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All Journal Komunikator MIX : Jurnal Ilmiah Manajemen Binus Business Review Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Representamen LUGAS Jurnal Komunikasi Develop Journal of Innovation in Business and Economics Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Bussines (JOMB) International Journal of Computer and Information System (IJCIS) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Smart Society: Community Service and Empowerment Journal Journal of Social And Economics Research INJURITY: Journal of Interdisciplinary Studies Mediator: Jurnal Komunikasi Pancasila International Journal of Applied Social Science Commercium: Journal of Business and Management Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Jurnal Manajemen Pendidikan Islam
Burhan Bungin
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Transformasi Identitas dan Konflik Intrapersonal Dokterpreneur: Studi Fenomenologi Empiris Sulaksono, Andri; Bungin, Burhan; Dewi, Liliana
Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Vol. 3 No. 2 (2025)
Publisher : Fakultas Kedokteran, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/bikkm.vol3.iss2.art5

Abstract

Latar Belakang: Fenomena dokterpreneur di Indonesia tidak muncul dari ruang hampa, tetapi lahir sebagai entitas adaptif atas semakin kompleks dan besar tanggung jawab dokter dalam menjalankan tugasnya. Dengan berdalih bahwa terjadi ketidakseimbangan antara beban tugas dan penghasilan yang didapatkan, maka muncul upaya dari dokter untuk menambah penghasilan dengan bertransformasi menjadi dokterpreneur. Fenomena transformasi inilah yang memunculkan konflik identitas yang kompleks antara etika altruisme medis dan tuntutan profitisme bisnis (egoisme bisnis). Tujuan: Penelitian ini mengeksplorasi pengalaman subjektif dokterpreneur dalam mengkompromikan dan menyelaraskan dilema antara etika profesi medis yang berlandaskan altruisme dan prinsip profesionalisme bisnis yang berlandaskan profitisme, saat menjalani transformasi peran dan saat bertransformasi identitas profesional dari dokter menjadi dokterpreneur. Metode: Penelitian ini berparadigma konstruktivis-interpretif, dengan menggunakan metode penelitian kualitatif dan pendekatan fenomenologi empiris Creswell, penelitian ini berfokus pada eksplorasi makna-makna yang dibentuk melalui pengalaman individual. Proses analisis mengikuti tahapan identifikasi pernyataan bermakna, tema esensial, deskripsi tekstural-struktural, dan perumusan esensi. Hasil: Melalui tahapan refleksi nilai, adaptasi strategi, dan negosiasi makna, maka terbentuk identitas baru sebagai dokterpreneur. Berdasarkan temuan ini, disusunlah model konseptual tentang transformasi identitas dokterpreneur sebagai proses dialektika antara implementasi nilai altruisme dan logika profit bisnis, yang menghasilkan entitas profesional baru sebagai dokterpreneur yang luwes dan reflektif. Simpulan: Konflik antara etika medis dan egoisme bisnis adalah hal yang tidak harus dihindari. Negosiasi makna yang berkelanjutan dan dinamis antara altruisme dan tuntutan bisnis akan mempermudah proses transformasi dan peran pendidikan dokter untuk membentuk jiwa entrepreneur yang adaptif bagi dokter. Kata Kunci: Altruisme medis; konflik intrapersonal; transformasi identitas; dokterpreneur; fenomenologi empiris
Konstruksi Sosial Tokoh Lokal di Pilkada 2024: Peran Media, Simbol Budaya, Dan Dinamika Interaksi Sosial Bungin, Burhan; Teguh, Monika; Danu Kristianto, Bernard Realino; Liliek Senaharjanta, Ignasius; Sulistijanto, Andi Budi
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 12 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i12.3070

Abstract

Penelitian ini menganalisis konstruksi sosial tokoh lokal dalam Pilkada 2024, yang berperan penting dalam membentuk persepsi dan preferensi politik masyarakat. Permasalahan utama yang dihadapi adalah bagaimana media, baik tradisional maupun digital, membangun citra tokoh politik yang sering kali tidak sesuai dengan kenyataan. Penelitian ini bertujuan untuk menggali bagaimana media, simbol budaya, dan interaksi sosial mempengaruhi persepsi masyarakat terhadap tokoh politik lokal. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus, yang mencakup wawancara mendalam, analisis konten media, dan observasi lapangan. Hasil penelitian menunjukkan bahwa media, terutama media sosial, memainkan peran sentral dalam membentuk citra politik tokoh lokal, baik melalui framing positif maupun negatif. Penggunaan simbol budaya dan narasi religius juga ditemukan efektif dalam membangun hubungan emosional dengan pemilih, namun harus otentik untuk menghindari persepsi manipulatif. Implikasi temuan ini penting bagi praktisi politik dalam merancang kampanye yang lebih transparan dan autentik, serta bagi masyarakat untuk lebih kritis terhadap narasi politik yang dibangun. Penelitian ini memberikan wawasan tentang pentingnya media digital dalam strategi kampanye politik dan membuka peluang untuk studi lanjutan mengenai teknologi baru dalam komunikasi politik.
The Exploration Study of Entrepreneurial Leadership as Strategic Asset in Ciputra Group Lily Ambarwati Saksono; Burhan Bungin; Denny Bernardus
Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i1.12097

Abstract

In the era of the Industrial Revolution 4.0, which is full of uncertainty, a leader who has a combination of leadership qualities and entrepreneurial spirit is needed for organizational growth, development, and sustainability. The research explored the dimensions of entrepreneurial leadership exemplified by Ciputra, the founder of Ciputra Group. It explored how these dimensions influenced the behavior of leaders who interacted directly with him. The research applied a post-positivist qualitative approach with a Simple Research Design (SRD) and the Coding Color Analysis Procedure (CCAP) to analyze the data. The primary data collection method was conducted through interviews with five informants. The results identify 10 dimensions of entrepreneurial leadership, including resilience, which has yet to be highlighted in previous related research. Resilience, in particular, is notably present among Ciputra Group leaders. Additionally, the results reveal five influences of Ciputra in entrepreneurial leadership dimensions on the behavior of leaders who interact directly with him. The findings are intended to inspire and provide valuable insights to leaders, especially founders, seeking to enhance their organizational performance and sustainability. By understanding and adopting these entrepreneurial leadership dimensions, leaders can better navigate the complexities of today’s business environment and drive their organizations toward tremendous success.
Innovation Of Business Models Based On Sharing Economy In Rural Entrepreneurship Ecosystems Alfa Syahputra; Burhan Bungin; Thomas S. Kaihatu
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 10 (2025): Injurity: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i10.1483

Abstract

The rapid growth of the sharing economy has reshaped entrepreneurial practices worldwide, yet its application in rural contexts remains underexplored. This study aims to investigate the opportunities, challenges, and innovative potentials of sharing economy-based business models within rural entrepreneurship ecosystems in Indonesia. Adopting a qualitative case study approach, data were collected from small and medium enterprises (SMEs), village entrepreneurs, and local communities through interviews, observations, and document analysis. Findings reveal that sharing economy practices can enhance resource efficiency, foster community collaboration, and promote sustainable rural development. However, significant challenges persist, including limited digital literacy, infrastructure constraints, and regulatory gaps. This research contributes to the literature by extending the discourse on sharing economy beyond urban contexts and provides practical insights for policymakers, SME actors, and technology developers seeking to strengthen rural entrepreneurship ecosystems.
Implications of Interpersonal Conflict for Physicians’ Task Performance: Workplace Deviance as a Mediator sulaksono, Andri; Burhan Bungin; Liliana Dewi; Alexander Hiro Wibisono
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p02

Abstract

Medical environments frequently encounter interpersonal tensions that influence clinical effectiveness and may shape how physicians carry out their tasks. Grounded in Social Exchange Theory and Conservation of Resources Theory, this study examines the link between interpersonal conflict and physicians’ task performance by considering workplace deviance as a mediating mechanism. Using a cross-sectional design and surveyed a population of physicians in various healthcare facilities in Surabaya. Using purposive sampling than collected data from 150 respondents via an online, self-administered structured questionnaire. The data were analyzed with PLS-SEM. The measurement model met all reliability and validity criteria, and the structural model demonstrated significant explanatory and predictive power. The findings indicate that conflict can actually enhance performance when it is managed as task-focused disagreement within a framework of strong professional controls. In contrast, deviant behaviors consistently undermine performance. Furthermore, workplace deviance partially mediated the relationship between conflict and performance. Based on these findings, the study offers practical solutions for healthcare organizations in Indonesia. Include implementing effective conflict management, providing communication training, and consistently enforcing a code of ethics to harness potential benefits of task-related conflict.
The Role of Value Co-Creation On School Image and Parent Loyalty Ardiana Kurniasari; Christian Herdinata; Burhan Bungin
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 3 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i3.270

Abstract

Increasing competition among educational institutions and the growing involvement of parents in educational services have encouraged schools to adopt more collaborative and value-oriented strategies. However, empirical evidence on how parental value co-creation behavior contributes to school image and parental loyalty, particularly in the context of basic education, remains limited. This study investigates the role of parental value co-creation behavior in shaping school image and fostering parental loyalty in elementary education. Drawing on service-dominant logic, an integrated conceptual framework is proposed in which parental value co-creation behavior influences parental loyalty both directly and indirectly through school image. Data were collected from parents of elementary school students in Surabaya, East Java, Indonesia. A total of 370 online questionnaires were distributed, with 170 valid responses analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both parental participation behavior and parental citizenship behavior have a significant positive effect on school image. Furthermore, school image is found to positively influence parental loyalty and to mediate the relationship between value co-creation behavior and loyalty. These findings suggest that schools that actively encourage and facilitate parental involvement are able to create a supportive and collaborative educational environment, thereby strengthening institutional image and enhancing parental commitment. This study contributes to the limited literature on value co-creation in basic education by empirically demonstrating the mediating role of school image. Practically, the findings highlight the strategic importance of parental involvement as an educational marketing approach to improve school reputation and stimulate positive word-of-mouth. Future studies may involve other stakeholders and explore different regional contexts.
Strengthening Marketing Performance Through Entrepreneurial Marketing and Absorptive Capacity: Examining Strategic Alignment Mediation and Digital Capability Moderation Budi Setiawan; Burhan Bungin; Wirawan Endro Dwi Radianto; Siti Zahro; Rommy Pramono
Smart Society Vol. 5 No. 2 (2025): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v5i2.899

Abstract

In the context of digital startups in emerging markets, achieving superior marketing performance remains a critical challenge due to rapid environmental changes, intense competition, and limitations in organizational capabilities. Prior studies have emphasized the importance of Entrepreneurial Marketing (EM) and Absorptive Capacity (AC); however, the mechanism through which these capabilities translate into performance, particularly through Strategic Alignment (SA), remains underexplored. In addition, the role of Digital Capability (DC) as a potential boundary condition in strengthening alignment outcomes is still inconclusive. This study aims to examine how EM and AC enhance Marketing Performance (MP) through SA, and whether DC moderates the relationship between SA and MP in Indonesian digital startups. Using survey data from 250 firms and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that EM and AC significantly strengthen SA, which in turn exerts a strong positive effect on MP. DC also demonstrates a significant direct effect on MP; however, its moderating role in the SA–MP relationship is not supported. These results suggest that while digital capability contributes directly to performance, it does not necessarily amplify the effectiveness of strategic alignment. This study highlights SA as the primary mechanism through which EM and AC translate into superior marketing performance, while positioning DC as an operational enabler rather than a strategic amplifier. Managerially, firms are encouraged to institutionalize alignment practices and leverage digital capability to support execution effectiveness. The study contributes by advancing an integrated alignment-based framework and by clarifying the boundary conditions of digital capability in emerging-market digital startups.
Pengaruh Konten Instagram @Ngopibarengbaradjawa terhadap Minat Beli Followers Oktaviona, Annisa Maurin; Bungin, Burhan
Journal of Management and Bussines (JOMB) Vol. 8 No. 2 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/gzz4g969

Abstract

This research aims to measure the influence of Instagram content on the buying interest of followers of the @ngopibarengbaradjawa account, a coffee shop located in Surabaya. In the context of social media, Instagram has a strategic role in product marketing through unique and interesting visual content. This research uses the Hierarchy of Effect and AIDA models to analyze how Instagram content influences consumer behavior, from attention to purchasing actions. The research method used was quantitative by distributing questionnaires to 171 respondents, who were followers of the @ngopibarengbaradjawa account. Data were analyzed using Pearson Product Moment correlation to test the relationship between Instagram content variables and purchase interest. The research results show that there is a very significant correlation between Instagram content and followers' buying interest. A Pearson correlation of 0.984 indicates a strong relationship between these variables. Thus, interesting Instagram content can effectively influence consumer purchasing interest, especially in the context of marketing beverage products on social media.   Keywords: Instagram Content, Purchase Interest, Followers
Human Capıtal and Talent Management in the Halal Ecosystem: A Systematıc and TCCM-Based Systematıc Revıew Satriyo, Cindy Charisma; Bungin, Burhan; Sembiring, Murpin Joshua; Mahsun, Moch
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2026.014.03.2

Abstract

A comprehensive understanding of human development is essential for strengthening talent management, as it ensures the alignment of individual capabilities with organizational and strategic needs. This study employs bibliometric methods alongside the Theory–Context–Characteristics–Method (TCCM) framework to examine developments in human capital and talent management within the global halal ecosystem. A total of 86 publications from 2010 to 2025 were analyzed using R Biblioshiny. The study evaluates methodological trends, conceptual patterns, and existing research gaps. The findings reveal a significant surge in publications after 2020, highlighting the growing strategic importance of halal human resources in the context of digital transformation and global sustainability goals. The dominant theoretical foundations are the Resource-Based View (RBV) and Human Capital Theory; however, integration with Islamic ethical perspectives remains limited. Three major thematic clusters emerge: ethical leadership and Sharia-compliant governance; digital innovation and talent readiness; and human capital development. Based on these insights, the study proposes a Halal Human Capital Excellence Framework that integrates legitimacy, ethics, and digital human capital. It further recommends multi-level and cross-regional empirical studies to validate the proposed model and strengthen both theoretical and policy contributions to future halal talent development.
The role of trust in shaping successor commitment in family businesses Teddy Saputra; Burhan Bungin; Thomas S Kaihatu
Journal of Innovation in Business and Economics Vol. 9 No. 02 B (2025): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v9i01.34877

Abstract

This study investigates the relationship between trust and commitment between predecessor and successor generations in family businesses. Using a survey of 203 successors, the research examines how different dimensions of trust—affect-based, cognition-based, and interpersonal—shape successor commitment. The findings reveal that only affect-based trust significantly influences all forms of successor commitment, including affective, normative, calculative, and imperative commitment. In contrast, cognition-based trust and interpersonal trust do not exhibit a significant impact. These results suggest that emotional validation and recognition from the predecessor generation play a critical role in fostering successor commitment. Managing intergenerational trust—particularly affect-based trust—effectively can enhance successor engagement and support the long-term continuity of family businesses.
Co-Authors admin admin Ahmad, Mohd Khairie Alexander Hiro Wibisono Alfa Syahputra Alfa Syahputra Ana R, Adelina Erlinda Anandari Priska Andi Asrina Andi Budi Sulistijanto Ardiana Kurniasari Budi Setiawan Calysta, Keisya Christian Herdinata Christina Whidya Utami Christina Widya Utami Chusnul Rofiah Cosmas Gatot Haryono Damelina B. Tambunan David Sukardi Kodrat Denny Bernardus Ekasari, Raudha Putri Ergita Jeny Ardane Shwari Hilda Yunita Wono Jamalullail, Jamalullail Kristianto, Bernard Realino Danu Latif, Nashrudin Liliana Dewi Liliek Senaharjanta, Ignasius Lily Ambarwati Saksono Made Wilantara Marlinda Irwanti Marlinda Irwanti, Marlinda Misnan Moch. Mahsun Mohd Khairi Ahmad Monika Teguh Muhammad Dafa Murpin Josua Sembiring Mustofa, Agus Nashrudin Latif Novaria, Rachmawati Noviana Tursanurohmad Nurbaity, Fitri Nurlaela Syarif Oktaviona, Annisa Maurin Pratiwi, Ni Made Ida Pratiwi, Tika Ardillaning Puspita Rohana Handayani Qotrunnada, Namira Al Rachmah Ida Ratih Puspa Rommy Pramono Rosiana Alim Satriyo, Cindy Charisma Satvikadewi, AAI. Prihandari Senaharjanta, Ignasius Liliek Siti Zahro Soenarjanto, Bagus Sukono Sungkono Sulaksono, Andri Sumarah, Noorshanti Syafarani, Yavrina Tasya Devi Rossafine Tawali, Abu Bakar Teddy Saputra Theodore Jason Santoso Thomas S Kaihatu Thomas S. Kaihatu Thomas Stefanus Kaihatu Wirawan Endro Dwi Radianto Zaus, Anggi Agni Zinggara hidayat