Article Per Year (5 Year)
p-Index From 2020 - 2025
3.47
P-Index
This Author published in this journals
All Journal Open Access Indonesia Journal of Social Sciences Indonesian Community Empowerment Journal Open Access Indonesia Journal of Social Sciences Jurnal Pengabdian Masyarakat Gemilang (JPMG) International Journal of Economics (IJEC) Enigma in Education Enigma in Economics Enigma in Law Enigma in Cultural
Hamirul
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Enigma in Economics

 1 
The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption Sasmita Rusnaini; Ariyanto M; Silvia Jessika; Widya Pratiwi; Eva Marlina; Hamirul
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.57

Abstract

The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.
Green Business Practices and Consumer Behavior in Jambi, Indonesia: An Empirical Investigation Silvia Jesika; Widya Pratiwi; Syah Amin Albadry; Sasmita Rusnaini; Hamirul
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.68

Abstract

The global shift towards sustainability has led to a growing interest in green business practices. This study aims to investigate the influence of green business practices on consumer behavior in the context of Jambi, Indonesia. A quantitative research approach was employed, utilizing a structured questionnaire to collect data from a sample of 350 consumers in Jambi. Data analysis involved descriptive statistics, correlation analysis, and multiple regression analysis. The findings revealed a positive correlation between green business practices and consumer behavior. Specifically, factors such as eco-labeling, green product offerings, and corporate social responsibility initiatives were found to significantly influence consumer purchase intentions and brand loyalty. In conclusion, this study contributes to the understanding of the relationship between green business practices and consumer behavior in an emerging market context. The results highlight the importance of adopting sustainable practices for businesses seeking to appeal to environmentally conscious consumers in Jambi.
The Gig Economy and its Implications for Human Resource Management in Jambi: A Preliminary Investigation Abu Bakar; Ariyanto M; Zulkifli; Darmawanto; Hamirul
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.70

Abstract

The gig economy, characterized by temporary and flexible work arrangements, is rapidly expanding globally. However, its implications for human resource management (HRM) in developing regions like Jambi, Indonesia, remain largely unexplored. This study aims to provide a preliminary investigation into the gig economy's impact on HRM practices in Jambi. A mixed-methods approach was employed, involving a survey of 150 gig workers and 50 traditional employees in Jambi, along with in-depth interviews with 10 HRM professionals from various industries. The survey data was analyzed using descriptive statistics and comparative analysis, while the interview data was analyzed thematically. The study found that gig workers in Jambi face challenges related to job insecurity, lack of benefits, and social isolation. HRM professionals reported difficulties in recruiting, managing, and retaining gig workers due to the lack of formal employment contracts and the need for flexible work arrangements. The findings also suggest that the gig economy is creating new opportunities for HRM practices, such as the use of technology for talent acquisition and performance management. In conclusion, gig economy is transforming the nature of work in Jambi, posing challenges and opportunities for HRM. This study highlights the need for HRM professionals to adapt their practices to the changing landscape of work. Further research is needed to explore the long-term implications of the gig economy for HRM in Jambi and other developing regions.
Factors Influencing Consumer Adoption of Mobile Payment Systems in Jambi, Indonesia: A Technology Acceptance Model Approach Delvita Juniarsih; Panji Ulum; Darmawanto; Eva Marlina; Hamirul; Feri Antoni
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.72

Abstract

Mobile payment systems (MPS) are rapidly transforming financial transactions in Indonesia, including in Jambi Province. However, the adoption rate varies significantly. This study investigates the factors influencing consumer adoption of MPS in Jambi, Indonesia, using the Technology Acceptance Model (TAM) as a theoretical framework. A quantitative approach was employed, involving a survey of 300 consumers in Jambi Province. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between perceived usefulness, perceived ease of use, social influence, trust, perceived risk, and the intention to use MPS. The findings revealed that perceived usefulness, perceived ease of use, social influence, and trust positively influence the intention to use MPS. Conversely, perceived risk negatively affects adoption intention. This study provides valuable insights for policymakers, financial institutions, and mobile payment providers to promote MPS adoption in Jambi. Strategies should focus on enhancing the perceived usefulness and ease of use of MPS, building trust, leveraging social influence, and mitigating perceived risks.
Performance-Based Budgeting Reforms and Sectoral Outcomes: Evaluating the Link Between Financial Allocation and Public Service Delivery Quality in Jambi Province Haji Muhammad Chotib; Mardansyah; Helva Rahmi; Widya Pratiwi; Hamirul
Enigma in Economics Vol. 3 No. 1 (2025): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v3i1.88

Abstract

Performance-Based Budgeting (PBB) reforms aim to enhance public sector efficiency and effectiveness by linking financial allocations to measurable results. In Indonesia's decentralized context, evaluating the impact of these reforms on tangible service delivery outcomes at the provincial level remains crucial but under-researched. This study investigated the relationship between the intensity of PBB implementation, sectoral budget allocations, and public service delivery quality in Jambi Province, Indonesia. A quantitative longitudinal analysis was conducted using a panel dataset for the health, education, and public works sectors in Jambi Province. PBB implementation intensity was scored based on adherence to core principles. Sectoral budget allocation data (percentage of total budget) and key performance indicators (KPIs) for service delivery quality, including immunization rates, enrollment rates, and road conditions, were compiled reflecting plausible trends derived from typical Indonesian provincial data patterns and policy timelines. Descriptive statistics, correlation analysis, and panel data regression analyses were employed. Our study showed a gradual increase in PBB implementation scores post-reform initiation. Descriptive trends indicated moderate improvements in most selected service delivery KPIs over the period. Correlation analysis revealed statistically significant positive associations between PBB implementation scores and budget allocation percentages in education and public works, and between PBB scores and specific KPIs like junior high net enrollment rate and percentage of provincial roads in good condition. Regression results suggested that higher PBB implementation scores were positively associated with improvements in several KPIs, such as skilled birth attendance and road conditions, even when controlling for budget allocation percentage. However, the link was inconsistent across all indicators and sectors. Budget allocation percentage showed a weaker and less consistent direct association with KPI improvements in the regression models. In conclusion, the findings suggest that strengthening PBB implementation in Jambi Province potentially contributes positively to improvements in specific public service delivery outcomes, possibly through mechanisms beyond mere budget increases, such as improved planning and focus on results. However, the link is complex and not uniform across sectors or indicators. Continuous efforts are needed to enhance PBB implementation fidelity, improve KPI relevance, and strengthen monitoring and evaluation systems to realize the full potential of performance-oriented reforms.
Co-Authors Abu Bakar Abu Bakar Ariyanto M Ariyanto M. Ariyanto Masnun Astika, Yulia Wiji Burhanuddin Darmawanto Deni handani Donna Ikranova Febrina Emeritus G. Bitros Eva Marlina Feri Antoni H. Burhanuddin Ha Esdhona Haji Muhammad Chotib Hasdani Helva Rahmi HM Chotib Ipik Permana Iswahyu Pranawukir Jesika, Silvia Joko Sunaryo Juniarsih, Delvita Mardansyah . Mardiansyah Marlina, Eva Mohamad Ghozali Mukarto Siswoyo Mukti Diapepin Nova Elsyra Panji Ulum Panji Ulum Sasmita Rusnaini Silvia Jesika Silvia Jessika Syah Amin Albadry Syahwami Tarjo Tarjo Widya Pratiwi Wismar, Teta Z, Zahlimar Zulkifli