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All Journal Jurnal Komunikasi Profesional Jurnal Ilmu Dakwah Jurnal Pengabdian Masyarakat (ABDIRA) Al-Idzaah : Jurnal Dakwah dan Komunikasi Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta Cakrawala: Jurnal Pengabdian Masyarakat Global HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam Teumulong: Journal of Community Service Al-khidmah: Jurnal Pengabdian dan Pendampingan Masyarakat
Masseni, Masseni
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Transformation of the Da'wah Strategy of the NIDA Institute of Pesantren Mudi Mesra Aceh in facing the Digitalisation Era Syobah, Sy. Nurul; Suteja, Jaja; Masseni, Masseni; Kahinah, Dwi Iin; Rezeki, Syailendra Reza Irwansyah
Jurnal Ilmu Dakwah Vol. 44 No. 1 (2024)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v44.1.21119

Abstract

Purpose – The purpose of this research is to review the transformation of Islamic da'wah strategies in the digitalization era, especially the da'wah strategies implemented by the NIDA Institute of Pesantren Mudi Mesra Aceh.Method – This research is field research. This research aims to analyze the phenomenon and dynamics of da'wah activities carried out by the NIDA Institute of Pesantren Mudi Mesra Aceh in the community. The type of research used is qualitative research. The data collection technique was carried out using the interview method with the manager of the NIDA Institute of Pesantren Mudi Mesra Aceh. The research data was analyzed using qualitative data analysis techniques.Results – This research highlights the challenges faced by Islamic da'wah institutions in the digital era, such as the use of technology by the younger generation, ideological polarisation, and limited financial resources, as well as the solutions applied by the NIDA Institute of Pesantren Mudi Mesra Aceh in facing these challenges.Implications –NIDA Mudi Mesra Aceh, as a forum for the da’i community of students of Islamic boarding school, adjusted their da'wah approach by utilizing social media such as Facebook, Instagram, and Twitter. They also adopt online programs such as webinars, podcasts, and online courses to reach a wider audience. In addition, NIDA Mudi Mesra Aceh is active in organizing humanitarian activities, providing assistance to communities in need, and nurturing the younger generation through leadership training programs.Originality/Value – This research is the first study to examine the transformation of the digital da'wah strategy of the NIDA Institute of Pesantren Mudi Mesra Aceh.***Tujuan - Tujuan dari penelitian ini adalah untuk meninjau transformasi strategi dakwah Islam di era digitalisasi, khususnya strategi dakwah yang diterapkan oleh Institut NIDA Pesantren Mudi Mesra Aceh.Metode - Penelitian ini adalah penelitian lapangan. Penelitian ini bertujuan untuk menganalisis fenomena dan dinamika kegiatan dakwah yang dilakukan oleh Institut NIDA Pesantren Mudi Mesra Aceh di masyarakat. Jenis penelitian yang digunakan adalah penelitian kualitatif. Teknik pengumpulan data dilakukan dengan metode wawancara dengan manajer Institut NIDA Pesantren Mudi Mesra Aceh. Data penelitian dianalisis dengan teknik analisis data kualitatif.Hasil - Penelitian ini menyoroti tantangan yang dihadapi lembaga dakwah Islam di era digital, seperti penggunaan teknologi oleh generasi muda, polarisasi ideologis, dan sumber daya keuangan yang terbatas, serta solusi yang diterapkan oleh Institut NIDA Pesantren Mudi Mesra Aceh dalam menghadapi tantangan ini.Implikasi - NIDA Mudi Mesra Aceh, sebagai tempat bagi komunitas da'i dari siswa pesantren, menyesuaikan pendekatan dakwah mereka dengan memanfaatkan media sosial seperti Facebook, Instagram, dan Twitter. Mereka juga mengadopsi program online seperti webinar, podcast, dan kursus online untuk menjangkau audiens lebih luas. Selain itu, NIDA Mudi Mesra Aceh aktif dalam mengorganisir kegiatan kemanusiaan, memberikan bantuan kepada masyarakat yang membutuhkan, dan membimbing generasi muda melalui program pelatihan kepemimpinan.Orisinalitas/Nilai - Penelitian ini merupakan studi pertama yang meneliti transformasi strategi dakwah digital dari Institut NIDA Pesantren Mudi Mesra Aceh.
Strategi Komunikasi Pemasaran Terpadu Penjual Asli Papua Dalam Penjualan Pinang Lokal Di Pasar Remu Kota Sorong Kahinah, Dwi Iin; Masseni, Masseni
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17508

Abstract

This study aims to examine the integrated marketing communication (IMC) strategies used by indigenous Papuan traders in marketing local areca nut (pinang) at Remu Market, Sorong City, Southwest Papua, Indonesia. The research responds to the issue of how traditional traders sustain their livelihoods through effective communication strategies within a competitive local market. A qualitative phenomenological approach was employed to explore the lived experiences of twelve indigenous traders (seven women and five men) who have been trading pinang for more than five years. Data were collected through semi-structured interviews, observation, and documentation, and analysed using thematic analysis to identify strategic communication patterns, supporting and inhibiting factors, and government involvement. The findings show that traders practice informal but cohesive IMC, emphasizing trust-based relationships, visual product display, and oral storytelling. Supporting factors include stable demand, cooperative supplier networks, and community endorsement. Conversely, challenges arise from inconsistent product quality, limited infrastructure, and restricted financial resources. Government involvement was found to be partial and inconsistent, with some training programs but weak follow-up. The study concludes that IMC among indigenous traders is deeply rooted in cultural values and community ties. Strengthening this system requires collaborative programs integrating communication training, infrastructure improvement, and financial empowerment to enhance market sustainability and preserve local identity
Problematika Literasi Digital Bagi Pemilih Pemula Pada Pilkada 2024 di Kota Sorong Syaifuddin, Efa Rubawati; Ahriani, Andi; Kahinah, Dwi Iin; Masseni; Abdullah; A’mal Jadid
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11714

Abstract

This research examined the digital literacy challenges faced by first-time voters in the 2024 Regional Elections in Sorong City, Southwest Papua. The audience reception analysis method, based on Stuart Hall's Encoding and Decoding theory, was employed to examine the impact of social media on the political information preferences of first-time voters (Generation Z). Furthermore, the study also analyzed the digital literacy challenges faced by Generation Z in the 2024 Regional Elections in Sorong City. Data were collected using observation, interviews, and Focus Group Discussions (FGDs). The study found that Generation Z, who are first-time voters, preferred social media as the source of political information in the 2024 Regional Elections in Sorong City. Instagram and TikTok were the most frequently accessed by Generation Z to obtain information about gubernatorial and mayoral candidates. However, the political participation of first-time voters was still influenced by other factors, such as parents. The digital literacy challenges experienced by first-time voters in Sorong City in the 2024 Regional Elections were promoted by a decline in reading interest, reading long texts, and the preference to use social media as the primary source of political information. Furthermore, the lack of outreach from election organizers, particularly on social media, which is widely accessed by Generation Z, has prevented these first-time voters from fully understanding their role in the 2024 regional elections. The massive exposure to information on social media and the controversies between the candidates have led to a decline in political participation among first-time voters in the 2024 regional elections in Sorong City.
Co-Authors Abdullah Amanda, Nila Andi Ahriani Andi Hasrun Arce Y. Ferdinandus A’mal Jadid Dahlia, Putri Dwi Iin Kahinah Efa Rubawati Syaifuddin Fatimah, Husnul Fitria Hafizah Hasrun, Andi Iin Kahina, Dwi Jaja Suteja Kahina, Dwi Iin Karfin, Karfin Maelany, Megawaty Musdalifa Musdalifa Mustafa Naila, Safira Nur Intan, Nur Nurrahiya Purnamayanti, Irma Putu Anggreyani Widya Astuti Rezeki, Syailendra Reza Irwansyah Rokhimah Rokhimah Rokhimah, Rokhimah Sofia, Susetyowati Sy. Nurul Syobah Vantri Pieter Kelelufna Yulia Andriani, Yulia