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All Journal International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Proceedings of The International Conference on Business and Economics International Journal of Economics and Management Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Price : Ekonomi dan Akuntasi Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship International Journal of Economics and Management Research Abdimas Paspama International Journal for Advanced Research
Atika Aini Nasution
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Effectiveness Of Technology-Based Business Incubation Programs In Improving Startup Growth Atika Aini Nasution; Aan Nurhadi; M. Asyari Syahab
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.255

Abstract

A business incubator is a forum or institution that aims to foster, guide, and accelerate the growth of start-up businesses by providing resource support such as training, funding, network access, and operational facilities. This study aims to determine the Effectiveness of Technology-Based Business Incubation Programs in Increasing Startup Growth. The method used in this study is a qualitative descriptive approach with literature studies as the main data collection technique. The results of the study indicate that business incubators play an important role in reducing the failure rate of digital startups, increasing competitiveness, and accelerating the commercialization process of digital products and services. An effective incubator is characterized by the ability to provide relevant mentoring programs, mentoring from industry practitioners, and access to funding sources. The conclusion of this study states that the existence of business incubators significantly supports the growth and sustainability of digital startups, but their success still depends heavily on the quality of incubation services and the internal readiness of startups to receive coaching.
Analisis Strategi Pemasaran Dalam Peningkatan Penjualan Pada Produk Bika Ambon : Studi Kasus Pada Usaha Toko Bika Ambon Nasywa Maulana Meidiansyah; Tri Auri Yanti; Atika Aini Nasution
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2025): April : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i2.1707

Abstract

This study aims to analyze the marketing strategy implemented by Bika Ambon Nasywa, a traditional cake producer located in Sunggal Deli Serdang, Medan City, North Sumatra. A qualitative descriptive approach was used in this study, with data collection techniques through in-depth interviews, observations, and documentation analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to identify internal and external factors that influence the marketing of Bika Ambon Nasywa products. The results of the study indicate that the main strength of the product lies in its distinctive taste and the quality of the raw materials used, while weaknesses include limited product and packaging innovation. Opportunities that can be utilized include increasing consumer interest in traditional culinary and the development of information technology for digital marketing. Threats faced include competition with similar products and changes in consumer preferences. Based on this analysis, it is recommended that Bika Ambon Nasywa increase product innovation, improve packaging design, and utilize digital platforms such as social media for promotion in order to expand market share and increase sales.
PELATIHAN PEMBUATAN MIE AYAM UNTUK MENUMBUHKAN JIWA WIRAUSAHA YANG BERNILAI EKONOMI KEPADA SISWA-SISWI DI SMA RAHMAT ISLAMIYAH Atika Aini Nasution; M.Asyari Syahab; A'an Nurhadi; Muhammad Ras Muis
Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Vol. 3 No. 01 (2025): Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN), Februari 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/abdimassean.v3i01.638

Abstract

Penelitian ini bertujuan untuk memberikan pelatihan pembuatan mie ayam kepada siswa dan siswi SMA guna menumbuhkan jiwa wirausaha yang bernilai ekonomi. Pelatihan ini dilaksanakan di SMA di daerah Medan Belawan pada tahun 2024 dan dirancang untuk meningkatkan keterampilan praktis siswa dalam dunia kewirausahaan, khususnya di bidang kuliner. Kegiatan ini diharapkan dapat membantu siswa dalam mengembangkan kemampuan teknis serta memberikan pemahaman tentang cara mengelola usaha yang dapat membuka peluang ekonomi di masa depan. Metode yang digunakan dalam kegiatan ini adalah pelatihan langsung dengan pendekatan praktis, yang mencakup pembuatan mie ayam serta pengenalan tentang pentingnya aspek-aspek kewirausahaan seperti perencanaan bisnis, manajemen biaya, dan pemasaran. Hasil yang diharapkan dari kegiatan ini adalah peningkatan keterampilan siswa dalam bidang kuliner serta timbulnya semangat wirausaha yang dapat mendorong mereka untuk membuka usaha setelah lulus dari sekolah. Hasil evaluasi menunjukkan antusiasme peserta yang tinggi terhadap pelatihan ini, serta potensi keberlanjutan program pelatihan kewirausahaan untuk diterapkan pada program pendidikan di SMA lainnya.
Marketing Strategy in Increasing Sales of Muslim Clothing Products at the Petisah Market in Medan City Atika Aini Nasution; Aryani Sairun; Sugito
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.246

Abstract

The level of competition in the business world requires every seller to be able to carry out his marketing activities more effectively and efficiently. This study aims to determine the marketing strategy for Muslim fashion products at the Petisah Market in Medan City in increasing sales, and to find out the obstacles encountered in marketing Muslim fashion products at the Petisah Market in Medan City. This research is a field research ( field research ) which is descriptive qualitative in nature. The results of the study show that the marketing strategy carried out by Muslim clothing traders at the Petisah Market in Medan City is to do good segmentation , targeting and positioning , by carrying out a marketing mix related to product , price , place , promotion , people , process , and physical evidence. The obstacles faced in marketing Muslim fashion products at the Medan City Petisah Market, including the lack of capital, delays in the arrival of goods ordered from suppliers, lack of employees and minimal promotion, namely only relying on social media which also has various limitations.
Perspective of Consumer Satisfaction at Ramen and Burger Restaurants in Terms of Product, Price and Location: Comparative Study of Direct Consumers and Consumers Grab Food Atika Aini Nasution; Tri Auri Yanti; M. Asyari Syahab; Rianto Rianto
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.226

Abstract

From the initial research that researchers did, the Ramen and Burger House was a place to eat that sold Japanese specialties and others. This Ramen and Burger House sets prices that are relatively cheap and can be reached by all levels of society. This is a very good strategy to survive in competition with similar companies. Besides setting a relatively cheap price, the Ramen and Burger Houses also always provide a variety of quality products for all consumers. Currently there are more than 77 types of products that are presented with good quality every day. Ramen and Burger houses offer a variety of products for consumers to choose, it will make the Ramen and Burger House more crowded by consumers. The purpose of this study was to determine whether there were differences in the effect of product, price and location on the satisfaction of direct consumers and consumers of Grab Food at Ramen and Burger Houses. The number of samples in this study was 100 people. The analysis technique used is multiple linear regression. The results showed that simultaneously product, price and location variables had a significant effect on consumer satisfaction both directly and through Grab Food at Ramen and Burger Restaurants. Product variables, price variables and location variables contribute to direct consumer satisfaction variables of 28.3% and the remaining 71.7% are determined by other variables outside the contribution of this study. For ordering through Grab Food, the product, price and location variables contribute to the consumer satisfaction variable of 22.6% and the remaining 77.4% is determined by other variables outside the contribution of this research.
The Influence of Marketing Strategy and Service Effectiveness on Consumer Satisfaction at Lotte Grosir Medan Yohana Melita Silalahi; Atika Aini Nasution; Zahara Meutia
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.22

Abstract

This study aims to analyze the influence of Marketing Strategy and Service Effectiveness on Customer Satisfaction at Lotte Grosir Medan. A quantitative approach was used, with data collected through a survey distributed to 100 consumers who participated as respondents. The variables examined include Marketing Strategy (X1), Service Effectiveness (X2), and Customer Satisfaction (Y), measured using a 5-point Likert scale and analyzed with the Statistical Package for the Social Sciences 29 (SPSS 29). The results indicate that the Marketing Strategy is rated as satisfactory with an average score of 3.88, while Service Effectiveness also falls within the satisfactory category with an average score of 3.97. Overall, Customer Satisfaction reached an average score of 3.93, which is also categorized as satisfactory. Regression analysis proves that Marketing Strategy has a positive and significant effect on customer satisfaction, with a positive value of 0.575, t-count of 12.207 > t-table 1.988, and significance of 0.001 < 0.05. Service Effectiveness also positively and significantly influences Customer Satisfaction, with a positive value of 0.365, t-count of 8.020 > t-table 1.988, and significance of 0.001 < 0.05. Together, the variables Marketing Strategy and Service Effectiveness have a positive and significant effect on Customer Satisfaction, with an F-count of 1406.788 > F-table 3.09 and a significance of 0.001 < 0.05. The better the marketing strategy and services implemented by Lotte Grosir Medan, the higher the level of customer satisfaction achieved.
Socializing the Use of Social Application Media in the Covid-19 Season Supporting the Activities of Hasanuddin Medan Helvetia Elementary School Teachers Atika Aini Nasution; Baginda Harahap; Raflis, Raflis
Abdimas Paspama Vol. 1 No. 02 (2023): Abdimas Paspama, June 2023
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technology is very important in today's life, especially in the health system. Many medical equipment has been discovered that has a digital system, the aim of which is to make the work of doctors and nurses easier in treating patients. The world is currently faced with the problem of viruses that attack human health. The preventive solution that can be done as early as possible is to wear a mask, keep your distance, and maintain your health and wash your hands frequently. This is done so that bacteria and viruses are not transmitted from one person to another. Communication using WhatsApp is still not supported video conferencing for a participant capacity of up to hundreds of people, therefore we provide socialization on the use of video conferencing via internet-based applications. Thus, the Battuta University service team felt the need to conduct outreach in using more interactive applications to support long-distance communication for Hasanuddin Elementary School teachers. The results of community service achieved are that Hasanuddin Elementary School teachers are able to apply all applications that support holding open and closed meetings given the distance between teachers. It is hoped that the results of this counseling can support communication activities that are not limited in number or regional conditions.
Counseling Regarding The Use Of Social Media As An Entrepreneurship Opportunity Among Secondary School Students At MMA UISU Medan Vocational School Atika Aini Nasution; M. Asyari Syahab; Rusli Efendi Damanik; Rianto, Rianto; Baginda Harahap
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Opportunities to run an online business are increasingly opening up, not only for business people, all levels of society can take advantage of this opportunity. Online shopping makes it easier for consumers to shop without spending time and energy. People can take advantage of social media in entrepreneurial activities. Social media has become an interactive marketing tool or tool, a service for building communication with customers and potential customers, as well as a tool for selling and buying products online. Providing exposure regarding counseling on the use of social media as an entrepreneurial opportunity among high school students at SMK MMA UISU Medan .The methods or ways of solving problems used in carrying out this community service are through training/counseling, discussions, and simple application practices regarding social media and entrepreneurship. Before the activity is carried out, the following preparations are made: Carrying out internal activities with the school principal to obtain permission to carry out community service activities. Preparing tools and materials for the presentation of an explanation regarding the use of social media as an entrepreneurial opportunity among high school students at SMK MMA UISU Medan. Determine the place, time and duration of community service activities. The service activities took place on January 11 2022, at SMK MMA UISU Medan. It is hoped that this activity will be useful for students of SMK MMA UISU Medan so that they are able to instill an entrepreneurial spirit and can use social media wisely and be able to take advantage of the opportunities that exist around them, so that it is very helpful in opening up employment opportunities and improving a better standard of living.
The Influence of Entrepreneurship in the Higher Education Environment on Entrepreneurial Motivation Sattar Rasul; Henny Purnama Dewi; Atika Aini Nasution; Irma Herliza Rizki; Bambang Sutejo
International Journal of Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/1xjk8e61

Abstract

This study aims to analyze the influence of entrepreneurship in the university environment on students' entrepreneurial motivation. Along with the increasingly rapid economic development, entrepreneurship has become an attractive career choice for the younger generation, especially students. Universities as educational institutions have a strategic role in shaping the character and entrepreneurial mindset of students through the entrepreneurship programs they organize. This study uses a quantitative approach with survey methods and multiple regression analysis to identify factors that influence entrepreneurial motivation. The results of the study show that entrepreneurship in universities, which include entrepreneurship courses, seminars, training, and business incubators, have a significant influence on increasing students' entrepreneurial motivation. These entrepreneurship programs provide knowledge, skills, and support that are very important for students to start their businesses. In addition, social support from family and friends as well as economic conditions also play a role in increasing students' entrepreneurial motivation. The conclusion of this study is that entrepreneurship in universities contributes positively to encouraging students to enter the business world, so universities need to continue to develop their entrepreneurship programs to support the creation of innovative and competitive young entrepreneurs.
Study of the Application of Environmentally Friendly Concepts in Micro and Small Businesses Atika Aini Nasution; Yasuli Bindulem; Zahara Meutia
International Journal of Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/r9hxzt36

Abstract

This study aims to analyze the application of environmentally friendly concepts in micro-enterprises and understand the factors that influence the implementation of these sustainable practices. Amidst increasing global awareness of environmental issues, micro-enterprises have an important role in supporting sustainable development through more responsible business practices. The research method used is a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and literature studies. The research sample consists of several micro-enterprises in the production and service sectors in certain areas that have begun to implement environmentally friendly concepts in their business operations. The results of the study indicate that some micro-entrepreneurs have adopted environmentally friendly practices such as the use of environmentally friendly raw materials, waste management, energy efficiency, and the use of simple technology. However, the implementation of this concept still faces several obstacles, including limited capital, access to environmentally friendly technology, and lack of knowledge and socialization about the long-term benefits of these practices. Factors such as government support, incentive policies, and ongoing assistance are considered important drivers for the successful implementation of environmentally friendly concepts.
Co-Authors A'an Nurhadi Aan Nurhadi Aryani Sairun A’an Nurhadi Baginda Harahap Bambang Sutejo, Bambang Bay Haqki Dinur Syahputra Henny Purnama Dewi Irma Herliza Rizki M. Asyari Syahab M.Asyari Syahab Maulana Meidiansyah Muhammad Prasetyo Wibowo Muhammad Ras Muis Nasrul Wahdi Neni Sri Wahyuni Raflis raflis, raflis Rianto Rianto Rohmah Alawiyah Harahap Roy Nuary Singarimbun Rusli Efendi Damanik Sattar Rasul Selvi Aristantya SUGITO Tri Auri Yanti Yasuli Bindulem Yohana Melita Silalahi Zahara Meutia Zalikha