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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi SEIKO : Journal of Management & Business YUME : Journal of Management Economics and Digital Business Review Jurnal Manajemen dan Organisasi Review (MANOR) Amsir Management Journal Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Multidisiplin Amsir International Journal of Management and Business Intelligence (IJMBI) POMA JURNAL Journal of Community Service and Society Empowerment Jurnal Pengabdian Masyarakat Jurnal Penelitian dan Pengkajian Ilmiah Amsir Community Service Journal JGEN : Jurnal Pengabdian Kepada Masyarakat
Ilahi, Andi Alfianto Anugrah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Brand Image, Price and Promotion on Purchasing Decisions of Aquviva Mineral Water Products among Makassar City Ilahi, Andi Alfianto Anugrah; Said, Muhammad Syauqi
Jurnal Ilmiah Multidisiplin Amsir Vol. 4 No. 2 (2026): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v4i2.914

Abstract

This study aims to analyze the influence of brand image, price, and promotion on purchasing decisions for Aquviva mineral water products among consumers in Makassar City. A quantitative research approach was employed, using structured questionnaires distributed to individuals who have purchased Aquviva mineral water. The sample size was determined using the Roscoe sampling technique. Data were analyzed through multiple linear regression with the support of SPSS version 27. The findings indicate that brand image and price do not have a significant effect on purchasing decisions, while promotion has a significant positive influence. Simultaneously, brand image, price, and promotion collectively contribute to explaining purchasing decisions. These results suggest that promotional activities play a crucial role in driving consumer purchasing behavior toward Aquviva mineral water in Makassar City.
Dampak Budaya Organisasi terhadap Inovasi dalam Perusahaan Teknologi: Sebuah Penelitian Kualitatif Putri, Naulya Dwi; Haslindah, Haslindah; Marwati, Putri Kharisma Shafah; Hermawansyah, Wira; Bustan, Bustan; Ilahi, Andi Alfianto Anugrah
Jurnal Ilmiah Multidisiplin Amsir Vol. 2 No. 1 (2023): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v2i1.928

Abstract

Innovation is crucial to technology companies' success in an ever-changing environment. Organizational culture has been identified as a factor capable of influencing a company's innovation level. This qualitative research explores this further by examining how organizational culture affects innovation in technology companies. Our literature review covers the concepts of corporate culture innovation and relevant previous research. We used a qualitative approach involving in-depth interviews with leaders and members of innovation teams at several leading technology companies. This research reveals a complex relationship between elements of organizational culture, such as norms, values, organizational structure, and innovation. This research provides a deeper understanding of the cultural factors that can motivate or hinder the innovation process in technology companies. The practical implications of this research include suggestions for companies to design an organizational culture that supports sustainable innovation. The results of this research provide important insights for technology companies seeking to increase their level of innovation in an ever-evolving world. By understanding the impact of organizational culture on innovation, companies can design more effective strategies to remain competitive in an era of ever-changing technology.
Co-Authors A.RM, Saripah Albad, Ghina Alvina Putri Alimuddin, Firman ARIFUDDIN Arifuddin Arifuddin BEDDU, MEGAWATI Busman, Aqilah Luthfiah Bustan Bustan, Bustan Darmawansah, Darmawansah Dinsar, Arfandi Dinsar, Arfandy Edo, Trisno Faturahman, Fahmi Gery Runtu, Muhammad Rasdy Hamida Hasan Haslindah, Haslindah Hermawansyah, Wira Ibrahim, Darmawansyah Makmur, Siti Syarifah Marwati, Putri Kharisma Shafah Muslimin, Ulyana Normazi, Nurul Najwa Binti Nurbakti, Rezky Putra, Ririn Ade Putri, Naulya Dwi Ramadani, Sahrul Ramadhani, Adinda Cezhar Rasnawati, Anwar Saad, andirwan, Rentah, Anelya Haris Runtu, Muhammad Rasdy Gery Said, Muhammad Syauqi Sapada, M Iqbal A Selfira, Selfira Serang, Serli Solly Aryza SUDARMONO SUDARMONO Suriyanti, Suriyanti Tijjang, Bakthiar Yusril Yusril Yusuf, Rara Nur’Alizah