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All Journal Jurnal Ilmu Manajemen Jurnal Pendidikan Ekonomi Undiksha Martabe : Jurnal Pengabdian Kepada Masyarakat Maker: Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Applied Data Sciences International Journal of Business and Information Technology Berajah Journal Jurnal Arastirma Perspektif Jurnal Ilmu Manajemen Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Indonesia Sosial Teknologi Benefit : Journal of Bussiness, Economics, and Finance
Meryawan, I Wayan
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Journal : Benefit : Journal of Bussiness, Economics, and Finance

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Pengaruh Citra Merek Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Konveksi Nuri Collection Di Kabupaten Bangli Widnyana, I Nyoman; Amrita, Nyoman Dwika Ayu; Meryawan, I Wayan
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1426

Abstract

Companies are compelled to innovate in order to sustain consumer loyalty in the face of fiercely competitive market conditions brought about by the ever-increasing speed of corporate development. Several aspects, including trust, service quality, and company image, impact the ability to build good client loyalty. The degree to which trust, service quality, and brand image all have partial and simultaneous effects on consumer loyalty is investigated in this study. Using a purposive sampling technique and a total of ninety consumers, this study compiles quantitative data. This research makes use of SPSS 25.00 for Windows to process the data. Various statistical tests, including t-tests, F-tests, multiple linear regression analysis, tests for coefficient of determination, reliability and validity of research equipment, and testing for classical assumptions are used to process the data. The study's findings show that trust, service quality, and brand image all contribute to consumer loyalty in their own unique ways. Building a positive reputation for the business, providing excellent customer service, and earning the confidence of consumers are all direct ways to increase customer loyalty, which is very important in the convection industry.
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agustin, Cindy Amrita, Nyoman Dwika Ayu Anak Agung Istri Agung Ovy Dwijayanthi Ardianto, Usman Armi Susanti, Ida Ayu Ketut Lissa Ayu Eka Idayanti, I Dewa Agung Budi Utama, Gede Wira Cokorda Istri Agung Vera Nindia Putri Dewi, Nyoman Diah Utari Dita Segarini, Ni Kadek Dwi Yoga, I Gusti Ngurah Gupta, I Gusti Bagus Wirya Gusta, I Made Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Made Kartika I MADE SUDARMA I Nyoman Rasmen Adi I Wayan Suastika, I Wayan Ida Bagus Idedhyana Indah Widiantari, I Dewa Ayu Istri Indah Lestari, Anak Agung Kadek Intan Rusmayanthi Kayuan, Putu Chandra Kinandana Kesuma Suryawan, Tjokorda Agung Wijaya Luh Gede Elvina Adi Saputri Made Mulyadi Mahayanti Fitriandari, Mahayanti Nurakmalia, Ade Pebriani, Ni Kadek Prabandari Tri Putri, I Gusti Agung Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Sedana, I Dewa Gede Putra Setiawan, Gerry Hendra Sumada, I Made Sumerta, Komang Suwandana, I Made Adi Tjokorda Gde Agung Wijaya Kesuma Suryawan Tri Putri, I Gusti Agung Prabandari Vera Nindia Putri, Cokorda Istri Agung Widnyana, I Nyoman Wijaya, Bagus Arya Wijaya, I Kadek Arya Yudistira Adnyana, Yudistira