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All Journal METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Jurnal Pendidikan Ekonomi (JURKAMI) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Indonesian Journal of Social and Educational Studies Economics and Business Journal Journal of Economic Education and Entrepreneurship Studies SAGA: Journal of Technology and Information Systems Seminar Nasional Hasil Penelitian LP2M UNM Amal: Jurnal Ekonomi Syariah (JIMBE)
Najib, Marhawati
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Religion Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Formulation of Arabica Coffee Farming Business Development Strategy in Enrekang District Using SWOT Analysis Najib, Marhawati; Afrinda; Syam, Agus; Jufri, Muhammad; Nurhalim
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.198

Abstract

Enrekang Regency is one of the famous Arabica coffee-producing areas because it has a topography and climate that are suitable for the growth of coffee plants. Despite having suitable land for coffee cultivation, most coffee farmers still face several problems both internally and externally. Therefore, research is needed to determine the strategy for developing Arabica coffee farming businesses in Enrekang Regency by examining the analysis of internal and external factors. This research is a descriptive study using a qualitative approach. Respondents in this study were coffee farmers and traders, determined intentionally. Data collection used in the study included observation, interviews, and documentation. The data obtained were analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy applied to coffee farming is in quadrant one, namely Aggressive (growth-oriented strategy), or is in a dynamic growth position, or is in a strength-opportunity strategy position (using strengths to take advantage of opportunities in decision making). This shows that there is an opportunity to develop Arabica coffee farming, in addition to having greater strengths compared to its weaknesses, it also has greater opportunities compared to its threats.
PERANCANGAN PLATFORM MARVELOUS PINRANG UNTUK EKSISTENSI PARIWISATA KABUPATEN PINRANG Novita; Najib, Marhawati; Aris, Valentino
METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Vol. 11 No. 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtk.v11i1.3390

Abstract

The tourism sector plays a crucial role in driving Indonesia's economy. Pinrang Regency, with its diverse natural tourist attractions, holds significant potential for tourism development. This study aims to design and develop the Marvelous Pinrang platform to enhance the tourism sector in Pinrang Regency. The platform is designed using the WordPress CMS, featuring destination information, interactive maps, media galleries, and user comments. The platform's usability was evaluated using the System Usability Scale (SUS). The results indicate a high usability score, suggesting that the platform can effectively support tourism activities in Pinrang Regency. The development of this platform is expected to increase public awareness of the tourism potential in Pinrang Regency and attract more visitors to the region. By leveraging digital technology, the Marvelous Pinrang platform provides an accessible and user-friendly solution for promoting local destinations. Furthermore, the platform serves as a tool for fostering collaboration between local governments, businesses, and communities to strengthen the tourism ecosystem in Pinrang Regency.
ANALISIS PERAN GROWTH MINDSET, SELF-EFFICACY DAN DUKUNGAN SOSIAL MELALUI KREATIVITAS WIRAUSAHA SEBAGAI VARIABEL MODERATOR TERHADAP MOTIVASI WIRAUSAHA GENERASI MILENIAL Fitri, Ade; Najib, Marhawati; Tahir, Muhammad Ilyas Thamrin; Ampa, Andi Tenri; Subur, Hikmayani
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4440

Abstract

In today's Times full of opportunities and obstacles, entrepreneurial motivation is an important component of successful entrepreneurial development. This study aims to analyze how the role of entrepreneurial creativity serves as a moderator variable against entrepreneurial motivation among millennials in Makassar (Tamalanrea district) by analyzing the role of growth mindset, self-efficacy, and social support. The research methodology used is descriptive research combined with quantitative research methods. A total of 317 millennials in the city of Makassar became a sample of the study. Analysis of the data using Partial Least Square Structural Equation Model (PLS-SEM). The results obtained are growth mindset, self-efficacy, and social support have a direct and significant effect on entrepreneurial motivation. Entrepreneurial creativity has a significant effect on entrepreneurial motivation. Growth mindset, self-efficacy, and social support significantly influence entrepreneurial creativity. Entrepreneurial creativity was able to mediate the relationship of growth mindset to entrepreneurial motivation, and mediate the relationship of self-efficacy and social support to entrepreneurial motivation.
Analisis Pendapatan dan Strategi Pemasaran Usaha Rumah Tangga Minyak Kelapa Mandar di Kelurahan Lembang Kecamatan Banggae Timur Kabupaten Majene Najib, Marhawati; Ri Esso, Andi Sawe; Purnamasari, Wulan; Zulistnayarti, Andi; Rijal, Syamsu
Indonesian Journal of Social and Educational Studies Vol 6, No 2 (2025): Indonesian Journal of Social and Educational Studies (Article in Press)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijses.v6i2.78854

Abstract

Abstrak. Pengembangan agroindustri berbasis kelapa sangat penting dilakukan, tujuannya untuk meningkatkan kesejahteraan usaha rumah tangga dalam mengolah kelapa menjadi minyak kelapa mandar. Penelitian ini  bertujuan untuk mengetahui berapa besar pendapatan yang diperoleh usaha rumah tangga pengolah minyak kelapa mandar serta strategi pemasaran yang dilakukannya. Metode penelitian yang digunakan adalah metode penelitian campuran (Mixed Method). Metode penelitian campuran menggabungkan metode penelitian kuantitatif dan kualitatif dengan tujuan memahami suatu fenomena secara menyeluruh.  Teknik analisis data yang digunakan dalam penelitian ini adalah analisis pendapatan dan kelayakan usaha dan teknik analisis SWOT untuk mengetahui potensi usaha minyak goreng khas Mandar di Lingkungan Tanete, Kelurahan Lembang Kecamatan Banggae Timur Kabupaten Majene.  Tahap input terdiri dari penyusunan matriks IFAS dan matriks EFAS, dan tahap penyusunan matriks SWOT. Hasil penelitian menunjukkan bahwa usaha rumah tangga minyak kelapa mandar menguntungkan dan layak untuk diusahakan karena imbangan antara penerimaan dan biaya lebih besar dari satu. Upaya yang akan dilakukan untuk mencapai strategi tersebut adalah dengan (a) Minyak kelapa mandar adalah produk khas daerah mandar, oleh karena itu dalam pengembangannya pemerintah daerah memberikan perhatian dan dukungan, (b) Aroma yang khas dan cita rasa yang unik dari minyak kelapa mandar tidak dimiliki oleh minyak kelapa sejenisnya sehingga minyak kelapa mandar mempunyai daya saing yang tinggi, (c)  Produk minyak kelapa mandar berkualitas  karena daya simpannya tahan lama serta mempunyai banyak manfaat baik digunakan untuk makanan maupun untuk kesehatan, (d)  Minyak kelapa mandar sudah terkenal pada masyarakat lokal, namun pemasarannya masih terbatas sehingga diperlukan promosi dalam penjualannnya dengan menggunakan platform digital Kata Kunci: Minyak Kelapa Mandar, Pendapatan, Strategi Pemasaran, Usaha Rumah Tangga
Analisis Kelayakan Finansial Usaha Rumah Jamur Tiram di Desa Sokkolia Studi Kasus (Sporahome.Id) Farhan, Resaldi; Najib, Marhawati; Tahir, Sumiati
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 6 (2026): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i6.788

Abstract

Penelitian ini bertujuan untuk mengetahui kelayakan finansial usahatani usaha jamur tiram Sporahome id. Di Desa Sokkolia, Kecamatan Bontomarannu, Kabupaten Gowa. Penelitian ini dilaksanakan selama tiga bulan, dimulai dari bulan Mei  sampai Agustus tahun 2025. Responden dalam penelitian ditentukan secara sengaja (purposive sampling) sebagai pemilik usaha jamur tiram Sporahome ID. Penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif.  Analisis  yang digunakan dalam penelitian ini adalah Analisis Kelayakan Finansial yang terdiri dari Net Present Value (NPV), Net Benefit Cost Ratio (Net BCR) dan Internal Rate of Return (IRR). Hasil penelitian menunjukkan bahwa usahatani usaha jamur tiram Sporahome id.  Layak untuk diusahakan dibuktikan dengan nilai Net Present Value (NPV) yang diperoleh positif, IRR bernilai lebih besar dari tingkat suku bunga yang berlaku pada saat usahatani tersebut diusahakan, dan Net B/C Ratio memiliki nilai lebih besar  dari satu.
Co-Authors Afrinda Andi Asrida Reskinah. D Andi Sawe Ri Esso Andi Tenri Ampa Chaerunnisa Najib Farhan, Resaldi Fitri, Ade Fuad, M. Fikri Nur Irwandi Miftahul Jannah Muhammad Ashdaq Muhammad Asiz Muhammad Hasan Muhammad Ilyas Thamrin Tahir Muhammad Jufri MUSTARI Mustari Mustari Novita Nur Aulia Cahyani Nurhalim Nurjannah Nurjannah Nur’Aeni, Nur’Aeni Rahmatullah Rajab, Nurjannah Sri Astuty Subur, Hikmayani Syam, Agus Syamsu Alam Tadampali, Andi Caezar To Tahir, Sumiati Tuti Supatminingsih Valentino Aris Wahyu Hidayat M WULAN PURNAMASARI, WULAN Zulistnayarti, Andi