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STRATEGI PEMASARAN JAMU: OPTIMALISASI PEMASARAN USAHA KELOMPOK UNTUK MEMPERLUAS PASAR RAGAM JAMU Suprapto, Yetti Lutiyan; Hazmi, Shadrina; Roza, Seflidiana
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.27348

Abstract

Abstrak: Kelompok Jamu Seruni Putih di dusun Sengon Karang, Bantul, Yogyakarta telah beroperasi selama 20 tahun. Kelompok yang saat ini beranggotakan 27 perempuan berusia di atas 50 tahun ini masih menghadapi stagnasi pasar di sekitar Sengon Karang dengan menjual jamu secara langsung menggunakan sepeda onthel atau motor. Tim Pengabdian Masyarakat FE UMBY menggagas kegiatan pelatihan melalui ceramah, FGD, dan praktik untuk meningkatkan softskill pemasaran untuk Kelompok Jamu Seruni Putih dengan target luaran memperluas jangkauan pasar jamu mereka. Pelatihan disampaikan kepada 21 anggota Jamu Seruni Putih dengan tujuan agar mempunyai strategi pemasaran untuk menjangkau pasar di luar Sengon Karang. Evaluasi dilakukan melalui wawancara dan angket dengan 5 pertanyaan yang dianalisis secara sederhana. Terjadi peningkatan ketrampilan sebesar 55% dan jangkauan pasar 89,47% yaitu proposal penawaran disampaikan ke lembaga-lembaga potensial dengan strategi produk by order ke perkantoran, event organizer, catering, dll; b to b dengan sistem makloon, dan pengenalan merek melalui konsinyasi ke toko-toko oleh-oleh.Abstract: The Jamu Seruni Putih group in Sengon Karang, Bantul, Yogyakarta has been operating for 20 years. The group, which currently consists of 27 women aged over 50, is still dealing with market stagnation around Sengon Karang by selling herbal medicine directly using bicycles or motorbikes. The UMBY FE Community Service Team initiated training activities through lectures, FGDs and practice to improve their marketing soft skills. The output target is expanding their herbal market reach. Training was delivered to 21 members of Jamu Seruni Putih with the aim of having a marketing strategy to reach markets outside Sengon Karang. Evaluation is carried out through interviews and questionnaires with 5 questions explained in simple terms. There was an increase in skills of 55% and market reach of 89.47%, namely offering proposals were submitted to potential institutions with a product by order strategy to offices, event organizers, catering, etc.; b to b with a makloon system, and brand recognition through consignment to gift shops.
Measurement of Company Financial Performance Using Debt to Equity Ratio and Debt to Total Asset Ratio in Mining Companies in Indonesia Roza, Seflidiana; Arfimasri, Arfimasri; Meilani, Intan
Journal of International Accounting, Taxation and Information Systems Vol. 2 No. 4 (2025): November
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v2i4.117

Abstract

This research assesses how debt ratios influence the financial performance of Indonesian coal mining firms by utilizing regression analysis. A sample of 23 coal mining companies listed on the Indonesia Stock Exchange was studied, chosen through purposive sampling from a total of 33 companies between 2020 and 2023. Statistical analysis reveals that Debt to Equity Ratio significantly affects Financial Performance (ROE), demonstrated by a t-test significance value of 0.001 < α 0.05 and t-value of -3.390 > t-table 1.667. Similarly, Debt to Total Asset Ratio shows significant partial impact on ROE, with t-test results indicating significance of 0.005 < α 0.05 and t-value of 2.912 > t-table 1.667. The F-test confirms that both debt ratios simultaneously influence financial performance, showing significance of 0.003 < α 0.05 and f-value of 6.169 > f-table 3.130. The 0.152 R-squared value suggests that 15.2% of the variability in ROE is accounted for by the independent variables, leaving 84.8% of the variability to be influenced by unexamined factors in this research. The findings demonstrate that debt management strategies significantly impact financial performance in the coal mining sector.
Financial Access and Financial Literacy on the Performance of MSMEs in Solok City Roza, Seflidiana; Sriyanti, Esi; Zahran, Althaf Naufal
Journal of International Accounting, Taxation and Information Systems Vol. 2 No. 2 (2025): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v2i2.113

Abstract

This research aims to examine the influence of financial inclusion and financial literacy on the performance of Micro, Small, and Medium Enterprises (MSMEs), specifically 3 kg LPG gas depots located in Bukit Sundi and Kubung Districts, Solok Regency. MSMEs in this area still face various obstacles, particularly limited access to formal financial services and low understanding of business operators regarding financial management. The study employs a quantitative method utilizing multiple linear regression to analyze primary data obtained from surveys completed by 40 gas depot owners. Findings indicate that financial literacy positively impacts MSME performance, although financial inclusion does not have a significant partial effect. Nevertheless, when considered together, both variables significantly influence business performance. This finding confirms the importance of improving financial literacy for MSME operators rather than merely expanding access to financial services. This research recommends that future studies consider additional variables such as work incentives, human resource quality, and productivity to obtain a more comprehensive understanding of the factors that influence MSME performance.
Measurement of Company Financial Performance Using Debt to Equity Ratio and Debt to Total Asset Ratio in Mining Companies in Indonesia Roza, Seflidiana; Arfimasri, Arfimasri; Meilani, Intan
Journal of International Accounting, Taxation and Information Systems Vol. 2 No. 4 (2025): November
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v2i4.117

Abstract

This research assesses how debt ratios influence the financial performance of Indonesian coal mining firms by utilizing regression analysis. A sample of 23 coal mining companies listed on the Indonesia Stock Exchange was studied, chosen through purposive sampling from a total of 33 companies between 2020 and 2023. Statistical analysis reveals that Debt to Equity Ratio significantly affects Financial Performance (ROE), demonstrated by a t-test significance value of 0.001 < α 0.05 and t-value of -3.390 > t-table 1.667. Similarly, Debt to Total Asset Ratio shows significant partial impact on ROE, with t-test results indicating significance of 0.005 < α 0.05 and t-value of 2.912 > t-table 1.667. The F-test confirms that both debt ratios simultaneously influence financial performance, showing significance of 0.003 < α 0.05 and f-value of 6.169 > f-table 3.130. The 0.152 R-squared value suggests that 15.2% of the variability in ROE is accounted for by the independent variables, leaving 84.8% of the variability to be influenced by unexamined factors in this research. The findings demonstrate that debt management strategies significantly impact financial performance in the coal mining sector.
Impact of Job Satisfaction on Employee Performance at Solok Regency Transportation Department Fajri, Farhan Hidayatul; Yeni, Afni; Roza, Seflidiana
International Journal of Social Science and Community Service Vol. 3 No. 4 (2025): October
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i4.91

Abstract

The goal of this research is to examine how leadership, motivation, and job satisfaction impact the performance of employees at the Transportation Department (DISHUB) Office of Solok Regency. The research object consists of DISHUB employees located at Jl. Raya Koto Baru, Solok Regency, West Sumatra. Quantitative research was employed in the study, which involved distributing questionnaires to 92 employees for data collection. Findings from the research indicate that there is no substantial impact of leadership on employee performance, as evidenced by a t-value of 1.294 and a significance level of 0.200. Motivation also does not have a significant effect, with a t-value of -1.873 and significance of 0.065. Conversely, job satisfaction significantly influences employee performance, with a t-value of 2.060 and significance of 0.043. Simultaneously, the three variables influence employee performance with an F-value of 3.230 and significance of 0.027. The impact of leadership, motivation, and job satisfaction accounts for 11.9% of the variation in employee performance, with the remaining percentage being attributed to various other factors. This study provides recommendations to improve employee job satisfaction to enhance performance in the agency.