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All Journal Jurnal Multidisiplin West Science Journal of Economics, Entrepreneurship, Management Business and Accounting West Science Business and Management Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal Economics Technology and Entrepreneur West Science Social and Humanities Studies West Science Islamic Studies
Mu'min, Halek
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

 1 
Revolutionizing Supply Chain Management: Internet of Things (IoT) and Machine Learning on Logistics Transparency and Efficiency in the Retail Industry in Indonesia Judijanto, Loso; Parhusip , Jadiaman; Sumerli A. , Chevy Herli; Mu'min, Halek
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1763

Abstract

The integration of Internet of Things (IoT) and Machine Learning (ML) technologies is transforming supply chain management, particularly in the retail industry. This study examines the impact of IoT implementation and ML application on logistics transparency and operational efficiency in Indonesia’s retail sector. Using a quantitative research approach, data were collected from 115 professionals and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that IoT and ML significantly enhance logistics transparency, which, in turn, positively influences operational efficiency. This study highlights the mediating role of logistics transparency and underscores the importance of leveraging digital technologies for improving supply chain performance. These findings provide actionable insights for stakeholders aiming to optimize their logistics operations in dynamic and competitive markets. 
Analysis of the Effect of Sustainable Marketing Strategy, Brand Image, and Customer Satisfaction on Customer Loyalty in the Manufacturing Industry in Karawang Sudirjo, Frans; Mu'min, Halek; Marjuki, Marjuki; Triyantoro , Andri
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.674

Abstract

This research investigates the dynamics of Sustainable Marketing Strategy, Brand Image, Customer Satisfaction, and their collective impact on Customer Loyalty in the manufacturing industry in Karawang. A quantitative analysis, employing Structural Equation Modeling (SEM-PLS), was conducted on a sample of 250 manufacturing firms. The results reveal statistically significant relationships: Sustainable Marketing Strategy positively influences Brand Image, Customer Satisfaction, and ultimately, Customer Loyalty. Brand Image and Customer Satisfaction also exhibit direct positive impacts on Customer Loyalty. The findings offer strategic insights for firms to navigate the competitive landscape by emphasizing sustainable practices, brand building, and a customer-centric approach. Policymakers can leverage these insights to advocate for sustainable development within the manufacturing sector, contributing to both economic and environmental sustainability.
The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
Bibliometric Analysis of Mobile Payment Technology Innovation in Financial Transaction Transformation Utami, Eva Yuniarti; Mu'min, Halek; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.795

Abstract

Mobile payment technology has become increasingly prevalent, reshaping the landscape of financial transactions globally. This study conducts a comprehensive bibliometric analysis to explore the trends, patterns, and dynamics surrounding mobile payment technology innovation. Through systematic data collection and analysis, key themes, influential authors, pivotal publications, and emerging topics in the field are identified and examined. The analysis reveals the transformative impact of mobile payment technology on financial systems, consumer behavior, and business models. Moreover, it underscores the significance of understanding the underlying factors influencing innovation in this domain. The findings provide valuable insights for researchers, policymakers, industry practitioners, and consumers, informing strategic decision-making and technological development efforts in the financial and technology sectors.
The Effect of AI Technology, Innovation Readiness, and Digital Entrepreneurship on Competitive Advantage in Start Up in Jakarta Bakri, Bakri; ZM, Ajub Ajulian; Defitri, Siska Yulia; Mu'min, Halek
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.807

Abstract

This study investigates the impact of AI technology adoption, innovation readiness, and digital entrepreneurship on competitive advantage in startup enterprises within Jakarta's entrepreneurial ecosystem. A quantitative approach employing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was utilized to analyze data collected from 229 startup founders and executives. The findings reveal significant positive relationships between AI technology adoption, innovation readiness, digital entrepreneurship, and competitive advantage. Specifically, startups that strategically embrace AI technologies, foster innovation readiness, and leverage digital entrepreneurship practices demonstrate higher levels of competitive advantage. The study contributes to theoretical understanding by extending literature on technology-driven entrepreneurship and provides practical insights for startup stakeholders and policymakers aiming to enhance the competitiveness of Jakarta's startup ecosystem.
The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the Sustainable Fashion Industry in Indonesia Anita, Siska Yuli; Mu'min, Halek; Megawati, Eka; Setiawati, Rahmi; Utomo, Bekti
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.929

Abstract

This research investigates the interplay between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance in the sustainable fashion industry of Indonesia. A quantitative approach using structural equation modeling (SEM) with partial least squares (PLS) analysis was employed to analyze data collected from consumers and key stakeholders in the Indonesian fashion market. The findings reveal significant positive relationships between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance. Specifically, eco-friendly product innovation and sustainable marketing strategy were found to positively influence customer satisfaction and financial performance, highlighting the importance of integrating sustainability principles into product development and marketing strategies. Additionally, customer satisfaction emerged as a critical driver of financial performance, underscoring the importance of delivering value and positive experiences to consumers in the sustainable fashion sector. These findings have important implications for fashion businesses, policymakers, and other stakeholders seeking to promote sustainability and economic growth in the Indonesian fashion industry.
Co-Authors . Syamsulbahri Agus Tapaningsih , Weni Indah Doktri Ajub Ajulian ZM Al Rizky, Farid Andika Isma Andri Ardhiyansyah Arifannisa, Arifannisa Bakri Bakri Basir, Badirun Darmanto Darmanto Diah Dharmayanti Dja'wa, Asrianti Edy Anan Frans Sudirjo Gatot Wijayanto Hidayat, Sidiq Ilma Wulansari Hasdiansa Iwan Harsono Jemmy, Jemmy Judijanto, Loso Jumui Marjuki Marjuki Megawati, Eka Mokodenseho, Sabil Muhammadong Pahrijal, Rival Parhusip , Jadiaman RR Roosita Cindrakasih setiawati, rahmi Siska Yuli Anita Siska Yulia Defitri Suardi, Soni Sufriaman, Sufriaman Sumerli A. , Chevy Herli Sya’rani, Ridwan Triyantoro , Andri Utami , Eva Yuniarti Utami, Eva Yuniarti Utomo, Bekti Yanti, Dawi Zoniarti, Zoniarti Zulfikri, Agung