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ANDRIANI, TRI
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Peningkatan Penjualan Benih Ikan Di Unit Pembenihan Rakyat Karya Yuda Melalui Perbaikan Strategi Pemasaran Puspitasari, Dian; Andriani, Tri; Zahar, Intan; Alfaresa, Aisyah; Hariyani, Riska; Rumiati
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20618

Abstract

Background: Penjualan ikan dan pendapatan tiap bulan di Unit Pembenihan Rakyat (UPR) Karya Yuda tidak stabil. Tingkat penjualan ikan maupun pendapatan bulanan terkadang tidak sesuai target, yaitu tingkat penjualan ikan kurang dari 50.000 dan tingkat pendapatan kurang dari Rp. 4000.000,00.  Pemasaran secara digital yang sudah dilakukan yaitu menggunakan media sosial Facebook. Akan tetapi, hasilnya masih belum optimal. Oleh sebab itu diperlukan kegiatan penyuluhan terkait dengan perbaikan strategi pemasaran yang berfokus pada media sosial Facebook. Tujuan dari kegiatan pengabdian kepada masyarakat yaitu untuk meningkatkan pendapatan mitra. Metode: Tahapan yang dilakukan selama kegiatan pengabdian kepada masyarakat meliputi persiapan, pelaksanaan penyuluhan, pendampingan dan evaluasi. Hasil: Kegiatan pengabdian kepada masyarakat memberikan beberapa perubahan untuk media sosial Facebook, antara lain: penambahan nomor kontak untuk memudahkan komunikasi antara penjual dan pembeli dan isi profil yang tidak sesuai untuk budidaya perikanan sudah dihilangkan, serta terdapat konten terbaru yang di upload ke Facebook seperti jenis-jenis benih ikan yang di jual. Selain itu, juga terdapat peningkatan jumlah ikan yang terjual dan terjadi peningkatan pendapatan mitra. Kesimpulan: Kegiatan penyuluhan memberikan dampak positif, karena mampu meningkatkan pendapatan. Selain itu, juga menambah wawasan terkait strategi pemasaran menggunakan media sosial. Demi menjaga keberlanjutan usaha, mitra perlu rutin memperbarui konten. Selain itu, juga dapat memanfaatkan media sosial lain seperti Instagram. 
E-WOM, influencers, and online reviews in Wardah cosmetics purchase decisions on Shopee Syarifah, Tengku; Wahyuni, Dian; Andriani, Tri; Sandini, Putri
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.1599

Abstract

This study aims to determine the Influence of E-WOM, Influencers, and Online Customer Reviews on Purchasing Decisions. The population in this study was Shopee platform users in the Kisaran City area, the number of which cannot be known for certain. This study used the Wibisono formula. The data used were primary data, and this study was conducted online using an electronic questionnaire, namely Google form. The data analysis tool used multiple linear regression. The results of the study show the Influence of E-WOM, Influencers, and Online Customer Reviews on Purchasing Decisions. Simultaneously, E-WOM (X1), Influencer (X2), and Online Customer Review (X3) influence Purchasing Decision (Y), Fcount > Ftable (44.226 > 2.70) with a significance of 0.000 < 0.05. This shows that the research results H1 were accepted and H0 was rejected. While partially E-WOM (X1) has a positive and significant effect on Purchasing Decisions (Y), with a calculated t value > ttable, namely 3.693 > 1.98580 with a sig t value for the E-WOM variable (X1) 0.000 smaller than α 0.05, namely 0.000 < 0.05, Influencer (X2) has a positive and significant effect on Purchasing Decisions (Y), with a calculated t value > t-table, namely 3.693 > 1.98580 with a sig t value for the Influencer variable (X2) 0.000 smaller than α 0.05, namely 0.000 < 0.05 and Influencer (X2) has a positive and significant effect on Purchasing Decisions (Y), with a calculated t value > ttable, namely 2.067 > 1.98580 with a sig t value for the Influencer variable (X2) 0.042 is smaller than α 0.05, which is 0.042 <0.05, it can be concluded that H0 is rejected, H2 is accepted and the R Square coefficient is 0.577 or 57.7%. This shows that the Purchase Decision (Y) can be explained by the E-WOM variable (X1), influencer (X2), and Online Customer Review (X3), amounting to 457.7%, and the remaining 42.3% is explained by other factors not examined in this study.
Co-Authors Alfaresa, Aisyah Alfin Khaira Arjuna, Arjuna Badriyah Baehaqi Bakti, Surya darmi, salfia Dewantoro, Riy Dian Puspitasari Dian Wahyuni Din, Teresia Ferdinansyah, M Halimatussaddiah Marpaung Hariyani, Riska Herdyana , Thessa Ibar Adi Permana Indriani , Novita Jajat sudrajat Karomah, Nurul Giswi Lubis, Rizka Hidayah Husin Makmuroh, Umi Hanik Marpaung, Halimatussaddiah Marpaung, Rispan Kurniawan Nasution, Rani Susila Optari, Leni Kurnia Pane, Dian Novita Sari Rumiati Sajidah, Qonita Sandini, Putri Sawlani, Dhiraj Kelly Siregar, Nurul Hikmatul Alawiyah Syarifuddin Syarifuddin TENGKU SYARIFAH Tinambunan, Hezron Sabar Rotua Vanchapo, Antonius Rino Yolandia, Rita Ayu Zahar, Intan