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All Journal JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Economics and Digital Business Review Jurnal Ekonomi Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Ekonomika Dan Bisnis Indonesian Journal of Society Development (IJSD) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Pengabdian West Science SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Lentera Pengabdian Kreativitas Pada Pengabdian Masyarakat (Krepa) Mutiara: Multidiciplinary Scientifict Journal Proceeding International Pelita Bangsa Neraca Manajemen, Akuntansi, dan Ekonomi Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Review: Journal of Multidisciplinary in Social Sciences Journal of Citizen Research and Development
Zed, Etty Zuliawati
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Periklanan di Media Sosial terhadap Perilaku Konsumen Generasi Milenial Zed, Etty Zuliawati; Tedy, Moh.; Rizqy, Ahmad Zibar; Awaldy, Riva Pasa; Subagya, Masykur Arief; Murdianto, Galih Thoriq
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Periklanan di media sosial telah menjadi strategi pemasaran utama bagi banyak merek dalam menjangkau konsumen, terutama generasi milenial yang sangat terhubung dengan dunia digital. Generasi ini cenderung menghabiskan banyak waktu di platform seperti Instagram, TikTok, Facebook, dan YouTube, menjadikannya target yang sangat potensial bagi para pemasar. Penelitian ini bertujuan untuk mengeksplorasi pengaruh periklanan di media sosial terhadap perilaku konsumen milenial, dengan fokus pada keputusan pembelian, kesadaran merek, serta pengaruh influencer. Menggunakan metode survei kuantitatif terhadap 350 responden dan wawancara mendalam, penelitian ini menemukan bahwa periklanan di media sosial memiliki pengaruh besar terhadap perilaku konsumen milenial. Faktor-faktor seperti relevansi iklan, penggunaan influencer, penawaran khusus, dan desain visual yang menarik berperan penting dalam mendorong keputusan pembelian. Temuan ini memberikan wawasan berharga bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif di media sosial.
Seminar on Digital Marketing Media Promotion of UMKM Products for Up-Branding and Sales Zed, Etty Zuliawati; Amanda, Firly; Putri, Tahani Destiani Solihati; Naftalie, Bellatasya; Sari, Santi Fitria
Indonesian Journal of Society Development Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i2.8969

Abstract

Indonesia is one of the drivers of Micro, Small and Medium Enterprises (MSMEs) which have a good impact on the people's economy, which often faces several things, namely Partners do not understand Digital Marketing as a promotional medium for business owners and Partners do not understand Up-Branding for their business so that it will have an impact on the progress of their partners because many competitors already have branding on their business. The aim of this service is to provide MSME actors with an understanding of how potential digital marketing tools are as promotional media, which include: Search Engine Marketing (SEM), Content Marketing, Social Media Marketing and Advertising on the Internet, and providing counseling regarding strategies and methods. using various tools available on digital channels, Search Engine Optimization (SEO. The implementation method used is by conducting seminars/training
PENGARUH STRATEGI DIFERENSIASI PRODUK TERHADAP KINERJA MANAJERIAL: STUDI KASUS UMKM LOKAL “NASI LIWET AYAM SAMBEL MATAH” Zed, Etty Zuliawati; Dewi, Putri Shakira; Muhtadien, A. Zeze; Aprilia, Intan; Ezyah, Eazy; Hermawan, Hendrik
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27510

Abstract

Kinerja usaha yang diharapkan dapat dicapai dengan menerapkan strategi diferensiasi produk UMKM lokal “nasi liwet ayam sambel matah” dan kemampuan manajerial. Terdapat pengaruh langsung antara strategi diferensiasi produk dan kemampuan manajerial yang dimiliki oleh pimpinan/pemilik perusahaan terhadap peningkatan kinerja usaha. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh strategi diferensiasi produk dan kemampuan manajerial terhadap kinerja usaha UMKM lokal. Penelitian ini ditunjukkan untuk menguji pengaruh strategi diferensiasi produk dan kemampuan manajerial terhadap kinerja usaha baik secara parsial pada UMKM lokal “nasi liwet ayam sambel matah”. Metode penelitian yang digunakan adalah metode wawancara dengan pihak UMKM. .Hasil Wawancara menunjukkan bahwa strategi diferensiasi produk, kemampuan manajerial, dan kinerja usaha UMKM lokal “nasi liwet ayam sambel matah” dalam semua bidang dapat dikatakan cukup baik. Secara simultan, pengaruh strategi diferensiasi produk dan kemampuan manajerial terhadap kinerja usaha pada UMKM “nasi liwet ayam sambel matah” lokal Padalarang cukup baik.
The effect of brand image and brand awareness on purchasing decisions of pizza hut, Lippo Cikarang mall branch Zed, Etty Zuliawati; Tri Mulyani Kartini; Andrianto Prasetya Nugroho
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study aims to analyse the effect of brand image and brand awareness partially and simultaneously on purchasing decisions (y) of Pizza Hut consumers, Lippo Cikarang Branch. The sample in this study were 105 consumers who had purchased Pizza Hut products in Cikarang city at least in the last year. The sampling method used is purposive sampling method. The data analysis method used is multiple linear regression analysis and classical assumption test with the help of the SPSS 16.0 for windows programme. The results showed that simultaneously (F test) purchasing decisions can be influenced by all independent variables and partially showed that only the Brand Awarness variable (X2) had an effect on purchasing decisions (y) while the brand image variable (X1) had no effect. The Brand Awarness variable (X2) has a significance level of 0.000 while the brand image variable has no significant effect on purchasing decisions (y) because it is seen from the sig t level which is 0.090 greater than 0.05. With a coefficient of determination R Square (R2) of 30.9%, which means that the purchasing decision variable (y) can be influenced by the two independent variables while the remaining 69.1% is explained by other factors not explained in this study. Pizza Hut management is advised to continue to update the quality of the company's image and brand image in order to form a positive perception in the eyes of customers, so that it can help maintain the company's image and be able to increase sales.
The influence of online customer rating, online customer review and taglines “free shipping” on purchasing decisions at the shopee marketplace in Cikarang Zed, Etty Zuliawati; Pupung Purnamasari; Sesri Sellina
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study was to analyse the effect of each independent variable: online customer rating, online customer review and "free shipping" tagline on purchasing decisions. The population in this study were Shopee marketplace users in Cikarang City with a sample of 100 respondents determined using purposive sampling. The data analysed were primary data collected by questionnaire. Based on SPSS version 25.0 data processing, the results show that the research instrument test shows that all indicators are valid and all variables are reliable. Based on the F test simultaneously all independent variables have an effect on purchasing decisions. Based on the results of the regression coefficient and t test, it shows that the online customer rating variable has a positive and significant effect on purchasing decisions, the online customer review variable has a positive and significant effect on purchasing decisions and the "free shipping" tagline variable has a positive and significant effect on purchasing decisions.
The Influence Of Social Media, Celebrity Endorsers And Product Quality On Consumer Buying Interest In Dabe Beauty Products In Jakarta Zed, Etty Zuliawati; Tri Mulyani Kartini; Pupung Purnamasari
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

In order to cope with the increasing consumer interest in skincare products, companies are required to be more innovative and creative in competing in the market. Advances in technology and social media allow the cosmetics industry to grow rapidly. Through social media, consumers can easily search and get products that suit their needs. Dabe Beaute creates innovative products and utilises social media as a promotional tool that provides information about the variety of products and their quality. This research method uses quantitative methods with ‘nonprobability sampling’ sampling techniques, namely purposive sampling. Data collection techniques through distributing online questionnaires to 100 respondents and processed with SPSS version 25. The analysis method used is multiple linear regression. The results of hypothesis testing show that Social Media and Celebrity Endorser have a significant effect on Purchase Intention, while product quality has no significant effect on Purchase Intention of Dabe Beaute skincare in the city of Jakarta. Companies should expand research by adding other factors besides social media, celebrity endorsers and product quality that can influence buying interest.
Pendampingan Strategi Rekrutmen Pegawai untuk UMKM melalui Aplikasi Jobstreet dan Glints Zed, Etty Zuliawati; Supriyati, Supriyati; Nawangsih, Ismasari; Soer, U. Darmanto; Sellina, Sesri
Jurnal Pengabdian West Science Vol 4 No 12 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i12.3006

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendampingi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengembangkan strategi rekrutmen pegawai melalui pemanfaatan aplikasi digital, yaitu Jobstreet dan Glints. Perkembangan teknologi telah menghadirkan peluang besar bagi UMKM untuk meningkatkan profesionalisme dan daya saing melalui perekrutan tenaga kerja yang lebih efektif, namun masih banyak pelaku UMKM yang menghadapi keterbatasan pengetahuan dan keterampilan dalam memanfaatkan platform digital tersebut. Metode pelaksanaan kegiatan meliputi analisis kebutuhan, pelatihan, simulasi penggunaan aplikasi, serta pendampingan teknis secara intensif. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta mengenai strategi rekrutmen modern, peningkatan keterampilan dalam menggunakan Jobstreet dan Glints, serta perubahan pola pikir pelaku UMKM dalam memandang rekrutmen bukan sekadar proses administratif, melainkan strategi penting untuk pertumbuhan usaha. Pembahasan mendalam mengungkap bahwa penggunaan aplikasi rekrutmen digital tidak hanya memperluas akses UMKM terhadap kandidat berkualitas, tetapi juga membantu membangun citra usaha yang lebih profesional di mata calon karyawan. Meskipun demikian, tantangan terkait literasi digital, keterbatasan waktu, dan resistensi terhadap perubahan masih menjadi hambatan yang perlu diatasi. Oleh karena itu, keberlanjutan program pendampingan, kolaborasi dengan lembaga pendidikan, dan integrasi teknologi dalam manajemen UMKM sangat direkomendasikan untuk memperkuat keberhasilan implementasi strategi rekrutmen digital pada skala yang lebih luas
Literasi Akuntansi Keuangan dan Manajemen Usaha untuk UMKM Berkelanjutan di Desa Cibarusah Jaya Widati, Sindik; Prawitasari, Nining Yurista; Sellina, Sesri; Amalya, Neneng Tita; Zed, Etty Zuliawati
Jurnal Pengabdian West Science Vol 4 No 12 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i12.3008

Abstract

Program pendampingan peningkatan literasi keuangan dan manajemen usaha bagi pelaku UMKM bertujuan untuk mengoptimalkan kapasitas pengelolaan usaha yang berkelanjutan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain pre-test dan post-test untuk menilai efektivitas pendampingan terhadap peningkatan keterampilan literasi keuangan dan manajemen usaha. Hasil penelitian menunjukkan adanya peningkatan signifikan pada aspek literasi keuangan, seperti kemampuan memisahkan keuangan usaha dan pribadi, pencatatan transaksi harian, penyusunan laporan laba rugi, serta pemahaman arus kas. Peningkatan serupa juga terlihat pada aspek manajemen usaha, meliputi keterampilan menghitung harga pokok penjualan (HPP) dan margin laba, pemanfaatan media sosial untuk promosi, pencatatan persediaan, serta strategi pelayanan pelanggan. Temuan ini menegaskan bahwa program pendampingan berbasis praktik langsung dan pelatihan partisipatif dapat memberikan dampak positif terhadap penguatan kapasitas UMKM dalam mengelola usaha secara profesional dan berkelanjutan.
The Influence of Authoritarian Leadership Style, Workplace Facilities, and Job Stress on Employee Performance at PT. Nidec Instruments Bekasi Rismawati, Rismawati; Daspar, Daspar; Purwanti, Purwanti; Meliyanti, Dea Putri; Zed, Etty Zuliawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.743

Abstract

This study aims to identify and analyze the influence of authoritarian leadership style, workplace facilities, and job stress on employee performance at PT Nidec Instruments Bekasi. Data were collected through questionnaires distributed to 86 employees of the company and analyzed using validity and reliability tests, classical assumption tests, the coefficient of determination, multiple linear regression, and hypothesis testing. The results reveal that authoritarian leadership style, workplace facilities, and job stress significantly affect employee performance. The coefficient of determination (R²) test indicates that 67.9% of the variation in employee performance is explained by the independent variables—authoritarian leadership style, workplace facilities, and job stress—while the remaining 32.1% is influenced by other factors not included in this research model. Furthermore, the F-test results show that these three variables, when examined simultaneously, have a positive and significant effect on employee performance, with an F-calculated value of 57.740, which is greater than the F-table value of 2.71.
The Influence of Authoritarian Leadership Style, Workplace Facilities, and Job Stress on Employee Performance at PT. Nidec Instruments Bekasi Rismawati, Rismawati; Daspar, Daspar; Purwanti, Purwanti; Meliyanti, Dea Putri; Zed, Etty Zuliawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.743

Abstract

This study aims to identify and analyze the influence of authoritarian leadership style, workplace facilities, and job stress on employee performance at PT Nidec Instruments Bekasi. Data were collected through questionnaires distributed to 86 employees of the company and analyzed using validity and reliability tests, classical assumption tests, the coefficient of determination, multiple linear regression, and hypothesis testing. The results reveal that authoritarian leadership style, workplace facilities, and job stress significantly affect employee performance. The coefficient of determination (R²) test indicates that 67.9% of the variation in employee performance is explained by the independent variables—authoritarian leadership style, workplace facilities, and job stress—while the remaining 32.1% is influenced by other factors not included in this research model. Furthermore, the F-test results show that these three variables, when examined simultaneously, have a positive and significant effect on employee performance, with an F-calculated value of 57.740, which is greater than the F-table value of 2.71.
Co-Authors A, Muhammad Haidar Ajiz, Sigit Abdul Aladawiyah, Robiah Alim, Hanif Abdul Rahman Amalya, Neneng Tita Amanda, Dea Putri Amanda, Firly Amaruddin, Hamdan Andika Andika Andrianto Prasetya Nugroho Anjani, Tiya Melida Aprilia, Intan Arfay Rahman, Khomisah, Ahmad Abdurrohim , Taupan Hidayat, Armando, Rizky Awaldy, Riva Pasa Ayu, Ega Rahma Azizah, Refi Sofiatul Bilqis, Mutiara Zahra Brillian, Aprilla C, Sihotang Martin Daspar Daspar Dewi Sundari, Dewi Dewi, Putri Shakira Djoko Nugroho Elisanda, Dea Elviani, Sinta Erfiyola, Erfiyola Erin Soleha Ezyah, Eazy Fadillah, Rifal Nur Fauziah, Nur Assyifa Febriani, Diandra Savina Haki, Hapidz Nauval Hanasta, Mahendra Hermawan, Hendrik Hidayah, Zulfa Zakiatul Hikam, Nutqil Jesica, Iren Karimah, Ika Ismatul Kartini, Tri Mulyani Karyono Karyono Lutfiyatna, Lutfiyatna Malakiano, Sandrina Maulidya, Icha Meliyanti, Dea Putri MUHAMMAD KOSIM, MUHAMMAD Muhammad Rifki Muhtadien, A. Zeze Muniroh, Salsabila Al Murdianto, Galih Thoriq Nabila, Abel Nabila, Delia Shafa Zahra Naftalie, Bellatasya Nawangsih, Ismasari Nining Yurista Prawitasari, S.H.,M.H. Novitasari Novitasari Nurrohim, Aulia Ananta Oktaviani, Riana Oktaviani, Selsa Oktaviansyah, Banu Pranata, Yongki Pupung Purnamasari Pupung Purnamasari Purnama, Mega lenita PURWANTI PURWANTI Putra, Rizky Ahmal Putri, Delia Putri, Dwi Alia Putri, Indah Greszesky Putri, Ira Amelia Putri, Tahani Destiani Solihati R, Muhammad Raishal Rabiatul Hariroh, Fiqih Maria Raharja, Ray Agusti Ririn Wulandari Rismawati Rismawati Rizqy, Ahmad Zibar Roofi’u, Diana Sabit, Muhammad Sabrina, Asmala Sandi, Prasetyo Hari Sari, Kimah Amelia Sari, Santi Fitria Sari, Selvi Bayu Sekarwangi, Aulia Cindy Sellina, Sesri Sesri Sellina Simanullang, Kevin Siti Aliyah Soer, U. Darmanto Subagya, Masykur Arief Suci Nur Utami Supriyati . Syalwa, Deswita Cholinia Tedy, Moh. Teresia N, Nanci Margaret Tri Mulyani Kartini Widati, Sindik Yanti, Irma Dwi