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ANALISIS PERKEMBANGAN DAN PENGEMBANGAN ROTI BAKAR SANTRI (RBS) CURAH JERU TENGAH Solihin, Rafiyan Nurus; Ariyantiningsih, Febri; Ubaydillah, Mohammad; Irwansyah, Moh Heri; Wirahman, Bintang Arya
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7987

Abstract

Roti Bakar Santri (RBS) is a micro-enterprise operating in the culinary sector and is located in Curah Jeru Tengah Village. This study aims to determine the development of the Roti Bakar Santri business and the factors influencing its sustainability and development. The research method used is a qualitative method with a descriptive approach, through data collection techniques such as observation, interviews, and documentation. The results show that Roti Bakar Santri has experienced quite significant growth since its establishment in 2007, marked by an increase in production volume, the addition of sales carts, and the expansion of offline and online marketing. A structured production strategy, quality raw materials, innovative flavor variants, and affordable prices are the main supporting factors in the development of this business. The inhibiting factors faced include obstacles in online order distribution and the risk of product unsold. However, these obstacles can be overcome through a flexible sales system and good business management. Thus, Roti Bakar Santri can be said to be a local business with great potential to continue to grow and contribute to the economy of the surrounding community.
BUNGANOMICS: KETIKA BUNGA JADI SIMBOL CINTA DAN PELUANG BISNIS Ariyantiningsih, Febri; Nikmah, Firdaus Kamil Indatun; Wulandari, Dila; Aisyah, Siti Nur
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7956

Abstract

The phenomenon of "Bunganomics" illustrates how flowers are not only a symbol of love and beauty but also a promising business opportunity. In the modern era, flowers have high economic value due to their increasing demand for various needs, such as gifts, decoration, and even emotional expression. The younger generation is now capitalizing on this potential by creating creative businesses, from online flower shops and flower boxes to artificial flower arrangements that attract the digital market. This article discusses how the symbolic meaning of flowers can be combined with modern business strategies and how this trend can become part of a sustainable creative economy.
ANALISIS KELAYAKAN BISNIS PADA UMKM KEDAI BABEH DI TINJAU DARI ASPEK PASAR DAN PEMASARAN Ariyantiningsih, Febri; Darmawan, Muh. Bayu; Rahmadani, Muhammad; Wahyuni, Sri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7962

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector play a strategic role in driving the regional economy, particularly in creating jobs and meeting the community's consumption needs. One of the main challenges for culinary MSMEs is ensuring their businesses have market feasibility and appropriate marketing strategies to survive and thrive amidst competition. This study aims to analyze the business feasibility of Kedai Babeh MSMEs from a market and marketing perspective. The research method used is descriptive qualitative with a case study approach. Data collection techniques were carried out through in-depth interviews with the owner and customers, direct observation of operational and marketing activities, and documentation. The results show that Kedai Babeh has quite large market potential with the main segmentation being students and workers around the business location. However, the marketing strategy implemented is still conventional and has not been systematically planned. Therefore, strengthening marketing strategies through the use of digital media, product differentiation, and strengthening brand identity is needed to assess the business's viability and sustainability.
PERBANDINGAN PENGARUH FASHION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE DAN TOKO TRADISIONAL Anam, Hairul Fadil; Ariyantiningsih, Febri; Abdalllah, Danilmatin; Aman, Thoriqul; Hidayat, Hidayat
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7957

Abstract

The fashion industry has undergone significant transformation due to rapid advancements in digital technology, particularly with the expansion of e-commerce platforms. Fashion consumption is no longer limited to fulfilling basic clothing needs, but has evolved into a medium for expressing identity, lifestyle, and social values. This study aims to examine and compare the influence of fashion on consumer purchasing decisions in e-commerce and traditional retail stores.This study adopts a descriptive-comparative approach to analyze differences in consumer behavior across online and offline shopping channels. Several factors, including fashion trends, product quality, pricing strategies, promotional activities, accessibility, and shopping experience, are evaluated to determine their impact on purchasing decisions. The results reveal that e-commerce plays a dominant role in influencing consumer decisions through convenience, extensive product variety, price transparency, and digital marketing practices. Conversely, traditional retail stores remain influential due to direct product interaction, personalized services, and higher consumer confidence in product quality.The findings indicate that both distribution channels possess unique strengths in shaping purchasing decisions. Therefore, fashion businesses are encouraged to implement integrated marketing strategies that combine digital capabilities with the experiential advantages of traditional retail in order to sustain competitiveness in the dynamic fashion market
Co-Authors Abdalllah, Danilmatin Afifa, Nur Afifah, Dewi Agustin, Adelia Agustyono, Dandy Dwi Kurniawan Ainiyah, Rahmatul Aknis, Bintang Jaya Amalia, Firdauzy Aman, Thoriqul Anam, Hairul Fadil Anwar, Jeny Dwi Arief, Mohammad Yahya Azizah, Faradila Alya Nur Biharuddin, Ahmad Ciptasari, Ayu Dita Windra Darmawan, Muh. Bayu Dita, Ayu Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Eko Yuliarso, Ferry Failin, Isma Nur Fajar Wahyu Prianto Fandiyanto, Randika Fattah, Rozikin Miftahul hamdun, Edy kusnadi Hasanah, Usrotul Herlina Herlina Herman Susanto Hidayanti, Nor Hidayat Hidayat Himayyah, Himayyah Ika WAHYUNI Indriyana, Sofi Iqbal Anshory, Muhammad Irwansyah, Moh Heri Jannah, Rodhatul Karnadi, Karnadi Kholifah, Siti Nor Kurniahadi, Didik Laia, Yuaidarni Hati Lestari, Meiliana Dian Lestari, Putri Bintang Aprilia Lestiyono, Dwi Budi Mahendra, Jaka Maqqiyatul, Yunita Maulida, Rizkiyah Imri Melia, Susan Minullah, Minullah Muhammad Danial Muhammad Firdaus Muna, Unilatil Nanda Widaninggar, Nanda Natania, Fela Olivia Ndururu, Ari Nikmah, Firdaus Kamil Indatun Nurhasana, Tutut Nuur, Harzuna Said Octavia, Sildalina Tri Pramesthi, Riska Ayu Prasetyo, Muhammad Yolan Huri Qur’ani, Ribby Mufidah Rachman, Riza Rahmadani, Muhammad Ramadani, Yana Fitriyah Ramdani, Dicky Raziqin, Novanda Khayrur Rifki, Mohammad Fais Fadilatul Riski Maulana, Riski Sari, Ayu D.W.C Sariatik, Atika Puspita Sawmy, Milyin Niam Sholeha, Jeni Fatimatus Siti Nur Aisyah Soeliha, Siti Solihin, Rafiyan Nurus Sri Wahyuni Susiana Susiana Syafitri, Riezky Amalia Nur Tarqiyah, Urwatut Triska Dewi Pramitasari Ubaydillah, Mohammad Wahyuni, Hafida Aisa Waskita, Sabrina Auli Wati, Ratna Lia wijaya, yan parta Wirahman, Bintang Arya Wulandari, Dila Yahya Arief, Mohammad Yanuariski, Wila Yonisaputra, Virgiawan Ramadhana Yuli Anitasari, Eka Zehro, Fatimatuz