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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Lontar : Jurnal Ilmu Komunikasi Jurnal Komunikasi Profesional Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Karinov Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Soetomo Communication and Humanities Jurnal Ilmu Sosial dan Humaniora Jurnal Multidisiplin West Science Gudang Jurnal Multidisiplin Ilmu RESLAJ: Religion Education Social Laa Roiba Journal Indonesian Journal of Innovation Multidisipliner Research Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora Menulis: Jurnal Penelitian Nusantara Journey: Journal of English Language and Pedagogy
Prasetyo, Iwan Joko
Universitas Dr. Soetomo Surabaya
Religion Aerospace Engineering Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Digital Advertising Trends and Effectiveness in the Modern Era: A Systematic Literature Review Prihatiningsih, Titin; Panudju, Redi; Prasetyo, Iwan Joko
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.505

Abstract

This research aims to understand the latest trends in digital advertising and measure the effectiveness of video content and social media in increasing engagement, conversion, brand awareness, and customer loyalty. This research utilizes a quantitative study design with a cross-sectional survey to collect data from social media-active consumers exposed to video advertisements. Data analysis used descriptive and inferential statistical techniques to test the relationship between these variables. The findings showed that video content is highly effective in attracting attention and maintaining consumer interest longer than text or static images. The video also allows for more complex and emotional messaging. Social media facilitates two-way interaction between brands and consumers, strengthening relationships and increasing customer loyalty. Integrating video content with social media platforms such as YouTube, Facebook, Instagram, and TikTok significantly increases engagement and conversion. Personalization of ads through artificial intelligence (AI) technology has also been shown to increase campaign relevance and effectiveness. This research contributes to the digital advertising literature by demonstrating the importance of integrating video and social media content and using AI technology for personalization. The findings offer practical guidance for advertisers to improve the effectiveness of their campaigns. However, this study has limitations in sample coverage and quantitative analysis focus. Future research should expand the sample and incorporate qualitative approaches to gain more comprehensive insights.
Dukungan Sosial Konselor Adiktif dan Keluarga dalam Program Rehabilitasi Pecandu Narkoba Iwan Joko Prasetyo; Didik Sugeng Widiarto; Nur Annafi FSM; Yenny, Yenny; Widya Desary Setia Wardhani
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 1 (2024): Maret 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i1.3524

Abstract

The problem of drug abuse is truly disturbing for the government and society throughout Indonesia. Every year the prevalence rate of drug abuse always increases. Efforts are needed to eradicate the distribution and use of drugs in society. One of the efforts is a social and medical rehabilitation program for drug addicts. The success of the rehabilitation program must be supported by professional social support sources, namely addiction counselors and non-professional sources, namely the family. Various forms of social support provided by addiction counselors and families really help restore the physical and mental condition of drug addicts to become healthy and productive individuals again. The aim of this research is to find out and explore the forms of social support provided by addiction counselors and families in the rehabilitation program for drug addicts at the Doulos Batu Recovery Center. The research method used is a qualitative method with a case study approach. Meanwhile, the research informants were 2 addiction counselors and 2 clients/residents. The research results show that social support in the form of emotional support, tangible or instrumental support, informational support, and companionship support can restore clients' social capabilities and social responsibility so that they can return to being healthy and productive humans.
Critical Discourse Analysis On Women Politician During 2024 Election Riduansyah, Riduansyah; Maella, Nurannafi Farni Syam; Iwan Joko Prasetyo
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2485

Abstract

This study conducts a Critical Discourse Analysis (CDA) on the portrayal of women politicians during the 2024 election, examining how they are represented and the influence of these discourses on their political participation and public perception. Through the literature review, it becomes evident that female politicians frequently encounter gender stereotypes and biases in media and public discourse. Using the CDA methodology, this study examines articles, interviews, and comments from prominent news outlets and social media platforms that discuss women politicians. The findings suggest a tendency to place greater emphasis on women's physical appearance, personality traits, and domestic responsibilities in comparison to men. Discussions of this nature have the potential to undermine the political prowess of women and hinder their participation in the political sphere. The study emphasizes the significance of fostering equitable and impartial conversations on female politicians. It advocates for the media and society to transcend gender stereotypes and promote more political participation of women.
Comparative Analysis of Final Presidential Debate Closing Statements:: Anies Baswedan, Prabowo Subianto and Ganjar Pranowo Nurchaerani, Meiyanti; Maella, Nurannafi Farni Syam; Prasetyo, Iwan Joko; Alfian, Alfian
Journey: Journal of English Language and Pedagogy Vol. 7 No. 1 (2024): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v7i1.871

Abstract

This paper analyzed the closing statements of three presidential candidates in Indonesia: Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo. Through a comparative qualitative examination, communication strategies and leadership qualities were evaluated. The objective of this study is to identify the key themes and rhetorical strategies employed by Anies Baswedan, Prabowo Subianto and Ganjar Pranowo in their closing statements; and second, to assess the effectiveness of these strategies in conveying leadership qualities and policy priorities to the electorate. The closing statements of the candidates were transcribed verbatim from recorded debate session. The primary instrument used for data collection was audio/video recordings of the final presidential debate. In conclusion, effective communication played a pivotal role in shaping public perception and influencing electoral outcomes by understanding the nuances of each candidate's rhetorical strategies, future research can provide valuable insights for political communication and leadership in Indonesia.
Pengaruh Kepuasan Kerja Terhadap Kinerja Karyawan di Universitas Nahdlatul Ulama Surabaya (UNUSA) Hansdoko, Rahasdita Reo; Panuju, Redi; Prasetyo, Iwan Joko
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 9 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i9.8029

Abstract

This study examines the influence of job satisfaction on employee performance and the role of Nahdlatul Ulama (NU) values as a moderating variable at UNUSA. Using a quantitative approach and a questionnaire distributed to 84 permanent employees, the findings reveal that job satisfaction significantly enhances employee performance, particularly through aspects such as work environment, compensation, leadership, and career development. Although NU values do not statistically moderate the relationship, values such as tawassuth (moderation), tawazun (balance), tasamuh (tolerance), and i’tidal (justice) show a strong correlation with job satisfaction and contribute to creating a harmonious and fair work culture. The average scores of respondent perceptions indicate positive results, supporting the importance of integrating NU values into organizational practices. This study recommends strengthening managerial strategies related to job satisfaction and reinforcing the internalization of NU values.
Analisis Struktur Naratif Pada Konten Ria SW di YouTube Dengan Model Tzvetan Todorov Davina Dwi Salsabilla; Iwan Joko Prasetyo; Ahmadi Ahmadi
Jurnal Multidisiplin West Science Vol 5 No 03 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i03.3283

Abstract

Fenomena meningkatnya konten food vlogger di platform YouTube mendorong akan kebutuhan diferensiasi dalam penyajian ulasan kuliner. Di tengah dominasi konten yang menekankan aspek visual dan hiburan, Ria SW menghadirkan pendekatan berbeda melalui ulasan kuliner yang dikemas dalam bentuk narasi perjalanan yang terstruktur. Penelitian ini bertujuan menganalisis struktur naratif dan rasionalitas naratif dalam konten YouTube Ria SW. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan analisis naratif, terhadap empat video YouTube Ria SW yang diunggah pada tahun 2025 dengan tema street food dan kuliner internasional. Struktur naratif dianalisis menggunakan Model Naratif Tzvetan Todorov (equilibrium, gangguan, equilibrium), sedangkan rasionalitas naratif dikaji melalui Paradigma Naratif Walter R. Fisher pada aspek coherence dan fidelity. Data dikumpulkan melalui observasi non-partisipan dan dokumentasi berupa potongan adegan, transkrip narasi, dan komentar audiens. Hasil penelitian menunjukkan pola naratif yang konsisten, di mana equilibrium ditandai dengan perencanaan dan pengenalan konteks, gangguan bersifat keseharian dan equilibrium dicapai melalui kepuasan kuliner serta perubahan sudut pandang. Narasi yang disampaikan memiliki rasionalitas naratif yang kuat, ditandai oleh alur cerita yang runtut, konsistensi karakter narator, dan nilai-nilai yang relevan dengan pengalaman audiens. Kebaruan penelitian terletak pada penggabungan model Todorov dan Fisher dalam analisis konten food vlogger Indonesia. Temuan ini menunjukkan bahwa struktur naratif yang koheren dan bernilai berperan penting dalam membangun diferensiasi serta kepercayaan audiens.
Komunikasi Persuasif Digital BAPENDA Lombok Timur melalui Instagram dalam Mendorong Kepatuhan Pajak Bumi dan Bangunan: Analisis Engagement Instagram @bapendalotim Ziat Wijaya; Iwan Joko Prasetyo; Redi Panuju
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 8 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i8.13039

Abstract

This study aims to analyze the digital persuasive communication conducted by BAPENDA Lombok Timur through Instagram in encouraging Land and Building Tax compliance. The analysis was conducted using a quantitative descriptive approach based on Socialinsider analytical data for 30 days. Indicators used include the number of followers, engagement rate, total posts, total engagements, and total organic views. In addition, this study examined the three posts with the highest engagement rate to see the most effective content patterns. The results showed that the @bapendalotim account had 265 followers, an engagement rate of 1.74%, a total of 10 posts, total engagements of 46, and total Organic Views of 826. The top three posts recorded engagement rates of 3.396%, 1.887%, and 1.509%. Exploratory, the average engagement rate of the top three posts reached 2.264%, higher than the average of the other seven posts which inferentially was around 1.515%. An exploratory correlation test between top post category and engagement yielded a coefficient of r = 0.609, while a simple regression showed that top post status was associated with an increase in engagement of approximately 0.749 percentage points. These findings suggest that featured content can generate higher engagement, but performance across posts remains inconsistent.
Storytelling Konten Endorsement Produk Hydrococo Pada Akun Instagram @sumargodenny Ketty Andira Sharon; Iwan Joko Prasetyo; Ahmadi
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 3 (2026): Menulis - Maret
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i3.1062

Abstract

Perkembangan media sosial telah mendorong transformasi strategi komunikasi pemasaran, khususnya dalam penggunaan storytellingpada konten endorsement. Salah satu figur publik yang menerapkan strategi tersebut adalah Denny Sumargo melalui akun Instagram @sumargodenny dalam mempromosikan produk HydroCoco. Penelitian ini bertujuan untuk menganalisis penerapan tujuh elemen storytellingdanmenilai rasionalitas naratifdalam konten endorsementtersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis naratif. Objek penelitian berupa dua video endorsementHydroCoco dengan jumlah tayangan tertinggi pada tahun 2025, yaitu “Tercapit Kepiting” dan “Ajari Aku Tentang Kesabaran”. Teknik pengumpulan data dilakukan melalui dokumentasi dan observasi nonpartisipan. Data dianalisis menggunakan teori tujuh elemen storytellingmenurut Lindsay dan teori paradigma naratif Walter Fisher yang mencakup aspek coherence dan fidelity. Hasil penelitian menunjukkan bahwa kedua konten telah menerapkan tujuh elemen storytellingsecara komprehensif, meliputi unsur emotion, plot, structure, voice, hero, villain, dan conflictyang dikemas secara komedi dengan plot twist yang menarik. Selain itu, analisis rasionalitas naratif menunjukkan bahwa cerita memiliki koherensi struktural dan karakterologis yang baik serta fidelityyang selaras dengan nilai kesabaran, ketenangan, dan refleksi kehidupan sehari-hari audiens. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan kajian komunikasi pemasaran digital berbasis storytelling dan analisis naratif di media sosial
Media Lokal dan Partisipasi Publik dalam Pengawasan Pemerintahan Daerah: Studi pada Media Tifa Tanimbar Petrus Etus Sarfunin; Iwan Joko Prasetyo
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 3 (2026): Menulis - Maret
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i3.1064

Abstract

Media massa memiliki peran strategis dalam sistem demokrasi sebagai penyedia informasi publik, pengawas kekuasaan, serta ruang partisipasi masyarakat. Penelitian ini bertujuan menganalisis peran media lokal dalam mendorong partisipasi masyarakat terhadap pengawasan kinerja pemerintah daerah di Kabupaten Kepulauan Tanimbar, Provinsi Maluku. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus pada media lokal Tifa Tanimbar. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi terhadap wartawan, redaksi media, serta aparat pemerintah daerah. Analisis data menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa media lokal memiliki tiga fungsi utama dalam mendorong partisipasi publik, yaitu sebagai penyedia informasi publik, sebagai alat kontrol sosial terhadap kebijakan pemerintah, serta sebagai ruang artikulasi aspirasi masyarakat. Namun, efektivitas peran tersebut masih menghadapi berbagai tantangan, seperti keterbatasan sumber daya media, rendahnya literasi media masyarakat, serta tekanan politik lokal terhadap independensi pers. Penelitian ini menemukan bahwa penguatan kapasitas media lokal dan peningkatan literasi publik menjadi faktor kunci dalam memperkuat demokrasi lokal di wilayah kepulauan. Penelitian ini memberikan kontribusi pada kajian komunikasi politik lokal dengan menunjukkan bahwa media lokal tidak hanya berfungsi sebagai penyedia informasi, tetapi juga sebagai aktor penting dalam memperkuat partisipasi publik dan akuntabilitas pemerintahan di wilayah kepulauan.
Persebaya dan Bonek: Simbol-Simbol Komunikasi Supporter Sepakbola Komunitas “Syndicate Bonek Keputih (SBK)” Muhammad Iqbal Alamsyah; Iwan Joko Prasetyo
Communicatus: Jurnal Ilmu komunikasi Vol. 2 No. 2. December (2018): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v2i2.5032

Abstract

As social beings, humans will not be separated from its name a symbol of communication. Therefore, the purpose and objective of the research is to find out the symbols of communication and the meaning and message of using symbols of support communication for the persebaya among the SBK supporters community. In giving their support, this community mostly expresses it through certain symbols with their own meanings and messages. So the type of research used is descriptive qualitative using the Symbolic interactionism theory approach. Data obtained through interviews and direct observation in the field. From the results of the data obtained, it was concluded that the symbols of communication that happens or is done within the community to support SBK there are two symbols of verbal and non-verbal. Verbal symbols are used in the form of yells, songs or chants that they have created and always sung throughout the game. While non-verbal symbols there are three, namely, in the form of apparel / clothing made and worn every game. Certain facial expressions that appear or occur. And body movements that are intentionally done or occur accidentally.Sebagai makhluk sosial, manusia tidak akan terlepas dari namanya simbol komunikasi. Sebab itu, Maksud dan tujuan penelitian adalah untuk mengetahui simbol komunikasi serta makna dan pesan dari penggunaan simbol-simbol komunikasi dukungan pada persebaya dikalangan komunitas suporter SBK. Dalam memberikan dukungannya, komunitas ini kebanyakan mengungkapkannya melalui simbol tertentu dengan makna dan pesan tersendiri. Sehingga tipe penelitian yang digunakan adalah deskriptif kualitatif dengan menggunakan pendekatan teori Interaksionisme Simbolik. Data diperoleh melalui wawancara dan observasi langsung dilapangan. Dari hasil data yang diperoleh, disimpulkan bahwa simbol-simbol komunikasi yang terjadi atau dilakukan kalangan komunitas SBK dalam mendukung ada dua yaitu simbol verbal dan non verbal. Simbol verbal yang digunakan berupa yel-yel, nyanyian atau chant yang diciptakan dan selalu dinyanyikan mereka sepanjang pertandingan. Sedangkan simbol non verbal ada tiga yaitu, berupa pakaian/busana yang dibuat dan dikenakan setiap pertandingan. Ekspresi wajah tertentu yang muncul atau terjadi. Dan gerakan tubuh yang sengaja dilakukan atau terjadi secara tidak sengaja.
Co-Authors Achmad Syauqi Adha, Yusi Kesuma \ Ahmadi Ahmadi Ahmadi Alfian Alfian Amalo, Vicoas Trisula Bhakti Babus Salam Bayu Pratama Putra Bob Wahyudin Chabibulloh, Dzikri Cristoper Prawira Sinaga Daniel Susilo Davina Dwi Salsabilla Dhimam Abror Didik Sugeng Didik Sugeng Widiarto Didik Sugeng Widiarto Didik Sugeng widiarto Dwiharjo, Untung Farida Farida Fitria Ayuningtyas Fitriyah, Irmia Gumilar, Ade Hansdoko, Rahasdita Reo Harliantara Harliantara Hartopo EP, R. Huda, Jesica Miftakhul Ikram Noor Kautsar Irenna Dyah Kumalasari Justina, R. Ayu Erni Ketty Andira Sharon Lestari, Veronika Nugraheni Sri M.Alfian Rosidi Anwar Muhammad Iqbal Alamsyah Nabillah, Dinda Tara Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nur Annafi FSM Nur'annafi Farni Syam Maella Nurchaerani, Meiyanti Nur’annafi Farni Syam Maella Panudju, Redi Petrus Etus Sarfunin Prihatiningsih, Titin Putra, Bayu Pratama Redi Panuju Redi Panuju, Redi Riduansyah Riduansyah, Riduansyah Ronaldo David Anggawijaya Ang Roy Bigwanto Salam, Babus Setia Wardhani, Widya Desary Sinaga, Cristoper Prawira Tony S Soekrani Widya Desary Setia Wardhani Yenny Yenny YENNY YENNY Zaenal Abidin Ziat Wijaya Zulaikha Zulaikha Zulaikha Zulaikha