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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JAE (Jurnal Akuntansi dan Ekonomi) JE (Journal of Empowerment) Journal of Applied Data Sciences Jurnal Industri Pariwisata Jurnal Ekonomi Efektif International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Education, Social Studies, And Management (IJESSM) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Rahmatan Lil’alamin Journal of Community Services (RLA) Jurnal Comparative : Ekonomi Dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Business Application Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Monoarfa, Terrylina Arvinta
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Journal of Business Application

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Analisis Faktor-Faktor yang Membentuk Niat Penggunaan Berkelanjutan pada Pengguna Aplikasi Marketplace Nofia Khoirunnisa; Wolor, Christian Wiradendi; Monoarfa, Terrylina Arvinta
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p81-96

Abstract

Advances in technology and internet access have made people more likely to make online purchases. This is also what drives the popularity of online shopping applications such as Shopee to increase the likelihood of users making purchases on an ongoing basis. In this situation, Shopee has the challenge of maintaining increased user sustainability by addressing several factors that are thought to have an impact on the sustainability of using the Shopee application. The purpose of this study is to identify the characteristics of Shopee application users, to analyze the behavior of Shopee application users, and to analyze what factors can shape the intention of continuous use in Shopee application users. This research uses a descriptive quantitative approach using a survey method. this research was analyzed using descriptive analysis techniques. In this study, descriptive analysis includes respondent profiles and data. In addition, in analyzing the data, this study uses the Exploratory Factor Analysis (EFA) analysis method approach using SPSS 30 software. The results of the study found that one main factor was formed that influenced the intention to continue using the Shopee application users in Jabodetabek. This factor is the intention to continue using the Shopee application. This factor reflects the dimensions of satisfaction, benefits, convenience, trust, and service performance perceived by users. This single factor is explained by an eigenvalue of 10.047 which explains 66.978% of the total variance which then influences their intention to continue using it.
Analisis Efektivitas Live Streaming “PVN Shoes” pada E-Commerce Putra, Prakasta Karisma; Monoarfa, Terrylina Arvinta; Berutu , Meta Bara
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v4.i1.p13-24

Abstract

This study aims to evaluate the effectiveness of "PVN Shoes" live streaming on the Shopee E-Commerce platform using the Stimulus-Organism-Response (SOR) framework. The descriptive analysis indicates that the E-Commerce Anchor Attribute dimension demonstrates a high level of effectiveness. The host plays a crucial role in enhancing audience interaction and influencing purchasing decisions, as viewers tend to feel more confident and emotionally connected to the promoted products. Similarly, the Immersion dimension reveals a significant positive impact, where audience engagement and deep experiential involvement contribute to a more enjoyable and interactive viewing experience. This fosters a stronger connection between the viewers and the products, encouraging active participation during live sessions. Moreover, the Perceived Scarcity dimension also shows high effectiveness, with the perception of limited product availability triggering a sense of urgency and competitive behavior among viewers. This psychological response stimulates quicker purchasing decisions and heightens consumer enthusiasm for PVN Shoes. Overall, the study concludes that the three dimensions Anchor Attribute, Immersion, and Perceived Scarcity elicit effective audience responses to PVN Shoes’ live streaming events. However, several aspects within each dimension require further improvement to enhance the overall audience experience and increase both interaction quality and purchase conversion rates.
Co-Authors Akbar, Alfito Aditya Alamsyah, Muhammad Fikri Annisa Lutfia Aulia, Indah Putri Aziz, Sumayyah Berutu , Meta Bara Christian Wiradendi Wolor Dientje Griandini, Dientje Dwi Budi Santoso Ekajaya, Tresno Febrianti, Mila Ika Febrilia Krissanya, Nofriska Kusdickayati, Aliya Desy Kusumaningrum, Nadila Kusumaningtyas, Daru Putri Mawaddah, Difa Anna Mohamad Rizan Noerhanifati, Sabila Nofia Khoirunnisa Nuramalia Hasanah Osly Usman Petrolis Nusa Perdana, Petrolis Nusa Purwana E.S., Dedi Putra, Prakasta Karisma Ragasiwi, Diah Ayu Rahmi Rahmi Rismadhani, Nanda Talia Rizan , Mohamad Roni Faslah Sadat, Andi Muhammad Sadjadah, Aisyah Nur Salsabila, Audrey Safa Santi Susanti, Santi Saputra, Farhan Sasmita Dewi, Amelia Setyo Ferry Wibowo Sholikhah, Sholikhah Suherdi Suherdi, Suherdi Triyani, Winny Viola Ujang Sumarwan Usep Suhud Wahono, Puji Zendrato, Bernadus Orudu Richard