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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Lontar : Jurnal Ilmu Komunikasi Jurnal Komunikasi Profesional Jurnal Profetik Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Karinov Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Soetomo Communication and Humanities Jurnal Ilmu Sosial dan Humaniora Jurnal Multidisiplin West Science Gudang Jurnal Multidisiplin Ilmu Sepakat : Sesi Pengabdian Kepada Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora Journey: Journal of English Language and Pedagogy
Prasetyo, Iwan Joko
Universitas Dr. Soetomo Surabaya
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Cross-Culture Communication Management: Difference And Building at PT Las Coal Mandiri Nadya Sukma Choirunnisa; Iwan Joko Prasetyo; Nurannafi Farni Syam Maella; Redi Panuju
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11138

Abstract

This study discusses a conceptual study of cross-cultural communication practices at PT Laz Coal Mandiri. This study was designed to explore how the Company deals with existing problems related to communication and information transfer between the Company's staff in the presence of differences in individual cultural backgrounds and other individuals. In this study, researchers compiled using qualitative research methods using the Library's review method through books, scientific articles, journals, and other publications. The results obtained in this study show that cultural differences have a significant influence on communication between groups at PT Laz Coal Mandiri. Negotiating between multicultural groups at PT Laz Coal Mandiri is often complicated and requires a thorough understanding of each party's cultural norms. In addition, it also explores how collaboration can be built between teams from different cultures at PT Laz Coal Mandiri. It was concluded that intercultural communication management at PT Laz Coal Mandiri is essential to establishing effective collaboration between multicultural teams.
Improving Mechanical Employees' Performance Through Effective Trainer Communication Management Zaenal Abidin; Nurannafi Farni Syam Maella; Redi Panuju; Iwan Joko Prasetyo
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11321

Abstract

This study will examine how training communication management can improve the performance of mechanical employees at PT Laz Coal Mandiri. The approach used is a case study that highlights the use of qualitative data collection, involving in-depth interviews and observations of participants. According to research findings, effective management of coach communication is a key factor in improving the performance of machine employees. This discovery will assist the company in improving training methods. The practical implication of this study is that companies should invest time and resources in coaching training to improve their interpersonal communication skills. Overall, this study supports the importance of proper communication management in employee training to better achieve operational and business goals. Research results found that effective communication management by coaches is important to better understand their tasks and improve their technical skills. The good communication skills of coaches have been shown not only to improve employees' understanding and technical skills but also to increase their motivation and commitment to work. Keywords: Communication Management, Trainer, Employee Performance, PT Laz Coal Mandiri
Symbolic Communication of the Tuntung Pandang (Kondang) Skullcap as a Regional Symbol of Tanah Laut Regency Ikram Noor Kautsar; Nurannafi Farni Syam Maella; Harliantara Harley Prayudha; Iwan Joko Prasetyo; Tony S Soekrani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11448

Abstract

This study collected data through analysis of the Tanah Laut Regency news portal which reviewed the Regent's use of the Tuntung Pandang skullcap at various official events. A qualitative approach was used to explore the symbolic meanings contained in this skullcap and how society received and communicated these meanings. The research results show that the Tuntung Pandang Kopiah is not just traditional clothing or a symbol of formality, but is also an important marker of cultural identity for the people of Tanah Laut. This symbol contains values ​​such as tradition, authority, and courage which are closely related to the position of Regent. This research provides a new contribution by describing the complex relationship between the symbol (Tuntung Pandang skullcap), the object (Regent of Tanah Laut), and the community's interpretation or understanding of the symbol. Through the approach of Peirce's semiotic theory and Ogden and Richards' Triangle Theory, this research highlights that cultural symbols not only have aesthetic value but are also an important tool in building the social and cultural identity of a community. This research also explores the meanings implicit in the use of symbols and how these symbols play a role in building identity and social solidarity in local communities.. Keywords: Tuntung Pandang skullcap, cultural symbol, Tanah Laut Regency, semiotic triangle theory, cultural identity
Gaya Komunikasi Wali Kota di Instagram: Gibran Rakabuming Raka dan Bobby Alif Nasution M.Alfian Rosidi Anwar; Nur'annafi Farni Syam Maella; Iwan Joko Prasetyo; Didik Sugeng Widiarto; Nevrettia Christantyawati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11549

Abstract

Seorang pemimpin dituntut untuk memiliki keterampilan dalam membangun hubungan yang baik. Hubungan tersebut tidak terbatas pada ranah internal saja, namun juga di ranah eksternal. Penelitian ini menyoroti gaya komunikasi pemimpin dalam melakukan komunikasi di media sosial. Penelitian ini bertujuan untuk mengetahui bagaimana gaya komunikasi di Instagram Pemerintah Kota Solo dan Instagram Pemerintah Kota Medan. Metode dalam penelitian ini adalah semiotika Roland Barthes, dimana yang menjadi unit analisisnya adalah postingan di Instagram Pemerintah Kota Solo dan Instagram Pemerintah Kota Medan. Kesimpulan dari penelitian ini menunjukkan bahwa gaya komunikasi Gibran Rakabuming Raka lebih dominan oleh gaya komunikasi director, gaya komunikasi agresif, dan gaya komunikasi pasif. Sementara itu, gaya komunikasi Bobby Alif Nasution lebih didominasi dengan gaya komunikasi reflective, gaya komunikasi asertif, dan gaya komunikasi tegas.
From Craft to Cash: Digital Financial Literacy for Rural Entrepreneur Setia Wardhani, Widya Desary; Prasetyo, Iwan Joko; Lestari, Veronika Nugraheni Sri; Justina, R. Ayu Erni; Hartopo EP, R.
Jurnal KARINOV Vol 7, No 3 (2024): September
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i3p166

Abstract

Industri kreatif memiliki peluang besar untuk mendorong pertumbuhan yang berkelanjutan dan inklusif di daerah pedesaan. Sejalan dengan Tujuan Pembangunan Berkelanjutan (SDGs) Perserikatan Bangsa-Bangsa, khususnya SDG 8 dan SDG 9, artikel ini membahas sebuah proyek Pengabdian Kepada Masyarakat di Desa Bejijong, Indonesia, yang bertujuan untuk memberdayakan para pengrajin berbakat namun terpinggirkan secara digital. Proyek ini menggabungkan komponen pembelajaran interaktif serta memperhatikan sensitivitas budaya melalui penyelenggaraan workshop, pendampingan, dan dukungan lainnya. Pendekatan proyek ini menghasilkan peningkatan penggunaan e-commerce sebesar 68%, serta peningkatan rata-rata basis pelanggan peserta sebesar 41%, yang menunjukkan potensi pertumbuhan ekonomi hijau. Kontribusi unik dari proyek ini adalah mempromosikan literasi keuangan digital di kalangan pengusaha kreatif pedesaan melalui serangkaian program pelatihan yang disesuaikan, dengan memanfaatkan prinsip-prinsip psikologi komunikasi untuk meningkatkan kemampuan mereka dalam menggunakan alat dan platform digital secara efektif, mengelola keuangan, dan mengembangkan usaha mereka secara berkelanjutan, tanpa memandang usia atau pengalaman digital sebelumnya. Proyek ini juga berpotensi mendorong pelestarian aset budaya di Desa Bejijong serta mendukung pencapaian Tujuan Pembangunan Berkelanjutan. Kata kunci—Literasi Keuangan Digital, Pembangunan Berkelanjutan, Industri Kreatif Pedesaan, Industri Kreatif Abstract The creative industries hold great opportunities to promote sustainable and inclusive growth in rural areas. Aligned with the United Nations Sustainable Development Goals, particularly SDG 8 and SDG 9, this paper discusses a community service project in Bejijong Village, Indonesia which sought to empower talented but digitally disenfranchised artisans and craftsman. The project incorporated an interactive learning component and cultural sensitivity by conducting workshops, providing mentoring and other support. The project's approach led to a 68% increase in e-commerce usage, and a 41% average rise in participants' customer base, showcasing the potential for green economic growth. The project's distinctive unique contribution was promoting digital financial literacy among rural creative entrepreneurs through tailoring a series of training program that leverages communication psychology principles to enhance their ability to effectively utilize digital tools and platforms, manage their finances, and scale their businesses sustainably, regardless of their age or prior digital experience. this project has the potential to advocating the preservation of cultural assets in Desa Bejijong and also advance the Sustainable Development Goals. Keywords— Digital Financial Literacy, Sustainable Development, Rural Creative Industries, Creative Industry
Digital Advertising Trends and Effectiveness in the Modern Era: A Systematic Literature Review Prihatiningsih, Titin; Panudju, Redi; Prasetyo, Iwan Joko
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.505

Abstract

This research aims to understand the latest trends in digital advertising and measure the effectiveness of video content and social media in increasing engagement, conversion, brand awareness, and customer loyalty. This research utilizes a quantitative study design with a cross-sectional survey to collect data from social media-active consumers exposed to video advertisements. Data analysis used descriptive and inferential statistical techniques to test the relationship between these variables. The findings showed that video content is highly effective in attracting attention and maintaining consumer interest longer than text or static images. The video also allows for more complex and emotional messaging. Social media facilitates two-way interaction between brands and consumers, strengthening relationships and increasing customer loyalty. Integrating video content with social media platforms such as YouTube, Facebook, Instagram, and TikTok significantly increases engagement and conversion. Personalization of ads through artificial intelligence (AI) technology has also been shown to increase campaign relevance and effectiveness. This research contributes to the digital advertising literature by demonstrating the importance of integrating video and social media content and using AI technology for personalization. The findings offer practical guidance for advertisers to improve the effectiveness of their campaigns. However, this study has limitations in sample coverage and quantitative analysis focus. Future research should expand the sample and incorporate qualitative approaches to gain more comprehensive insights.
Tiktok Dan Eksistensi Diri: (Studi Fenomenologi Pada TikTokers Madura) Dhimam Abror; Achmad Syauqi; SettingsNurannafi Farni Syam Maella; Iwan Joko Prasetyo; Didik Sugeng
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 2 (2025): GJMI - FEBRUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i2.1423

Abstract

Kemajuan teknologi yang cepat dalam era globalisasi saat ini membawa banyak keuntungan dalam berbagai bidang sosial, termasuk dalam perkembangan teknologi informasi. Perubahan dalam teknologi informasi mempengaruhi kehidupan masyarakat dalam segala aspek budayanya. Dengan berjalannya waktu, inovasi dalam teknologi juga semakin beragam. Aplikasi TikTok adalah sebuah platform jaringan sosial yang menggabungkan video dan musik. Aplikasi ini memungkinkan pengguna untuk membuat video kreatif pendek yang kemudian dapat dibagikan dengan pengguna lainnya. Pengguna dapat menangkap momen-momen penting dalam kehidupan mereka melalui video yang mereka buat. TikTok telah menetapkan dirinya sebagai aplikasi paling populer dalam unduhan, dengan TikTok versi iOS menjadi aplikasi non-game yang paling banyak diunduh di seluruh dunia, mencapai 3 miliar unduhan menurut data dari Sensor Tower Store Intelligence. TikTokers Madura memiliki penggunaan media sosial yang berbeda-beda dalam menggunakan TikTok, dan motif yang melatarbelakangi dalam penggunaan media sosial TikTok juga berbeda-beda. Penelitian ini mengungkap bagaimana TitTokers Madura memanfatkan aplikasi ini untuk mengekspresikan diri sekaligus mendapatkan keuntungan ekonomi dari endorsement produk dan review pariwisata.
Communicative Hospitality: Acts Of Service Among Front Desk Hotelier Roy Bigwanto; Iwan Joko Prasetyo; Nurannafi Farni Syam Maella
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study seeks to explore how the communication practices of front desk personnel, who interact primarily with hotel customers, influence the overall quality of the hospitality experience. The current body of research on hotel management emphasizes the crucial role of communication in providing outstanding service. It is crucial to develop a deeper understanding of the communication strategies and interpersonal abilities utilized by front desk hoteliers, and how these aspects influence visitor satisfaction and loyalty. Robert K. Yin's case study methodology entails engaging in extensive interviews with front desk personnel, closely observing their interactions with visitors, and thoroughly analyzing pertinent organizational documents. By considering a range of perspectives, individuals can gain a deeper understanding of the intricate dynamics between different forms of communication, the delivery of services, and the overall hotel environment. The findings suggest that providing exceptional hospitality service relies on effective communication, characterized by understanding, attentive listening, and a sincere commitment to meeting guests' needs. The study investigates how different management approaches and organizational cultures influence the communication behaviors of front desk staff in a hotel setting. As a result, this has an impact on guest satisfaction, loyalty, and the overall perception of the hotel brand. The findings of this study enhance the current scholarly knowledge regarding the role of communication in the hotel industry. Additionally, they provide practical implications for front desk training programs and hotel management. This article emphasizes the significance of fostering a culture of outstanding communication among front-line personnel to prioritize the communicative aspects of hospitality. This will assist in preserving a competitive edge in the ever-changing hotel industry and improving the overall satisfaction of our guests. 
Strategic Challenges: Integrating Marketing Management and Public Policy in Investments in Indonesia Leading up to the 2024 Presidential Election Frans Sudirjo; Loso Judijanto; Siska Armawati Sufa; Didik Sugeng Widiarto; Iwan Joko Prasetyo
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i1.5943

Abstract

The 2024 Presidential Election in Indonesia is expected to significantly influence the country's investment climate, creating a complex interplay between marketing management strategies and public policy. This study aims to explore the strategic challenges involved in integrating marketing management with public policy, particularly in the context of investment decisions leading up to the election. By utilizing NVivo for qualitative data analysis, this research examines key factors such as governmental policy shifts, investor perceptions, and marketing strategies employed by businesses to adapt to the evolving political landscape. Data was collected from interviews with policymakers, marketing experts, and investors, along with analysis of official documents and media reports. The findings reveal that the integration of marketing management and public policy faces significant obstacles, including regulatory uncertainty and the politicization of investment strategies. These challenges not only affect corporate decision-making but also influence broader economic trends. The study concludes by offering insights into how businesses and policymakers can better align their strategies to foster a more stable investment environment, particularly during periods of political transition. The research contributes to the growing body of literature on the intersection of marketing, policy, and investment in emerging markets.
PELATIHAN KOMPETENSI ANTI-HOAX DI MEDIA SOSIAL BAGI MAHASISWA KREATIF JAWA TIMUR Maella, Nur'annafi Farni Syam; Farida; Fadilah, M. Reza Ishadi; Rahaja, Alda; Prasetyo, Iwan Joko
SEPAKAT Sesi Pengabdian pada Masyarakat Vol. 4 No. 2 (2024): SEPAKAT DESEMBER 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/sepakat.v4i2.409

Abstract

Penelitian ini bertujuan untuk meningkatkan kompetensi mahasiswa kreatif di Jawa Timur dalam mengenali dan menangkal hoaks di media sosial. Melalui penelitian partisipatif, peserta diberikan pengetahuan tentang definisi, jenis, dan dampak hoaks serta metode verifikasi informasi. Kegiatan pelatihan mencakup penyampaian materi, diskusi kelompok mengenai kasus actual, praktik alat verifikasi dan evaluasi sebelum dan sesudah pelatihan. Hasil penelitian menunjukan peningkatan signifikan dalam pemahaman peserta mengenai hoaks dan kemampuan mereka dalam mengidentifikasi informasi yang salah. Selain itu, peserta mampu memperluas jejaring kolaboratif untuk memberantas hoaks dan menciptakan konten positif yang informatif. Implikasi dari penelitian ini menekankan kepentingan peran pemuda sebagai agen perubahan untuk menciptakan lingkungan digital yang lebih sehat. Dengan membekali generasi muda dengan keterampilan yang tepat, diharapkan mereka dapat berkontribusi aktif dalam meningkatkan literasi digital pada Masyarakat.
Co-Authors Achmad Syauqi Adha, Yusi Kesuma \ Alfian Alfian Amalo, Vicoas Trisula Bhakti Babus Salam Bayu Pratama Putra Bob Wahyudin Chabibulloh, Dzikri Cristoper Prawira Sinaga Daniel Susilo Dhimam Abror Didik Sugeng Didik Sugeng Widiarto Didik Sugeng Widiarto Dwiharjo, Untung Fadilah, M. Reza Ishadi Farida Farida Farida Fitria Ayuningtyas Fitriyah, Irmia Frans Sudirjo Gumilar, Ade Harliantara Harliantara Hartopo EP, R. Huda, Jesica Miftakhul Ikram Noor Kautsar Irenna Dyah Kumalasari Justina, R. Ayu Erni Lestari, Veronika Nugraheni Sri Loso Judijanto M.Alfian Rosidi Anwar Maella, Nur'annafi Farni Syam Muhammad Iqbal Alamsyah Nabillah, Dinda Tara Nadya Sukma Choirunnisa Nevrettia Christantyawati Nur Annafi FSM Nurannafi Farni Syam Maella Nurchaerani, Meiyanti Nur’annafi Farni Syam Maella Panudju, Redi Prihatiningsih, Titin Putra, Bayu Pratama Rahaja, Alda Rahasdita Reo Hansdoko Redi Panuju Redi Panuju Redi Panuju, Redi Riduansyah Riduansyah, Riduansyah Roy Bigwanto Salam, Babus Setia Wardhani, Widya Desary Sinaga, Cristoper Prawira Siska Armawati Sufa Tony S Soekrani Widya Desary Setia Wardhani Yenny Yenny YENNY YENNY Zaenal Abidin Zulaikha Zulaikha