Article Per Year (5 Year)
p-Index From 2020 - 2025
4.733
P-Index
This Author published in this journals
All Journal Sodality: Jurnal Sosiologi Pedesaan E-Journal of Tourism Journal of Consumer Science IMAGE Jurnal Manajemen Resort dan Leisure Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) Journal of Consumer Sciences Journal of Humanities and Social Studies Journal of Indonesian Tourism, Hospitality and Recreation Altasia : Jurnal Pariwisata Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Tourism Sustainability The Journal Gastronomy Tourism Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Bogor Hospitality Journal RESLAJ: Religion Education Social Laa Roiba Journal Society
Ahmad Hudaiby Galih Kusumah
Universitas Pendidikan Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
Pengaruh Pengalaman Wisatawan terhadap Niat Berkunjung Kembali Ke Ciwangun Indah Camp dengan Mediator Memories Gustari, Syahna; Kusumah, Ahmad Hudaiby Galih; Nurazizah, Ghoitsa Rohmah
Tourism and Hospitality Essentials Journal Vol 14, No 1 (2024)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v10i1.76961

Abstract

Pengalaman wisatawan dicenderungi pengalaman wisatawan dijakini menjadi salah satu penentu niatan untuk berkunjung kembali menjadi faktor yang dapat mempengaruhi niat berkunjung kembali seseorang. Dengan adanya. Sebuah pengalaman tentu akan menciptakan memories didalamnya. Hasil temuan penelitian ini menunjukkan bahwa semakin tinggi penilaian pada pengalaman wisatawan dan memories di Ciwangun Indah Camp, maka akan semakin tinggi juga pengaruhnya dalam niat untuk berkunjung kembali. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman wisatawan terhadap niat berkunjung kembali di Ciwangun Indah Camp dengan mediator memories di Ciwangun Indah Camp. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 220 responden dengan teknik purposive sampling pada wisatawan di Ciwangun Indah Camp. Adapun metode penelitian yang digunakan pada penelitian ini adalah metode kuantitatif dengan menggunakan teknik analisis deskriptif dan verifikatif dengan teknik Structural Equation Modeling (SEM) dan Partial Least Square (PLS). Analisis data dilakukan dengan menggunakan program SmartPLS versi 3.0. Hasil pada penelitian ini yaitu: 1) Pengalaman wisatawan, memories dan niat berkunjung kembali dinilai baik; 2) pengalaman wisatawan berpengaruh signifikan terhadap niat berkunjung kembali; 3) Pengalaman wisatawan berpengaruh signifikan terhadap memories; dan 4) Memories berpengaruh signifikan terhadap niat berkunjung kembali. Adapun implikasi dari penelitian ini yaitu Ciwangun Indah Camp harus terus meningkatkan aktivitas yang ada, agar pengalaman wisatawan dapat menciptakan memories yang positif, sehingga dapat meningkatkan niat berkunjung kembali.
Pengaruh Karakteristik Akun Instagram terhadap Kepemimpinan Opini dan Dampaknya terhadap Pemilihan Destinasi Wisata Wenes, Gufran; Kusumah, Ahmad Hudaiby Galih; Rosita, Rosita
Tourism and Hospitality Essentials Journal Vol 13, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i1.76946

Abstract

The development of technology, especially the internet and social media, has significantly impacted human decision-making habits, including in the tourism industry. Instagram has become the main platform for influencers to disseminate information and recommendations, particularly related to travel destinations. This study aims to explore the influence of Instagram account characteristics on travel destination choices by followers of tourism influencers on the platform. A quantitative approach with descriptive technique analysis and Partial Least Squares (PLS) was used to identify the relationship between Instagram account characteristics, opinion leadership, and destination choices. The analysis results showed that perceived uniqueness and perceived originality of Instagram accounts significantly influence influencer opinion leadership, which, in turn, affects the destination choices of their followers. These findings provide valuable insights for the tourism industry and influencer marketing on social media platforms.
Pengaruh Online Review pada Online Travel Agent Traveloka terhadap Niat Pemesanan Hotel di Aston Pasteur Bandung Andiza, Muhammad Rafi; Kusumah, Ahmad Hudaiby Galih
Tourism and Hospitality Essentials Journal Vol 13, No 1 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i2.76949

Abstract

Online reviews are a significant source of information for consumers to investigate the influence of online hotel purchasing decisions. In this context, Traveloka OTA has become a popular platform in Indonesia that provides online reviews to help consumers choose hotels. This study used a quantitative approach using a questionnaire with 200 respondents as a data collection instrument. The research sample consisted of consumers who had made hotel reservations through OTA Traveloka at ASTON Pasteur Bandung. The collected data were analyzed using regression analysis techniques to determine the relationship between online review variables and hotel booking intentions. The results of the study show that online reviews on Traveloka OTA have a significant influence on hotel booking intentions. Factors such as usefulness of online reviews, review expertise, timeliness of online reviews, volume of online reviews, positive of online reviews, negative of online reviews, and comprehensiveness of online reviews play an important role in influencing hotel booking intentions. This research contributes to expanding understanding of the effect of online reviews on Traveloka OTA on hotel booking intentions at ASTON Pasteur Bandung. The results of this study can provide implications and insights for hotels and OTAs in optimizing the use of online reviews as an effective marketing tool. In addition, this research also provides benefits for consumers in choosing hotels that suit their preferences and needs
The Impact of Social Media On The Gastronomy Business Bela, Tresna; Ahmad Hudaiby Galih Kusumah; Riche Cynthia Johan
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.133

Abstract

This study examines the effectiveness of marketing strategies deployed on social media platforms such as Facebook, Instagram, and Twitter, highlighting their critical role in driving sales and enhancing visibility for gastronomy businesses in the digital era. Social media enables direct customer interaction, providing business owners with valuable feedback and opportunities to foster strong relationships, ultimately increasing customer loyalty. The research emphasizes the significance of analyzing customer sentiment and exploring key factors influencing consumer behavior, including the impact of influencers and user engagement on these platforms. Findings reveal that prior experiences and consumer knowledge significantly shape gastronomic preferences and decisions, demonstrating the powerful influence of social networks on consumer behavior. By identifying essential elements and adopting data-driven marketing strategies, gastronomy businesses can attract and retain customers while promoting their products. This study employs a systematic literature review (SQLR) methodology to offer a comprehensive understanding of the role of social media in the gastronomy industry, providing actionable insights for practitioners and scholars alike.
Pengaruh Persepsi Kualitas Daya Tarik Wisata dan Kepuasan Wisatawan Terhadap Word of Mouth di Tanah Lot Apriana, Aksay; Ahmad Hudaiby Galih Kusumah
Altasia Jurnal Pariwisata Indonesia Vol. 7 No. 1 (2025): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v7i1.10090

Abstract

Word of Mouth (WOM) dalam konteks pariwisata dianggap sebagai sumber informasi yang penting dan bermanfaat. WOM membantu wisatawan mengevaluasi kualitas layanan, mendapatkan informasi terkait destinasi atau daya tarik wisata, serta memengaruhi keputusan mereka untuk berkunjung. Dampak WOM sangat dipengaruhi oleh kualitas daya tarik wisata dan tingkat kepuasan wisatawan. Kedua faktor ini memberikan kontribusi besar terhadap keberlanjutan dan kesuksesan daya tarik wisata dalam jangka panjang. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kualitas daya tarik wisata terhadap kepuasan wisatawan, persepsi kualitas daya tarik wisata terhadap WOM, dan kepuasan wisatawan terhadap promosi Word of Mouth (WOM) di Tanah Lot. Dengan pendekatan kuantitatif, survei dilakukan pada 239 wisatawan domestik, dan analisis menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa persepsi kualitas daya tarik wisata berpengaruh signifikan terhadap kepuasan wisatawan, kepuasan wisatawan juga signifikan memengaruhi WOM, dan persepsi kualitas daya tarik wisata berpengaruh signifikan terhadap WOM. Temuan ini menunjukkan bahwa reputasi, pengalaman berkualitas, dan kenyamanan menjadi faktor kunci kepuasan wisatawan yang mendorong WOM. Strategi peningkatan pengalaman wisata berbasis kualitas dapat memperkuat peran Tanah Lot sebagai daya tarik wisata unggulan di Bali.
The Effect of Social Media Usage on Visiting Intentions: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia Ilyasa Irfan Maulana Rachmandani; Ahmad Hudaiby Galih Kusumah; Erry Sukriah
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.125161

Abstract

Social media is one of the primary sources for Generation Z in seeking travel information and inspiration. This study aims to understand the relationship between social media usage goals and visit intentions, and to examine the moderating role of following social media influencers. The study used quantitative methods by distributing questionnaires to 212 respondents. Hypothesis testing was conducted using structural equation modeling (SEM) and multiple linear regression. The results showed that influencer source credibility positively influences the attitudes of social media users (Generation Z), increasing their intention to visit recommended tourist destinations. In addition, influencer following behavior strengthens the relationship between social media usage goals and visit intention. The findings provide insights for the tourism industry in crafting more effective digital marketing strategies, utilizing influencers as a more personalized and experiential promotional tool.
Visitor Motivation, Experience, and Visit Intention: Music Festivals in Bandung City Adnan Zaidan Eka Saputra; Ahmad Hudaiby Galih Kusumah
E-Journal of Tourism Volume 11 Number 2 (September 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i2.121442

Abstract

This paper discusses the motivations of visitors to music festivals in Bandung. The majority of respondents gave a positive rating to 'enjoying the atmosphere of the music festival,' indicating that festivals are a means of unwinding and creating tranquillity. Motivations were split between explicit and implicit experiences, and influenced by satisfaction with the culinary aspects of the festival. In the context of return visits, positive experiences, 'interest,' and satisfaction with performance were the main factors influencing visitors' decision to return. Previous experiences at music festivals form trust and influence interest in visiting other music festivals. The analysis shows that visit motivation is influenced by experience, satisfaction with performance, and music festival atmosphere. The 'interest' factor also has a significant impact. The complex interactions between experience, performance, and atmosphere create a strong motivational foundation for visitor participation in music festivals.
Digital-Based Sustainable Gastronomic Heritage Educational Tourism in Cibuluh Village, Subang Regency, West Java Province Turgarini, Dewi; Setyorini, Heri; Kusumah, Ahmad Galih Hudaiby; Ningsih, Caria; Gitasiswara, .; Rahmasari, Annisa Aulia; Wiriadi, Reyfan Triansyah
Gastronomy Tourism Journal Vol 12, No 1 (2025)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/gastur.v12i1.85341

Abstract

Cibuluh Village in Subang Regency in West Java Province is a leading village in West Java because of its cultural wealth and natural tourism, but cultural tourism based on sustainable gastronomy approach studies has not been carried out. Researchers are trying to do community service to develop special interest educational tourism to integrate the use of digital technology for education, cultural preservation, and gastronomy simultaneously. As well as researching the sustainability of economic and cultural aspects through a digital tourism model in Cibuluh Village in particular. The analysis uses the theory of cultural heritage, gastronomy components, educational tourism, sustainable tourism development, tourist interest, digitalization, community participation. The results of the study are that Cibuluh Village has great potential in local gastronomic cultural heritage that is distinctive and authentic, both in terms of local food ingredients, traditional processing techniques, and cultural values contained in its culinary practices. Then the Cibuluh Village Community showed enthusiasm and initial readiness to participate in the development of gastronomic educational tourism, although capacity building is still needed in the aspects of education, hospitality, and digitalization. Digitalization is a key factor in expanding the reach of village gastronomy tourism promotion and marketing. However, the limitations of digital literacy and ICT infrastructure are currently challenges that must be overcome through ongoing training and technical support. There are potential tourists (especially from big cities) showing high interest in local culinary interaction and education-based tourism experiences, with a preference for authentic, sustainable experiences that have not been touched by mass tourism. The development of gastronomic educational tourism in Cibuluh Village must be based on the principle of sustainability, namely by actively involving local communities, maintaining cultural authenticity, and utilizing technology wisely to support conservation and promotion. Therefore, multi-party synergy is needed between village communities, local governments, universities, creative industry players, and digital platforms to ensure that this initiative not only has an economic impact, but also socially, culturally, and ecologically in the long term.
Faktor Kunci Keberhasilan dalam Meningkatkan Loyalitas Pengunjung Festival: Peran Mediasi Pengalaman dan Citra Festival Syahwa, Alya; Galih Kusumah, Ahmad Hudaiby; Sukriah, Erry
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5353

Abstract

Festival merupakan perayaan besar yang melibatkan partisipasi masyarakat dan berfungsi untuk meningkatkan citra destinasi wisata. Keberhasilan sebuah festival sangat dipengaruhi oleh berbagai aspek, termasuk pengalaman yang dirasakan pengunjung dan kesan yang tertanam dalam pikiran mereka. Oleh karena itu, penelitian ini bertujuan untuk meneliti faktor kunci kesuksesan sebuah festival, pengalaman yang didapat pengunjung, dan apa saja yang bisa membuat festival tersebut menjadi positif sehingga pengunjung yang datang berkesempatan untuk kembali. Selain itu, tujuan dari penelitian ini juga untuk menganalisis bagaimana faktor kunci keberhasilan mempengaruhi loyalitas festival melalui peran mediasi dari pengalaman festival dan citra festival. Model penelitian ini dibangun berdasarkan penelitian sebelumnya dan diuji menggunakan SEM-PLS. Dalam penelitian ini, data diperoleh dengan cara menyebarkan kuesioner kepada individu yang telah memiliki pengalaman mengikuti festival, sebanyak 206 responden berpartisipasi dalam penelitian ini. Hasil penelitian menunjukkan bahwa pengalaman festival dan citra festival secara penuh memediasi pengaruh faktor kunci keberhasilan terhadap loyalitas pengunjung. Selain itu, nilai R² untuk loyalitas pengunjung sebesar 0,694, menunjukkan bahwa 69,4% variabilitas loyalitas dapat dijelaskan oleh model. Analisis jalur dan pemodelan persamaan struktural menunjukkan bahwa faktor kunci keberhasilan, pengalaman festival, dan citra festival memiliki pengaruh yang signifikan terhadap loyalitas pengunjung festival. Selain itu, pengalaman festival dan citra festival berperan sebagai penghubung yang mempengaruhi bagaimana faktor kunci keberhasilan dapat meningkatkan loyalitas pengunjung festival.
The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements Ismarizal, Beni; Kusumah, Ahmad Hudaiby Galih
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.124-137

Abstract

Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media in tourists' decision-making to visit a tourist destination is still not fully understood. Therefore, this study aims to understand what elements of Instagram content can make tourists decide to visit a tourist destination. Data collection was carried out using in-depth interviews with 20 domestic tourists. The analytical technique used to achieve the research objectives consisted of two steps, namely thematic analysis and followed by qualitative descriptive analysis. Based on the results of this study showed to be that Instagram content can trigger Generation Y and Z tourists' decisions to visit tourist destinations. Interesting Instagram content in terms of color, captions, and other people's comments can be one of the factors that attract tourists to visit tourist destinations. Overall, the research presents valuable insights for social media stakeholders and marketers in the tourism industry to optimize their content strategy and effectively target and engage Generation Y and Z tourists. However, it should be noted that these studies may have limitations in the scope and population studied, so further research is needed to deepen and expand our understanding of how Instagram affects Y and Z-generation travel decisions.
Co-Authors Adnan Zaidan Eka Saputra Alvionita, Vindy Andiza, Muhammad Rafi Apriana, Aksay Aprillea, Renava Bela, Tresna Caria Ningsih Darsiharjo Dasiharjo Dewi Turgarini  Elly Malihah Erry Sukriah, Erry Fidelitasari, Qurrota'ayun Fuadah, Siti Sarah Jamilatul Ghifary Ramadhan Gilang Pratama Putra Gitasiswara, . Graha, Putra Hanifan Gustari, Syahna Hari Mulyadi, Hari Heny Hendrayati Ilyasa Irfan Maulana Rachmandani Ismarizal, Beni Kani, Eiza Maghfira Liyani, Dewi Mei Mamat Ruhimat, Mamat Marhadi Marhadi, Marhadi Marimon, Frederic Nurazizah, Ghoitsa Rohmah Nurdianisa, Lucky Okky Rizal Ridwan Rahmasari, Annisa Aulia Reiza Miftah Wirakusuma, Reiza Miftah Retno Palupi Riche Cynthia Johan Rini Andari Rosita Rosita Sari, Desmala Satrio N. M. Setyorini, Heri Silvia Septyani Koswara Sri Marhanah, Sri Sri Utari Syahbudiman, Rayhan Syahwa, Alya Tomy Andrianto Wenes, Gufran Wiriadi, Reyfan Triansyah