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Journal : Studi Ilmu Manajemen dan Organisasi

Community Perspectives on the Environmental, Social, and Economic Impacts of the Tomohon International Flower Festival Swandewi, Ni Kadek; Adinda, Clearesta; Adipati, Ingryt Grity; Febrianto, I Gusti Agung
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3433

Abstract

Purpose: The purpose of this research is to evaluate the perceptions of the local community regarding the economic, socio-cultural, and environmental impacts of the Tomohon International Flower Festival (TIFF). Specifically, the study aims to understand how the residents of Tomohon view the festival's contributions to their economic well-being, social cohesion, cultural preservation, and environmental sustainability.Methodology: This research used an exploratory approach to analyse residents' perceptions of the economic, socio-cultural, and environmental impacts of festival activities in Tomohon. Results: The research shows that the Tomohon International Flower Festival (TIFF) is positively viewed by the local community, boosting income, job creation, and regional revenue. It enhances social interactions, cultural pride, and supports education. However, concerns about waste and its impact on the city's aesthetics highlight environmental sustainability issues.Conclusions: TIFF positively impacts the economy, society, and environment but raises concerns about waste management, highlighting the need for better sustainability practices.Limitations: The data reflects respondents' views at a specific point in time and may be influenced by personal experiences, biases, or limited knowledge of economic, socio-cultural, and environmental factors. Additionally, the sample size, though sufficient for exploratory analysis, may not fully represent the Tomohon population, limiting the generalizability of the findings.Contribution: This article enhances understanding of the socio-economic and environmental impacts of large cultural events like the Tomohon International Flower Festival (TIFF) from the local community's perspective. It also offers guidance for organizers and policymakers in optimizing festival benefits while addressing community concerns for more sustainable and inclusive planning.
How Sales Interpersonal Skills Drive Wedding Organizers to Recommend Venues B2B Adinda, Clearesta; Swandewi, Ni Kadek; Adyatma, Prastha; Wikan, Darelia Damara
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3543

Abstract

Purpose: This study examines the influence of sales interpersonal skills on wedding organizers' (WOs) trust and their willingness to recommend venues in business-to-business (B2B) relationships. Methodology/approach: A sample of 41 members of the Bali Wedding Association was used, with 15 indicators assessed on a 5-point Likert scale to evaluate the impact of interpersonal skills on trust and recommendation behaviours. It is that these members do not all belong to the same organization. Results/findings: The results show that sales interpersonal skills significantly enhance both the trust that WOs place in sales personnel and their willingness to recommend venues. Additionally, the study reveals that trust acts as a mediator in this relationship, meaning that interpersonal skills not only directly impact recommendations but also do so indirectly by fostering trust. Conclusion: Despite the small sample size and geographic focus, which limit the generalizability of the findings, this research provides valuable insights into the key drivers of successful B2B relationships in the wedding industry. Limitation: The study suggests that sales professionals and venue managers should prioritize developing strong interpersonal skills to enhance trust and foster positive recommendations from WOs. Future research should explore larger and more diverse samples to verify these findings across different regions and industries, expanding the understanding of interpersonal dynamics in B2B relationships. Contribution: Specifically, it highlights the crucial role of interpersonal skills in building trust, which in turn increases the likelihood of venue recommendations.