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All Journal Jurnal Multidisiplin West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies West Science Islamic Studies
Nurhasanah, Dila Padila
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Religion Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analisis Bibliometrik tentang Kesejahteraan Emosional di Dunia Kerja Modern Judijanto, Loso; Priyana, Yana; Nurhasanah, Dila Padila
Jurnal Multidisiplin West Science Vol 4 No 02 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i02.2064

Abstract

Kesejahteraan emosional di dunia kerja semakin menjadi perhatian utama dalam penelitian akademik dan praktik manajemen sumber daya manusia. Studi ini melakukan analisis bibliometrik menggunakan data dari Scopus dan pemetaan jaringan menggunakan VOSviewer untuk mengidentifikasi tren penelitian, pola kolaborasi, serta faktor-faktor utama yang memengaruhi kesejahteraan emosional di lingkungan kerja. Hasil analisis menunjukkan bahwa topik "wellbeing", "mental health", dan "psychology" menjadi pusat dalam jaringan penelitian, dengan pergeseran tren dari isu kesehatan mental yang lebih umum ke faktor spesifik seperti burnout, work environment, dan leadership dalam beberapa tahun terakhir. Selain itu, faktor individu seperti kecerdasan emosional dan resiliensi psikologis berperan penting dalam mengelola tekanan kerja, sementara faktor organisasi seperti budaya perusahaan, kepemimpinan, dan kebijakan keseimbangan kerja-hidup juga berkontribusi terhadap kesejahteraan emosional karyawan. Analisis kolaborasi menunjukkan dominasi penelitian dari United Kingdom dan United States, dengan potensi perluasan kolaborasi ke negara-negara lain. Implikasi dari penelitian ini menekankan pentingnya pendekatan holistik yang mencakup aspek psikologis, sosial, dan organisasi dalam mengembangkan strategi peningkatan kesejahteraan emosional di tempat kerja.
The Impact of Digital Content Quality and Short-Video Marketing on Brand Awareness and Engagement Rate among Fashion MSMEs in West Java Utomo, Sulistyo Budi; Andiani, Paramita; Nurhasanah, Dila Padila
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2650

Abstract

The rapid growth of social media platforms has transformed marketing strategies among fashion Micro, Small, and Medium Enterprises (MSMEs), particularly through the use of digital content and short-form video promotion. This study aims to examine the impact of digital content quality and short video marketing on brand awareness and engagement levels among fashion MSMEs in West Java. A quantitative research design was employed using survey data collected from 155 MSME owners and managers through a structured questionnaire measured on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that digital content quality has a positive and significant effect on brand awareness and engagement levels, while short video marketing significantly enhances both brand visibility and audience interaction. Brand awareness also demonstrates a significant positive influence on engagement and acts as a partial mediating variable between digital marketing strategies and engagement outcomes. These findings suggest that visually appealing and informative content combined with short video formats can strengthen brand positioning and improve customer interaction in digital environments. This study contributes to digital marketing literature by providing empirical evidence from the fashion MSME sector in West Java and offers practical insights for businesses seeking to optimize their social media strategies in competitive markets.
Co-Authors Abas, Sayid Andiani, Paramita Ansori, Tirangga Apriyanto, Apriyanto Dama, Desi Putri Frans Sudirjo Gatot Wijayanto Judijanto, Loso Lesmana, Tera Muhtadi, Muhamad Ammar Novitasari, Salwa Aulia Pahrijal, Rival Priyana, Yana Retno Wulansari setiawati, rahmi Setiyawan, Heri Sulistyo Budi Utomo Supriandi Supriandi, Supriandi Suroso, Adi Wilistiningsih, Sri