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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Kinerja: Jurnal Ekonomi dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan YUME : Journal of Management Procuratio : Jurnal Ilmiah Manajemen Jurnal Bisnis Mahasiswa Journal of Artificial Intelligence and Digital Business West Science Business and Management West Science Interdisciplinary Studies International Journal of Multidisciplinary Approach Research and Science International Journal of Applied Economics, Accounting and Management (IJAEAM) West Science Interdisciplinary Studies Jurnal Manajemen dan Bisnis (J-Mabis) Journal of Management Economics and Financial Accounting
Prima Andreas Siregar
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Dynamic Capabilities on Innovation and Competitive Advantage: A Study of Sago Processed MSMEs in Meranti Islands Regency Andri; Samsir; Siregar, Prima Andreas
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 4 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i4.1829

Abstract

This study examines the influence of dynamic capabilities on innovation and competitive advantage in sago processed MSMEs in the Meranti Islands Regency. The sample consisted of 95 sago-processing MSMEs located in the Meranti Islands Regency. This study highlights the importance of dynamic capabilities in a VUCA (volatile, uncertain, complex, and ambiguous) business environments. The study argues that MSMEs must develop dynamic capabilities to adapt to a rapidly changing environment and survive intense competition. This study identifies three dimensions of dynamic capabilities: sensing, seizing, and transformation. Sensing capability enables companies to detect environmental changes and new market opportunities, while seizing capability helps them capture and exploit these opportunities. Transforming capabilities allow companies to change their existing activities and resources to produce competitive advantages. The study also emphasizes the role of innovation in increasing competitive advantage. Innovation helps companies meet consumer needs and desires, attract new customers, and retain existing customers. Overall, the study suggests that dynamic capabilities and innovation are critical factors for MSMEs to gain a competitive advantage in the Meranti Islands Regency sago industry
THE EFFECTIVENESS OF FLASH SALES AND ELECTRONIC WORD-OF-MOUTH ON CONSUMER BEHAVIOR: A QUANTITATIVE STUDY OF SHOPEE USERS IN PEKANBARU CITY Fakhri Hidayat; Aida Nursanti; Agnes Alvionita; Prima Andreas Siregar
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 2 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i2.5039

Abstract

This study aims to analyze the influence of Flash Sale promotions and electronic word-of-mouth (eWOM) on the purchase decisions and customer satisfaction of Shopee platform users in Pekanbaru City. This study employed a quantitative method with a Structural Equation Modeling (SEM) approach using SmartPLS 4.0. The sample consisted of 140 respondents who were Shopee users in Pekanbaru City and had made at least one purchase. The results indicate that Flash Sale promotions and eWOM have a positive and significant impact on purchase decisions. Purchase decisions also have a positive and significant effect on customer satisfaction. Additionally, purchase decisions significantly mediate the relationship between Flash Sale promotions, eWOM, and customer satisfaction. Thus, the more effective the Flash Sale promotions and the stronger the influence of eWOM, the higher the level of purchase decisions and customer satisfaction. Penelitian ini bertujuan untuk menganalisis pengaruh promosi Flash Sale dan electronic word-of-mouth (eWOM) terhadap keputusan pembelian dan kepuasan pelanggan pengguna platform Shopee di Kota Pekanbaru. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan Structural Equation Modeling (SEM) menggunakan SmartPLS 4.0. Sampel penelitian terdiri dari 140 responden yang merupakan pengguna Shopee di Kota Pekanbaru yang telah melakukan setidaknya satu kali pembelian di platform tersebut. Hasil penelitian menunjukkan bahwa promosi Flash Sale dan eWOM memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Keputusan pembelian juga memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Selain itu, keputusan pembelian secara signifikan memediasi hubungan antara promosi Flash Sale, eWOM, dan kepuasan pelanggan. Dengan demikian, semakin efektif promosi Flash Sale dan semakin kuat pengaruh eWOM, semakin tinggi tingkat keputusan pembelian dan kepuasan pelanggan.
Pemberdayaan masyarakat melalui model bisnis berkelanjutan pada bank sampah “Ikhlas” di Perumahan Putri Tujuh II Kecamatan Tuah Madani Pekanbaru Kurniawaty Fitri; Susi Hendriani; Joleha Joleha; Dewita Suryati Ningsih; Arwinince Pramadewi; Rosnelly Roesdi; Prima Andreas Siregar
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30532

Abstract

AbstrakPemberdayaan merupakan upaya dalam meningkatkan kemampuan individu atau kelompok dalam menemukan altermatif baru dalam menghadapi permasalahannya . Warga perumahan saat ini masih rendah tingkat partisipasinya dalam melakukan pengumpulan dan penyetoran sampah  ke bank sampah  “ Ikhlas” sehingga tujuan didirikannya bank sampah belum sepenuhnya terealisasi. Kegiatan ini bertujuan untuk melaksanakan salah satu   upaya pemberdayaan anggota bank sampah  dengan memberikan pengetahuan dalam mendaur ulang sampah  organik melalui kegiatan pengomposan dan pemberdayaan masyarakat dengan meningkatkan kesadaran lingkungan melalui edukasi dan partisipasi aktif dalam pengelolaan sampah. Kegiatan edukasi dan pelatihan dilaksanakan pada hari Jum’at  tanggal 08 Nopember 2024  bertempat di aula Musholla Al.Ikhlas Perumahan Putri Tujuh II Kecamatan Tuah Madani Pekanbaru yang dihadiri oleh pengurus dan nasabah bank sampah serta masyarakat sekitar yang belum menjadi nasabah bank sampah. Dalam pelaksanaan kegiatan ini, tim berkolaborasi dengan Komunitas rumah minim sampah yang diwakili oleh Ibu Gina Suprapti. SP, dimana dalam hal ini bertindak sebagai narasumber untuk mengolahan sampah menjadi kompos dan pupuk organik cair. Tahapan pelaksanaan meliputi survey awal, pelaksanaan dan evaluasi. Sebelum kegiatan sosialisasi dan pelatihan diperoleh data bahwa hanya sekitar  20 % ( 6 orang ) peserta yang sudah memiliki pengetahuan dan melakukan pengolahan sampah yang dihasilkan rumah tangganya. Setelah pelaksanaan kegiatan  seluruh peserta yang berjumlah 30 orang  memiliki pengetahuan dan berkeinginan untuk mengolah sampah rumah tangga menjadi kompos dan pupuk organik cair. Kata kunci: pemberdayaan masyarakat; bank sampah; sampah rumah tangga; kompos; pupuk organik cair. Abstract Empowerment is an effort to improve the ability of individuals or groups to find new alternatives in dealing with their problems. Residents of the housing complex currently still have a low level of participation in collecting and depositing waste to the "Ikhlas" waste bank so that the purpose of establishing a waste bank has not been fully realized. This activity aims to carry out one of the efforts to empower waste bank members by providing knowledge in recycling organic waste through composting activities and empowering the community by increasing environmental awareness through education and active participation in waste management. The education and training activities were held on Friday, November 8, 2024 at the Al.Ikhlas Musholla hall, Putri Tujuh II Housing, Tuah Madani District, Pekanbaru, which was attended by the management and customers of the waste bank and the surrounding community who were not yet customers of the waste bank. In implementing this activity, the team collaborated with the Low Waste Home Community represented by Mrs. Gina Suprapti. SP, who in this case acted as a resource person to process waste into compost and liquid organic fertilizer. The implementation stages include initial surveys, implementation and evaluation. Before the socialization and training activities, data was obtained that only about 20% (6 people) of participants already had the knowledge and processed the waste produced by their households. After the implementation of the activities, all  participants had the knowledge and wanted to process household waste into compost and liquid organic fertilizer. Keywords: community empowerment; waste bank; household waste; compost; liquid organic fertilizer.
The Effect of Digital Competence, Work Discipline, and Work Motivation on Employee Performance at the Regional Civil Service and Human Resource Development Agency (BKPSDM) of Kampar Regency Aulia Rahma Dini; Kurniawaty Fitri; Prima Andreas Siregar
Journal of Management Economics and Financial Accounting Vol. 1 No. 2 (2025): December : Journal of Management Economics and Financial Accounting (JOMEFA)
Publisher : Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/48ne1009

Abstract

This study aims to analyze the effects of digital competence, work discipline, and work motivation on employee performance at the Regional Civil Service and Human Resource Development Agency (BKPSDM) of Kampar Regency. The research problem focuses on the suboptimal level of employee performance amid increasing demands for public service quality and the growing use of digital technology, making an empirical investigation necessary to identify the determining factors and the most dominant variable influencing performance. This study employs a quantitative approach using a survey method. The research population includes all employees of BKPSDM Kampar Regency, with a total sample of 52 respondents selected using a census method. Data were collected through questionnaires that had been tested for validity and reliability, and were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that digital competence and work motivation have a positive and significant effect on employee performance, while work discipline has a positive but not statistically significant effect in partial testing. Simultaneously, the three independent variables significantly influence employee performance, with work motivation identified as the most dominant factor. These findings confirm that improving employee performance is not only dependent on digital technical competence but is also strongly influenced by work motivation, while work discipline functions as a supporting factor in task implementation. Therefore, efforts to enhance employee performance at BKPSDM Kampar Regency should focus on strengthening work motivation and continuously developing digital competence.
PENGARUH INFLUENCER, CONTENT MARKETING, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC DI TIKTOK SHOP MELALUI KEPERCAYAAN KONSUMEN PADA GENERASI Z DI KOTA PEKANBARU Faoziyah, Nurul; Noviasari, Henni; Siregar, Prima Andreas; Ishadi, Ishadi
Procuratio : Jurnal Ilmiah Manajemen Vol. 13 No. 4 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i4.5616

Abstract

This study aims to examine the influence of Influencer, Content Marketing, and Online Customer Review on Purchase Decisions with Consumer Trust as a mediating variable for Somethinc products on TikTok Shop among Generation Z in Pekanbaru City. The population in this study consists of Generation Z individuals in Pekanbaru who have purchased and used Somethinc products via TikTok Shop, with a total sample of 115 respondents selected using a purposive sampling technique. Data analysis was conducted using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) through the SmartPLS 4 application. The results show that Influencer, Content Marketing, and Online Customer Review significantly affect Consumer Trust. Furthermore, Consumer Trust significantly influences Purchase Decisions. Meanwhile, Influencer and Content Marketing do not have a significant direct effect on Purchase Decisions, whereas Online Customer Review has a significant effect on Purchase Decisions. In the mediation analysis, Influencer significantly affects Purchase Decisions through Consumer Trust, Content Marketing does not significantly affect Purchase Decisions through Consumer Trust, and Online Customer Review significantly affects Purchase Decisions through Consumer Trust. These findings confirm that consumer trust plays a crucial role in shaping purchase decisions for Somethinc products among Generation Z in Pekanbaru City. Therefore, the company should optimize the use of credible influencers, provide informative and consistent content marketing, and ensure transparent and high-quality online customer reviews to more effectively encourage purchase decisions. Penelitian ini bertujuan untuk mengetahui pengaruh Influencer, Content Marketing, dan Online Customer Review terhadap Keputusan Pembelian dengan Kepercayaan Konsumen sebagai variabel mediasi pada produk Somethinc di TikTok Shop pada Generasi Z di Kota Pekanbaru. Populasi penelitian mencakup masyarakat Kota Pekanbaru yang termasuk dalam Generasi Z dan pernah membeli serta menggunakan produk Somethinc melalui TikTok Shop, dengan jumlah sampel sebesar 115 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa variabel Influencer, Content Marketing, dan Online Customer Review berpengaruh signifikan terhadap Kepercayaan Konsumen. Selanjutnya, Kepercayaan Konsumen berpengaruh signifikan terhadap Keputusan Pembelian. Sementara itu, Influencer dan Content Marketing tidak berpengaruh signifikan secara langsung terhadap Keputusan Pembelian, sedangkan Online Customer Review berpengaruh signifikan terhadap Keputusan Pembelian. Pada pengujian efek mediasi, Influencer berpengaruh signifikan terhadap Keputusan Pembelian melalui Kepercayaan Konsumen, Content Marketing tidak berpengaruh signifikan melalui Kepercayaan Konsumen, dan Online Customer Review berpengaruh signifikan melalui Kepercayaan Konsumen. Temuan ini menegaskan bahwa kepercayaan konsumen memiliki peran penting dalam membentuk keputusan pembelian produk Somethinc pada Generasi Z di Kota Pekanbaru. Oleh karena itu, perusahaan perlu mengoptimalkan penggunaan influencer yang kredibel, menghadirkan content marketing yang informatif dan konsisten, serta memastikan online customer review yang transparan dan berkualitas guna mendorong keputusan pembelian secara lebih efektif.
The Effect of Affective Commitment and Work Motivation on Employee Performance at PT. Asrindo Citraseni Satria Minas Hafizah, Yolanda; Fitri, Kurniawaty; Siregar, Prima Andreas
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2708

Abstract

This study aims to analyze the influence of affective commitment and work motivation on employee performance at PT. Asrindo Citraseni Satria Minas. This study uses a quantitative approach with a questionnaire distribution method. The population in this study were office employees at PT. Asrindo Citraseni Satria Minas, with a sampling technique using saturated samples. Data were analyzed using multiple linear regression tests with the help of SPSS 25. The results showed that commitment has a negative and insignificant effect on employee performance. In addition, work motivation has a positive and significant effect on employee performance. Simultaneously, affective commitment and work motivation together have a significant effect on employee performance.
Co-Authors Abd. Rasyid Syamsuri Adelia Dwi Anggita Agnes Alvionita Ahmad Rifqi Aida Nursanti Aida Nursanti Alvionita, Agnes Andri Anggita, Adelia Dwi Arrisky, Freshly Arwinince Pramadewi Aulia Rahma Dini Azmi, Fauzan Beny Wahyudi Dewita Suryati Ningsih Eko Saputra Fakhri Hidayat Faoziyah, Nurul Gatot Wijayanto Ghifary, Arya Hadi Hafizah, Yolanda Henni Noviasari Henni Noviasari Hutabarat, Lentina Irawan, Dika Ishadi Ishadi Joleha, Joleha Junaidi, Andi Jushermi Jushermi Jushermi Jushermi, Jushermi Kurniawaty Fitri Mayang Sari Muhammad Nayoga Nayoga, Muhammad Noviani, Rima Primadayani, Syurti Putri MB, Riskia Adisty Raden Lestari Garnasih Rendra Wasnury Rima Noviani Rosnelly Roesdi Samsir Samsir Samsir, Samsir Saniah, Badriati Sri Wahyuni Wildah Suhatman, Rido Sulistia, Mayang Susi Hendriani Tengku Firli Musfar Tengku Firli Musfar Tengku Firli Musfar Tyas, Rara Claudia Kusumaning wahyudi, beny Widayatsari, Any Zulfadil, Zulfadil