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All Journal Sodality: Jurnal Sosiologi Pedesaan E-Journal of Tourism Journal of Consumer Science IMAGE Jurnal Manajemen Resort dan Leisure Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) Journal of Consumer Sciences Journal of Humanities and Social Studies Journal of Indonesian Tourism, Hospitality and Recreation Altasia : Jurnal Pariwisata Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Tourism Sustainability The Journal Gastronomy Tourism Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Bogor Hospitality Journal RESLAJ: Religion Education Social Laa Roiba Journal Society
Ahmad Hudaiby Galih Kusumah
Universitas Pendidikan Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Destination Product terhadap Behavioral Intention pada pengunjung Bandung Zoo Graha, Putra Hanifan; Malihah, Elly; Kusumah, Ahmad Hudaiby Galih; Mulyadi, Hari
Journal of Business Management Education (JBME) Vol 8, No 3 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i3.64954

Abstract

Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh destination product terhadap behavioral intention pada pengunjung Bandung Zoo. Sampel pada penelitian ini adalah pengunjung Bandung Zoo sebanyak 400 responden dengan menggunakan metode purposive sampling. Teknik analisis data verifikatif yang digunakan adalah Path Analysis dengan dibantu menggunakan software komputer SPSS 25 for Windows. Pelaksanaan destination product di Bandung Zoo berada pada kategori sangat tinggi sedangkan behavioral intention di Bandung Zoo berada pada kategori cukup tinggi. destination product yang terdiri dari physical product,programmes dan people memiliki pengaruh positif terhadap behavioral intention, dengan sub variabel physical product sebagai pengaruh tertinggi. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara destination product terhadap behavioral intention.
Memorable Tourist Experience and its Impact on Tourist Engagement Syahbudiman, Rayhan; Hendrayati, Heny; Kusumah, Ahmad Hudaiby Galih; Marimon, Frederic; Marhadi, Marhadi
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.009

Abstract

This research aims to analyze the influence of memorable tourist experiences on tourist engagement among tourists visiting glamping destinations in Bandung and West Bandung Districts. The research methods used are descriptive and verificative. The data were collected by distributing questionnaires to 107 domestic tourists who had previously been guests at glamping sites in Bandung and West Bandung Districts. Convenience sampling was used as the sampling technique. The data analysis technique employed classical assumption tests and simple regression analysis. The research results indicate that memorable tourist experiences have a positive and significant influence on tourist engagement. Creating memorable experiences is crucial for destination managers to enhance tourist engagement. Memorable experiences tend to lead to higher levels of tourist involvement with the destination. This research provides theoretical implications for understanding the relationship between memorable tourist experiences and tourist engagement, as well as practical implications for destination management.
The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements Ismarizal, Beni; Kusumah, Ahmad Hudaiby Galih
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.124-137

Abstract

Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media in tourists' decision-making to visit a tourist destination is still not fully understood. Therefore, this study aims to understand what elements of Instagram content can make tourists decide to visit a tourist destination. Data collection was carried out using in-depth interviews with 20 domestic tourists. The analytical technique used to achieve the research objectives consisted of two steps, namely thematic analysis and followed by qualitative descriptive analysis. Based on the results of this study showed to be that Instagram content can trigger Generation Y and Z tourists' decisions to visit tourist destinations. Interesting Instagram content in terms of color, captions, and other people's comments can be one of the factors that attract tourists to visit tourist destinations. Overall, the research presents valuable insights for social media stakeholders and marketers in the tourism industry to optimize their content strategy and effectively target and engage Generation Y and Z tourists. However, it should be noted that these studies may have limitations in the scope and population studied, so further research is needed to deepen and expand our understanding of how Instagram affects Y and Z-generation travel decisions.
Narrative Crafting in Tourism Destinations: An Autoethnographic Exploration of Storytelling Techniques for Tour Guides Galih Kusumah, Ahmad Hudaiby; Andrianto, Tomy
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.72

Abstract

This study provides insights into the numerous storytelling techniques tour guides offer to provide visitors with memorable experiences. The study employs an autoethnographic methodology centered on the researchers' extensive background as tourist sector practitioners. The researcher identifies three fundamental tourism storytelling techniques: places, people, and objects. The use of sensory experiences that create a realistic view of a location, strong emotional connections with well-known personalities, the sharing of cultural insights, contrasting and comparing cultures at various locations, highlighting hidden gems, and the use of symbolism or themes to describe a location are all examples of techniques for telling stories about places. Using person-centered storytelling, tour guides can create engrossing narratives by focusing on the character's traits, abilities, and weaknesses, as well as personal tales and journeys. These techniques result in a more authentic and gripping narrative experience. The final approach involves discussing products or physical objects. Guides can narrate the origin and evolution of a product, its cultural significance, future use and potential advancements. This approach provides visitors with a deeper understanding and appreciation of the products unique to the destination. This study contributes to a better understanding of how tour guides can leverage storytelling techniques to enhance visitor experiences and offers practical insights for professional tour guides to improve their narrative delivery.
Understanding Group Dynamics and Typology of Youth Travelers: A Comprehensive Study on Travel Preferences and Roles at Destination Kusumah, Ahmad Hudaiby Galih
Journal of Indonesian Tourism, Hospitality and Recreation Vol 6, No 1 (2023): Journal of Indonesian Tourism, Hospitality and Recreation (April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v6i1.57537

Abstract

ABSTRACTThis research explores the group dynamics and typology of young travelers, classifying them into four distinct types: Leaders, Followers, Clowns, and Loners. Leaders assume responsibility for group decision-making and itinerary management, often prioritizing group comfort over personal enjoyment. Followers comply with group decisions and adapt their preferences to align with collective choices. Clowns, serving as group entertainers, contribute to a positive atmosphere, while Loners prefer solitude, engaging in personal activities even within the group context.  The research highlights the concept of a "collective bubble," a combination of physical and psychological factors that contribute to an enjoyable group travel experience. Several factors contributing to unpleasant group travel experiences were also identified, including inadequate planning time, excessive anxiety, personal issues between group members, significant differences in personal preferences, unexpected events like illness, and comparisons with other groups' experiences. The findings underscore the importance of understanding the typologies and dynamics of youth travelers in creating satisfying group travel experiences. The roles played by different traveler types and effective compromise among group members emerge as key factors for enjoyable group travel. The study provides valuable insights for organizers and participants of group travel, contributing to the literature on youth tourism and group dynamics. ABSTRAKPenelitian ini mengeksplorasi dinamika kelompok dan tipologi pelancong muda, mengklasifikasikan mereka menjadi empat tipe berbeda: Pemimpin, Pengikut, Badut, dan Penyendiri. Pemimpin memikul tanggung jawab untuk pengambilan keputusan kelompok dan manajemen rencana perjalanan, seringkali memprioritaskan kenyamanan kelompok daripada kesenangan pribadi. Pengikut mematuhi keputusan kelompok dan menyesuaikan preferensi mereka agar selaras dengan pilihan kolektif. Badut, berfungsi sebagai penghibur kelompok, berkontribusi pada suasana positif, sementara penyendiri lebih suka menyendiri, terlibat dalam aktivitas pribadi bahkan dalam konteks kelompok. Penelitian tersebut menyoroti konsep "gelembung kolektif", kombinasi faktor fisik dan psikologis yang berkontribusi pada pengalaman perjalanan kelompok yang menyenangkan. Beberapa faktor yang berkontribusi terhadap pengalaman perjalanan kelompok yang tidak menyenangkan juga diidentifikasi, termasuk waktu perencanaan yang tidak memadai, kecemasan yang berlebihan, masalah pribadi antara anggota kelompok, perbedaan preferensi pribadi yang signifikan, kejadian tak terduga seperti sakit, dan perbandingan dengan pengalaman kelompok lain. Temuan ini menggarisbawahi pentingnya memahami tipologi dan dinamika wisatawan muda dalam menciptakan pengalaman perjalanan kelompok yang memuaskan. Peran yang dimainkan oleh tipe pelancong yang berbeda dan kompromi yang efektif di antara anggota grup muncul sebagai faktor kunci untuk perjalanan grup yang menyenangkan. Studi ini memberikan wawasan berharga bagi penyelenggara dan peserta perjalanan kelompok, berkontribusi pada literatur tentang pariwisata kaum muda dan dinamika kelompok.
The Journey of Mapping the Entire Destination Lifecycle Andrianto, Tomy; Kusumah, Ahmad Hudaiby Galih
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 1 (2021)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i1.278

Abstract

The two destination life cycle models proposed by Plog (1974) and Butler (1980) have been recognizing by most of the tourism destination scholars. Questions tend to arise on the possible use of these models to map the entire destination life cycle from the beginning. Therefore, this study aims to discuss the possibility of entire lifespan of tourism destination by using the destination life cycle models from Plog and Butler. This research analyses the strengths and weaknesses of the models revealed from existing studies using critical inputs of the tourism industry. The main difference between the famous models, i.e. Butler and Plog lies in the authors' background and the approach of the different themes. Complexity factors such as multi-market, time boundaries, political agenda, market evolution/ access, mode of transportation, and technological innovation, makes it impossible to map the entire destination life cycle confidently. The ability to innovate reduces the relevancy of life cycle models. Therefore, the DMO needs to deal with the changes associated with increasing the destination's values to avoid stagnation or decline in stages.
Meruntuhkan Hambatan: Meninjau Ulang Peran Pemerintah dalam Pengembangan Destinasi Wisata di Indonesia Ahmad Hudaiby Galih Kusumah
Society Vol 12 No 1 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i1.580

Abstract

Stakeholder involvement is essential to destination development. They may serve as catalysts or impediments to the growth of tourist sites. This study explores the barriers to tourism destination development associated with the role of local tourism authorities. A qualitative approach, employing semi-structured interviews, was utilized to examine the root causes of these challenges. Sixteen stakeholders, including ten government officials responsible for regional tourism development and six community leaders, were selected as informants in this study. Thematic analysis was used to analyze the interview data. The investigation revealed four main barriers to destination development from government agencies. There are bureaucratic hurdles, contrived program activities, overlapping roles of local governments, and the community’s misconceptions about the government’s role in destination development. These factors collectively hinder the successful implementation of government-led tourism programs. The study suggests that understanding and addressing these barriers are vital to fostering a progressive, sustainable, competitive tourist destination. On a practical level, the findings can help policymakers redesign their strategies to create more community-centric programs, clearly define roles, and manage community expectations. Conceptually, this study expands the existing literature on the role of government and bureaucracy in developing tourist destinations. The study highlights the importance of a participatory approach that engages all stakeholders in the planning and implementation tourism policies and programs.
Pengaruh Motivasi Perjalanan dan Sikap Wisatawan Terhadap Niat Berkunjungan Kembali ke Kawasan Wisata Jatigede Sri Utari; Gilang Pratama Putra; Ahmad Hudaiby Galih Kusumah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4720

Abstract

This study examines how the variables of travel motivation and tourist attitudes influence the intention to revisit the Jatigede tourist area. This study aims to determine the extent to which travel motivation (X), tourist attitudes (Y) affect the intention to visit again (Z). The research method used is a survey using a questionnaire as a data collection tool. The sample used in this study were 205 tourist respondents who had visited the Jatigede tourist area. The data analysis technique uses PLS-SEM analysis with the Smart PLS 4 program. The results of this study indicate that travel motivation has no direct influence on the intention to revisit. Travel motivation has a direct influence on tourist attitudes. Tourist attitudes have a direct influence on revisit intentions. Also, tourist attitudes mediate the effect of travel motivation on revisit intentions.
PENGARUH FAKTOR SOSIO-DEMOGRAFIS TERHADAP PERSEPSI MASYARAKAT TENTANG DAMPAK PENGEMBANGAN PARIWISATA DI KABUPATEN PURWAKARTA: THE INFLUENCE OF SOCIO-DEMOGRAPHIC FACTORS ON COMMUNITY PERCEPTION OF TOURISM DEVELOPMENT IMPACTS IN PURWAKARTA REGENCY Fidelitasari, Qurrota'ayun; Kusumah, Ahmad Hudaiby Galih; Ruhimat, Mamat
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.143

Abstract

Tourism has emerged as a significant economic driver in many regions, yet its impacts on local communities remain a topic of debate. This study delves into the perceptions of residents in Purwakarta Regency, Indonesia, regarding the effects of tourism development. By employing a quantitative approach with a questionnaire distributed to 252 respondents, the research aims to uncover the underlying factor structure of these perceptions and investigate the influence of socio-demographic characteristics. The findings reveal that one key variable, “Working in the Tourism Industry”, has a significant bearing on how locals perceive tourism impacts. Despite concerns about potential negative consequences, the community generally supports the growth of the tourism sector. This research contributes to a deeper understanding of the complex interplay between socio-demographic factors and community perceptions. The insights gained can guide stakeholders in formulating effective and sustainable tourism development strategies that actively involve and benefit the local population.
Pengaruh Electronic Word Of Mouth (E-Wom) dan Citra Destinasi terhadap Minat Berkunjung di Kiara Artha Park Fuadah, Siti Sarah Jamilatul; Kusumah, Ahmad Hudaiby Galih
Tourism and Hospitality Essentials Journal Vol 10, No 1 (2020)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v10i1.76966

Abstract

Strategi pemasaran electronic word of mouth diyakini menjadi faktor yang dapat mempengaruhi minat berkunjung seseorang. Sama halnya dengan citra destinasi yang juga merupakan faktor penentu calon wisatawan mengunjungi suatu destinasi wisata. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (ewom) dan citra destinasi terhadap minat berkunjung di Kiara Artha Park. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 200 responden dengan teknik convenience sampling pada pengunjung di Kiara Artha Park. Metode penelitian yang digunakan pada penelitian ini adalah metode kuantitatif dengan menggunakan teknik analisis data deskriptif dan verifikatif dengan teknik Structural Equation Modeling (SEM) dan Partial Least Square (PLS). Analisis data dilakukan dengan menggunakan program SmartPLS versi 3.0. Hasil pada penelitian ini yaitu: 1) electronic word of mouth, citra destinasi dan minat berkunjung dinilai baik; 2) electronic word of mouth berpengaruh signifikan terhadap minat berkunjung; 3) citra destinasi berpengaruh signifikan terhadap minat berkunjung; dan 4) electronic word of mouth berpengaruh signifikan terhadap citra destinasi.
Co-Authors Adnan Zaidan Eka Saputra Alvionita, Vindy Andiza, Muhammad Rafi Apriana, Aksay Aprillea, Renava Bela, Tresna Caria Ningsih Darsiharjo Dasiharjo Dewi Turgarini  Elly Malihah Erry Sukriah, Erry Fidelitasari, Qurrota'ayun Fuadah, Siti Sarah Jamilatul Ghifary Ramadhan Gilang Pratama Putra Gitasiswara, . Graha, Putra Hanifan Gustari, Syahna Hari Mulyadi, Hari Heny Hendrayati Ilyasa Irfan Maulana Rachmandani Ismarizal, Beni Kani, Eiza Maghfira Liyani, Dewi Mei Mamat Ruhimat, Mamat Marhadi Marhadi, Marhadi Marimon, Frederic Nurazizah, Ghoitsa Rohmah Nurdianisa, Lucky Okky Rizal Ridwan Rahmasari, Annisa Aulia Reiza Miftah Wirakusuma, Reiza Miftah Retno Palupi Riche Cynthia Johan Rini Andari Rosita Rosita Sari, Desmala Satrio N. M. Setyorini, Heri Silvia Septyani Koswara Sri Marhanah, Sri Sri Utari Syahbudiman, Rayhan Syahwa, Alya Tomy Andrianto Wenes, Gufran Wiriadi, Reyfan Triansyah