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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Manajemen Pelayanan Hotel Jurnal Pengabdian kepada Masyarakat Nusantara Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Studi Ilmu Manajemen dan Organisasi Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI CONSEN: Indonesian Journal of Community Services and Engagement Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism UTAMA: Jurnal Pariwisata Prima JECOM Journal of Tourism and Hospitality Analysis
Swandewi, Ni Kadek
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Physics Public Health Social Sciences Other

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Journal : JECOM

 1 
Persepsi Penonton Group Inclusive Tour Terhadap Pertunjukan Kecak Api Ramayana di Uluwatu Widyasari, Nyoman Ari Trisna Dewi Manikan; Citrawati, Luh Putu; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i1.1158

Abstract

This study aims to find out the audience perception of the Kecak Api Ramayana performance in Uluwatu. The study is qualitative descriptive research using data that was collected through questionnaires and in-depth interviews. This study uses 100 samples which were determined using the Slovin formula with a 90% confidence level and a 10% error rate. The results show that audience group inclusive tour perception of the Kecak Api Ramayana performance in Uluwatu referred to a five-dimensional event with the average of marketing (4.32); transportation, access and guest reception (4,10); atmosphere, decoration and nuance (4.35); entertainment and activities (4.29); and facilities (3.78). Based on these five dimensions, the average of facilities dimension has the lowest score. Overall, the average dimension is at 4.17 with category “Good”.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
Pengaruh Kualitas Pelayanan Event Meeting Terhadap Kepuasan Pelanggan di Phenom Event Indonesia Alantoni, I Nyoman; Ariasri, Ni Nyoman Reni; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research method uses quantitative methods. The statistical tools used in this study used the normality test, multicollinearity test, heteroscedasticity test, determination test, and t test. The sample used in this study was 17 respondents, namely repeater client Phenom Event Indonesia in the 2018-2022 period. The data collection techniques used were surveys, interviews, and documentation studies. Based on the results of the t test, it is known that the t-count value is 8.390. This value is greater than the t-table value (1.746). This shows that service quality affects customer satisfaction. Based on the test of the coefficient of determination found a value of 82.4%. This value indicates the variable service quality contributes 82.4% to customer satisfaction. while the remaining 17.6% is influenced by other variables not discussed in this study.
Strategi Komunikasi Pemasaran Instagram Dalam Meningkatkan Brand Awareness Di Glow Wedding and Event Planner Fatiha, Putri Salaisya; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2379

Abstract

In the ever evolving digital era, social media plays an important role in building communication between business actors and consumers. Glow Wedding and Event Planner needs to adopt the right digital marketing strategy in order to survive and compete in an increasingly competitive market. This study uses a qualitative approach with interview,observation, and documentation methods, and is analyzed through a SWOT framework to identify the company's strengths, weaknesses, opportunities, and threats. The SWOT analysis shows that Glow Wedding and Event Planner has strengths in the form of professional services and creative decorations. External opportunities that can be utilized include thematic wedding trends and the high use of social media by potential consumers.The SO (Strength-Opportunity) strategy focuses on strengthening branding by utilizing attractive visual content and client testimonials. However, the company also faces weaknesses such as a lack of experts in digital marketing. The WO (Weakness-Opportunity) strategy can be implemented by recruiting competent social media admins and providing ongoing training. Facing threats from competitors and changes in digital trends, Glow can implement the ST (Strength-Threats) strategy through service innovation and maintaining quality consistently. Meanwhile, the WT (Weakness-Threats) strategy involves improving internal management and evaluating marketing strategies regularly. Optimizing Instagram features such as Stories, Reels, Feeds, and Ads is an important step in building broad interactions with the audience and increasing Glow Wedding and Event Planner's competitiveness in the wedding and event planning industry. With the right strategy, Glow can increase brand visibility, reach new markets, and strengthen customer loyalty in the long term.
Co-Authors Adinda, Clearesta Adipati, Ingryt Grity Alantoni, I Nyoman Ariasri, Ni Nyoman Reni Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Asmarani, I.G.A. Ratih Astuti Pranadewi, Putu Mira Baskara, I Made Lingga Citrawati , Luh Putu Citrawati, Luh Putu Damayanti, Ni Kadek Dwi Dewi, Luh Kadek Wulan Kusuma Fatiha, Putri Salaisya Febrianto, I Gusti Agung Grity Adipati, Ingryt I Gusti Made Dwi Candra Anggara I Gusti Ngurah Agung Suprastayasa I Made Gede Darma Susila I Putu Esa Widaharthana Iswarini, Ni Ketut Juli Rastitiati, Ni Kade Kusumarini, Indah Laksana Rahjasa, Putu Surya Ni Wayan Purnami Rusadi Paramita , Ratri pinaria, ni wayan chintia Prastha Adyatma Rahjasa, Putu Surya Laksana Rastitiati, Ni Kade Juli Ratri Paramita Reni Ariasri, Nyoman Sanjaya, Ni Made Hellen Sri Puspa Adi, Ida Ayu Suandewi, Ni Kadek Dian Sukariyanto, I Gede Made Sumadi, I Gede Swandewi, I Gede Swandewi, I Gede Usadi, Made Pradnyan Permana Widaharthana , I Putu Esa Widyasari, Nyoman Ari Trisna Dewi Manikan Wikan, Darelia Damara Winatha, Mahendra Adi Wirata, I Nengah Wulandari, Pande Putu Yanti, Ni Kadek Dwi Darma