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All Journal Komunikator MIX : Jurnal Ilmiah Manajemen Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Representamen LUGAS Jurnal Komunikasi Develop Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Ilmiah Manajemen Kesatuan International Journal of Computer and Information System (IJCIS) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Social And Economics Research Mediator: Jurnal Komunikasi Pancasila International Journal of Applied Social Science journal of social and economic research Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Burhan Bungin
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Social Sciences Transportation Other

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PENGELOLAAN AKUN INSTAGRAM @CITOSURABAYA MALL CITY OF TOMORROW DALAM MENINGKATKAN MINAT PENGUNJUNG Puspita Rohana Handayani; Burhan Bungin
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.831

Abstract

Media sosial yang paling banyak digunakan saat ini adalah Instagram.Instagram merupakan media sosial yang digunakan untuk berkomunikasi dan berinteraksi dengan seluruh pengguna di seluruh dunia. Mall City of Tomorrow Surabaya merupakan salah satu mall yang berada di Kota Surabaya yang memanfaatkan Instagram sebagai media untuk mendukung komunikasi dan membantu penyebaran informasi kepada masyarakat. Mall Cito ini juga melakukan promosi melalui Instagram dengan adanya diskon, pameran atau promo lainnya. Instagram terdapat berbagai fitur yang dapat dikelola seperti mengunggah foto, IGTV, hashtag, Instagram Stories, IG Live, Highlight, dan sebagainya. Dengan teknologi komunikasi yang semakin maju dan masuknya era digital 4.0, penggunaan akun Instagram sebagai media digital dimanfaatkan untuk memudahkan berbagai kegiatan masyarakat, termasuk berbelanja dan mempromosikan produk atau jasa yang dapat dilakukan dari rumah atau melalui platform digital. Penelitian ini bertujuan untuk menganalisa dan melihat bagaimana pengelolaan media sosial akun Instagram @citosurabaya oleh Mall City of Tomorrow dalam menjalin komunikasi dengan pelanggan atau pengguna Instagram dan mengetahui proses pengelolaan media sosial. Metode dalam penelitian menggunakan kuasi kualitatif. Pengumpulan data dilakukan dengan cara wawancara terstruktur dan dokumentasi ke pihak pengelola akun Instagram @citosurabaya. Penelitian ini menggunakan teori komponen 4C media sosial yaitu context, communication, collaboration, connection yakni hubungan interaksi melalu postingan konten @citosurabaya yang bersifat informatif dan hiburan kepada publik.
Transformasi Identitas dan Konflik Intrapersonal Dokterpreneur: Studi Fenomenologi Empiris Sulaksono, Andri; Bungin, Burhan; Dewi, Liliana
Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Vol. 3 No. 2 (2025)
Publisher : Fakultas Kedokteran, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/bikkm.vol3.iss2.art5

Abstract

Latar Belakang: Fenomena dokterpreneur di Indonesia tidak muncul dari ruang hampa, tetapi lahir sebagai entitas adaptif atas semakin kompleks dan besar tanggung jawab dokter dalam menjalankan tugasnya. Dengan berdalih bahwa terjadi ketidakseimbangan antara beban tugas dan penghasilan yang didapatkan, maka muncul upaya dari dokter untuk menambah penghasilan dengan bertransformasi menjadi dokterpreneur. Fenomena transformasi inilah yang memunculkan konflik identitas yang kompleks antara etika altruisme medis dan tuntutan profitisme bisnis (egoisme bisnis). Tujuan: Penelitian ini mengeksplorasi pengalaman subjektif dokterpreneur dalam mengkompromikan dan menyelaraskan dilema antara etika profesi medis yang berlandaskan altruisme dan prinsip profesionalisme bisnis yang berlandaskan profitisme, saat menjalani transformasi peran dan saat bertransformasi identitas profesional dari dokter menjadi dokterpreneur. Metode: Penelitian ini berparadigma konstruktivis-interpretif, dengan menggunakan metode penelitian kualitatif dan pendekatan fenomenologi empiris Creswell, penelitian ini berfokus pada eksplorasi makna-makna yang dibentuk melalui pengalaman individual. Proses analisis mengikuti tahapan identifikasi pernyataan bermakna, tema esensial, deskripsi tekstural-struktural, dan perumusan esensi. Hasil: Melalui tahapan refleksi nilai, adaptasi strategi, dan negosiasi makna, maka terbentuk identitas baru sebagai dokterpreneur. Berdasarkan temuan ini, disusunlah model konseptual tentang transformasi identitas dokterpreneur sebagai proses dialektika antara implementasi nilai altruisme dan logika profit bisnis, yang menghasilkan entitas profesional baru sebagai dokterpreneur yang luwes dan reflektif. Simpulan: Konflik antara etika medis dan egoisme bisnis adalah hal yang tidak harus dihindari. Negosiasi makna yang berkelanjutan dan dinamis antara altruisme dan tuntutan bisnis akan mempermudah proses transformasi dan peran pendidikan dokter untuk membentuk jiwa entrepreneur yang adaptif bagi dokter. Kata Kunci: Altruisme medis; konflik intrapersonal; transformasi identitas; dokterpreneur; fenomenologi empiris
Konstruksi Sosial Tokoh Lokal di Pilkada 2024: Peran Media, Simbol Budaya, Dan Dinamika Interaksi Sosial Bungin, Burhan; Teguh, Monika; Danu Kristianto, Bernard Realino; Liliek Senaharjanta, Ignasius; Sulistijanto, Andi Budi
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 12 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i12.3070

Abstract

Penelitian ini menganalisis konstruksi sosial tokoh lokal dalam Pilkada 2024, yang berperan penting dalam membentuk persepsi dan preferensi politik masyarakat. Permasalahan utama yang dihadapi adalah bagaimana media, baik tradisional maupun digital, membangun citra tokoh politik yang sering kali tidak sesuai dengan kenyataan. Penelitian ini bertujuan untuk menggali bagaimana media, simbol budaya, dan interaksi sosial mempengaruhi persepsi masyarakat terhadap tokoh politik lokal. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus, yang mencakup wawancara mendalam, analisis konten media, dan observasi lapangan. Hasil penelitian menunjukkan bahwa media, terutama media sosial, memainkan peran sentral dalam membentuk citra politik tokoh lokal, baik melalui framing positif maupun negatif. Penggunaan simbol budaya dan narasi religius juga ditemukan efektif dalam membangun hubungan emosional dengan pemilih, namun harus otentik untuk menghindari persepsi manipulatif. Implikasi temuan ini penting bagi praktisi politik dalam merancang kampanye yang lebih transparan dan autentik, serta bagi masyarakat untuk lebih kritis terhadap narasi politik yang dibangun. Penelitian ini memberikan wawasan tentang pentingnya media digital dalam strategi kampanye politik dan membuka peluang untuk studi lanjutan mengenai teknologi baru dalam komunikasi politik.
Peran Lansia Sebagai Pemegang Otoritas Dalam Komunikasi Kesehatan Pencegahan Stunting Teguh, Monika; Ida, Rachmah; Puspa, Ratih; Bungin, Burhan; Haryono, Cosmas Gatot
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4133

Abstract

This research aims to know the roles of the elders as authority holders in the means of health communication for stunting prevention implemented in Trenggalek Regency, East Java. Stunting is the failure of growth and development caused by malnutrition at the first 1000 days of a child’s life. This problem can be prevented by providing nutrition needed by pregnant women and toddlers, but for preventing this the efforts of health communication are needed so that the mindset and behaviors of the society can change according to the health standards. Therefore, at Trenggalek Regency Kenek Beraksi program was implemented involving elders who may have authority to distribute knowledge and intervene behaviors which cause stunting to children. This research is qualitative research using case study method, by data gathering using in depth interview and document study. The result of this research shows that elders have significant roles in health communication for stunting prevention at Trenggalek Regency. Elders hold authorities because of the culture in society giving them privilege as respected and trusted figures. Furthermore, their knowledge and experience give them expert power and referent power making their family follow their guidance. In health communication, their health acts as a communicator delivering health messages. The effects felt from the elders’ involvement in this health communication program include the decrease of pregnant women having anemia, the increase of the toddlers’ nutritional adequacy achievement, and the increasing weights of toddlers, which altogether reduce the number of stunting at Trenggalek Regency
Study of Dual Brand in Indonesia Tourism Communication Teguh, Monika; Bungin, Burhan; Wono, Hilda Yunita; Santoso, Theodore Jason
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11388

Abstract

One of the main parts of a country's tourism communication is the tourism destination brand. The Indonesian tourism destination brand itself has changed several times since 2008. At that time, the brand used was Visit Indonesia 2008, then the following year it changed to Visit Indonesia 2009. Then in 2010 until 2021, Indonesia uses two brands at once, namely Wonderful Indonesia and Pesona Indonesia, even though the Indonesian tourism destination in question is one, namely Indonesia's destination. In fact, the use of these two brands has not been able to show a positive performance in bringing in tourists or making Indonesian tourism destinations famous and remembered by potential tourists. Therefore, we need a study on the existence of this dual brand, which is the purpose of this scientific article The subject of this study is the Indonesian tourism brand, Wonderful Indonesia, while the object studied is the duality in the use of the brand. This study was made using qualitative methods, specifically by using literature review. The method of data collection is documentation. This study uses a narrative method in its discussion. From this study, it can be explained that the brand personality of the Indonesian tourism destination brand is still weak. This is mainly due to the dual brands Wonderful Indonesia and Pesona Indonesia which have two different meanings and have not been able to represent tourist destination areas in Indonesia. In the end, this makes brand awareness, brand equity and brand loyalty are not formed. Therefore, it would be better if only one tourism destination brand can be formulated. The brand should represent various tourist destination areas and can be used consistently for a long time.
Balancing Innovation and Ethics: Empirical Insights into AI Predictive Marketing Challenges and Opportunities Latif, Nashrudin; Bungin, Burhan; Kodrat, David Sukardi
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.013

Abstract

Objectives: This research endeavors to explore the ethical ramifications when artificial intelligence is utilized in predictive marketing, especially regarding potential pitfalls like algorithmic bias, infringements on privacy, the deliberate manipulation of consumer actions, and the aggregation of market power, which may undermine fair business competition.Methodology: A qualitative methodology was adopted for this study, involving In-Depth Interviews (IDIs) with a total of eight informants. The participants, who were data analysts and digital marketers representing various industry sectors, were recruited using both purposive and snowball sampling techniques. Data gathering spanned a six-week period and was subjected to thematic analysis to identify the prominent themes and issues.Finding: Five main themes were found in this study: (1) the importance of fairness and non-discrimination in algorithms, (2) transparency in data governance, (3) protection of consumer privacy, (4) risk of behavioral manipulation, and (5) ethical implications of market share concentration by AI-based companies.Conclusion: While AI can improve marketing efficiency, its use also risks creating social injustice and lowering consumer trust. Therefore, continuous data audits, transparent algorithm development, and strong consumer protection regulations are needed to ensure fair, ethical, and sustainable application of AI.
Communicating Heritage: Public Relations Strategies of Historical Hotels in East Java Wono, Hilda Yunita; Hidayat, Zinggara; Bungin, Burhan
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.8209

Abstract

Heritage communication in the hospitality sector plays a crucial role in preserving cultural identity while enhancing destination branding. Despite the growing popularity of heritage tourism, research on heritage-based public relations (PR) strategies in Southeast Asia—particularly in postcolonial settings like Indonesia—remains limited. This study investigates how five historic hotels in East Java communicate their cultural and historical narratives through PR strategies that connect with both domestic and international visitors. Adopting a qualitative multi-case study, the research combines in-depth interviews, participant observation, and document analysis. The findings highlight three distinctive narrative orientations—nationalist, local-cultural, and colonial-aesthetic—delivered through PR models ranging from traditional information dissemination to participatory engagement. Digital storytelling emerges as a central mechanism for amplifying heritage branding and shaping public perception. This study positions heritage PR as an interdisciplinary field bridging communication, tourism, and cultural preservation, while offering practical insights for hotels to strengthen storytelling practices and collaborate more closely with local communities.
Optimization of the CIDT Model in the MSME Program of the Rokan Hulu Regency Chamber of Commerce and Industry Syahputra, Alfa; Bungin, Burhan; Kaihatu, Thomas Stefanus; Utami, Christina Widya; Dewi, Liliana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3535

Abstract

With the advancement of time, the programs within the Chamber of Commerce and Industry need to be reconstructed to be more relevant and adaptive to digitalization challenges. The Chamber of Commerce and Industry (Kamar Dagang dan Industri/KADIN) plays a crucial role in supporting SMEs’ growth, yet several obstacles hinder its optimization in Rokan Hulu. Issues such as weak synergy between the chamber of commerce and industry and the local government, overly idealistic policies, lack of attention to small traders, and minimal government involvement in empowering SMEs need urgent solutions. This study aims to explore how the chamber of commerce and industry program reconstruction can optimize digital marketing for SME economic growth in Rokan Hulu. Using the Complexity of Innovation Diffusion Theory as an analytical framework, this qualitative research employs literature review and phenomenological approaches. The findings suggest that strategic reconstruction through competitive selection, digital business incubation, and stakeholder collaboration can enhance SME competitiveness, ensuring sustainable regional economic growth through digital technology adoption.
Authentic TikTok Storytelling Builds Personal Brands for Indonesian Food and Beverage SMEs Alim, Rosiana; Utami, Christina Whidya; Bungin, Burhan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3959

Abstract

The rise of TikTok as a platform for authentic, engaging content has transformed digital marketing, particularly for small and medium enterprises in Indonesia’s food and beverage sector. This study explores how these business owners use TikTok to establish themselves as micro-celebrities, fostering audience connections through fun, relatable content. The research aims to understand how storytelling and platform features enhance brand awareness and loyalty. Using an ethnographic approach, data were collected through in-depth interviews with four food and beverage business owners and visual observations of their TikTok videos, focusing on accounts with significant followings. The findings reveal that authentic narratives, such as daily business activities or personal struggles, create emotional bonds with audiences, driving engagement through comments, shares, and live interactions. Unlike other platforms prioritizing aesthetics, TikTok’s emphasis on raw content empowers these owners to build personal brands cost-effectively. However, the small sample limits generalizability to other sectors. This study concludes that TikTok offers a powerful, accessible marketing tool for small businesses, enabling owners to become relatable figures who connect with audiences, ultimately enhancing brand visibility and customer loyalty in Indonesia’s competitive market.
Implications of Interpersonal Conflict for Physicians’ Task Performance: Workplace Deviance as a Mediator sulaksono, Andri; Burhan Bungin; Liliana Dewi; Alexander Hiro Wibisono
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p02

Abstract

Medical environments frequently encounter interpersonal tensions that influence clinical effectiveness and may shape how physicians carry out their tasks. Grounded in Social Exchange Theory and Conservation of Resources Theory, this study examines the link between interpersonal conflict and physicians’ task performance by considering workplace deviance as a mediating mechanism. Using a cross-sectional design and surveyed a population of physicians in various healthcare facilities in Surabaya. Using purposive sampling than collected data from 150 respondents via an online, self-administered structured questionnaire. The data were analyzed with PLS-SEM. The measurement model met all reliability and validity criteria, and the structural model demonstrated significant explanatory and predictive power. The findings indicate that conflict can actually enhance performance when it is managed as task-focused disagreement within a framework of strong professional controls. In contrast, deviant behaviors consistently undermine performance. Furthermore, workplace deviance partially mediated the relationship between conflict and performance. Based on these findings, the study offers practical solutions for healthcare organizations in Indonesia. Include implementing effective conflict management, providing communication training, and consistently enforcing a code of ethics to harness potential benefits of task-related conflict.
Co-Authors admin admin Ahmad, Mohd Khairie Alexander Hiro Wibisono Alfa Syahputra Alim, Rosiana Ana R, Adelina Erlinda Anandari Priska Andi Asrina Andi Budi Sulistijanto Calysta, Keisya Christina Whidya Utami Cosmas Gatot Haryono Danu Kristianto, Bernard Realino David Sukardi Kodrat Ekasari, Raudha Putri Ergita Jeny Ardane Shwari Hilda Yunita Wono Jamalullail, Jamalullail Kristianto, Bernard Realino Danu Latif, Nashrudin Liliana Dewi Liliek Senaharjanta, Ignasius Marlinda Irwanti Marlinda Irwanti, Marlinda Mohd Khairi Ahmad Monika Teguh Muhammad Dafa Mustofa, Agus Novaria, Rachmawati Nurbaity, Fitri Nurlaela Syarif Pratiwi, Ni Made Ida Pratiwi, Tika Ardillaning Puspita Rohana Handayani Qotrunnada, Namira Al Rachmah Ida Ratih Puspa Rofiah, Chusnul Santoso, Theodore Jason Satvikadewi, A.A.I. Prihandari Senaharjanta, Ignasius Liliek Soenarjanto, Bagus Sulaksono, Andri Sumarah, Noorshanti Syafarani, Yavrina Tasya Devi Rossafine Tawali, Abu Bakar Theodore Jason Santoso Thomas Stefanus Kaihatu Utami, Christina Widya Zaus, Anggi Agni Zinggara hidayat