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Competitive Advantage in the Business Environment: The Role of Innovation and Knowledge Management in Sago-Processing MSMEs in the Meranti Islands Regency Arrisky, Freshly; Samsir; Siregar, Prima Andreas
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 4 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i4.1828

Abstract

This study discusses the role of innovation and knowledge management in achieving competitive advantage for sago-processing MSMEs in the Meranti Islands Regency. The sample consisted of 95 sago-processing MSMEs located in the Meranti Islands Regency. This study argues that innovation is essential for product development and differentiation, whereas knowledge management is crucial for the creation, validation, presentation, distribution, and application of knowledge. This study also highlights the importance of dynamic capabilities in enhancing competitiveness and achieving a competitive advantage in the business environment. The study found that sago-processing MSMEs in the Meranti Islands Regency face challenges in adapting to changes in the business environment because of the absence of innovation in their products and insufficient knowledge management. The study concluded by emphasizing the need for sago-processing MSMEs to adopt innovation and knowledge management strategies to achieve a competitive advantage in the market
The Influence of Dynamic Capabilities on Innovation and Competitive Advantage: A Study of Sago Processed MSMEs in Meranti Islands Regency Andri; Samsir; Siregar, Prima Andreas
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 4 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i4.1829

Abstract

This study examines the influence of dynamic capabilities on innovation and competitive advantage in sago processed MSMEs in the Meranti Islands Regency. The sample consisted of 95 sago-processing MSMEs located in the Meranti Islands Regency. This study highlights the importance of dynamic capabilities in a VUCA (volatile, uncertain, complex, and ambiguous) business environments. The study argues that MSMEs must develop dynamic capabilities to adapt to a rapidly changing environment and survive intense competition. This study identifies three dimensions of dynamic capabilities: sensing, seizing, and transformation. Sensing capability enables companies to detect environmental changes and new market opportunities, while seizing capability helps them capture and exploit these opportunities. Transforming capabilities allow companies to change their existing activities and resources to produce competitive advantages. The study also emphasizes the role of innovation in increasing competitive advantage. Innovation helps companies meet consumer needs and desires, attract new customers, and retain existing customers. Overall, the study suggests that dynamic capabilities and innovation are critical factors for MSMEs to gain a competitive advantage in the Meranti Islands Regency sago industry