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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuatiklestari SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian Magister Pendidikan IPA Narra J Journal of Patchouli and Essential Oil Products kawanad
Prajaputra, Vicky
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Pemberdayaan Kelompok Petani Garam Kristal Geomembran Gampong Neuheun Melalui Branding Kemasan dan Diversifikasi Produk Sabun Cuci Tangan Berbasis Garam Prajaputra, Vicky; Gusti Vonna, Adinda; Isnaini, Nadia; Waliul Perdana, Adli; Amri MC, Ulil; Meutia Panggabean, Dara; Annura Rezkina, Cutwan; Auriza Putri, Rizka; Musfira, Rifqi; Nurzima; Arifqi, Muhammad; Azizah, Nurfiah; Jannah, Raudhatul; Dibya Shahieza, Najmi; Nabil Firzatullah, Muhammad
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13273

Abstract

This community service program focuses on the empowerment of the geomembrane crystal salt farmers group in Gampong Neuheun, Aceh Besar Regency, through product innovation based on salt derivatives and the strengthening of branding strategies. The program aims to enhance the farmers’ capacity, skills, and economic welfare by increasing the added value of their salt products. The activities were conducted at the Training Center of Syiah Kuala University for the socialization and training sessions, and at the farmers’ production site for hands-on practice. The implementation adopted a participatory training approach, consisting of program socialization, salt-based hand wash production, salt refining and packaging practice, and evaluation through pre-test and post-test assessments. The evaluation results showed a significant improvement in participants’ competencies. A total of 62.29% of participants demonstrated an excellent understanding of the hand wash production process, 78.57% mastered the use of tools and materials, and 85.71% showed good comprehension of branding and marketing strategies. All participants (100%) expressed high enthusiasm and willingness to participate in future training. The resulting hand wash product exhibited soft foam, a fresh aroma from patchouli oil, and effective cleansing properties, while raw salt was successfully processed into 250 g refined packaged salt under the brand “Merak Bintang Global”, increasing its market value by approximately 40% compared to bulk salt. Overall, the program effectively enhanced the participants’ technical and entrepreneurial skills while strengthening the competitiveness of local salt products through innovation, branding, and product diversification based on coastal potential.
Co-Authors Affan, Junaidi M agustina, imelda Alvi Rahmah Annura Rezkina, Cutwan Aqil, Atallah Arifqi, Muhammad Ariza, Maziatul Auriza Putri, Rizka Azizah, Nurfiah Bilqis, Shaikha Sayuna Chaliluddin Dibya Shahieza, Najmi Edy Miswar, Edy Ernawati Ernawati Essy Harnelly Fajar Fakri Faradhila, Jihan Firzatullah, Muhammad Nabil Gani, Fadli A. Gusti Vonna, Adinda Haryati, Fhonna Husaini Ichsan Setiawan Ilham Zulfahmi Indra Indra Isnaini, Nadia Khairun Nisa Lubis, Mhd. Ra’ul Ashari Lydia Septa Desiyana, Lydia Septa Maysarah, Hilda Meutia Panggabean, Dara Miraza, Adithya Zulfadli Muhammad Musfira, Rifqi Nabil Firzatullah, Muhammad Nafissa, Naja Nurul Akmal, Intan Nurzima Oktasya, Khairina Mutia Panggabean, Dara Meutia Putri, Rizka Auriza Rahimi, Sayyid Afdhal El Raihanylkhairi Ratna Mutia Aprilla Raudhatul Jannah Razali Thaib Rezkina, Cutwan Annura Rianjuanda Riski, Cantika D. Sari, Febia Shahieza, Najmi Dibya SITI MARYAM Sufriadi, Elly Syaharani, Cut Puspita Salsabila Syaifullah Muhammad Syamsul Rizal Tamaara, Rita Erliza Putri Thaib Rizwan, Thaib Ulfa, Safra Vonna, Adinda Gusti Waliul Perdana, Adli Yudi Haditiar Zulkarnain Zulkarnain