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All Journal Jurnal Ilmu Manajemen Jurnal Pendidikan Ekonomi Undiksha Maker: Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Applied Data Sciences International Journal of Business and Information Technology Berajah Journal Jurnal Arastirma Perspektif Jurnal Ilmu Manajemen Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai
Meryawan, I Wayan
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Faktor Penentu Keputusan Pembelian Tas Anyaman Rotan pada Outlet Pasar Seni Sukawati Gianyar Meryawan, I Wayan; Prabandari Tri Putri, I Gusti Agung; Kartika, I Made; Istri Indah Lestari, Anak Agung
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 8 No 1 (2022): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v8i1.843

Abstract

Pemenuhan kebutuhan tidak terlepas dari adanya proses pengambilan keputusan, konsumen memiliki berbagai pertimbangan sebagai pilihan dalam memenuhi kebutuhan barang dan jasa. Pertimbangan yang sering dijadikan dasar dalam pengambilan keputusan salah satunya harga dan kualitas dari produk atau jasa yang di tawarkan. Keputusan pembelian dalam penelitian ini muncul dari faktor harga dan kualitas produk. Lokasi penelitian bertempat di pasar seni sukawati sebagai tempat penjualan pusat kerajinan tas anyaman. Sampel penelitian dipilih berdasarkan metode nonprobability sampling, data dikumpulkan dengan melakukan penyebaran kuesioner menggunakan skala Likert. Analisis data menggunakan software SPSS 23.0 berfokus pada analisis regresi linear berganda, uji t, uji F. Secara parsial harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian tas anyaman rotan pada outlet pasar seni Sukawati Gianyar. Hasil penelitian secara simultan harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian tas anyaman rotan di Pasar Seni Sukawati.
PROMOTION AND EASE OF APPLICATION AS PREDICTORS OF GOPAY E-WALLET USAGE DECISIONS: LOCAL USERS OF GIANYAR REGENCY Meryawan, I Wayan; Agustin, Cindy; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Fitriandari, Mahayanti
International Journal of Business and Information Technology Vol. 6 No. 1 (2025): June
Publisher : LPPM STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/ijobit.v6i1.1088

Abstract

ABSTRACThis study aims to examine the influence of promotions, service features, and ease of use on people's decisions to use Gopay e-wallets, both partially and simultaneously. These three variables are assumed to play a role in shaping user decisions. This study uses a quantitative approach with an explanatory design, involving 96 respondents who are active users of Gopay in Gianyar Regency, Indonesia. Sample selection was conducted purposively, and data was collected through a five-point Likert scale questionnaire. The analysis was carried out through classical assumption tests, multiple linear regression, determination coefficients, and t and F tests. The results showed that the promotion and ease of use of the application had a positive and significant influence on the decision to use, while the service features showed a positive but not statistically significant influence. These findings emphasize the importance of communicative promotional strategies and easy-to-use interface design in increasing the adoption of e-wallet services. Instead, the service features need to be further customized to align with the user's needs and preferences. The practical implications of these results provide input for digital financial service providers to prioritize user experience and the effectiveness of marketing communications. The study also recommends exploring additional variables such as trust, security perception, and social influence in future studies to build a more comprehensive understanding of e-wallet usage behavior.
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agustin, Cindy Anak Agung Istri Agung Ovy Dwijayanthi Ardianto, Usman Armi Susanti, Ida Ayu Ketut Lissa Budi Utama, Gede Wira Cokorda Istri Agung Vera Nindia Putri Dita Segarini, Ni Kadek Dwi Yoga, I Gusti Ngurah Gusta, I Made Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Made Kartika I Nyoman Rasmen Adi Indah Widiantari, I Dewa Ayu Istri Indah Lestari, Anak Agung Kadek Intan Rusmayanthi Kesuma Suryawan, Tjokorda Agung Wijaya Luh Gede Elvina Adi Saputri Made Mulyadi Mahayanti Fitriandari, Mahayanti Nurakmalia, Ade Pebriani, Ni Kadek Prabandari Tri Putri, I Gusti Agung Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Sedana, I Dewa Gede Putra Setiawan, Gerry Hendra Sumada, I Made Suwandana, I Made Adi Tjokorda Gde Agung Wijaya Kesuma Suryawan Wijaya, Bagus Arya Wijaya, I Kadek Arya Yudistira Adnyana