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All Journal Jurnal Manajemen dan Agribisnis Jurnal Akuntansi Muhammadiyah Jurnal EMT KITA IJBE (Integrated Journal of Business and Economics) Fokus Ekonomi Aptisi Transactions on Technopreneurship (ATT) Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Mamangan Social Science Journal Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen
Gusmao, Cristino
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Technopreneurial Strategies Using Digitalization and Innovation to Strengthen Student Loyalty Maduwinarti, Ayun; Mahendra, I.G.N. Andhika; Cahyono, Dwi; Gusmao, Cristino
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.693

Abstract

This study aims to explore the interaction between service quality and digital transformation in reconstructing students' loyalty in higher education, with a specific focus on academic and non-academic services at Indonesian universities. The theoretical framework integrates service quality dimensions, digital transformation concepts, and loyalty models to provide a comprehensive understanding of how these factors shape students' loyalty in the digital era. Utilizing a Grounded Theory approach, data were collected through in-depth interviews with students, faculty members, and administrative staff. Data analysis involved open coding, axial coding, and selective coding to develop Digital-Service Synergy Theory explaining the loyalty reconstruction process. Findings indicate that while both service quality and digital transformation significantly influence student loyalty, their interaction creates a more complex dynamic that determines overall satisfaction and loyalty. Key factors influencing effectiveness include e-learning system quality, instructor responsiveness, technical support, and digital anxiety management. The study provides insights into optimizing the synergy between traditional service quality and digital transformation to enhance student loyalty and offers practical solutions for implementation challenges in higher education institutions.
Co-Authors Alfiana Amaral, Leonardo Bele Bau Aprih Santoso Ardiani Ika Sulistyawati Arief Himmawan Dwi Nugroho Ayun Maduwinarti Dede Yusuf Maulana DWI CAHYONO Emaya Kurniawati, Emaya Evi Lestari Illyasa, Nizar Kusnilawati, Nunik Kuswardani, Dc Kuswardani, DC. Lestari , Erika Puji Mahendra, I.G.N. Andhika Martins, Celeste Maria Maryono, Bambang Edy Rosyati Rudy Handoko S. Amaral, Adolmando Sugeng Rianto Suratman Suratman Suryawardana, Edy Teguh Ariefiantoro, Teguh Wahdi, Nirsetyo Widiastuti, C. Tri