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The Influence of Internal Marketing on Job Satisfaction with Employee Engagement as a Mediator (Survei of Bank Syariah Indonesia Employees in Ternate) Haji, Sulfi Abdul; Imam, Muhammad Thahrim; Ridwan, Ika Wulandari
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.13227

Abstract

The abstract is written in English. It should contain the primary issues of study, the Understanding the elements influencing employee performance is critical since it can determine organizational success. In other words, whether or not employees perform well will significantly impact the organization's future production and profitability. This study aims to see how internal marketing affects Job satisfaction by using employee engagement as a moderating variable. Employees of Bank Syariah Indonesia in Ternate are the research subjects. This study is quantitative. Validity and reliability tests should be performed on the research instrument. Descriptive statistical analysis, SEM (Structural Equation Model), and PLS (Partial et al.) analysis were used to analyze the data. According to the study's findings, internal marketing has no positive or substantial effect on job satisfaction. Internal marketing has a significant and beneficial impact on employee engagement. Employee involvement has a significant and positive impact on job satisfaction. Employee engagement serves as a bridge between internal marketing and Job satisfaction.
PENGARUH LINGKUNGAN KERJA DAN ROTASI KERJA TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA SEKRETARIAT DAERAH KOTA TERNATE Sabuhari, Rahmat; Haji, Sulfi Abdul; Jafar, Ringgo
Cakrawala Management Business Journal Vol 8 No 2 (2025): CMBJ
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v8i2.417

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji dan membuktikan secara empiris pengaruh lingkungan kerja dan rotasi kerja terhadap kinerja pegawai baik secara langsung maupun melalui kepuasan kerja. Penelitian ini menggunakan pendekatan kuantitatif. Data yang dapat dikumpulkan dan dianalisis berjumlah 77 pegawai tetap yang bertugas di beberapa bidang pada kantor Sekretariat Daerah Kota Ternate. Pengambilan sampel menggunakan teknik slovin. SEM-PLS dengan aplikasi SmartPLS 3.0 digunakan untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa bahwa lingkungan kerja berpengaruh positif terhadap kinerja pegawai, terutama melalui kepuasan kerja sebagai variabel mediasi. Kepuasan kerja terbukti menjadi katalis utama yang menjembatani pengaruh lingkungan kerja terhadap produktivitas, sementara rotasi kerja hanya berkontribusi langsung terhadap kinerja tanpa meningkatkan kepuasan. Temuan ini menegaskan pentingnya strategi manajemen yang berfokus pada penciptaan lingkungan kerja kondusif dan peningkatan kepuasan kerja untuk mendorong kinerja optimal secara berkelanjutan. Secara teoritis hasil penelitian ini diharapkan dapat memberikan sumbangan dalam pengembangan ilmu manajemen sumberdaya manusia yang dapat memberikan manfaat pada akademisi dan praktisi manajemen organisasi perangkat daerah. ABSTRACT This study aims to empirically examine and demonstrate the effect of work environment and job rotation on employee performance, both directly and indirectly through job satisfaction. A quantitative approach was employed, with data collected and analyzed from 77 permanent employees working in various divisions of the Regional Secretariat Office of Ternate City. The sample was determined using the Slovin formula. Hypotheses were tested using SEM-PLS with the SmartPLS 3.0 application. The findings reveal that the work environment has a positive effect on employee performance, particularly through job satisfaction as a mediating variable. Job satisfaction is proven to be a key catalyst that bridges the influence of the work environment on productivity, whereas job rotation contributes directly to performance without enhancing satisfaction. These results highlight the importance of management strategies that prioritize the creation of a conducive work environment and the enhancement of job satisfaction to foster sustainable optimal performance. Theoretically, this study is expected to contribute to the development of human resource management science and provide valuable insights for both academics and practitioners in regional government organizations. Keywords: Work Environment, Job Rotation, Job Satisfaction, Employee Performance, Human Resource Management