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All Journal International Journal of Artificial Intelligence Research YUME : Journal of Management Jambura Science of Management Jurnal Ilmu Manajemen Profitability Jurnal Kebidanan Malakbi Pinisi Business Administration Review Journal of Training and Community Service Adpertisi Journal of Management and Administration Provision Journal Entrepreneurship Digital
Hasniaty, Hasniaty
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Nursing Public Health Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

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Micro, Small and Medium Enterprises (SMEs) and Great Opportunities to Return After the Covid Pandemic in Makassar City Rukaiyah, St.; Taan, Hapsawati; Sultan, Sultan; Hasniaty, Hasniaty
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.788

Abstract

This study aims to find out the strategies used to bounce back after the Covid-19 pandemic carried out by MSME players in the city of Makassar. This study uses a qualitative descriptive analysis and uses a SWOT analysis, namely Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analysis used to evaluate strengths and weaknesses in the internal environment and evaluate opportunities and threats in the external environment of MSMEs. The results of this study indicate that the total IFAS score is 3.57 which indicates a good internal position and the total EFAS score is 3.44 which indicates a moderate external position. This position indicates that MSMEs are increasingly strategic even though they still face quite tough challenges. Based on the results of the SWOT matrix analysis, the strategy adopted is as follows: maintaining customer trust by improving the quality and quality of the food menu and forming a reliable sales team that prioritizes service so that they can compete.
Co-Authors Abdul Karim Andi Nur Insan Anggrawati, Nunik Ashriady, Ashriady Asran, Asran Bakri, Abdul Majid Bidol, Syamsuddin Djabar, Sadly Abdul Fahraeni, Uyun Fanny Fatmasari Fatmasari Haerani, Nurul Hamid, Mulyadi Hamzah, M. Nasir Hapsawati Taan Hasbiadi Hasbiadi Hasmiati Hasmiati Jannah, Fachriyahthul Kana, Silvi Megawati - Muamilah, Husnul Muhammad Dahri, Muhammad Musdalifa Musdalifa Nurmadhani Fitri Suyuthi R. Rusli Rafiah Rafiah, Rafiah Ramadhan, Zachky Ramda, Andi Andika Safar, Asmiruddin Sari, Novita Kumala Siswan, Siswan Sri Adrianti Muin St. Rukaiyah Sultan Sultan Sumanto, Ferry Aldian Suryanti Susiyanti, Wiwik Virza Hadrianti Wahyu Wahyu Widayantoro, Alexzander