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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Lontar : Jurnal Ilmu Komunikasi Jurnal Komunikasi Profesional Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Karinov Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Soetomo Communication and Humanities Jurnal Ilmu Sosial dan Humaniora Jurnal Multidisiplin West Science Gudang Jurnal Multidisiplin Ilmu Sepakat : Sesi Pengabdian Kepada Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora Menulis: Jurnal Penelitian Nusantara Journey: Journal of English Language and Pedagogy
Prasetyo, Iwan Joko
Universitas Dr. Soetomo Surabaya
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Adaptasi Strategi Pemasaran  PT. Djarum (Grup Djarum) Melalui  Cultural Shift Dwiharjo, Untung; Ayuningtyas, Fitria; Prasetyo, Iwan Joko; Panuju, Redi
Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora Vol. 1 No. 3 (2025): Juli
Publisher : Samsara Institute Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Now the world is changing rapidly, especially after Covid 19, the world is experiencing The Great Reset (large scale changes) resulting in disruption. As a result of this, many institutions, institutions and companies have closed down because they are not ready to face these changing times. Because of the importance of this problem, in this paper we try to highlight a holding company that has successfully carried out the process of changing this era, namely the Djarum Group. In this case the problem raised is what factors play a role in the successful adaptation of PT's marketing strategy. Djarum (Djarum Group) through Cultural Shift? This paper uses the literature study method using the Djarum Group case study with a descriptive qualitative paradigm approach.  From the description it was found that the factors that played a role in the successful adaptation of PT's marketing strategy. Djarum (Djarum Group) through Cultural Shift is a strong and visionary leadership factor of two brothers, namely the Hartono Brothers who are the heirs to the founders of PT Djarum, where they have both succeeded in realizing the vision and mission of their parents when founding PT. Djarum even goes beyond this by providing a touch of innovation and sophisticated production technology. Making the Djarum Group a global company that is world-famous and the Hartono brothers are always listed as the richest people in Indonesia.
Digital Advertising Trends and Effectiveness in the Modern Era: A Systematic Literature Review Prihatiningsih, Titin; Panudju, Redi; Prasetyo, Iwan Joko
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.505

Abstract

This research aims to understand the latest trends in digital advertising and measure the effectiveness of video content and social media in increasing engagement, conversion, brand awareness, and customer loyalty. This research utilizes a quantitative study design with a cross-sectional survey to collect data from social media-active consumers exposed to video advertisements. Data analysis used descriptive and inferential statistical techniques to test the relationship between these variables. The findings showed that video content is highly effective in attracting attention and maintaining consumer interest longer than text or static images. The video also allows for more complex and emotional messaging. Social media facilitates two-way interaction between brands and consumers, strengthening relationships and increasing customer loyalty. Integrating video content with social media platforms such as YouTube, Facebook, Instagram, and TikTok significantly increases engagement and conversion. Personalization of ads through artificial intelligence (AI) technology has also been shown to increase campaign relevance and effectiveness. This research contributes to the digital advertising literature by demonstrating the importance of integrating video and social media content and using AI technology for personalization. The findings offer practical guidance for advertisers to improve the effectiveness of their campaigns. However, this study has limitations in sample coverage and quantitative analysis focus. Future research should expand the sample and incorporate qualitative approaches to gain more comprehensive insights.
Dukungan Sosial Konselor Adiktif dan Keluarga dalam Program Rehabilitasi Pecandu Narkoba Iwan Joko Prasetyo; Didik Sugeng Widiarto; Nur Annafi FSM; Yenny, Yenny; Widya Desary Setia Wardhani
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 1 (2024): Maret 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i1.3524

Abstract

The problem of drug abuse is truly disturbing for the government and society throughout Indonesia. Every year the prevalence rate of drug abuse always increases. Efforts are needed to eradicate the distribution and use of drugs in society. One of the efforts is a social and medical rehabilitation program for drug addicts. The success of the rehabilitation program must be supported by professional social support sources, namely addiction counselors and non-professional sources, namely the family. Various forms of social support provided by addiction counselors and families really help restore the physical and mental condition of drug addicts to become healthy and productive individuals again. The aim of this research is to find out and explore the forms of social support provided by addiction counselors and families in the rehabilitation program for drug addicts at the Doulos Batu Recovery Center. The research method used is a qualitative method with a case study approach. Meanwhile, the research informants were 2 addiction counselors and 2 clients/residents. The research results show that social support in the form of emotional support, tangible or instrumental support, informational support, and companionship support can restore clients' social capabilities and social responsibility so that they can return to being healthy and productive humans.
Critical Discourse Analysis On Women Politician During 2024 Election Riduansyah, Riduansyah; Maella, Nurannafi Farni Syam; Iwan Joko Prasetyo
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2485

Abstract

This study conducts a Critical Discourse Analysis (CDA) on the portrayal of women politicians during the 2024 election, examining how they are represented and the influence of these discourses on their political participation and public perception. Through the literature review, it becomes evident that female politicians frequently encounter gender stereotypes and biases in media and public discourse. Using the CDA methodology, this study examines articles, interviews, and comments from prominent news outlets and social media platforms that discuss women politicians. The findings suggest a tendency to place greater emphasis on women's physical appearance, personality traits, and domestic responsibilities in comparison to men. Discussions of this nature have the potential to undermine the political prowess of women and hinder their participation in the political sphere. The study emphasizes the significance of fostering equitable and impartial conversations on female politicians. It advocates for the media and society to transcend gender stereotypes and promote more political participation of women.
Pengaruh Kepuasan Kerja Terhadap Kinerja Karyawan di Universitas Nahdlatul Ulama Surabaya (UNUSA) Rahasdita Reo Hansdoko; Redi Panuju; Iwan Joko Prasetyo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 9 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i9.8029

Abstract

This study examines the influence of job satisfaction on employee performance and the role of Nahdlatul Ulama (NU) values as a moderating variable at UNUSA. Using a quantitative approach and a questionnaire distributed to 84 permanent employees, the findings reveal that job satisfaction significantly enhances employee performance, particularly through aspects such as work environment, compensation, leadership, and career development. Although NU values do not statistically moderate the relationship, values such as tawassuth (moderation), tawazun (balance), tasamuh (tolerance), and i’tidal (justice) show a strong correlation with job satisfaction and contribute to creating a harmonious and fair work culture. The average scores of respondent perceptions indicate positive results, supporting the importance of integrating NU values into organizational practices. This study recommends strengthening managerial strategies related to job satisfaction and reinforcing the internalization of NU values.
Comparative Analysis of Final Presidential Debate Closing Statements:: Anies Baswedan, Prabowo Subianto and Ganjar Pranowo Nurchaerani, Meiyanti; Maella, Nurannafi Farni Syam; Prasetyo, Iwan Joko; Alfian, Alfian
Journey: Journal of English Language and Pedagogy Vol. 7 No. 1 (2024): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v7i1.871

Abstract

This paper analyzed the closing statements of three presidential candidates in Indonesia: Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo. Through a comparative qualitative examination, communication strategies and leadership qualities were evaluated. The objective of this study is to identify the key themes and rhetorical strategies employed by Anies Baswedan, Prabowo Subianto and Ganjar Pranowo in their closing statements; and second, to assess the effectiveness of these strategies in conveying leadership qualities and policy priorities to the electorate. The closing statements of the candidates were transcribed verbatim from recorded debate session. The primary instrument used for data collection was audio/video recordings of the final presidential debate. In conclusion, effective communication played a pivotal role in shaping public perception and influencing electoral outcomes by understanding the nuances of each candidate's rhetorical strategies, future research can provide valuable insights for political communication and leadership in Indonesia.
Critical Discourse Analysis: Papuan Rejection of the Free Nutritious Food Policy Iwan Joko Prasetyo; Nur'annafi Farni Syam Maella; Nevrettia Christantyawati; Didik Sugeng Widiarto
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.45387

Abstract

This research analyzes the media discourse construction regarding the rejection of the free nutritious meal program (MBG) policy by Papuan students through the Critical Discourse Analysis (CDA) approach using Teun A. Van Dijk's social cognition model. The focus of the research is directed toward a news article from Tempo.co titled "Thousands of Students in Papua Pegunungan Protest against Free Nutritious Meals" published on February 17, 2025. It aims to analyze the text structure, social cognition, and social context in the Tempo.co news coverage regarding the rejection of the free nutritious meal policy by Papuan students. This research uses a qualitative method with a critical discourse analysis approach developed by Teun A. Van Dijk, often known as the social cognition model. The research results show that Tempo.co's reporting not only describes the demonstrations but also reproduces the power relations between the central government and the Papuan people. At the textual level, the news places the legitimacy of the MBG policy as the main framework before presenting the reasons for rejection, while security-themed lexical choices, such as "preventing riots," "dispersing crowds," and "tear gas," frame the students' actions as a threat to public order. At the level of social cognition, it is evident that journalists prioritize official sources and policy explanations, resulting in limited space for students' structural reasons regarding educational and health disparities. At the level of social context, the construction of news discourse is closely related to the political dynamics of Papua and the tendency of national media to adopt a central perspective. The integration of the three levels of analysis reveals that media representation tends to affirm state hegemony, marginalize local voices, and normalize the actions of the authorities as part of restoring order.
Storytelling Konten Endorsement Produk Hydrococo Pada Akun Instagram @sumargodenny Ketty Andira Sharon; Iwan Joko Prasetyo; Ahmadi
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 3 (2026): Menulis - Maret
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i3.1062

Abstract

Perkembangan media sosial telah mendorong transformasi strategi komunikasi pemasaran, khususnya dalam penggunaan storytellingpada konten endorsement. Salah satu figur publik yang menerapkan strategi tersebut adalah Denny Sumargo melalui akun Instagram @sumargodenny dalam mempromosikan produk HydroCoco. Penelitian ini bertujuan untuk menganalisis penerapan tujuh elemen storytellingdanmenilai rasionalitas naratifdalam konten endorsementtersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis naratif. Objek penelitian berupa dua video endorsementHydroCoco dengan jumlah tayangan tertinggi pada tahun 2025, yaitu “Tercapit Kepiting” dan “Ajari Aku Tentang Kesabaran”. Teknik pengumpulan data dilakukan melalui dokumentasi dan observasi nonpartisipan. Data dianalisis menggunakan teori tujuh elemen storytellingmenurut Lindsay dan teori paradigma naratif Walter Fisher yang mencakup aspek coherence dan fidelity. Hasil penelitian menunjukkan bahwa kedua konten telah menerapkan tujuh elemen storytellingsecara komprehensif, meliputi unsur emotion, plot, structure, voice, hero, villain, dan conflictyang dikemas secara komedi dengan plot twist yang menarik. Selain itu, analisis rasionalitas naratif menunjukkan bahwa cerita memiliki koherensi struktural dan karakterologis yang baik serta fidelityyang selaras dengan nilai kesabaran, ketenangan, dan refleksi kehidupan sehari-hari audiens. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan kajian komunikasi pemasaran digital berbasis storytelling dan analisis naratif di media sosial
Media Lokal dan Partisipasi Publik dalam Pengawasan Pemerintahan Daerah: Studi pada Media Tifa Tanimbar Petrus Etus Sarfunin; Iwan Joko Prasetyo
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 3 (2026): Menulis - Maret
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i3.1064

Abstract

Media massa memiliki peran strategis dalam sistem demokrasi sebagai penyedia informasi publik, pengawas kekuasaan, serta ruang partisipasi masyarakat. Penelitian ini bertujuan menganalisis peran media lokal dalam mendorong partisipasi masyarakat terhadap pengawasan kinerja pemerintah daerah di Kabupaten Kepulauan Tanimbar, Provinsi Maluku. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus pada media lokal Tifa Tanimbar. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi terhadap wartawan, redaksi media, serta aparat pemerintah daerah. Analisis data menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa media lokal memiliki tiga fungsi utama dalam mendorong partisipasi publik, yaitu sebagai penyedia informasi publik, sebagai alat kontrol sosial terhadap kebijakan pemerintah, serta sebagai ruang artikulasi aspirasi masyarakat. Namun, efektivitas peran tersebut masih menghadapi berbagai tantangan, seperti keterbatasan sumber daya media, rendahnya literasi media masyarakat, serta tekanan politik lokal terhadap independensi pers. Penelitian ini menemukan bahwa penguatan kapasitas media lokal dan peningkatan literasi publik menjadi faktor kunci dalam memperkuat demokrasi lokal di wilayah kepulauan. Penelitian ini memberikan kontribusi pada kajian komunikasi politik lokal dengan menunjukkan bahwa media lokal tidak hanya berfungsi sebagai penyedia informasi, tetapi juga sebagai aktor penting dalam memperkuat partisipasi publik dan akuntabilitas pemerintahan di wilayah kepulauan.
Persebaya dan Bonek: Simbol-Simbol Komunikasi Supporter Sepakbola Komunitas “Syndicate Bonek Keputih (SBK)” Alamsyah, Muhammad Iqbal; Prasetyo, Iwan Joko
Communicatus: Jurnal Ilmu komunikasi Vol. 2 No. 2. December (2018): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v2i2.5032

Abstract

As social beings, humans will not be separated from its name a symbol of communication. Therefore, the purpose and objective of the research is to find out the symbols of communication and the meaning and message of using symbols of support communication for the persebaya among the SBK supporters community. In giving their support, this community mostly expresses it through certain symbols with their own meanings and messages. So the type of research used is descriptive qualitative using the Symbolic interactionism theory approach. Data obtained through interviews and direct observation in the field. From the results of the data obtained, it was concluded that the symbols of communication that happens or is done within the community to support SBK there are two symbols of verbal and non-verbal. Verbal symbols are used in the form of yells, songs or chants that they have created and always sung throughout the game. While non-verbal symbols there are three, namely, in the form of apparel / clothing made and worn every game. Certain facial expressions that appear or occur. And body movements that are intentionally done or occur accidentally.Sebagai makhluk sosial, manusia tidak akan terlepas dari namanya simbol komunikasi. Sebab itu, Maksud dan tujuan penelitian adalah untuk mengetahui simbol komunikasi serta makna dan pesan dari penggunaan simbol-simbol komunikasi dukungan pada persebaya dikalangan komunitas suporter SBK. Dalam memberikan dukungannya, komunitas ini kebanyakan mengungkapkannya melalui simbol tertentu dengan makna dan pesan tersendiri. Sehingga tipe penelitian yang digunakan adalah deskriptif kualitatif dengan menggunakan pendekatan teori Interaksionisme Simbolik. Data diperoleh melalui wawancara dan observasi langsung dilapangan. Dari hasil data yang diperoleh, disimpulkan bahwa simbol-simbol komunikasi yang terjadi atau dilakukan kalangan komunitas SBK dalam mendukung ada dua yaitu simbol verbal dan non verbal. Simbol verbal yang digunakan berupa yel-yel, nyanyian atau chant yang diciptakan dan selalu dinyanyikan mereka sepanjang pertandingan. Sedangkan simbol non verbal ada tiga yaitu, berupa pakaian/busana yang dibuat dan dikenakan setiap pertandingan. Ekspresi wajah tertentu yang muncul atau terjadi. Dan gerakan tubuh yang sengaja dilakukan atau terjadi secara tidak sengaja.
Co-Authors Achmad Syauqi Adha, Yusi Kesuma \ AHMADI Alfian Alfian Amalo, Vicoas Trisula Bhakti Babus Salam Bayu Pratama Putra Bob Wahyudin Chabibulloh, Dzikri Cristoper Prawira Sinaga Daniel Susilo Dhimam Abror Didik Sugeng Didik Sugeng Widiarto Didik Sugeng Widiarto Dwiharjo, Untung Fadilah, M. Reza Ishadi Farida Farida Farida Fitria Ayuningtyas Fitriyah, Irmia Gumilar, Ade Harliantara Harliantara Hartopo EP, R. Huda, Jesica Miftakhul Ikram Noor Kautsar Irenna Dyah Kumalasari Justina, R. Ayu Erni Ketty Andira Sharon Lestari, Veronika Nugraheni Sri M.Alfian Rosidi Anwar Maella, Nur'annafi Farni Syam Muhammad Iqbal Alamsyah Nabillah, Dinda Tara Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nur Annafi FSM Nurchaerani, Meiyanti Nurnannafi Farni Syam Maella Nur’annafi Farni Syam Maella Panudju, Redi Petrus Etus Sarfunin Prihatiningsih, Titin Putra, Bayu Pratama Rahaja, Alda Rahasdita Reo Hansdoko Redi Panuju Redi Panuju Redi Panuju, Redi Riduansyah Riduansyah, Riduansyah Roy Bigwanto Salam, Babus Setia Wardhani, Widya Desary Sinaga, Cristoper Prawira Tony S Soekrani Widya Desary Setia Wardhani YENNY YENNY Yenny Yenny Zaenal Abidin Zulaikha Zulaikha