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All Journal Quantitative Economics and Management Studies International Journal of Health, Economics, and Social Sciences (IJHESS) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Journal of Vocational, Informatics and Computer Education Indonesian Journal of Enterprise Architecture Jurnal Akademik Pengabdian Masyarakat Jurnal Sipakatau
Andi Anggi Kemalasari
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mathematics Public Health Social Sciences Other

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Journal : Quantitative Economics and Management Studies

 1 
How Entrepreneurship Education, Social Media, and Business Capital Shape Gen Z Entrepreneurial Intentions through Income Expectations? Hajar Dewantara; Andi Anggi Kemalasari; Atirah; Matthew Olufemi Adio
Quantitative Economics and Management Studies Vol. 6 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3854

Abstract

The advancement of digital technology encourages transformation in various fields. This research aims to analyze the influence of entrepreneurship education, social media, and business capital on the entrepreneurial interest of Generation Z through income expectations as a mediating variable. This study employs a quantitative approach with descriptive and explanatory designs. The sample consists of 106 students from the Universitas Negeri Makassar selected through proportional random sampling techniques. Data collection was conducted using a Likert scale-based questionnaire and analyzed using path analysis with the help of SPSS software. The results indicate that entrepreneurship education, social media, and business capital significantly influence income expectations and the entrepreneurial interest of Generation Z. Directly, business capital has the greatest impact on entrepreneurial interest. Furthermore, income expectations prove to be a significant mediating variable that strengthens the relationship between entrepreneurship education, social media, and business capital on entrepreneurial interest. This study emphasizes the importance of practice-based entrepreneurship education, optimal utilization of social media, and adequate access to business capital to encourage Generation Z to become entrepreneurs. Income expectations play a key role in motivating students to start and develop businesses.
Entrepreneurial Motivation as a Mediator of Financial Literacy, Family Environment, and Love of Money on Entrepreneurial Interest in Gen Z Students Andi Anggi Kemalasari; Andika Isma; Soussou Raharimalala
Quantitative Economics and Management Studies Vol. 6 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3855

Abstract

Entrepreneurial interest reflects an individual’s intention and willingness to engage in entrepreneurial activities, often driven by personal motivation and the courage to take calculated risks. Generation Z, born between 1995 and 2012, has grown up in the digital era, shaping their mindset and access to entrepreneurial opportunities. This study investigates the extent to which financial literacy, family environment, and love of money influence the entrepreneurial interest of Gen Z students, with entrepreneurial motivation acting as a mediating variable. A quantitative research approach was employed using primary data collected through questionnaires from 99 Gen Z students. Path analysis was conducted to test the proposed relationships. The findings reveal that financial literacy, family environment, and love of money each significantly influence entrepreneurial motivation, which in turn has a strong mediating effect on entrepreneurial interest. These results highlight the critical role of internal motivation in bridging cognitive, emotional, and contextual factors in the entrepreneurial decision-making process among Gen Z students. This study provides useful insights for educators and policymakers aiming to cultivate entrepreneurship among younger generations through targeted support in financial education, family engagement, and value orientation.
Co-Authors Agus Syam Andi Naila Quin Azisah Aliasyahbana Andika Isma Asmar Asmar Asmayanti Asriana Yuningsi Atirah Basri Bado Fajriani Azis Hajar Dewantara Hasisa Haruna Hasyim, Sitti Hajerah Ilma Wulansari Hasdiansa Mahmuddin Mahmuddin Matthew Olufemi Adio Muhammad Azis Muhammad Jufri Muhammad Rakib Muhammad Rakib Nur Halim Nurhikmah, Andi Reski Nurjannah Nurjannah Nurrahmah Agusnaya Nurwahyuni Paallo Pahrul, Pahrul Rina Asriani J Tudon B Sitti Hasbiah Soussou Raharimalala SUTRISNO