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All Journal Jurnal Media Wahana Ekonomika Jurnal Penelitian Ekonomi dan Bisnis Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Maker: Jurnal Manajemen JURNAL EKSBIS JURNAL ILMIAH GLOBAL EDUCATION Bima Journal : Business, Management and Accounting Journal Jurnal Abdimas Perbanas JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Ilmu Manajemen & Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER J-CEKI
Zakaria, Fakhmi
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The Impact of Lifestyle, Price and Brand Image on Purchasing Decisions of iPhone Consumers In Semarang City Septiana, Katherine Grasia; Amron; Cahya, Handy Nur; Zakaria, Fakhmi
Jurnal Ilmu Manajemen dan Ekonomika Vol. 18 No. 1 (2025): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 18, No.1, December 2025
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v18i1.817

Abstract

The current rapid development of smartphone technology, with innovations increasingly enriching the user experience. iPhones are in high demand due to several key factors that make them different and more attractive to consumers compared to other smartphones. The purpose of this study is to determine how lifestyle, price, and brand image influence iPhone purchasing decisions in Semarang City. The population is people living in Semarang City. This research method is purposive sampling. Data were collected through Google Form and obtained 100 respondents. Using SPSS 24, the research findings show that consumer lifestyle in Semarang City does not significantly influence iPhone purchasing decisions. In Semarang City, iPhone purchasing decisions are influenced by price and brand image. Conclusion: Price and brand image influence purchasing decisions, these variables can increase purchasing decisions, while lifestyle does not influence purchasing decisions. Price and brand image can influence purchasing decisions simultaneously, so companies need to consider these two factors in their iPhone product marketing strategies.
Co-Authors Adhi Prasetyo, Rifki Adzim, Leon Islamey Alfaturachman, Ifnu Setya Amalia, Fariza Amelia, Zairina Amron Ananda, Rahma Yuli Anandita, Rissa Aprilya, Dandy Ariati Anomsari Cahya, Handy Nur Chaichotchuang, Ekarat D, Khoirul Anam Avif Damar, Haunan Diana Aqmala Diana Puspitasari Dwi Eko Waluyo Dwi Handayani, Monica Febriana, Artha Fery Riyanto Herry Subagyo Hertiana Ikasari Hidayah, Aulia Nurul Ida Farida Kinasih, Restu Kusuma, Pradana Jati Mahmud Mahmud Mustikasari, Julia Arum Oktavia, Vicky Oktoriza, Linda Ayu Prawitasari, Dian Purusa, Nanda Adi Rorensia, Fajar Rizkina Roymon Panjaitan Rudi Kurniawan Salim, Salsa Filiya Salsabila, Citra Yasmin Sari, Embun Oktavia Septiana, Katherine Grasia Sidabutar, Radot Sahat Pangihutan Suhita Whini Setyahuni Usman Usman Wibowo, Mochammad Eric Suryakencana Yogi Noviana, Putri Yovita, Lenni