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PENGARUH KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP KEPUASAN KONSUMEN DALAM PEMBELIAN PRODUK BAHAN BANGUNAN PADA UD. TARU GUMANA Meryawan, I Wayan; Fitriandari, Mahayanti; Dwi Yoga, I Gusti Ngurah
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 2 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i02.1380

Business competition has a significant impact on the industry, especially the fulfillment of consumer satisfaction perception which is the main problem, the weakness of the building store industry in meeting consumer satisfaction occurs in UD. Taru Gumana is caused by the low quality of service and the perception of value obtained by consumers. The purpose of this study is to determine the partial and simultaneous influence of service quality and value perception on consumer satisfaction in purchasing building material products at UD. Taru Gumana. This study is a quantitative study involving a sample of 96 respondents using the non-probalility sampling method. The data analysis technique used in this study uses hypothesis testing. The data collection technique uses questionnaire distribution. The results of the study stated that service quality and value perception had a positive and significant effect on consumer satisfaction and service quality and value perception together had a significant effect on consumer satisfaction. Furthermore, the implications of this research can build a way to increase consumer satisfaction, one of which is by paying attention to strengthening value perception so that the expectations desired by consumers can be realized and also inseparable from improving service quality.

CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Idayanti, I Dewa Agung Ayu Eka; Suwandana, I Made Adi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12884

As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts, and local wisdom of ancient Balinese tourism and ecotourism on which tourism village products depends. However, the low level of innovation in products and services that exist today indicates weak trust and declining loyalty. Loyalty is an issues of problems faced by business industry players and has become a conversation among national and international business actors. Researchers will explore how strong the influence of innovation in increasing loyalty through current customers trust as a reference in the future. The study used an SEM test tool model with stages of descriptive analysis, inferential analysis and evaluation of goodness of fit PLS model. This research shows that customers trust is capable to completely mediate innovation on loyalty. The direct results of innovation is that it does not have any significance effect on loyalty and on the contrary innovation is capable to build trust and significant trust builds loyalty. The implication of this research in the context of Eco Hill and Resto tourism business, customer trust holds a strong roles to stimulate the creation of sustainable customers loyalty if built from innovation. Although innovation is built innovatively without gaining strong trust from customers, it has not been capable to stimulate loyalty.

Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Statisfaction in Bali Yellow Waterfall Tourism Meryawan, I Wayan; Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Handayani, Made Mulia; Eka Idayanti, I Dewa Agung Ayu; Fitriandari, Mahayanti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81880

The degradation of tourist satisfaction behavior and low service standards has lowered the awareness of the behavioral intention of tourists to revisit certain tourist attractions. This is a benchmark for tourism object service providers to increase the behavioral intention of tourists to visit again, especially in waterfall tourism. This study analyzes the role of visitor satisfaction as an impact on the service quality and the behavioral intentions of tourists who have returned to Bali's Yellow Waterfall tourism. Adopting a quantitative research design, the selection of respondents was referred to as purposive random sampling based on criteria, with 100 respondents. The analytical method involving SEM-PLS 4, including direct and indirect hypothesis tests, the study revealed that the level of visitor satisfaction is a significant predictor as a mediator of the relationship between destination service quality and return visit intention. Furthermore, research shows that the quality of service felt by visitors does not have a significant direct influence on the intention of tourists to revisit. This finding recommends that waterfall tourism service providers improve service quality standards and meet visitor expectations to strengthen the sustainability of the intention to revisit.

Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Statisfaction in Bali Yellow Waterfall Tourism Meryawan, I Wayan; Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Handayani, Made Mulia; Eka Idayanti, I Dewa Agung Ayu; Fitriandari, Mahayanti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81880

The degradation of tourist satisfaction behavior and low service standards has lowered the awareness of the behavioral intention of tourists to revisit certain tourist attractions. This is a benchmark for tourism object service providers to increase the behavioral intention of tourists to visit again, especially in waterfall tourism. This study analyzes the role of visitor satisfaction as an impact on the service quality and the behavioral intentions of tourists who have returned to Bali's Yellow Waterfall tourism. Adopting a quantitative research design, the selection of respondents was referred to as purposive random sampling based on criteria, with 100 respondents. The analytical method involving SEM-PLS 4, including direct and indirect hypothesis tests, the study revealed that the level of visitor satisfaction is a significant predictor as a mediator of the relationship between destination service quality and return visit intention. Furthermore, research shows that the quality of service felt by visitors does not have a significant direct influence on the intention of tourists to revisit. This finding recommends that waterfall tourism service providers improve service quality standards and meet visitor expectations to strengthen the sustainability of the intention to revisit.

PENGARUH KARAKTERISTIK INDIVIDU PENGALAMAN KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA UKM CV. RATU PATNI Fitriandari, Mahayanti; Wijaya, I Kadek Arya; Meryawan, I Wayan; Nindia Putri, Cokorda Istri Agung Vera
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 17 No 1 (2025)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v17i1.1512

Small and Medium Enterprises (SMEs) are widespread in Indonesia, particularly in Bali. The SME CV. Ratu Patni Denpasar is facing low work productivity, which is caused by weak individual characteristics, lack of work experience, and an unsupportive work environment. The aim of this research is to determine the simultaneous and partial influence of individual characteristics, work experience, and work environment on employee productivity at the SME CV. Ratu Patni. This research uses a quantitative approach involving 34 respondents who were used as the research sample. The sampling technique used in this research is saturation sampling, and data were collected through the distribution of questionnaires. The data analysis techniques used in this research are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, Determination Coefficient, t-test, and F-test. Based on the results of the research, there is a positive and significant influence both simultaneously and partially between individual characteristics, work experience, and work environment on employee productivity. Approaches to improving work productivity from this study can be implemented by paying attention to work experience and also considering individual characteristics and the work environment, especially in SMEs similar to CV. Ratu Patni.

pengaruh e-service quality e-trust dan e-wom terhadap customer satisfaction pada pengguna e-commerce shopee di kecamatan ubud Dita Segarini, Ni Kadek; Meryawan, I Wayan; Fitriandari, Mahayanti
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 17 No 1 (2025)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v17i1.1514

E-commerce is very popular nowadays, thereby intensifying competition between e-commerce. Customer satisfaction or customer satisfaction in e-commerce is the main goal in retaining customers. Customer satisfaction or customer satisfaction in e-commerce can be influenced by several factors, including e-service quality, e-trust and E-WOM. The achievement of this research is to determine the simultaneous and partial influence between e-service quality, e-trust and E-WOM on customer satisfaction among Shopee e-commerce users in Ubud sub-district, the number of which cannot be identified with certainty, the research sample This consisted of 100 respondents using accidental sampling. Data hypothesis testing in this research uses multiple linear regression, determination analysis, statistical analysis of the F test (F-test) and statistical analysis of the t test (t-test). Based on the research results, it can be seen that e-service quality has a partially positive and significant effect on customer satisfaction, e-trust has a partially positive and significant effect on customer satisfaction, E-WOM has a partially positive and significant effect on customer satisfaction, and e-service quality, e-trust and E-WOM are simultaneously significant to customer satisfaction. E-service quality, e-trust and E-WOM have a strong impact on customer satisfaction when using applications, especially the Shopee e-commerce application

CRAFTING CUSTOMER LOYALTY IN THE BALINESE ARTISANAL SILVER INDUSTRY: THE INTERPLAY OF QUALITY, EMOTION, AND MARKETING Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Abdullah, Sharmini; Putri, Putu Pita Pyona; Meryawan, I Wayan; Dwijayanthi, Anak Agung Istri Agung Ovy
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.788

This study explores the synergistic effects of product quality and marketing capabilities on repurchase intentions in the artisanal silver handicraft industry, with positive emotions acting as a mediating variable. Conducted at Budhi Ayu Silver Art Shop in Celuk Village, Bali, a renowned centre for handcrafted silver jewellery, the research employs a quantitative design with descriptive and associative analysis. Data were collected through surveys, alongside observations, and interviews, and from 112 respondents using purposive random sampling. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess the direct and mediating relationships among variables, with the findings indicating that product quality and marketing capabilities significantly influence repurchase intentions, while positive emotions amplify their impact. This research highlights the need for consistent, strategic marketing efforts to boost consumer engagement and emotional resonance, contributing to international marketing theory by integrating emotional pathways into repurchase decision-making, with valuable managerial implications for artisans and marketers in the global creative industries.

MEDIASI KEPUASAN KERJA PADA PENGARUH STRESS KERJA TERHADAP TURNOVER INTENTION KARYAWAN Rasmen Adi, I Nyoman; Gede Elvina Adi Saputri, Luh; Mulyadi, Made; Meryawan, I Wayan
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.374

This research aims to examine the influence of work stress and the mediating role of job satisfaction on employee turnover intention at the Anumana Ubud Hotel. This study involved 98 respondents selected using the total sampling method. Data was collected via a Likert scale questionnaire and analyzed using SEM-PLS. Hypothesis testing was carried out with a one-sided t-test. The research results show that work stress has a significant positive influence on turnover intention, as well as a significant negative influence on employee job satisfaction. Apart from that, job satisfaction has a significant negative effect on turnover intention. Job satisfaction acts as a partial mediator in the relationship between job stress and turnover intention. This research model has a predictive relevance (Q2) of 0.514 which is considered strong.

Pengaruh Citra Merek Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Konveksi Nuri Collection Di Kabupaten Bangli Widnyana, I Nyoman; Amrita, Nyoman Dwika Ayu; Meryawan, I Wayan
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1426

Companies are compelled to innovate in order to sustain consumer loyalty in the face of fiercely competitive market conditions brought about by the ever-increasing speed of corporate development. Several aspects, including trust, service quality, and company image, impact the ability to build good client loyalty. The degree to which trust, service quality, and brand image all have partial and simultaneous effects on consumer loyalty is investigated in this study. Using a purposive sampling technique and a total of ninety consumers, this study compiles quantitative data. This research makes use of SPSS 25.00 for Windows to process the data. Various statistical tests, including t-tests, F-tests, multiple linear regression analysis, tests for coefficient of determination, reliability and validity of research equipment, and testing for classical assumptions are used to process the data. The study's findings show that trust, service quality, and brand image all contribute to consumer loyalty in their own unique ways. Building a positive reputation for the business, providing excellent customer service, and earning the confidence of consumers are all direct ways to increase customer loyalty, which is very important in the convection industry.

Perceived Value pada Customer Loyalty Peran Mediasi Customer Engagement: (Studi Kasus Konsumen Trika Media Internet Access) Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Handayani, Made Mulia
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i2.52119

The Covid pandemic has changed the pattern of people's life habits, one of the impacts felt is that the operational needs of the office work industry, schools and so on have shifted during the pandemic. One of the impacts that arises is the need for an internet connection network that supports online operational activities. This need raises opportunities for business actors and competition and competition to win the hearts of new people and old consumers to continue using the internet network services offered by the company. Based on the results of previous studies, it is strengthened that by paying attention to and increasing the existence of perceived value and the existence of customer engagement will have a strong influence on customer loyalty. The purpose of this study is to determine the influence of perceived value on customer engagement and customer loyalty, the next purpose is to determine the influence of perceived value on customer loyalty through customer engagement, especially the picture related to consumer loyalty of internet network users of the global media network. The research uses a quantitative method approach, the method of determining the number of samples using the slovin approach with a total sample of 280 consumers. The data collection method is carried out by observation techniques, interviews and the distribution of research questionnaires. Data analysis was carried out using SEM-PLS data processing software with descriptive analysis stages, inferential analysis and evaluation of the goodness of fit PLS models. The results showed that perceived value has no influence on customer loyalty, perceived value has a positive effect on customer enagement and customer engagement has a positive and significant effect on customer loyalty. Customer enagement has a mediation role full of perceived value towards customer loyalty.

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