Garuda - Garba Rujukan Digital

The Impact of Social Media On The Gastronomy Business Bela, Tresna; Ahmad Hudaiby Galih Kusumah; Riche Cynthia Johan
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.133

This study examines the effectiveness of marketing strategies deployed on social media platforms such as Facebook, Instagram, and Twitter, highlighting their critical role in driving sales and enhancing visibility for gastronomy businesses in the digital era. Social media enables direct customer interaction, providing business owners with valuable feedback and opportunities to foster strong relationships, ultimately increasing customer loyalty. The research emphasizes the significance of analyzing customer sentiment and exploring key factors influencing consumer behavior, including the impact of influencers and user engagement on these platforms. Findings reveal that prior experiences and consumer knowledge significantly shape gastronomic preferences and decisions, demonstrating the powerful influence of social networks on consumer behavior. By identifying essential elements and adopting data-driven marketing strategies, gastronomy businesses can attract and retain customers while promoting their products. This study employs a systematic literature review (SQLR) methodology to offer a comprehensive understanding of the role of social media in the gastronomy industry, providing actionable insights for practitioners and scholars alike.

Pengaruh Persepsi Kualitas Daya Tarik Wisata dan Kepuasan Wisatawan Terhadap Word of Mouth di Tanah Lot Apriana, Aksay; Ahmad Hudaiby Galih Kusumah
Altasia Jurnal Pariwisata Indonesia Vol. 7 No. 1 (2025): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v7i1.10090

Word of Mouth (WOM) dalam konteks pariwisata dianggap sebagai sumber informasi yang penting dan bermanfaat. WOM membantu wisatawan mengevaluasi kualitas layanan, mendapatkan informasi terkait destinasi atau daya tarik wisata, serta memengaruhi keputusan mereka untuk berkunjung. Dampak WOM sangat dipengaruhi oleh kualitas daya tarik wisata dan tingkat kepuasan wisatawan. Kedua faktor ini memberikan kontribusi besar terhadap keberlanjutan dan kesuksesan daya tarik wisata dalam jangka panjang. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kualitas daya tarik wisata terhadap kepuasan wisatawan, persepsi kualitas daya tarik wisata terhadap WOM, dan kepuasan wisatawan terhadap promosi Word of Mouth (WOM) di Tanah Lot. Dengan pendekatan kuantitatif, survei dilakukan pada 239 wisatawan domestik, dan analisis menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa persepsi kualitas daya tarik wisata berpengaruh signifikan terhadap kepuasan wisatawan, kepuasan wisatawan juga signifikan memengaruhi WOM, dan persepsi kualitas daya tarik wisata berpengaruh signifikan terhadap WOM. Temuan ini menunjukkan bahwa reputasi, pengalaman berkualitas, dan kenyamanan menjadi faktor kunci kepuasan wisatawan yang mendorong WOM. Strategi peningkatan pengalaman wisata berbasis kualitas dapat memperkuat peran Tanah Lot sebagai daya tarik wisata unggulan di Bali.

Digital-Based Sustainable Gastronomic Heritage Educational Tourism in Cibuluh Village, Subang Regency, West Java Province Turgarini, Dewi; Setyorini, Heri; Kusumah, Ahmad Galih Hudaiby; Ningsih, Caria; Gitasiswara, .; Rahmasari, Annisa Aulia; Wiriadi, Reyfan Triansyah
Gastronomy Tourism Journal Vol 12, No 1 (2025)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/gastur.v12i1.85341

Cibuluh Village in Subang Regency in West Java Province is a leading village in West Java because of its cultural wealth and natural tourism, but cultural tourism based on sustainable gastronomy approach studies has not been carried out. Researchers are trying to do community service to develop special interest educational tourism to integrate the use of digital technology for education, cultural preservation, and gastronomy simultaneously. As well as researching the sustainability of economic and cultural aspects through a digital tourism model in Cibuluh Village in particular. The analysis uses the theory of cultural heritage, gastronomy components, educational tourism, sustainable tourism development, tourist interest, digitalization, community participation. The results of the study are that Cibuluh Village has great potential in local gastronomic cultural heritage that is distinctive and authentic, both in terms of local food ingredients, traditional processing techniques, and cultural values contained in its culinary practices. Then the Cibuluh Village Community showed enthusiasm and initial readiness to participate in the development of gastronomic educational tourism, although capacity building is still needed in the aspects of education, hospitality, and digitalization. Digitalization is a key factor in expanding the reach of village gastronomy tourism promotion and marketing. However, the limitations of digital literacy and ICT infrastructure are currently challenges that must be overcome through ongoing training and technical support. There are potential tourists (especially from big cities) showing high interest in local culinary interaction and education-based tourism experiences, with a preference for authentic, sustainable experiences that have not been touched by mass tourism. The development of gastronomic educational tourism in Cibuluh Village must be based on the principle of sustainability, namely by actively involving local communities, maintaining cultural authenticity, and utilizing technology wisely to support conservation and promotion. Therefore, multi-party synergy is needed between village communities, local governments, universities, creative industry players, and digital platforms to ensure that this initiative not only has an economic impact, but also socially, culturally, and ecologically in the long term.

Faktor Kunci Keberhasilan dalam Meningkatkan Loyalitas Pengunjung Festival: Peran Mediasi Pengalaman dan Citra Festival Syahwa, Alya; Galih Kusumah, Ahmad Hudaiby; Sukriah, Erry
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5353

Festival merupakan perayaan besar yang melibatkan partisipasi masyarakat dan berfungsi untuk meningkatkan citra destinasi wisata. Keberhasilan sebuah festival sangat dipengaruhi oleh berbagai aspek, termasuk pengalaman yang dirasakan pengunjung dan kesan yang tertanam dalam pikiran mereka. Oleh karena itu, penelitian ini bertujuan untuk meneliti faktor kunci kesuksesan sebuah festival, pengalaman yang didapat pengunjung, dan apa saja yang bisa membuat festival tersebut menjadi positif sehingga pengunjung yang datang berkesempatan untuk kembali. Selain itu, tujuan dari penelitian ini juga untuk menganalisis bagaimana faktor kunci keberhasilan mempengaruhi loyalitas festival melalui peran mediasi dari pengalaman festival dan citra festival. Model penelitian ini dibangun berdasarkan penelitian sebelumnya dan diuji menggunakan SEM-PLS. Dalam penelitian ini, data diperoleh dengan cara menyebarkan kuesioner kepada individu yang telah memiliki pengalaman mengikuti festival, sebanyak 206 responden berpartisipasi dalam penelitian ini. Hasil penelitian menunjukkan bahwa pengalaman festival dan citra festival secara penuh memediasi pengaruh faktor kunci keberhasilan terhadap loyalitas pengunjung. Selain itu, nilai R² untuk loyalitas pengunjung sebesar 0,694, menunjukkan bahwa 69,4% variabilitas loyalitas dapat dijelaskan oleh model. Analisis jalur dan pemodelan persamaan struktural menunjukkan bahwa faktor kunci keberhasilan, pengalaman festival, dan citra festival memiliki pengaruh yang signifikan terhadap loyalitas pengunjung festival. Selain itu, pengalaman festival dan citra festival berperan sebagai penghubung yang mempengaruhi bagaimana faktor kunci keberhasilan dapat meningkatkan loyalitas pengunjung festival.

The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements Ismarizal, Beni; Kusumah, Ahmad Hudaiby Galih
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.124-137

Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media in tourists' decision-making to visit a tourist destination is still not fully understood. Therefore, this study aims to understand what elements of Instagram content can make tourists decide to visit a tourist destination. Data collection was carried out using in-depth interviews with 20 domestic tourists. The analytical technique used to achieve the research objectives consisted of two steps, namely thematic analysis and followed by qualitative descriptive analysis. Based on the results of this study showed to be that Instagram content can trigger Generation Y and Z tourists' decisions to visit tourist destinations. Interesting Instagram content in terms of color, captions, and other people's comments can be one of the factors that attract tourists to visit tourist destinations. Overall, the research presents valuable insights for social media stakeholders and marketers in the tourism industry to optimize their content strategy and effectively target and engage Generation Y and Z tourists. However, it should be noted that these studies may have limitations in the scope and population studied, so further research is needed to deepen and expand our understanding of how Instagram affects Y and Z-generation travel decisions.

Pengaruh Motivasi Perjalanan dan Sikap Wisatawan Terhadap Niat Berkunjungan Kembali ke Kawasan Wisata Jatigede Sri Utari; Gilang Pratama Putra; Ahmad Hudaiby Galih Kusumah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4720

This study examines how the variables of travel motivation and tourist attitudes influence the intention to revisit the Jatigede tourist area. This study aims to determine the extent to which travel motivation (X), tourist attitudes (Y) affect the intention to visit again (Z). The research method used is a survey using a questionnaire as a data collection tool. The sample used in this study were 205 tourist respondents who had visited the Jatigede tourist area. The data analysis technique uses PLS-SEM analysis with the Smart PLS 4 program. The results of this study indicate that travel motivation has no direct influence on the intention to revisit. Travel motivation has a direct influence on tourist attitudes. Tourist attitudes have a direct influence on revisit intentions. Also, tourist attitudes mediate the effect of travel motivation on revisit intentions.

Faktor Kunci Keberhasilan dalam Meningkatkan Loyalitas Pengunjung Festival: Peran Mediasi Pengalaman dan Citra Festival Alya Syahwa; Ahmad Hudaiby Galih Kusumah; Erry Sukriah
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5353

Festival merupakan perayaan besar yang melibatkan partisipasi masyarakat dan berfungsi untuk meningkatkan citra destinasi wisata. Keberhasilan sebuah festival sangat dipengaruhi oleh berbagai aspek, termasuk pengalaman yang dirasakan pengunjung dan kesan yang tertanam dalam pikiran mereka. Oleh karena itu, penelitian ini bertujuan untuk meneliti faktor kunci kesuksesan sebuah festival, pengalaman yang didapat pengunjung, dan apa saja yang bisa membuat festival tersebut menjadi positif sehingga pengunjung yang datang berkesempatan untuk kembali. Selain itu, tujuan dari penelitian ini juga untuk menganalisis bagaimana faktor kunci keberhasilan mempengaruhi loyalitas festival melalui peran mediasi dari pengalaman festival dan citra festival. Model penelitian ini dibangun berdasarkan penelitian sebelumnya dan diuji menggunakan SEM-PLS. Dalam penelitian ini, data diperoleh dengan cara menyebarkan kuesioner kepada individu yang telah memiliki pengalaman mengikuti festival, sebanyak 206 responden berpartisipasi dalam penelitian ini. Hasil penelitian menunjukkan bahwa pengalaman festival dan citra festival secara penuh memediasi pengaruh faktor kunci keberhasilan terhadap loyalitas pengunjung. Selain itu, nilai R² untuk loyalitas pengunjung sebesar 0,694, menunjukkan bahwa 69,4% variabilitas loyalitas dapat dijelaskan oleh model. Analisis jalur dan pemodelan persamaan struktural menunjukkan bahwa faktor kunci keberhasilan, pengalaman festival, dan citra festival memiliki pengaruh yang signifikan terhadap loyalitas pengunjung festival. Selain itu, pengalaman festival dan citra festival berperan sebagai penghubung yang mempengaruhi bagaimana faktor kunci keberhasilan dapat meningkatkan loyalitas pengunjung festival.

The Impact of Employee Personality and Customer Orientation on Customer Incivility in the Service Industry Surya Pratama, Yuda; Kusumah, Ahmad Hudaiby Galih; Marhanah, Sri
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 2 (2025)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i2.1921

This study investigates how employee personality traits and customer orientation influence customer incivility in the service industry, emphasizing the mediating role of customer orientation. Drawing on the Big Five Personality framework, it explores how conscientiousness, agreeableness, and core self-evaluation (CSE) shape employee interactions with customers. The findings show that conscientiousness and agreeableness significantly enhance customer orientation, while CSE is positively linked to selling orientation but has no notable effect on customer orientation. Customer orientation emerges as a key mediating variable that links personality traits to the ability to manage customer incivility. Using a quantitative method, data were collected from 218 frontline employees across various service sectors. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships. The model revealed that personality traits and customer orientation explain only 3.2% of the variance in customer incivility, highlighting the multifactorial nature of this issue and indicating the need to consider broader variables such as workplace climate, emotional labor demands, and organizational support. This research contributes to the literature by demonstrating the indirect influence of personality traits on customer incivility and affirming the importance of customer orientation in service roles. It recommends prioritizing recruiting individuals high in agreeableness and conscientiousness and implementing training programs that foster emotional intelligence and conflict management skills. Additionally, it calls for future research to examine moderating and mediating variables, such as job autonomy, peer support, and cultural context, to develop a more comprehensive understanding of managing customer incivility in diverse service environments.

THE RELATIONSHIP BETWEEN SERVICE QUALITY, PERCEIVED VALUE, AND VISITOR SATISFACTION WITH REVISIT INTENTION TO MUSEUMS Sitohang, Tiarmaida; Galihkusumah, Ahmad Hudaiby
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7486

Museums are often considered attractions that are sufficient to visit only once. Therefore, understanding what elements can encourage museum visitors to return becomes important. This study aims to understand the influence of service quality, perceived value, visitor satisfaction, and revisit intention to museums. Data analysis in this study used SmartPLS 4.0 to test the relationships among variables based on survey data using a quantitative method. The model was tested for validity and reliability using Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted values. The results show that service quality has a significant relationship with perceived value and visitor satisfaction. Perceived value has a positive impact on visitor satisfaction. Visitor satisfaction has the greatest impact on revisit intention. Visitor satisfaction as a mediator strengthens the relationship between service quality, perceived value, and revisit intention. This study implies that future researchers need to further explore the factors that make visitors feel satisfied and comfortable to revisit museums.

Meruntuhkan Hambatan: Meninjau Ulang Peran Pemerintah dalam Pengembangan Destinasi Wisata di Indonesia Ahmad Hudaiby Galih Kusumah
Society Vol 12 No 1 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i1.580

Stakeholder involvement is essential to destination development. They may serve as catalysts or impediments to the growth of tourist sites. This study explores the barriers to tourism destination development associated with the role of local tourism authorities. A qualitative approach, employing semi-structured interviews, was utilized to examine the root causes of these challenges. Sixteen stakeholders, including ten government officials responsible for regional tourism development and six community leaders, were selected as informants in this study. Thematic analysis was used to analyze the interview data. The investigation revealed four main barriers to destination development from government agencies. There are bureaucratic hurdles, contrived program activities, overlapping roles of local governments, and the community’s misconceptions about the government’s role in destination development. These factors collectively hinder the successful implementation of government-led tourism programs. The study suggests that understanding and addressing these barriers are vital to fostering a progressive, sustainable, competitive tourist destination. On a practical level, the findings can help policymakers redesign their strategies to create more community-centric programs, clearly define roles, and manage community expectations. Conceptually, this study expands the existing literature on the role of government and bureaucracy in developing tourist destinations. The study highlights the importance of a participatory approach that engages all stakeholders in the planning and implementation tourism policies and programs.

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