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All Journal Jurnal Ilmu Manajemen Jurnal Pendidikan Ekonomi Undiksha Martabe : Jurnal Pengabdian Kepada Masyarakat Maker: Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Applied Data Sciences International Journal of Business and Information Technology Berajah Journal Jurnal Arastirma Perspektif Jurnal Ilmu Manajemen Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Indonesia Sosial Teknologi Benefit : Journal of Bussiness, Economics, and Finance Countable (Contemporary Business and Sustainability Science)
Meryawan, I Wayan
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CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Idayanti, I Dewa Agung Ayu Eka; Suwandana, I Made Adi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12884

Abstract

As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts, and local wisdom of ancient Balinese tourism and ecotourism on which tourism village products depends. However, the low level of innovation in products and services that exist today indicates weak trust and declining loyalty. Loyalty is an issues of problems faced by business industry players and has become a conversation among national and international business actors. Researchers will explore how strong the influence of innovation in increasing loyalty through current customers trust as a reference in the future. The study used an SEM test tool model with stages of descriptive analysis, inferential analysis and evaluation of goodness of fit PLS model. This research shows that customers trust is capable to completely mediate innovation on loyalty. The direct results of innovation is that it does not have any significance effect on loyalty and on the contrary innovation is capable to build trust and significant trust builds loyalty. The implication of this research in the context of Eco Hill and Resto tourism business, customer trust holds a strong roles to stimulate the creation of sustainable customers loyalty if built from innovation. Although innovation is built innovatively without gaining strong trust from customers, it has not been capable to stimulate loyalty.
Pengembangan Ekowisata Spiritual di Dusun Brahmana Bukit Kabupaten Bangli Idedhyana, Ida Bagus; Dewi, Nyoman Diah Utari; Meryawan, I Wayan; Gupta, I Gusti Bagus Wirya; Sudarma, I Made; Kayuan, Putu Chandra Kinandana
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 9 No. 1 (2023): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v9i1.42-50

Abstract

Ekowisata spiritual merupakan jenis wisata yang dapat meminimalisir kerusakan lingkungan, terhubung dengan potensi sumberdaya alam, budaya, serta religi masyarakat setempat. Jenis wisata ini termasuk wisata minat khusus yang peminatnya terus meningkat. Dusun Brahmana Bukit terletak di Desa Cempaga Kabupaten Bangli, memiliki beberapa objek alam yang menarik namun belum dikembangkan. Nuansa alami ini perlu digali dan dikembangkan sebagai objek wisata, agar dapat meningkatkan kesejahteraan masyarakat setempat. Potensi Dusun Brahmana Bukit memenuhi kriteria untuk dikembangkan sebagai ekowisata spiritual. Tujuan pengabdian kepada masyarakat ini adalah merancang masterplan sebagai pedoman dalam penataan lingkungan, membantu mempromosikan serta memasarkan di media massa, memberikan pembinaan keberlangsungan sumber daya manusia. Metode observasi, wawancara, dan dokumentasi digunakan pada tahap penggalian data. Dilanjutkan dengan analisis, sintesa, dan transformasi gagasan pada tahap perancangan. Sosialisasi dan pendampingan digital marketing serta focus group discussion diterapkan dalam rangka pemasaran, pembinaan, dan pengembangan keberlangsungan sumber daya. Hasil pengabdian kepada masyarakat ini berupa gambar masterplan, gambar tiga dimensi dilengkapi dengan animasi, dihasilkan website “Toya Nyali Water Fall,” dan dapat dibentuknya Pokdarwis (kelompok sadar wisata) di Desa Brahmana Bukit dengan tugas mengembangkan potensi sumber daya manusia dan sumber daya alam. Dengan terjalinnya hubungan berkelanjutan dengan Dinas Pariwisata Bangli, objek wisata ini dapat dimonitor, dibina dan dievaluasi, untuk pengembangan yang lebih terarah dan berkesinambungan.
Faktor Penentu Keputusan Pembelian Tas Anyaman Rotan pada Outlet Pasar Seni Sukawati Gianyar Meryawan, I Wayan; Prabandari Tri Putri, I Gusti Agung; Kartika, I Made; Istri Indah Lestari, Anak Agung
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 8 No 1 (2022): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v8i1.843

Abstract

Pemenuhan kebutuhan tidak terlepas dari adanya proses pengambilan keputusan, konsumen memiliki berbagai pertimbangan sebagai pilihan dalam memenuhi kebutuhan barang dan jasa. Pertimbangan yang sering dijadikan dasar dalam pengambilan keputusan salah satunya harga dan kualitas dari produk atau jasa yang di tawarkan. Keputusan pembelian dalam penelitian ini muncul dari faktor harga dan kualitas produk. Lokasi penelitian bertempat di pasar seni sukawati sebagai tempat penjualan pusat kerajinan tas anyaman. Sampel penelitian dipilih berdasarkan metode nonprobability sampling, data dikumpulkan dengan melakukan penyebaran kuesioner menggunakan skala Likert. Analisis data menggunakan software SPSS 23.0 berfokus pada analisis regresi linear berganda, uji t, uji F. Secara parsial harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian tas anyaman rotan pada outlet pasar seni Sukawati Gianyar. Hasil penelitian secara simultan harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian tas anyaman rotan di Pasar Seni Sukawati.
PROMOTION AND EASE OF APPLICATION AS PREDICTORS OF GOPAY E-WALLET USAGE DECISIONS: LOCAL USERS OF GIANYAR REGENCY Meryawan, I Wayan; Agustin, Cindy; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Fitriandari, Mahayanti
International Journal of Business and Information Technology Vol. 6 No. 1 (2025): June
Publisher : LPPM STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/ijobit.v6i1.1088

Abstract

ABSTRACThis study aims to examine the influence of promotions, service features, and ease of use on people's decisions to use Gopay e-wallets, both partially and simultaneously. These three variables are assumed to play a role in shaping user decisions. This study uses a quantitative approach with an explanatory design, involving 96 respondents who are active users of Gopay in Gianyar Regency, Indonesia. Sample selection was conducted purposively, and data was collected through a five-point Likert scale questionnaire. The analysis was carried out through classical assumption tests, multiple linear regression, determination coefficients, and t and F tests. The results showed that the promotion and ease of use of the application had a positive and significant influence on the decision to use, while the service features showed a positive but not statistically significant influence. These findings emphasize the importance of communicative promotional strategies and easy-to-use interface design in increasing the adoption of e-wallet services. Instead, the service features need to be further customized to align with the user's needs and preferences. The practical implications of these results provide input for digital financial service providers to prioritize user experience and the effectiveness of marketing communications. The study also recommends exploring additional variables such as trust, security perception, and social influence in future studies to build a more comprehensive understanding of e-wallet usage behavior.
PENGUATAN PRODUK WISATA DESA KUNING BANGLI BERPRINSIP TRIPLE BOTTOM LINE MENUJU SUSTAINABLE TOURISM Meryawan, I Wayan; Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Tri Putri, I Gusti Agung Prabandari; Vera Nindia Putri, Cokorda Istri Agung; Suastika, I Wayan
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3730-3740

Abstract

Kegiatan pengabdian masyarakat menitikberatkan pada penguatan produk wisata potensial yang terletak di Desa Kuning, Kabupate Bangli, Bali. Adanya obyek wisata air terjun dapat menjadi daya tarik wisatawan dan mendukung Desa Kuning sebagai desa wisata. Metode sosialisasi dipilih sebagai wujud penyampaian informasi bagi warga desa terutama kelompok sadar wisata (pokdarwis) yang telah terbentuk sebelumnya. Materi yang disampaikan telah disesuaikan dengan hasil observasi lapangan dan wawancara terhadap beberapa anggota masyarakat. Pokdarwis dan warga Desa Kuning hingga saat ini memiliki kendala dalam mengelola dan memasarkan Air Terjun Kuning sebagai obyek wisata. Keterbatasan pendapatan dirasa sebagai penyebabnya. Alasan lainnya masih kurangnya akomodasi wisata yang dapat menunjang kunjungan wisatawan. Berdasarkan identifikasi tersebut adapun materi sosialisasi meliputi 1) perencanaan pengelolaan Desa Kuning dan Air Terjun Kuning; 2) manajemen keuangan pariwisata Desa Kuning; 3) strategi pemasaran Desa Kuning dan Air Terjun Kuning; serta 4) pengadaan akomodasi wisata. Penguatan produk wisata yang di Desa Kuning ini dimaksudkan untuk mendorong pariwisata berkelanjutan artinya aktivitas pariwisata dapat berlangsung dalam periode yang panjang serta dapat memberikan dampak positif bagi kesejahteraan masyarakat. Prinsip yang ditekankan dalam mewujudkannya adalah Triple Bottom Line (TBL) dengan mengedepankan kebermanfaatan bagi sesama manusia (people), kelestarian alam daerah wisata (planet), dan peningkatan kesejahteraan masyarakat (profit).
The Mediating Role of Positive Emotion in the Nexus of Marketing Strategies and Sustainable Marine Tourism: Study on Coral Reef Conservation Area at Mengiat Beach, Bali Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Meryawan, I Wayan; Sumerta, Komang; Ayu Eka Idayanti, I Dewa Agung
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1056

Abstract

This study investigates the impact of relationship marketing and education-based marketing on sustainable marine tourism, utilizing positive emotion as a mediating factor. Through a quantitative approach and purposive random sampling with 100 respondents, the research underscores the significance of relationship marketing and education-based marketing in shaping positive emotion and its correlation with sustainable marine tourism. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method in Smart PLS Version 3.0. Relationship and education-based marketing emerge as critical influencers of positive emotion and contribute positively to sustainable marine tourism. Positive emotion is a crucial mediator, linking emotional experiences to advancing sustainable marine tourism. The study's implications for marketing management emphasize the pivotal role of relationship marketing in cultivating positive customer emotions and its subsequent influence on sustainable marine tourism. Marketing practitioners can leverage these insights by prioritizing personalized engagement strategies and loyalty programs, strengthening emotional connections between tourists and destinations. Integrating educational initiatives, such as partnerships with environmental organizations and awareness campaigns, is essential for promoting marine conservation and sustainable practices. The study emphasizes the necessity of diverse marketing approaches to evoke positive emotional responses, offering practical guidance for marketers to benefit marine conservation efforts and enhance the tourism experience.
The Role of Consumer Satisfaction in Mediating The Relationship Between E-sercive Quality and Customer Commitment Among Link Aja Applocation Users in Denpasar City Dewi, Ni Kadek Setia; Meryawan, I Wayan; Handayani, Made Mulia
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 1 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

  The degradation of consumer behavior who are committed to digital wallet applications is influenced by the dissatisfaction felt due to the weak quality of electronic services. A mismatch between expectations and services can cause consumers to move to other platforms that are considered to better meet their needs and wants. This study aims to prove the role of user satisfaction in mediating the relationship between e- service quality and customer commitment in LinkAja application users in Denpasar City. This study uses an associative quantitative approach, where data is collected through filling out questionnaires that are distributed to be filled out by 110 users of the LinkAja application in Denpasar City. Samples were taken by purposive sampling method and data analysis was done using Structural Equation Modelling (SEM) which was operated using Smart PLS. The findings of the research prove that e- service quality has a significant positive effect on customer commitment and consumer satisfaction, consumer satisfaction has a significant positive effect on customer commitment and plays a role as a partial mediator. Improving the quality of digital services (e-service quality) has been proven to be able to increase consumer satisfaction while building a stronger customer commitment to the company.
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agustin, Cindy Amrita, Nyoman Dwika Ayu Anak Agung Istri Agung Ovy Dwijayanthi Ardianto, Usman Armi Susanti, Ida Ayu Ketut Lissa Ayu Eka Idayanti, I Dewa Agung Budi Utama, Gede Wira Cokorda Istri Agung Vera Nindia Putri Dewi, Ni Kadek Setia Dewi, Nyoman Diah Utari Dita Segarini, Ni Kadek Dwi Yoga, I Gusti Ngurah Gupta, I Gusti Bagus Wirya Gusta, I Made Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Made Kartika I MADE SUDARMA I Nyoman Rasmen Adi I Wayan Suastika, I Wayan Ida Bagus Idedhyana Indah Widiantari, I Dewa Ayu Istri Indah Lestari, Anak Agung Kadek Intan Rusmayanthi Kayuan, Putu Chandra Kinandana Kesuma Suryawan, Tjokorda Agung Wijaya Luh Gede Elvina Adi Saputri Made Mulyadi Mahayanti Fitriandari, Mahayanti Nurakmalia, Ade Pebriani, Ni Kadek Prabandari Tri Putri, I Gusti Agung Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Sedana, I Dewa Gede Putra Setiawan, Gerry Hendra Sumada, I Made Sumerta, Komang Suwandana, I Made Adi Tjokorda Gde Agung Wijaya Kesuma Suryawan Tri Putri, I Gusti Agung Prabandari Vera Nindia Putri, Cokorda Istri Agung Widnyana, I Nyoman Wijaya, Bagus Arya Wijaya, I Kadek Arya Yudistira Adnyana, Yudistira