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Journal : Proceeding ISETH (International Summit on Science, Technology, and Humanity)

Alfamart's Image Repair Strategies on Chocolate Theft Incident in the News of detik.com and kompas.com Sabila, Mayta; Purworini, Dian
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to identify how Alfamart’s image repair strategy is applied to the crisis that is published in Detik.com and Kompas.com. Methodology: This study applies a descriptive quantitative approach with content analysis techniques. The population in this research is all the news in Detik.com and Kompas.com related to the crisis experienced by Alfamart. The sample is determined by purposive sampling, and the data analysis was carried out with an independent t-test. Results: The results of the study mention that there is no significant difference between the two online media in reporting the Alfamart case. Alfamart has repair its image through corrective action, denial, bolstering, good intentions, and compensation. Applications/Originality/Value: This study seeks to compare the coverage in online media regarding the Alfamart case controversy. The differences in this study include research objects, measuring instrument, literature, theory, and research results.
PT. Garuda Indonesia's Strategy in Responding to the Increase in Airfare Prices (Quantitative Content Analysis Study on kompas.com and liputan6.com for the August 2nd until September 2nd 2022 Period) Setyowati, Nurul; Purworini, Dian
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: Through quantitative content analysis using Situational Crisis Communication Theory, this study aims to find out what response strategies were carried out by PT Garuda Indonesia in regard to the increase in airfare prices on the Kompas.com and Liputan6.com news pages for the 2 August to 2 September 2022 period. Methodology: By evaluating content validity and inter-coding reliability, this study uses a quantitative descriptive content analysis. The subjects of this study are all articles about PT Garuda Indonesia's response to the increase in airfare prices that appeared on Kompas.com and Liputan6.com between 2 August until 2 September 2022. Results: The results show that Garuda's management response strategy which is published in 39 news articles is quite good. Garuda is more dominant, using the primary crisis responses strategy by diminishing the issue. The responses are carried out by the company to minimize the damage caused by the crisis. Applications/Originality/Value: This study can be used to add recommendations for institutions that face the same problems by using the responses strategy carried out by the airline company PT Garuda Indonesia through online media coverage. The difference in this study lies in the object of research, the theoretical analysis used, the measuring instruments, and the literature in the study.
The Effect of Exposure to Scientific Ads on TikTok on Buying Interest (Quantitative Study on Indonesian Scientific Followers) Jannah, Raihanil; Purworini, Dian
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Advertising has become one of the special forms of communication to solve marketing tasks. Advertising is more than just sharing information with the public. Many platforms can be used as advertising platforms, including TikTok. TikTok was originally a short video-sharing platform, specifically lip sync and dance videos, but over time, TikTok developed into a full-featured video service with various types of content. Scientific Indonesia is one of the brands that uses TikTok as its advertising platform. This research uses the S-O-R Theory. This study aims to determine the effect of exposure to Skintific ads on TikTok on buying interest. This study used a quantitative descriptive method. The population of this study was 535,200 followers of the scientific Indonesian TikTok account. The sample in this study amounted to 215 people using the Purposive Sampling method. Data collection techniques using questionnaires in the form of Google Forms. Test the data using IBM SPSS Statistics 23. the results of this study show that exposure to scientific on TikTok has a positive impact on being interested what the collection. This study achieved results showing that exposure to scientific ads on TikTok (X) has a positive effect on Buying Interest (Y). This research is useful in providing information to brands to improve marketing communication, especially advertising further because the result of this research is an advertisement that is very influential on product buying interest. One of them is scientific, where the correlation value (R) is 0.511, and the value of R square X to Y is 0.261. This means that the contribution of exposure to Indonesian scientific advertisements on the TikTok application to buying interest is 26.1%. In comparison, the remaining 74.9% is influenced by other variables that are not studied. In addition, the value of sig. 0.000 < 0.05, where the conclusion H0 is rejected and Ha is accepted.
The Level of Gratification in Using a Second Account Instagram for Self Disclosure Aliyani, Nafi Rahima; Purworini, Dian
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to find out how much the level of gratification in using a second account Instagram for self-disclosure. Methodology: This study used descriptive quantitative methods. The population used in this study is late adolescents aged 18-22 years old at the Faculty of Communication and Informatics UMS, who have and actively use a second account Instagram. The sample is determined by purposive sampling, and the data analysis was carried out with a paired sample t-test. Results: The results of this study show that there is gratification in the use of a second account Instagram for self-disclosure, this is based on the results of the comparison of the total mean value of gratification sought (GS) of 66.22, which has lower results than the total mean value of gratification obtained (GO) of 67.39. So, the social media second account Instagram can provide a sense of gratification to the audiences. There is a significant difference between GS and GO in this study, which is the value from the Sig (2-tailed) result is 0.002<0.05. So, there is a significant difference between the variables. The hypothesis result of this study is H0 rejected and Ha accepted. Applications/Originality/Value: This study seeks to describe the level of gratification in using a second account Instagram for self-disclosure by using 4 indicator motives for media use, namely information, personal identity, integration and social interaction, and entertainment. The differences between this study with the other study lie in the population, research object, literature, and research results.