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All Journal International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Proceedings of The International Conference on Business and Economics International Journal of Economics and Management Research Jurnal Informasi Pengabdian Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Maslahah: Jurnal Manajemen dan Ekonomi Syariah Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Price : Ekonomi dan Akuntasi Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship International Journal of Economics and Management Research
Atika Aini Nasution
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Effectiveness Of Technology-Based Business Incubation Programs In Improving Startup Growth Atika Aini Nasution; Aan Nurhadi; M. Asyari Syahab
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.255

Abstract

A business incubator is a forum or institution that aims to foster, guide, and accelerate the growth of start-up businesses by providing resource support such as training, funding, network access, and operational facilities. This study aims to determine the Effectiveness of Technology-Based Business Incubation Programs in Increasing Startup Growth. The method used in this study is a qualitative descriptive approach with literature studies as the main data collection technique. The results of the study indicate that business incubators play an important role in reducing the failure rate of digital startups, increasing competitiveness, and accelerating the commercialization process of digital products and services. An effective incubator is characterized by the ability to provide relevant mentoring programs, mentoring from industry practitioners, and access to funding sources. The conclusion of this study states that the existence of business incubators significantly supports the growth and sustainability of digital startups, but their success still depends heavily on the quality of incubation services and the internal readiness of startups to receive coaching.
Analisis Strategi Pemasaran Dalam Peningkatan Penjualan Pada Produk Bika Ambon : Studi Kasus Pada Usaha Toko Bika Ambon Nasywa Maulana Meidiansyah; Tri Auri Yanti; Atika Aini Nasution
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2025): APRIL : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i2.1707

Abstract

This study aims to analyze the marketing strategy implemented by Bika Ambon Nasywa, a traditional cake producer located in Sunggal Deli Serdang, Medan City, North Sumatra. A qualitative descriptive approach was used in this study, with data collection techniques through in-depth interviews, observations, and documentation analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to identify internal and external factors that influence the marketing of Bika Ambon Nasywa products. The results of the study indicate that the main strength of the product lies in its distinctive taste and the quality of the raw materials used, while weaknesses include limited product and packaging innovation. Opportunities that can be utilized include increasing consumer interest in traditional culinary and the development of information technology for digital marketing. Threats faced include competition with similar products and changes in consumer preferences. Based on this analysis, it is recommended that Bika Ambon Nasywa increase product innovation, improve packaging design, and utilize digital platforms such as social media for promotion in order to expand market share and increase sales.
PELATIHAN PEMBUATAN MIE AYAM UNTUK MENUMBUHKAN JIWA WIRAUSAHA YANG BERNILAI EKONOMI KEPADA SISWA-SISWI DI SMA RAHMAT ISLAMIYAH Atika Aini Nasution; M.Asyari Syahab; A'an Nurhadi; Muhammad Ras Muis
Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Vol. 3 No. 01 (2025): Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN), Februari 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/abdimassean.v3i01.638

Abstract

Penelitian ini bertujuan untuk memberikan pelatihan pembuatan mie ayam kepada siswa dan siswi SMA guna menumbuhkan jiwa wirausaha yang bernilai ekonomi. Pelatihan ini dilaksanakan di SMA di daerah Medan Belawan pada tahun 2024 dan dirancang untuk meningkatkan keterampilan praktis siswa dalam dunia kewirausahaan, khususnya di bidang kuliner. Kegiatan ini diharapkan dapat membantu siswa dalam mengembangkan kemampuan teknis serta memberikan pemahaman tentang cara mengelola usaha yang dapat membuka peluang ekonomi di masa depan. Metode yang digunakan dalam kegiatan ini adalah pelatihan langsung dengan pendekatan praktis, yang mencakup pembuatan mie ayam serta pengenalan tentang pentingnya aspek-aspek kewirausahaan seperti perencanaan bisnis, manajemen biaya, dan pemasaran. Hasil yang diharapkan dari kegiatan ini adalah peningkatan keterampilan siswa dalam bidang kuliner serta timbulnya semangat wirausaha yang dapat mendorong mereka untuk membuka usaha setelah lulus dari sekolah. Hasil evaluasi menunjukkan antusiasme peserta yang tinggi terhadap pelatihan ini, serta potensi keberlanjutan program pelatihan kewirausahaan untuk diterapkan pada program pendidikan di SMA lainnya.
Marketing Strategy in Increasing Sales of Muslim Clothing Products at the Petisah Market in Medan City Atika Aini Nasution; Aryani Sairun; Sugito
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.246

Abstract

The level of competition in the business world requires every seller to be able to carry out his marketing activities more effectively and efficiently. This study aims to determine the marketing strategy for Muslim fashion products at the Petisah Market in Medan City in increasing sales, and to find out the obstacles encountered in marketing Muslim fashion products at the Petisah Market in Medan City. This research is a field research ( field research ) which is descriptive qualitative in nature. The results of the study show that the marketing strategy carried out by Muslim clothing traders at the Petisah Market in Medan City is to do good segmentation , targeting and positioning , by carrying out a marketing mix related to product , price , place , promotion , people , process , and physical evidence. The obstacles faced in marketing Muslim fashion products at the Medan City Petisah Market, including the lack of capital, delays in the arrival of goods ordered from suppliers, lack of employees and minimal promotion, namely only relying on social media which also has various limitations.
Perspective of Consumer Satisfaction at Ramen and Burger Restaurants in Terms of Product, Price and Location: Comparative Study of Direct Consumers and Consumers Grab Food Atika Aini Nasution; Tri Auri Yanti; M. Asyari Syahab; Rianto Rianto
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.226

Abstract

From the initial research that researchers did, the Ramen and Burger House was a place to eat that sold Japanese specialties and others. This Ramen and Burger House sets prices that are relatively cheap and can be reached by all levels of society. This is a very good strategy to survive in competition with similar companies. Besides setting a relatively cheap price, the Ramen and Burger Houses also always provide a variety of quality products for all consumers. Currently there are more than 77 types of products that are presented with good quality every day. Ramen and Burger houses offer a variety of products for consumers to choose, it will make the Ramen and Burger House more crowded by consumers. The purpose of this study was to determine whether there were differences in the effect of product, price and location on the satisfaction of direct consumers and consumers of Grab Food at Ramen and Burger Houses. The number of samples in this study was 100 people. The analysis technique used is multiple linear regression. The results showed that simultaneously product, price and location variables had a significant effect on consumer satisfaction both directly and through Grab Food at Ramen and Burger Restaurants. Product variables, price variables and location variables contribute to direct consumer satisfaction variables of 28.3% and the remaining 71.7% are determined by other variables outside the contribution of this study. For ordering through Grab Food, the product, price and location variables contribute to the consumer satisfaction variable of 22.6% and the remaining 77.4% is determined by other variables outside the contribution of this research.
The Influence of Marketing Strategy and Service Effectiveness on Consumer Satisfaction at Lotte Grosir Medan Yohana Melita Silalahi; Atika Aini Nasution; Zahara Meutia
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.22

Abstract

This study aims to analyze the influence of Marketing Strategy and Service Effectiveness on Customer Satisfaction at Lotte Grosir Medan. A quantitative approach was used, with data collected through a survey distributed to 100 consumers who participated as respondents. The variables examined include Marketing Strategy (X1), Service Effectiveness (X2), and Customer Satisfaction (Y), measured using a 5-point Likert scale and analyzed with the Statistical Package for the Social Sciences 29 (SPSS 29). The results indicate that the Marketing Strategy is rated as satisfactory with an average score of 3.88, while Service Effectiveness also falls within the satisfactory category with an average score of 3.97. Overall, Customer Satisfaction reached an average score of 3.93, which is also categorized as satisfactory. Regression analysis proves that Marketing Strategy has a positive and significant effect on customer satisfaction, with a positive value of 0.575, t-count of 12.207 > t-table 1.988, and significance of 0.001 < 0.05. Service Effectiveness also positively and significantly influences Customer Satisfaction, with a positive value of 0.365, t-count of 8.020 > t-table 1.988, and significance of 0.001 < 0.05. Together, the variables Marketing Strategy and Service Effectiveness have a positive and significant effect on Customer Satisfaction, with an F-count of 1406.788 > F-table 3.09 and a significance of 0.001 < 0.05. The better the marketing strategy and services implemented by Lotte Grosir Medan, the higher the level of customer satisfaction achieved.
Peningkatan Kesadaran Masyarakat dalam Pengelolaan Sampah Melalui Kegiatan Literasi Sampah di Kecamatan Tanjung Morawa B Muhammad Prasetyo Wibowo; Atika Aini nasution; Zahara Meutia; Amril Amril; Rusli Efendi Damanik
Jurnal Informasi Pengabdian Masyarakat Vol. 4 No. 2 (2026): Mei :Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v4i2.2455

Abstract

Waste management has become a critical environmental issue in many regions of Indonesia, including Tanjung Morawa B District. Low public awareness about proper waste disposal and sorting leads to pollution and health problems. This community service program aimed to increase public awareness of waste management through waste literacy activities. The program was conducted from March to May 2026, involving 50 households in Tanjung Morawa B District. Methods included socialization, training on waste sorting, composting workshops, and the establishment of waste banks. Data were collected through pre-test and post-test questionnaires, observation, and interviews. Results showed a significant increase in public knowledge and awareness, with average test scores rising from 45.6 to 82.3. Community participation in waste sorting increased by 75%, and a waste bank successfully collected 250 kg of recyclable waste within one month. The program implies that literacy-based interventions effectively change community behavior toward sustainable waste management.
The Influence of Risk Management on the Success of Entrepreneurial Businesses Muhammad Ras Muis; M. Asyari Syahab; A'an Nurhadi; Atika Aini Nasution
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 4 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i4.636

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital pillar of the Indonesian economy, contributing 61% to GDP and employing 97% of the workforce. Despite their importance, MSMEs face a high failure rate of 78–80%, with financial management problems accounting for 82% of failures. This study aims to analyze and prove the influence of risk management on the success of entrepreneurial efforts in MSMEs, while also measuring its contribution in explaining variations in business success. Using a quantitative approach with a survey method, the research involved 100 purposively selected respondents who met criteria of operating for at least two years and employing at least one worker. Data analysis included validity and reliability tests, classical assumption tests, simple linear regression, t-test, and coefficient of determination (R²). Results confirmed that all instruments were valid and reliable, with data meeting normality and heteroscedasticity assumptions. Regression analysis produced the equation Y = 5.428 + 0.724X, showing that risk management positively influences business success. The t-test confirmed significance, while R² = 0.403 indicated that risk management explains 40.3% of success variation. The findings conclude that effective risk management significantly enhances MSME sustainability and entrepreneurial success.
Co-Authors A'an Nurhadi Aan Nurhadi Amril Amril Aryani Sairun A’an Nurhadi Baginda Harahap Bay Haqki Dinur Syahputra M. Asyari Syahab M.Asyari Syahab Maulana Meidiansyah Muhammad Prasetyo Wibowo Muhammad Ras Muis Nasrul Wahdi Neni Sri Wahyuni Raflis Rianto Rianto Rohmah Alawiyah Harahap Roy Nuary Singarimbun Rusli Efendi Damanik Selvi Aristantya SUGITO Tri Auri Yanti Yohana Melita Silalahi Zahara Meutia Zalikha