Article Per Year (5 Year)
p-Index From 2021 - 2026
2.503
P-Index
This Author published in this journals
All Journal MUDRA Jurnal Seni Budaya Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Ranah Komunikasi CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Desain Komunikasi Visual Nirmana KAGANGA KOMUNIKA: Journal of Communication Science Mamangan Social Science Journal All Fields of Science Journal Liaison Academia and Sosiety Indonesian Research Journal on Education Jurnal Indonesia : Manajemen Informatika dan Komunikasi J-CEKI
Ramdani, Guruh
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : J-CEKI

 1 
Strategi Marketing Communication dalam Mengelola TikTok dan X untuk Meningkatkan Citra PT Bank Negara Indonesia Salsabila, Davina Elmaliya; Ramdani, Guruh; Marithasari, Harries
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9464

Abstract

Komunikasi efektif berpengaruh pada kemudahan Individu dalam menyampaikan pesan, begitu juga dengan kelangsungan penyampaian pesan perusahaan. Salah satu perusahaan perbankan yang berhasil melakukan campaign melalui media sosial adalah PT Bank Negara Indonesia (Persero), Tbk. Penelitian bertujuan menganalisis pengelolaan media sosial TikTok dan oleh divisi marketing communication dalam meningkatkan citra BNI dengan pendekatan kualitatif deksriptif. Pengumpulan data melalui wawancara, partisipasi aktif, dan studi literatur. Hasil penelitian menunjukkan pengelolaan media sosial TikTok dan X oleh divisi marketing communication PT Bank Negara Indonesia (Persero), Tbk. telah memanfaatkan berbagai langkah kreatif untuk meningkatkan citra perusahaan mulai dari tahapan pra-produksi, produksi, dan pasca-produksi. Media sosial X BNI kini telah memaksimalkan banyak fitur dan kombinasi jenis konten guna menarik perhatian audiens X yang mampu meningkatkan engagement konten. Terdapat tantangan mencari ide, sehingga diperlukan strategi kreatif dan analisis tren dalam menjaga konsistensi daya tarik audiens
Persepsi Konsumen Terkait Iklan #Skinsolver Serum Somethinc Terhadap Keputusan Pembelian Produk Di Kalangan Gen Z Fathiya, Ratu Aisya Farah; Ramdani, Guruh
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9797

Abstract

This study examines the influence of consumer perception toward the #SkinSolver Serum Somethinc advertisement on purchase decisions among Generation Z in Jakarta. In the digital era, marketing strategies increasingly utilize visually engaging content and emotionally resonant messaging to attract younger audiences. The #SkinSolver advertisement, with its aesthetic visuals, informative narrative, and strong brand presence, is perceived to shape consumer attitudes and influence their purchasing behavior effectively. This research employs a quantitative descriptive approach through a survey distributed to 100 Gen Z respondents exposed to the advertisement. The results indicate that consumer perception, particularly concerning information quality, visual appeal, and brand image—has a positive and significant effect on purchase decisions. These findings highlight the importance of aligning advertising content with audience preferences to enhance the persuasive power of digital marketing campaigns.
Co-Authors Alfath, Muhammad Auliaturrif’ah, Citra Balqis, Luthfiyah Farida Chairunnisa Chairunnisa Dafina, Kania Fachrurrizal, Fikry Fathiya, Ratu Aisya Farah Febri Astuti, Vivien Ferdiansyah, Rahmat Ika Sartika Kuntoro , Diadji Leonard Dharmawan M, Yoesoef Marithasari, Harries Maturity, Shalihsya Mawarti, Lely Ika Mulyono Mulyono Nurdamayanti, Restu Oktavia, Salsabilla Putri Otang Sasmita, Hari Ovanuti, Dinda Pangastuti, Nurmareta Labonisa Rafiasa, Muhammad Rici Tri Harpin Pranata Rizki, Ananda Salsabila, Davina Elmaliya Santoso, Hudi Saptanurasih, Asri Hapsari Septianti, Agnes Java Ayu Shuri Mariasih Gietty Tambunan Shuri Mariasih Gietty Tambunan Sufyan, Ahmad Baihaqi Suherman, Audi Supama Wijaya, Abung Suparman Suparman Suriaatmaja, Bayu Tommy, Christomy Wahyu Budi Priatna