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All Journal MANDAR: Management Development and Applied Research Journal Jurnal Pepadu Madani: Multidisciplinary Scientific Journal Amkop Management Accounting Review (AMAR) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Nurwafiyyah, Auliyah
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Transisi Bisnis Penipuan Online “Sobis” Menjadi Usaha Produktif Dalam Menciptakan Lapangan Kerja Yang Positif Di Lingkungan Masyarakat Kabupaten Sidenreng Rappang jumriah basri, Jumriah Basri; Putri D, A. Kartini Sari; Wirdana, Sri; Ayu, Ari; Nurwafiyyah, Auliyah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3154

Abstract

The urgency of this research lies in the pressing need to understand and address the socio-economic impact of "Sobis" in Sidenreng Rappang Regency. The proposed solution is to redirect former perpetrators toward legal businesses in order to reduce cybercrime, improve welfare, create job opportunities, and strengthen the local economy. This study employs a qualitative-descriptive method, using phenomenology and case study techniques. The findings show that the transition of former online fraud perpetrators in Sidenreng Rappang Regency has brought positive impacts on economic, social, and psychological aspects. Economically, although legal income is smaller, their financial condition is now more stable, organized, and allows for savings. Socially, they are better able to adapt, leave behind a false luxurious lifestyle, and build a positive image through legal businesses. Psychologically, they experience greater peace and more stable happiness compared to their past, which was full of stress and paranoia. Awareness of legal consequences also strengthens their determination not to return to illegal activities. In short, this transition results in economic stability, social modesty, and psychological calmness.
PENGARUH PROMOSI PENJUALAN TERHADAP IMPULSE BUYING MAHASISWA UNIVERSITAS ICHSAN SIDENRENG RAPPANG PENGGUNA SHOPEE INDONESIA Nurwafiyyah, Auliyah; Sutrisno, Sutrisno; Heady S, Muhammad G. Try; Makmur, Mariam
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.322

Abstract

This study aims to assess the influence of sales promotion on impulse buying behavior among students of Universitas Ichsan Sidenreng Rappang who are active users of the Shopee Indonesia e-commerce platform. As part of the digital-native generation, students are considered highly responsive to various promotional stimuli, making them more susceptible to unplanned purchases. A quantitative research approach was employed, using a survey method. The sample consisted of 86 purposively selected students from various academic programs who regularly use Shopee. Data were collected through questionnaires, and analyzed using simple linear regression, partial t-test, and the coefficient of determination (R²). The results indicate that sales promotion has a positive and significant effect on impulse buying, as evidenced by a t-value of 8.607, which exceeds the critical value of 1.662, and a significance level of 0.000 < 0.05. Promotional tools such as free samples, coupons, cashback, price discounts, direct gifts, and events were found to effectively capture consumer attention and trigger impulsive purchase behavior. The study concludes that Shopee’s sales promotion strategies are effective in stimulating unplanned buying decisions among university students. This research suggests that students should develop more conscious buying habits in response to promotional offers. Sellers are encouraged to strategically utilize available promotional features, while Shopee is advised to continuously innovate and implement ethical promotion strategies. Future research is recommended to explore additional variables that may influence impulse buying behavior in the digital marketplace.
Digitalisasi yang Tertahan: Eksplorasi Sikap Skeptis Pedagang Sayuran terhadap Pemasaran Digital di Pasar Tradisional Amparita Kabupaten Sidenreng Rappang Nur, Yustika; Wahyuddin, Nur Rahmah; Salida, Amrizal; Nurwafiyyah, Auliyah; Mas’ud, Busrin Raihana
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3437

Abstract

Penelitian ini bertujuan mengungkap secara spesifik sikap skeptis pedagang sayuran di pasar tradisional Amparita terhadap pemasaran digital dan alasan mendasarinya serta konsekuensinya. Metode yang digunakan adalah kualitatif eksploratif dan jenis penelitian studi kasus instumental tunggal karena penelitian ini berfokus pada satu kasus di satu lokasi namun memiliki relevansi luas terhadap fenomena serupa di tempat lain. Dengan berfokus pada alasan di balik sikap skeptis, serta bagaimana sikap tersebut memengaruhi keputusannya menggunakan media digital dan dampak ekonominya bagi pedagang sayuran. Analisis data menggunakan pendekatan model Miles dan Huberman yang terdiri Reduksi data, Penyajian data dan Penarikan simpulan atau verifikasi. Agar data yang didapat terjamin keabsahannya, maka dilakukan uji triangulasi yaitu usaha untuk mengecek keabsahan data atau informasi dari sudut pandang yang berbeda-beda terhadap apa yang telah dilakukan oleh periset. Hasil penelitian menunjukkan bahwa sikap skeptis pedagang sayuran di Pasar Amparita terhadap pemasaran digital disebabkan oleh keterbatasan literasi digital, karakteristik produk yang cepat rusak dan bernilai rendah, serta pengalaman negatif dalam menggunakan media sosial. Bentuk skeptisisme tersebut tampak dari perilaku pedagang yang hanya jarang memposting di media sosial, lebih mengandalkan telepon, mencoba sesekali tetapi berhenti, bahkan ada yang sama sekali tidak pernah mencoba. Konsekuensi dari sikap ini adalah terbatasnya jangkauan pasar, kecilnya keuntungan yang diperoleh, tidak adanya perluasan pasar, hingga tingginya risiko kerugian akibat barang tidak laku. Dengan demikian, sikap skeptis pedagang bukanlah bentuk penolakan mutlak terhadap teknologi, melainkan respons rasional terhadap kondisi ekonomi, sosial, dan teknis yang mereka hadapi.
Co-Authors A. Kartini Sari Putri AMRIZAL SALIDA Andi Putri Tenriyola Asrini Asrini Ayu, Ari Aziz, Acep Purnama Abdul Basri, Jumriah Daming, Hamdi M. Fadlina Fadlina H, Haeril Haeril, Haeril Heady S, Muhammad G. Try Heady S., Muhammad G. Try Irmasari - Jumriah Basri, Jumriah Basri Kumala Putri P, Andi Sri Kurnia, Fakhruddin Mariam Makmur Masud, Anis Anshari Mas’ud, Busrin Raihana Nur, Yustika Putri D, A. Kartini Sari Putri P, Andi Sri Kumala Putri P, Andi Sri Kumala Putri P Riska Arnas Sumartan Sumartan Sumartan, Sumartan Suriadi Suriadi Suriadi Sutrisno, Sutrisno Wahyuddin, Nur Rahmah Wirdana, Sri