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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal Of Management Science (JMAS) Community Development Journal: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Al-Idarah : Jurnal Manajemen dan Bisnis Islam Madani: Multidisciplinary Scientific Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Kalis, Maria Christiana Iman
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH CAFE ATMOSPHERE DAN FOOD QUALITY TERHADAP REVISIT INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI DI KOPI JANJI JIWA INDONESIA Hazlirahman, Fajar; Kalis, Maria Christiana Iman; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
Al-Idarah Vol 6 No 2 (2025): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2025.v6i2.201-218

Abstract

This study contributes to examining the influence of cafe atmosphere and food quality on revisit intention, with customer satisfaction as a mediating variable at Kopi Janji Jiwa. A quantitative method was employed using purposive sampling, involving 273 respondents. Data were analyzed using SmartPLS 4 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The hypothesis testing revealed that both cafe atmosphere and food quality significantly affect customer satisfaction. Furthermore, food quality and satisfaction directly influence revisit intention. However, cafe atmosphere does not have a direct impact on revisit intention but shows an indirect effect through customer satisfaction. These findings emphasize that food quality and cafe atmosphere play a crucial role in shaping customer satisfaction, which in turn drives revisit intention. Although cafe atmosphere was not found to have a direct effect, its influence becomes significant when customers are satisfied.This study contributes to examining the influence of cafe atmosphere and food quality on revisit intention, with customer satisfaction as a mediating variable at Kopi Janji Jiwa. A quantitative method was employed using purposive sampling, involving 273 respondents. Data were analyzed using SmartPLS 4 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The hypothesis testing revealed that both cafe atmosphere and food quality significantly affect customer satisfaction. Furthermore, food quality and satisfaction directly influence revisit intention. However, cafe atmosphere does not have a direct impact on revisit intention but shows an indirect effect through customer satisfaction. These findings emphasize that food quality and cafe atmosphere play a crucial role in shaping customer satisfaction, which in turn drives revisit intention. Although cafe atmosphere was not found to have a direct effect, its influence becomes significant when customers are satisfied.
Co-Authors Al-Idrus, Fatimah Azzhara Alberd, Alberd Ana Fitriana Anugrah, Sultan Ridho Bella Ghia Dimmera Budhi Alfiyyah Alyaa Chrisopras, Bio Roland Daud, Ilzar Dwitanto, Joko Endah Mayasari Fahruna, Yulyanti G, Giriati Harry Setiawan Hazlirahman, Fajar Heriyadi, Heriyadi Hutagalung, James Hasiando Hutasoit, Tri Nanda Anugrah Irdhayanti, Efa Irfandi, Kholis Kurniawan, Okki M. Irfani Hendri Muhammad Afif Phengdrawan, Jonassen Purmono, Bintoro Bagus Ramadhan, Rizani Ramadhani, Ryca Mazaya Richa, Angela Semet, Jeane Olivia Syal, Adrian Theresa, Revilia Titik Rosnani Wanty Eka Jayanti Wendy Yulianto Yulianto Yuyun, Yuyun Zulkifli, Syarif