapt their preferences to align with collective choices. Clowns, serving as group entertainers, contribute to a positive atmosphere, while Loners prefer solitude, engaging in personal activities even within the group context.  The research highlights the concept of a "collective bubble," a combination of physical and psychological factors that contribute to an enjoyable group travel experience. Several factors contributing to unpleasant group travel experiences were also identified, including inadequate planning time, excessive anxiety, personal issues between group members, significant differences in personal preferences, unexpected events like illness, and comparisons with other groups' experiences. The findings underscore the importance of understanding the typologies and dynamics of youth travelers in creating satisfying group travel experiences. The roles played by different traveler types and effective compromise among group members emerge as key factors for enjoyable group travel. The study provides valuable insights for organizers and participants of group travel, contributing to the literature on youth tourism and group dynamics.ABSTRAKPenelitian ini mengeksplorasi dinamika kelompok dan tipologi pelancong muda, mengklasifikasikan mereka menjadi empat tipe berbeda: Pemimpin, Pengikut, Badut, dan Penyendiri. Pemimpin memikul tanggung jawab untuk pengambilan keputusan kelompok dan manajemen rencana perjalanan, seringkali memprioritaskan kenyamanan kelompok daripada kesenangan pribadi. Pengikut mematuhi keputusan kelompok dan menyesuaikan preferensi mereka agar selaras dengan pilihan kolektif. Badut, berfungsi sebagai penghibur kelompok, berkontribusi pada suasana positif, sementara penyendiri lebih suka menyendiri, terlibat dalam aktivitas pribadi bahkan dalam konteks kelompok. Penelitian tersebut menyoroti konsep "gelembung kolektif", kombinasi faktor fisik dan psikologis yang berkontribusi pada pengalaman perjalanan kelompok yang menyenangkan. Beberapa faktor yang berkontribusi terhadap pengalaman perjalanan kelompok yang tidak menyenangkan juga diidentifikasi, termasuk waktu perencanaan yang tidak memadai, kecemasan yang berlebihan, masalah pribadi antara anggota kelompok, perbedaan preferensi pribadi yang signifikan, kejadian tak terduga seperti sakit, dan perbandingan dengan pengalaman kelompok lain. Temuan ini menggarisbawahi pentingnya memahami tipologi dan dinamika wisatawan muda dalam menciptakan pengalaman perjalanan kelompok yang memuaskan. Peran yang dimainkan oleh tipe pelancong yang berbeda dan kompromi yang efektif di antara anggota grup muncul sebagai faktor kunci untuk perjalanan grup yang menyenangkan. Studi ini memberikan wawasan berharga bagi penyelenggara dan peserta perjalanan kelompok, berkontribusi pada literatur tentang pariwisata kaum muda dan dinamika kelompok.
Pengaruh Electronic Word Of Mouth (E-Wom) dan Citra Destinasi terhadap Minat Berkunjung di Kiara Artha Park Fuadah, Siti Sarah Jamilatul; Kusumah, Ahmad Hudaiby Galih
Tourism and Hospitality Essentials Journal Vol 10, No 1 (2020)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v10i1.76966

Abstract

Strategi pemasaran electronic word of mouth diyakini menjadi faktor yang dapat mempengaruhi minat berkunjung seseorang. Sama halnya dengan citra destinasi yang juga merupakan faktor penentu calon wisatawan mengunjungi suatu destinasi wisata. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (ewom) dan citra destinasi terhadap minat berkunjung di Kiara Artha Park. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 200 responden dengan teknik convenience sampling pada pengunjung di Kiara Artha Park. Metode penelitian yang digunakan pada penelitian ini adalah metode kuantitatif dengan menggunakan teknik analisis data deskriptif dan verifikatif dengan teknik Structural Equation Modeling (SEM) dan Partial Least Square (PLS). Analisis data dilakukan dengan menggunakan program SmartPLS versi 3.0. Hasil pada penelitian ini yaitu: 1) electronic word of mouth, citra destinasi dan minat berkunjung dinilai baik; 2) electronic word of mouth berpengaruh signifikan terhadap minat berkunjung; 3) citra destinasi berpengaruh signifikan terhadap minat berkunjung; dan 4) electronic word of mouth berpengaruh signifikan terhadap citra destinasi.
Pengaruh Pengalaman Wisatawan terhadap Niat Berkunjung Kembali Ke Ciwangun Indah Camp dengan Mediator Memories Gustari, Syahna; Kusumah, Ahmad Hudaiby Galih; Nurazizah, Ghoitsa Rohmah
Tourism and Hospitality Essentials Journal Vol 14, No 1 (2024)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v10i1.76961

Abstract

Pengalaman wisatawan dicenderungi pengalaman wisatawan dijakini menjadi salah satu penentu niatan untuk berkunjung kembali menjadi faktor yang dapat mempengaruhi niat berkunjung kembali seseorang. Dengan adanya. Sebuah pengalaman tentu akan menciptakan memories didalamnya. Hasil temuan penelitian ini menunjukkan bahwa semakin tinggi penilaian pada pengalaman wisatawan dan memories di Ciwangun Indah Camp, maka akan semakin tinggi juga pengaruhnya dalam niat untuk berkunjung kembali. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman wisatawan terhadap niat berkunjung kembali di Ciwangun Indah Camp dengan mediator memories di Ciwangun Indah Camp. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 220 responden dengan teknik purposive sampling pada wisatawan di Ciwangun Indah Camp. Adapun metode penelitian yang digunakan pada penelitian ini adalah metode kuantitatif dengan menggunakan teknik analisis deskriptif dan verifikatif dengan teknik Structural Equation Modeling (SEM) dan Partial Least Square (PLS). Analisis data dilakukan dengan menggunakan program SmartPLS versi 3.0. Hasil pada penelitian ini yaitu: 1) Pengalaman wisatawan, memories dan niat berkunjung kembali dinilai baik; 2) pengalaman wisatawan berpengaruh signifikan terhadap niat berkunjung kembali; 3) Pengalaman wisatawan berpengaruh signifikan terhadap memories; dan 4) Memories berpengaruh signifikan terhadap niat berkunjung kembali. Adapun implikasi dari penelitian ini yaitu Ciwangun Indah Camp harus terus meningkatkan aktivitas yang ada, agar pengalaman wisatawan dapat menciptakan memories yang positif, sehingga dapat meningkatkan niat berkunjung kembali.
Pengaruh Karakteristik Akun Instagram terhadap Kepemimpinan Opini dan Dampaknya terhadap Pemilihan Destinasi Wisata Wenes, Gufran; Kusumah, Ahmad Hudaiby Galih; Rosita, Rosita
Tourism and Hospitality Essentials Journal Vol 13, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i1.76946

Abstract

The development of technology, especially the internet and social media, has significantly impacted human decision-making habits, including in the tourism industry. Instagram has become the main platform for influencers to disseminate information and recommendations, particularly related to travel destinations. This study aims to explore the influence of Instagram account characteristics on travel destination choices by followers of tourism influencers on the platform. A quantitative approach with descriptive technique analysis and Partial Least Squares (PLS) was used to identify the relationship between Instagram account characteristics, opinion leadership, and destination choices. The analysis results showed that perceived uniqueness and perceived originality of Instagram accounts significantly influence influencer opinion leadership, which, in turn, affects the destination choices of their followers. These findings provide valuable insights for the tourism industry and influencer marketing on social media platforms.
Pengaruh Online Review pada Online Travel Agent Traveloka terhadap Niat Pemesanan Hotel di Aston Pasteur Bandung Andiza, Muhammad Rafi; Kusumah, Ahmad Hudaiby Galih
Tourism and Hospitality Essentials Journal Vol 13, No 1 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i2.76949

Abstract

Online reviews are a significant source of information for consumers to investigate the influence of online hotel purchasing decisions. In this context, Traveloka OTA has become a popular platform in Indonesia that provides online reviews to help consumers choose hotels. This study used a quantitative approach using a questionnaire with 200 respondents as a data collection instrument. The research sample consisted of consumers who had made hotel reservations through OTA Traveloka at ASTON Pasteur Bandung. The collected data were analyzed using regression analysis techniques to determine the relationship between online review variables and hotel booking intentions. The results of the study show that online reviews on Traveloka OTA have a significant influence on hotel booking intentions. Factors such as usefulness of online reviews, review expertise, timeliness of online reviews, volume of online reviews, positive of online reviews, negative of online reviews, and comprehensiveness of online reviews play an important role in influencing hotel booking intentions. This research contributes to expanding understanding of the effect of online reviews on Traveloka OTA on hotel booking intentions at ASTON Pasteur Bandung. The results of this study can provide implications and insights for hotels and OTAs in optimizing the use of online reviews as an effective marketing tool. In addition, this research also provides benefits for consumers in choosing hotels that suit their preferences and needs
The Impact of Social Media On The Gastronomy Business Bela, Tresna; Ahmad Hudaiby Galih Kusumah; Riche Cynthia Johan
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.133

Abstract

This study examines the effectiveness of marketing strategies deployed on social media platforms such as Facebook, Instagram, and Twitter, highlighting their critical role in driving sales and enhancing visibility for gastronomy businesses in the digital era. Social media enables direct customer interaction, providing business owners with valuable feedback and opportunities to foster strong relationships, ultimately increasing customer loyalty. The research emphasizes the significance of analyzing customer sentiment and exploring key factors influencing consumer behavior, including the impact of influencers and user engagement on these platforms. Findings reveal that prior experiences and consumer knowledge significantly shape gastronomic preferences and decisions, demonstrating the powerful influence of social networks on consumer behavior. By identifying essential elements and adopting data-driven marketing strategies, gastronomy businesses can attract and retain customers while promoting their products. This study employs a systematic literature review (SQLR) methodology to offer a comprehensive understanding of the role of social media in the gastronomy industry, providing actionable insights for practitioners and scholars alike.
Pengaruh Persepsi Kualitas Daya Tarik Wisata dan Kepuasan Wisatawan Terhadap Word of Mouth di Tanah Lot Apriana, Aksay; Ahmad Hudaiby Galih Kusumah
Altasia Jurnal Pariwisata Indonesia Vol. 7 No. 1 (2025): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v7i1.10090

Abstract

Word of Mouth (WOM) dalam konteks pariwisata dianggap sebagai sumber informasi yang penting dan bermanfaat. WOM membantu wisatawan mengevaluasi kualitas layanan, mendapatkan informasi terkait destinasi atau daya tarik wisata, serta memengaruhi keputusan mereka untuk berkunjung. Dampak WOM sangat dipengaruhi oleh kualitas daya tarik wisata dan tingkat kepuasan wisatawan. Kedua faktor ini memberikan kontribusi besar terhadap keberlanjutan dan kesuksesan daya tarik wisata dalam jangka panjang. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kualitas daya tarik wisata terhadap kepuasan wisatawan, persepsi kualitas daya tarik wisata terhadap WOM, dan kepuasan wisatawan terhadap promosi Word of Mouth (WOM) di Tanah Lot. Dengan pendekatan kuantitatif, survei dilakukan pada 239 wisatawan domestik, dan analisis menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa persepsi kualitas daya tarik wisata berpengaruh signifikan terhadap kepuasan wisatawan, kepuasan wisatawan juga signifikan memengaruhi WOM, dan persepsi kualitas daya tarik wisata berpengaruh signifikan terhadap WOM. Temuan ini menunjukkan bahwa reputasi, pengalaman berkualitas, dan kenyamanan menjadi faktor kunci kepuasan wisatawan yang mendorong WOM. Strategi peningkatan pengalaman wisata berbasis kualitas dapat memperkuat peran Tanah Lot sebagai daya tarik wisata unggulan di Bali.
Co-Authors Adnan Zaidan Eka Saputra aini nurhasanah Alvionita, Vindy Alya Syahwa Andiza, Muhammad Rafi Apriana, Aksay Aprillea, Renava Arti Fauziah Khoirunnisa Bela, Tresna Caria Ningsih Darsiharjo Dasiharjo Dewi Turgarini  Eka Sakti Yudha Elly Malihah Erry Sukriah, Erry Fidelitasari, Qurrota'ayun Fuadah, Siti Sarah Jamilatul Ghifary Ramadhan Gilang Pratama Putra Gita Siswhara Gitasiswara, . Gitasiswhara Gustari, Syahna Hari Mulyadi, Hari Heny Hendrayati Ilyasa Irfan Maulana Rachmandani Ismarizal, Beni Kani, Eiza Maghfira Liyani, Dewi Mei Mamat Ruhimat Mamat Ruhimat, Mamat Marhadi Marhadi, Marhadi Marimon, Frederic Millary Agung Widiawaty Moh. Dede Nirwani, Ayulia Nurazizah, Ghoitsa Rohmah Nurdianisa, Lucky Okky Rizal Ridwan Putra Hanifan Graha Qurrota'ayun Fidelitasari Rahmasari, Annisa Aulia Reiza Miftah Wirakusuma, Reiza Miftah Retno Palupi Riche Cynthia Johan Rini Andari Rosita Rosita Rosita Rosita Sari, Desmala Satrio N. M. Setyorini, Heri Silvia Septyani Koswara Sri Marhanah, Sri Sri Utari Sri Utari Syafira Ayu Salsabilla Syahbudiman, Rayhan Syahwa, Alya Tomy Andrianto Wenes, Gufran Wiriadi, Reyfan Triansyah Yuda Surya Pratama