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Zakaria, Fakhmi
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FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT GENERASI Z DALAM MENGGUNAKAN SISTEM PEMBAYARAN DIGITAL APLIKASI DANA DI KOTA SEMARANG Putra Ariyadi, Krisna Yunantha; Zakaria, Fakhmi; Oktoriza, Linda Ayu; Samasta, Almira Santi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/97t9vm36

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi minat Generasi Z dalam menggunakan aplikasi dompet digital DANA di Kota Semarang. Fokus utama penelitian adalah pada lima variabel independen, yaitu kemudahan penggunaan, keamanan, literasi keuangan, pemahaman terhadap teknologi finansial, dan inovasi. Pendekatan kuantitatif digunakan dengan metode survei terhadap 135 responden Generasi Z yang merupakan pengguna DANA. Data dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa hanya variabel teknologi finansial dan inovasi yang memiliki pengaruh positif dan signifikan terhadap minat penggunaan aplikasi DANA. Sementara itu, kemudahan penggunaan, keamanan, dan literasi keuangan tidak menunjukkan pengaruh signifikan. Temuan ini menunjukkan bahwa minat Generasi Z dalam menggunakan dompet digital lebih dipengaruhi oleh pemahaman mereka terhadap teknologi dan ketertarikan terhadap fitur-fitur baru yang inovatif, dibandingkan aspek teknis lainnya. Penelitian ini diharapkan dapat menjadi masukan bagi pengembang aplikasi keuangan dan pihak terkait untuk meningkatkan adopsi layanan keuangan digital di kalangan generasi muda.
PERAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING HUBUNGAN CUSTOMER EXPERIENCE, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PRODUK UNIQLO Hisyam, Finishia Malihah; Aqmala, Diana; Zakaria, Fakhmi; Oktoriza, Linda Ayu
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3762

Abstract

Introduction: This research analyzes the impact of customer experience, product quality, and price perception on repurchase intention for Uniqlo products.Method: This research used a quantitative approach, collecting data through questionnaires and interviews using a purposive sampling technique with 126 respondents who wear Uniqlo. Data analysis was conducted using SmartPLS 4 through outer model, inner model, and mediation testing.Results: The findings indicate that customer experience, product quality, and price perception have a positive and significant influence on repurchase intention, with brand image acting as an indirect mediating variable. These findings provide practical implications for developing marketing strategies to increase repurchase intention.Conclusions and Recommendations: Customer experience, product quality, and price perception have a significant positive influence on repurchase intention for Uniqlo products, both directly and indirectly through brand image. Further research is recommended to use different objects, add additional independent variables, and apply longitudinal data. For companies, it is important to maintain and strengthen a brand image that is aligned with product quality and service in order to maintain loyalty and encourage repeat purchases. Keywords: Brand Image, Customer Experience, Product Quality, Price Perception, Repurchase Intention
Co-Authors Adhi Prasetyo, Rifki Adzim, Leon Islamey Alfaturachman, Ifnu Setya Amalia, Fariza Amelia, Zairina Amron Ananda, Rahma Yuli Anandita, Rissa Aprilya, Dandy Ariati Anomsari Cahya, Handy Nur Chaichotchuang, Ekarat D, Khoirul Anam Avif Damar, Haunan Diana Aqmala Diana Puspitasari Dwi Eko Waluyo Dwi Handayani, Monica Febriana, Artha Fery Riyanto Herry Subagyo Hertiana Ikasari Hidayah, Aulia Nurul Hisyam, Finishia Malihah Ida Farida Kinasih, Restu Kusuma, Pradana Jati Mahmud Mahmud Mustikasari, Julia Arum Oktavia, Vicky Oktoriza, Linda Ayu Prawitasari, Dian Purusa, Nanda Adi Putra Ariyadi, Krisna Yunantha Roymon Panjaitan Rudi Kurniawan Salim, Salsa Filiya Salsabila, Citra Yasmin Samasta, Almira Santi Sari, Embun Oktavia Septiana, Katherine Grasia Sidabutar, Radot Sahat Pangihutan Suhita Whini Setyahuni Usman Usman Wibowo, Mochammad Eric Suryakencana Yogi Noviana, Putri Yovita, Lenni