Garuda - Garba Rujukan Digital

Analisis Bibliometrik tentang Kesejahteraan Emosional di Dunia Kerja Modern Judijanto, Loso; Priyana, Yana; Nurhasanah, Dila Padila
Jurnal Multidisiplin West Science Vol 4 No 02 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i02.2064

Kesejahteraan emosional di dunia kerja semakin menjadi perhatian utama dalam penelitian akademik dan praktik manajemen sumber daya manusia. Studi ini melakukan analisis bibliometrik menggunakan data dari Scopus dan pemetaan jaringan menggunakan VOSviewer untuk mengidentifikasi tren penelitian, pola kolaborasi, serta faktor-faktor utama yang memengaruhi kesejahteraan emosional di lingkungan kerja. Hasil analisis menunjukkan bahwa topik "wellbeing", "mental health", dan "psychology" menjadi pusat dalam jaringan penelitian, dengan pergeseran tren dari isu kesehatan mental yang lebih umum ke faktor spesifik seperti burnout, work environment, dan leadership dalam beberapa tahun terakhir. Selain itu, faktor individu seperti kecerdasan emosional dan resiliensi psikologis berperan penting dalam mengelola tekanan kerja, sementara faktor organisasi seperti budaya perusahaan, kepemimpinan, dan kebijakan keseimbangan kerja-hidup juga berkontribusi terhadap kesejahteraan emosional karyawan. Analisis kolaborasi menunjukkan dominasi penelitian dari United Kingdom dan United States, dengan potensi perluasan kolaborasi ke negara-negara lain. Implikasi dari penelitian ini menekankan pentingnya pendekatan holistik yang mencakup aspek psikologis, sosial, dan organisasi dalam mengembangkan strategi peningkatan kesejahteraan emosional di tempat kerja.

The Impact of Digital Content Quality and Short-Video Marketing on Brand Awareness and Engagement Rate among Fashion MSMEs in West Java Utomo, Sulistyo Budi; Andiani, Paramita; Nurhasanah, Dila Padila
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2650

The rapid growth of social media platforms has transformed marketing strategies among fashion Micro, Small, and Medium Enterprises (MSMEs), particularly through the use of digital content and short-form video promotion. This study aims to examine the impact of digital content quality and short video marketing on brand awareness and engagement levels among fashion MSMEs in West Java. A quantitative research design was employed using survey data collected from 155 MSME owners and managers through a structured questionnaire measured on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that digital content quality has a positive and significant effect on brand awareness and engagement levels, while short video marketing significantly enhances both brand visibility and audience interaction. Brand awareness also demonstrates a significant positive influence on engagement and acts as a partial mediating variable between digital marketing strategies and engagement outcomes. These findings suggest that visually appealing and informative content combined with short video formats can strengthen brand positioning and improve customer interaction in digital environments. This study contributes to digital marketing literature by providing empirical evidence from the fashion MSME sector in West Java and offers practical insights for businesses seeking to optimize their social media strategies in competitive markets.

Strategi Retensi dan Talenta Gen Z terhadap Loyalitas dan Turnover Intention: Studi Startup Kreatif Jawa Barat Syafri, Muhammad; Suhara, Ade; Nurhasanah, Dila Padila
Jurnal Multidisiplin West Science Vol 5 No 04 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i04.3333

Penelitian ini mengkaji pengaruh strategi retensi dan manajemen talenta terhadap loyalitas karyawan serta niat untuk keluar di kalangan karyawan Generasi Z yang bekerja di perusahaan rintisan kreatif di Jawa Barat. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 135 responden melalui kuesioner terstruktur yang diukur menggunakan skala Likert. Data dianalisis menggunakan SmartPLS 3 dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) untuk mengevaluasi model pengukuran dan model struktural. Hasil menunjukkan bahwa strategi retensi dan manajemen talenta memiliki efek positif yang signifikan terhadap loyalitas karyawan dan efek negatif yang signifikan terhadap niat untuk keluar. Selain itu, loyalitas karyawan ditemukan memiliki pengaruh negatif terkuat terhadap niat untuk keluar dan berperan sebagai mediator parsial dalam hubungan antara strategi retensi, manajemen talenta, dan niat untuk keluar. Temuan ini menyoroti pentingnya menyelaraskan praktik organisasi dengan ekspektasi Generasi Z, terutama dalam menyediakan peluang pengembangan karier, lingkungan kerja yang mendukung, dan keterlibatan yang bermakna. Studi ini berkontribusi pada literatur dengan menawarkan model empiris terintegrasi dalam konteks startup kreatif dan memberikan implikasi praktis bagi organisasi yang ingin meningkatkan stabilitas tenaga kerja dan mengurangi turnover.

The Influence of Sustainability Orientation and Green Promotion on Marketing Performance and Brand Reputation of Green MSMEs in Bandung Kristian Panjaitan, Feliks Anggia Binsar; Arini, Rani Eka; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2786

This study aims to analyze the effect of sustainability orientation and eco-friendly promotion on marketing performance and brand reputation of eco-friendly miscro, small and medium-sized enterprises (MSMEs) in Bandung. In the context of increasing environmental awareness and competitive market dynamics, MSMEs are required to adopt sustainable practices and communicate them effectively to enhance both performance and public perception. This research employs a quantitative approach using primary data collected from 180 MSMEs owners and managers through a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results indicate that sustainability orientation has a positive and significant effect on marketing performance and brand reputation. Eco-friendly promotion also shows a significant and stronger influence on marketing performance and brand reputation. Furthermore, marketing performance has a positive effect on brand reputation and serves as a mediating variable in the relationship between sustainability orientation, eco-friendly promotion, and brand reputation. The model demonstrates strong explanatory and predictive power, indicating that sustainability-driven strategies are critical for enhancing business outcomes. This study contributes to the literature by providing empirical evidence on the integration of sustainability and marketing strategies in MSMEs, particularly in developing countries. Practically, the findings offer strategic insights for MSMEs owners to improve competitiveness and long-term brand value through sustainable practices.

Protection of Indigenous Peoples’ Land Rights in Agrarian Reform Policy: A Normative and Implementational Legal Study Novitasari, Salwa Aulia; Lubis, Arief Fahmi; Nurhasanah, Dila Padila
West Science Law and Human Rights Vol. 4 No. 02 (2026): West Science Law and Human Rights
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wslhr.v4i02.2790

This study examines the protection of Indigenous Peoples’ land rights within the framework of agrarian reform policy through a normative and implementational legal analysis. The research aims to analyze the extent to which existing legal frameworks recognize and protect Indigenous land rights, identify inconsistencies within regulatory structures, and evaluate the effectiveness of their implementation in practice. Employing a normative juridical approach, this study analyzes constitutional provisions, statutory regulations, and relevant legal doctrines, complemented by a qualitative assessment of implementation challenges. The findings reveal that although Indigenous land rights are formally recognized in the legal system, such recognition remains conditional and fragmented across sectoral regulations. Overlapping authorities between land, forestry, and other resource-related laws create legal uncertainty and hinder the effective protection of customary land. Furthermore, the implementation of agrarian reform policies often fails to accommodate the collective nature of Indigenous land tenure, resulting in the marginalization of Indigenous communities. Bureaucratic complexities, limited institutional coordination, and weak enforcement mechanisms further exacerbate these challenges, leading to persistent land conflicts and dispossession. This study highlights a significant gap between normative legal guarantees and practical realities. It emphasizes the need for a more integrative and responsive legal framework that harmonizes regulations, strengthens the recognition of customary land rights, and ensures meaningful participation of Indigenous Peoples in agrarian reform processes. By bridging normative analysis with implementation perspectives, this research contributes to the development of more equitable and inclusive land governance systems that uphold Indigenous rights and promote social justice.

The Influence of Sustainability Orientation and Green Promotion on Marketing Performance and Brand Reputation of Green MSMEs in Bandung Kristian Panjaitan, Feliks Anggia Binsar; Arini, Rani Eka; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2786

This study aims to analyze the effect of sustainability orientation and eco-friendly promotion on marketing performance and brand reputation of eco-friendly miscro, small and medium-sized enterprises (MSMEs) in Bandung. In the context of increasing environmental awareness and competitive market dynamics, MSMEs are required to adopt sustainable practices and communicate them effectively to enhance both performance and public perception. This research employs a quantitative approach using primary data collected from 180 MSMEs owners and managers through a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results indicate that sustainability orientation has a positive and significant effect on marketing performance and brand reputation. Eco-friendly promotion also shows a significant and stronger influence on marketing performance and brand reputation. Furthermore, marketing performance has a positive effect on brand reputation and serves as a mediating variable in the relationship between sustainability orientation, eco-friendly promotion, and brand reputation. The model demonstrates strong explanatory and predictive power, indicating that sustainability-driven strategies are critical for enhancing business outcomes. This study contributes to the literature by providing empirical evidence on the integration of sustainability and marketing strategies in MSMEs, particularly in developing countries. Practically, the findings offer strategic insights for MSMEs owners to improve competitiveness and long-term brand value through sustainable practices.

Service Quality in Halal Tourism and Perceived Value as Determinants of Satisfaction and Revisit Intention among Muslim Travelers Nurhasanah, Dila Padila; Nasution, Edwin Sugesti; Chandra, Johnny; Moktar, Brilian; Harja, Ngiw Aman
West Science Islamic Studies Vol. 4 No. 02 (2026): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v4i02.2801

This study investigates the influence of service quality in halal tourism and perceived value on tourist satisfaction and revisit intention among Muslim tourists in Indonesia. A quantitative approach was employed using data collected from 150 respondents through a structured questionnaire based on a Likert scale. The data were analyzed using SmartPLS 3 to evaluate both the measurement and structural models. The results indicate that service quality has a significant positive effect on perceived value and tourist satisfaction. Perceived value also significantly influences satisfaction and revisit intention. Furthermore, tourist satisfaction is found to have the strongest effect on revisit intention and plays a significant mediating role in the relationship between service quality, perceived value, and revisit intention. These findings highlight the importance of delivering high-quality, halal-compliant services that enhance perceived value and satisfaction, ultimately strengthening tourist loyalty. This study contributes to the halal tourism literature by providing empirical evidence on the integrated relationships among key variables and offers practical insights for improving the competitiveness of Indonesia’s halal tourism sector.

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