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All Journal Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) Al-Buhuts (e-journal) Jurnal Manajemen Bisnis Kewirausahaan Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of Management and Creative Business Jurnal Sains Student Research Cidea Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Cendekia Ilmiah CITAKARYA Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan
Nur Afridah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Penyuluhan Pentingnya Label Pada Kemasan Produk Usaha Mikro Kecil Menengah (UMKM) Desa Randusanga Wetan Rinaldi Dwi Imani; Hendri Sucipto; Nur Afridah; Muhammad Syaifulloh; Slamet bambang Riono
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 2 No. 02 (2024): Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v2i02.235

Abstract

Rendahnya kesadaran para pelaku Usaha Mikro Kecil Menengah (UMKM) terhadap pentingnya label pada kemasan produk UMKM yang berlaku, kebanyakan pelaku UMKM banyak yang mengalami kesulitan dalam hal memperhatikan label produk. Tujuan dari kegiatan ini adalah agar pemilik usaha khususnya UMKM lebih memperhatikan Label pada Kemasan UKM yang produknya akan mereka pasarkan di berbagai segmen pasar selain mendapat inovasi dari kemasan juga bisnis para UMKM mendapatkan kelegalan dari sertifikat Sehat dan Halal, sehingga dapat menarik minat pembeli dan semua UMKM siap dalam menghadapi persaingan. Label produk merupakan identitas dari sebuah produk yang akan dipasarkan, label produk dapat mempermudah konsumen dalam memilih produk yang akan dibelinya, dan menjadi penguat branding usaha dalam persaingan bisnis yang semakin ketat. Dalam label di produk terdapat informasi berupa brand, komposisi, legalitas, fungsi dan petunjuk produk. Para pelaku UMKM juga harus melek teknologi atau sistem informasi yang biasa disebut dengan e-commerce atau pemasaran elektronik, guna mempermudah para pelaku UMKM dalam berinovasi melakukan produksi dan penjualan produk. masih terdapat rendahnya pemahaman dalam pembuatan label pada kemasan. Label NIB, halal MUI dan Label BPOM untuk produk pangan merupakan potensi besar yang dimiliki UMKM di Desa Randusanga Wetan karena dituntut harus bisa memperbaiki kekurangan-kekurangan dan serta membuat inovasi-inovasi yang bisa membuat UMKM-UMKM tersebut berkembang pesat, mampu bertahan dan siap bersaing.
Pengaruh Harga Jual, Biaya Operasional dan Pendapatan terhadap Laba Usaha Puji Indah Rahayu; Indah Dewi Mulyani; Hendri Sucipto; Andi Yulianto; Nur Afridah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2905

Abstract

This study aims to determine the effect of selling price, operating costs, and income on traders' business profits at the Bulakamba Traditional Market, both partially and simultaneously. The research method used is a quantitative approach with data collection techniques through questionnaires. The sample consisted of 177 respondents, determined using the Slovin formula from a total population of 318 traders. The results show that partially, selling price has a positive and significant effect on business profit, operating costs have a positive and significant effect on business profit, and income also has a positive and significant effect on business profit. Simultaneously, selling price, operating costs, and income significantly affect the business profit of the traders.
Analisis Strategi Pemasaran Deposito untuk Meningkatkan Dana Pihak Ketiga di Bank BJB Cabang Sumber Vinda Reviana; Muhammad Syaefulloh; Dwi Harini; Nur Afridah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.2931

Abstract

This study aims to analyze the marketing strategy for deposit products to increase Third Party Funds (DPK) at Bank BJB's Sumber Branch. Deposits are a crucial component of banking operations, serving as the primary source of bank financing for lending and investment activities. In an era of increasingly competitive banking industry, particularly with the development of technology-based financial services (fintech), conventional banks are required to have innovative, adaptive, and customer-oriented marketing strategies. This study uses a descriptive qualitative approach to describe the phenomena in depth. Data were collected through direct field observations, in-depth interviews with internal bank personnel, and documentation related to the strategy and implementation of deposit product promotions. The analytical technique used in this study was a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to evaluate the current marketing strategy and formulate future improvement measures. The results show that Bank BJB's Sumber Branch possesses several internal strengths, such as high public trust, close ties with the local community, and competitive and flexible deposit products. However, several weaknesses also exist, such as limited use of digital media and suboptimal financial product literacy among some customers. Externally, opportunities that can be exploited include increased public interest in safe investment products, while threats come from fintech competition offering similar products in more practical ways. Based on these findings, deposit product marketing strategies need to be directed at strengthening digital promotion, improving customer financial literacy, and developing more personalized services. This is expected to significantly increase third-party funds (DPK) and maintain sustainable bank growth amidst the current dynamics of the financial industry.  
Pengaruh Promosi, Sistem Penambahan Modal, Dan Kualitas Pelayanan Terhadap Keputusan Pembiayaan Di PT Permodalan Nasional Madani Mekaar Unit Margasari 2 Kabupaten Tegal Umi Mutmainah, Umi Mutmainah; Indah Dewi Mulyani; Nur Afridah; Andi Yulianto; Dumadi, Dumadi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11582

Abstract

This study seeks to examine the extent to which promotion, the capital addition system, and service quality influence financing decisions at PT Permodalan Nasional Madani (PNM) Mekaar Unit Margasari 2, Tegal Regency. The research adopts a quantitative approach, relying on structured data collection methods through surveys distributed in the form of questionnaires. The respondents were selected from the official customer database of PT PNM Mekaar Unit Margasari 2, ensuring that the sample represented individuals directly involved with the company’s financing services. A total of 109 customers were chosen as the sample to reflect the broader population and to obtain results that are statistically reliable. The findings indicate that promotion, capital addition systems, and service quality each play a crucial role in shaping customers’ financing decisions. When analyzed simultaneously, these three variables demonstrate a significant and measurable effect, suggesting that improvements in promotional strategies, the design of capital addition mechanisms, and the overall quality of service delivery can directly increase customers’ willingness to engage in financing. These results highlight the importance of integrated management strategies within PT PNM Mekaar, emphasizing the need to continuously refine marketing efforts, optimize financial procedures, and maintain high service standards in order to build stronger customer trust and enhance decision-making outcomes.
Pengaruh Fasilitas Kantor dan Disiplin Kerja terhadap Kinerja Perangkat Desa Kalirahayu di Kecamatan Losari Kabupaten Cirebon Ayip Febriansyah; Nur Afridah; Dumadi Dumadi; Slamet Bambang Riono; M Badrun Zaman
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5312

Abstract

The level of public satisfaction with public services in Kalirahayu Village, Losari District, Cirebon Regency is still relatively low. This phenomenon is allegedly influenced by the quality of office facilities and the level of work discipline of village officials. This study aims to analyze the influence of office facilities and work discipline on the performance of village apparatus, both partially and simultaneously. The optimal performance of village apparatus is the key in realizing responsive, efficient, and community-satisfied public services. This study uses a quantitative approach with a survey method. The data collection technique was carried out through direct observation, structured interviews, and the distribution of questionnaires to 45 respondents consisting of village officials and service user communities. The research instrument is tested for validity and reliability before use. Data analysis was carried out with the help of SPSS software through multiple linear regression tests, t-tests, and F-tests to test the influence of each variable. The results of the study show that office facilities and work discipline have a positive and significant effect on the performance of village apparatus. Partially, both variables contribute to performance improvement, and simultaneously strengthen the effectiveness of public services. These findings affirm the importance of improving work facilities and establishing a disciplined work culture as the main strategy in improving the quality of public services at the village level. The practical implications of this research encourage the village government to evaluate and continuously improve work facilities and strengthen the work ethic of village officials.
Pengaruh Work Environment, Career Development dan System Reward terhadap Pengembangan Sumber Daya Manusia Melalui Job Satisfaction sebagai Variabel Mediasi di Dinas Kesehatan Kota Tegal Widiya Nurul Azmia; Slamet Bambang Riono; Nur Afridah; Muhammad Syaifulloh; Nur Khojin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5317

Abstract

The low effectiveness of the work environment, limited career development, and suboptimal reward systems have impacted employee job satisfaction and hindered the development of apparatus competencies. This study aims to analyze the influence of the work environment, career development, and reward systems on human resource development, with job satisfaction as a mediating variable among employees of the Health Office of Tegal City. The research employed a quantitative approach with data collected through questionnaires distributed to 120 respondents selected using purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS) to test the relationships among variables. The findings indicate that career development has a significant effect on job satisfaction and also directly influences human resource development. However, career development mediated by job satisfaction does not significantly affect human resource development. Conversely, the reward system significantly influences human resource development through job satisfaction but does not have a significant direct effect. The work environment does not significantly affect job satisfaction but directly influences human resource development. Job satisfaction shows a positive but insignificant influence on human resource development. Overall, the results highlight that human resource capacity development is more strongly driven by a supportive work environment and clear career development programs, while the reward system plays an important role when it effectively enhances job satisfaction.
Strategi Pengembangan Produk UMKM melalui Batik Lokal Salem dalam meningkatkan Ekonomi Kreatif di Kabupaten Brebes Sucipto, Hendri; Nur Afridah; Elsara Khairun Nisa; Lidia Puput Mentari; Yunia Zahra Khaerunisa
Al-Buhuts Vol. 21 No. 2 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i2.6877

Abstract

The purpose of this study is to examine in-depth the product development strategies of MSMEs through local Salem batik to encourage the growth of the creative economy in Brebes Regency. Through a qualitative approach and case study analysis, this study will identify product innovation models, adaptive marketing strategies, and the role of collaboration between parties in strengthening the competitiveness of Salem batik. Thus, it is hoped that the results of this study can provide concrete recommendations for stakeholders to formulate more effective policies, empower Salem batik MSMEs, and ultimately, make Salem batik a primary driver of sustainable creative economic growth in Brebes Regency. The analysis tool used was SWOT. Based on the analysis results, the Total IFAS Score was 2.88 and the Total EFAS Score was 2.81. The SWOT analysis shows that the Salem Batik MSME has several prominent internal strengths, as reflected in the highest internal scores in categories 2, 3, 4, and 5. However, there are significant internal weaknesses in categories 6, 7, 8, 9, and 10, which require improvement. From the external side, there are strong opportunities, especially in categories 1 and 3, which can be utilized for growth. However, external threats also need to be watched out for, especially in categories 6, 7, 8, 9, and 10, where despite their low ratings, their high weighting makes these factors very influential and have the potential to become major obstacles or opportunities that have not been optimized. The main challenges faced include limited innovation, limited market reach, and the potential for minimal collaboration between partie.
Co-Authors Aisyah Nur Rismayanti Andi Yulianto Ardhan Adiyatma Raharjo Ayip Febriansyah Dumadi Dumadi Dumadi, Dumadi DWI HARINI Elsara Khairun Nisa Hendri Sucipto Indah Dewi Mulyani Indriyani, Azizah Khalid Iskandar Lidia Puput Mentari Lina Merliana Lusi Suryani M Badrun Zaman Muhamad Reza Nurhakiki Muhammad Syaefulloh Muhammad Syaifulloh Nur Khojin Nurkhojin Puji Indah Rahayu Rinaldi Dwi Imani Riono, Slamet Bambang Sintia Maria Rawis Siti Fatimatuz Zahro Siti Marselia Suci Ramadhani Nalole Sucipto, Hendri Umi Mutmainah, Umi Mutmainah Vinda Reviana Widiya Nurul Azmia Yasminudin Yasminudin Yolanda Fachrunnissa Yunia Zahra Khaerunisa