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Putra, Johni Eka
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
PERCEIVED USEFULNESS CAN MEDIATE THE INFLUENCE OF PERCEIVED EASE OF USE ON CUSTOMER DECISIONS IN USING BCA MOBILE Violita, Chynthia Eka; Wenats, AG Eka; Utami, Eva Yuniarti; Putra, Johni Eka; Ariwibowo, Prasetio
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16333

Abstract

 AbstractThis research is a quantitative study with an explanatory approach. The data used in this article is primary data that researchers obtained from 500 BCA Bank customers spread throughout Indonesia with the criteria of being 22 to 40 years old which is the productive age to understand and use the BCA Mobile application effectively. The data used in this article was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Perceived Ease of Use variable can have a positive relationship direction and a significant influence on Customer Decisions. The first hypothesis can be proven because the P-Values are positive and below the significance level of 0.05, namely 0.006These results are because the Perceived Ease of Use can easily demand a customer to decide to use BCA mobile because it can make all the work and challenges they face easier. The next hypothesis, namely the perception of usefulness, can strengthen the influence of the Perceived Ease of Use on Customer Decisions, can also be proven because the same thing, namely the P-Values are below the significance level of 0.05, namely 0.000, more significant than direct testing, namely 0.006. This is because a customer can happily do anything that will benefit him, both morally and materially, including deciding to use BCA mobile Keywords: Investment, Econmic Growth, Exports
PERCEIVED USEFULNESS CAN MEDIATE THE INFLUENCE OF PERCEIVED EASE OF USE ON CUSTOMER DECISIONS IN USING BCA MOBILE Violita, Chynthia Eka; Wenats, AG Eka; Utami, Eva Yuniarti; Putra, Johni Eka; Ariwibowo, Prasetio
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16333

Abstract

 AbstractThis research is a quantitative study with an explanatory approach. The data used in this article is primary data that researchers obtained from 500 BCA Bank customers spread throughout Indonesia with the criteria of being 22 to 40 years old which is the productive age to understand and use the BCA Mobile application effectively. The data used in this article was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Perceived Ease of Use variable can have a positive relationship direction and a significant influence on Customer Decisions. The first hypothesis can be proven because the P-Values are positive and below the significance level of 0.05, namely 0.006These results are because the Perceived Ease of Use can easily demand a customer to decide to use BCA mobile because it can make all the work and challenges they face easier. The next hypothesis, namely the perception of usefulness, can strengthen the influence of the Perceived Ease of Use on Customer Decisions, can also be proven because the same thing, namely the P-Values are below the significance level of 0.05, namely 0.000, more significant than direct testing, namely 0.006. This is because a customer can happily do anything that will benefit him, both morally and materially, including deciding to use BCA mobile Keywords: Investment, Econmic Growth, Exports
PERAN MEDIA SOSIAL TERHADAP PENERAPAN BOIKOT PRODUK ISRAEL DI INDONESIA Misidawati, Dwi Novaria; Rahmawati, Umi; Kamaruddin, Muhammad Junaid; Tahalele, Olivia; Putra, Johni Eka
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13759

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui peran media sosial terhadap penerapan boikot produk Israel di Indonesia. Penelitian ini menggunakan metode kualitatif dengan studi kepustakaan dan literature. Sumber data yang digunakan dari artikel, jurnal, berita, sosial media dan bahan tertulis lainnya. Hasil penelitian ini menjelaskan bahwa boikot produk Israel adalah salah satu bentuk aksi yang dapat dilakukan untuk mendukung rakyat Palestina dan meningkatkan pertumbuhan produk lokal di Indonesia. Dengan adanya aksi boikot produk Israel juga dapat memberikan dampak positif bagi produsen, masyarakat, dan negara secara keseluruhan. Boikot produk Israel di Indonesia melalui media sosial juga telah menjadi fenomena yang signifikan. Aksi boikot ini mencerminkan peran penting media sosial sebagai platform untuk menyuarakan opini dan membentuk pandangan kolektif masyarakat. Dampaknya tidak hanya terasa pada nilai penjualan perusahaan yang menjadi target boikot, tetapi juga memberikan dampak sosial dan politik yang lebih luas. Kata Kunci: Media Sosial, Boikot, Produk Israel
THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) ON IMPULSE BUYING WITH PRODUCT UNIQUENESS AS A MODERATING VARIABLE Maharani, Dewi; ZA, Saida Zainurossalamia; Asnawati, Asnawati; Putra, Johni Eka; Desembrianita, Eva
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14309

Abstract

ABSTRACT This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the main foundation to strengthen the new arguments that the researcher has designed. The previous research referred to in this article is . The data used in this research is primary data that researchers obtained from Tiktokshop, Shopee and Marketplace consumers. The data used in this research was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Fear of Missing Out variable can have a positive relationship and a significant influence on Impulsive Buying Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.006 . This can be caused by the greater the Fear of Missing Out, consumers are more targeted, want to follow trends, and make impulsive purchasing decisions. In the next line, which is also a different formulation from the two studies above, is the Product Uniqueness variable which is believed to moderate the influence of the Fear of Missing Out variable on Impulsive Buying Decisions. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.000, more significant than the direct test of 0.006. These results indicate that curiosity, desire to buy, and the feeling of not wanting to miss the trend will increase if FOMO is accompanied by a unique product that attracts consumers. Thus the first and second hypotheses in this research can be accepted. Keywords: Fear of Missing Out, Impulse Buying, Product Uniequeness
LOCAL E-CATALOG 5.0 PROGRAM AS A STRATEGY TO CREATE A CREATIVE ECONOMY AND INCREASE LOCAL TOURISM IN INDONESIA Utami, Eva Yuniarti; Hanasi, Raihan A.; Putra, Johni Eka; Afrizal, Afrizal; Kalalo, Rieneke Ryke
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14578

Abstract

Abstract This research is a qualitative research with a descriptive approach that is closely related to E-Catalog and its role in developing tourism in Indonesia. The data used in this article are secondary data that researchers obtain from scientific articles, books, scientific magazines, and a number of other sources related to this topic. The data are collected, selected, and analyzed using the SWOT analysis method which is explained in the following sections. The result in this article show that E-Catalog has many benefits in developing tourism in Indonesia, especially if E-Catalog can go hand in hand with existing technological advances. The benefits in question are that it can increase the quantity of visitors, the finances of tourist attractions, and so on. In contrast to the points mentioned above, the implementation of E-Catalog also has a number of weaknesses and threats, namely, uneven Human Resources, programs that are not running, and capital losses. Keywords: E-Katalog, Local Tourism, Creative Economy
Co-Authors - Afrizal Ade Sobandi, Ade Aisah Aisah Anggi Oktaviani ARIWIBOWO, PRASETIO Asnawati Asnawati Brumadyadisty, Garry ENI ENDARYATI Eva Desembrianita FITRIYASARI, MALIATUL Hanasi, Raihan A. Hapsari Widayani Haruni Ode Judijanto, Loso Kalalo, Rieneke Ryke Kamaruddin, Muhammad Junaid Maharani, Dewi Misidawati, Dwi Novaria Muhammad Aqshel Revinzky Prabowo, Bagus Purnamasari, Etika Riri Cornelia Shany, Wildan Krisnarwanto Waranu Sufa, Siska Armawati Supriandi Supriandi, Supriandi Susie Perbawasari Tahalele, Olivia Timotius, Elkana Umi Rahmawati Utami, Eva Yuniarti Utomo, Bekti Violita, Chynthia Eka Wenats, AG Eka Yuliastuti, Hilda ZA, Saida Zainurossalamia