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THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION Nuratul Ikramah; Cut Sukmawati; Maisyura; Teuku Zulkarnaen; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.681

Abstract

This article examines the influence of product quality and brand image on purchasing decisions at Warung Mie Suree Cek Pon Simpang Rangkaya. The main question to be answered in this study is whether product quality and brand image are factors that influence customer satisfaction that occurs at Warung Mie Suree Cek Pon Simpang Rangkaya. During the observation, the researcher saw that respondents stated that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because of the quality of the product provided. This assessment is based on personal experience and reputation from other people or the media. From the results of the pre-research survey obtained, the average respondent answered that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because the brand image information they got was appropriate. This type of research is quantitative using a survey method and data collection techniques, namely a questionnaire in the form of a print out given to customers of Warung Mie Suree Cek Pon Simpang Rangkaya with a total of 96 respondents. The data analysis method used is the instrument test and the classical assumption test and uses multiple linear regression tests with the help of SPSS software version 25 to help researchers calculate the data that has been obtained. The results of this study can be concluded that based on the partial test (t), the product quality variable does not have a positive and insignificant effect on purchasing decisions. While the brand image variable has a positive and significant effect on purchasing decisions. Then based on the simultaneous test (F), the product quality and brand image variables simultaneously or together have an effect on purchasing decisions
THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN THE HALUA SRI LANGKAT CANDY BUSINESS IN NORTH SUMATERA Aina Salsabila Qarnain Br. Bangun; Maisyura; Riyandhi Praza; Sufi; Nursanjaya
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.706

Abstract

The right marketing and media strategies are needed to reach a wider market so that it can attract consumer interest, one of which is digital marketing. Digital marketing is a marketing media that is currently in great demand by the public to support various activities carried out. This study was conducted to determine the effect of digital marketing on consumer purchasing interest in the Sri Langkat Halua Candy Business. This study isdescriptive quantitative research using 96 samples determined based on the Lemeshow formula with non-probability sampling techniques. Data analysis used in this study using simple linear regression with the help of the SPSS 25.0 software program. The types of data testing used in this study include data instrument testing, classical assumption testing, and hypothesis testing. The results of the study indicate that digital marketing has a positive and significant effect on consumer buying interest in the Sri Langkat Halua Candy Business.This means that implementing digital marketing can provide a stimulus to generate consumer purchasing interest.While the R value is 38.8% where the correlation coefficient value shows the influence of digital marketing on consumer purchasing interest in the Halua Sri Langkat Candy Business in the low category. The determination coefficient value or R square value shows that 15% can be explained by the digital marketing variable, the rest is explained by other variables not included in this study.
THE EFFECT OF COMPETENCE, WORK ENVIRONMENT AND WELFARE ON JOB SATISFACTION OF PUBLIC HOSPITAL EMPLOYEES LANGSA REGIONAL HOSPITAL Mona Hayati; Yusniar; Em Yusuf Is; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.819

Abstract

This study was conducted to examine the influence of Competence, Work Environment and Welfare on Job Satisfaction of Employees of Langsa Regional General Hospital. This type of research uses a qualitative method that is quantitative, data collection using a questionnaire containing questions and statements by distributing it to the employees concerned at Langsa Regional General Hospital. The population in this study were employees with PNS status at Langsa Regional General Hospital totaling 547 employees. While the number of samples in this study was 72 employees. The data analysis method used was multiple linear regression analysis technique using SPSS 26. Data analysis used the classical assumption test, partial test (t-test) and coefficient of determination test. The results of the study showed that Competence influenced Job Satisfaction, Work Environment influenced Job Satisfaction and Welfare influenced Job Satisfaction of Employees of Langsa Regional General Hospital (RSUD).
THE INFLUENCE OF TEAM WORK, INNOVATIVE BEHAVIOR AND WORK ENVIRONMENT ON THE PERFORMANCE OF EMPLOYEES OF THE EAST ACEH HEALTH CENTER Nurfarhati; Yanita; Aiyub; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.969

Abstract

This study aims to determine the influence of each variable that is interrelated between each other on employee performance, namely team work, innovative behavior, and work environment at the Idi Timur Health Center, East Aceh Regency. The free variables in this study are team work, innovative behavior and work environment, while the bound variables are employee performance. The type of research uses a questionnaire that contains statements by distributing them to the employees concerned at the Idi Timur Health Center, East Aceh Regency. East Idi Health Center, East Aceh Regency. The scoring technique uses a Likert scale. Where with a population of 61 employees and will be used as a sample of 61 respondents. This study uses the Multiple Linear Regression Analysis model with the SPSS (Statistical Program For Social Scince) program. The results of this study are that team work, innovative behavior, and work environment have a positive and significant effect on employee performance at the East Idi Health Center, East Aceh Regency. The better the teamwork , the better the employee performance, as well as the increase in innovative behavior and work environment, the better the employee performance produced.
THE EFFECT OF SERVICE QUALITY AND PROMOTION ON CONSUMER REPURCHASE INTEREST IN BOLU MERANTI SHOP, MEDAN CITY Putri Nabilla; Nur Hafni; Cut Sukmawati; Sufi; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1077

Abstract

This study aims to explore the influence of service quality and promotion on consumer repurchase intention of Bolu Meranti Shop in Medan City. This study is motivated by the high competition in the regional souvenir industry which requires every business actor to continue to maintain customer loyalty. The number of respondents in this study was 100 people, selected using a purposive sampling technique. The analytical method used was multiple linear regression analysis with the help of the SPSS version 30 program. The results of the study indicate that partially, the service quality variable has a positive and significant effect on consumer repurchase intention, so that the first hypothesis (H1) is accepted. Similarly, promotion also shows a positive and significant effect on repurchase intention, so that the second hypothesis (H2) is accepted. Simultaneously, both variables have a significant effect on consumer repurchase intention of Bolu Meranti Shop, so that the third hypothesis (H3) is accepted. These findings indicate that good service quality and appropriate promotional strategies can increase consumer repurchase intention. Therefore, Bolu Meranti Shop needs to continue to innovate in improving service quality and developing attractive promotional strategies to maintain consumer loyalty amidst competitive market competition.
DIGITAL ETHNOGRAPHY AND THE TRANSFORMATION OF BATE RANUP IN THE MEU UROH TRADITION OF THE UJONG DRIEN VILLAGE Sapitri, Cut Adira; Maisyura; Mailyza, Risky; Sopar
Puteri Hijau : Jurnal Pendidikan Sejarah Vol. 10 No. 2 (2025): PUTERI HIJAU: JURNAL PENDIDIKAN SEJARAH
Publisher : Department of History Education, Faculty of Social Science, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/ph.v10i2.66573

Abstract

The Bate Ranup tradition in the Meu Uroh ceremony is an important part of Acehnese culture that reflects values of respect, social responsibility, and family ties. Bate Ranup consists of betel leaves, areca nut, lime, gambir, and other complementary items arranged in a traditional container, used to invite and honor guests during various customary ceremonies, especially weddings. However, with the advent of the digital era and modernization, the values and functions of Bate Ranup are beginning to shift. The younger generation tends to view this tradition as a relic of the past, and both physical and digital invitations are now preferred for reasons of efficiency and practicality. This study was conducted in Gampong Ujong Drien, West Aceh, using a qualitative approach through digital ethnography. The techniques employed include interviews, observations, and documentation. The research results show that although the use of Bate Ranup is declining, its symbolic meaning remains alive in a society that is aware of the importance of preserving customs. This study emphasizes that the preservation of local culture in the digital era requires an adaptive and collaborative approach across generations so that the noble values embodied in symbols like Bate Ranup remain enduring and relevant today and in the future.
Implementation of Aceh Qanun Number 11 of 2013 in Handling Beggars in Banda Sakti District, Lhokseumawe City Erika Yuningsih; Ti Aisyah; Murniati; Muhammad Hasyem; Maisyura
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 2 (2024): June 2024 - September 2024
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i2.50

Abstract

Implementation of Aceh Qanun Number 11 of 2013 in Handling Beggars in Banda Sakti District, Lhokseumawe City is one of the efforts in handling the problem of beggars. This study aims to determine how the implementation of Aceh Qanun Number 11 of 2013 in handling beggars in Banda Sakti District, Lhokseumawe City and to find out what are the obstacles to the implementation of Aceh Qanun Number 11 of 2013 in Banda Sakti District, Lhokseumawe City has not been running effectively. The method used in this study is descriptive qualitative with data collection techniques through observation, interviews and documentation. The results of this study are that the implementation of Aceh Qanun Number 11 of 2013 in handling beggars in Banda Sakti District, Lhokseumawe City has not been running effectively, because the Social Service has not implemented the provision of training services, employment opportunities and business opportunities for beggars. This is because there is no budget and special facilities to handle beggars, lack of funding sources, human resources and infrastructure resources to support the implementation of education and training services as well as employment and business opportunities for beggars. Communication between agencies is also one of the obstacles to the implementation of Aceh Qanun Number 11 of 2013 in handling beggars in Banda Sakti District, Lhokseumawe City. The social service can provide education and training services to beggars as well as employment and business opportunities. The social service can also establish relationships with other agencies in the context of implementing Aceh Qanun Number 11 of 2013 with other agencies such as BLK and DISPERINDAGKOP.
THE INFLUENCE OF TRAINING, EMPLOYEE RELATIONS AND REWARDS ON EMPLOYEE JOB SATISFACTION AT AVICENNA BIREUEN HOSPITAL Muhammad Iqbal; Sullaida; Em Yusuf Iis; Maisyura
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1465

Abstract

This research aims to determine the influence of training, employee relations and rewards on employee job satisfaction at Avicenna Bireuen Hospital. It can be seen that there are still many complaints from people who often procrastinate because there are some employees who are not yet professional in carrying out their duties and obligations, such as lack of preparation, supervision and control so that many people feel dissatisfied and excessive workload will have a negative impact on employees. The independent variables in this research are training, employee relations and rewards. Meanwhile, the dependent variable is Job Satisfaction. This type of research uses quantitative methods. Data were collected using a questionnaire containing questions and statements by distributing them to the employees concerned at Avicenna Bireuen Hospital. The scoring technique uses a Likert scale. This research was conducted on a sample of 114 employees at Avicenna Hospital Bireuen. The sampling technique uses a census or saturated sample. This research uses multiple linear regression analysis with the SPSS (Statistical Program for Social Science) program. The results of the research show that Training has no positive effect on Job Satisfaction shown by Avicenna Bireuen Hospital employees, Employee Relations has no positive effect on Job Satisfaction shown by Avicenna Bireuen Hospital employees, and Reward has a positive and significant effect on Job Satisfaction shown by Avicenna Hospital employees Bireuen.
Co-Authors Abdul Halim Ahmad Fauzan Aina Salsabila Qarnain Br. Bangun Aiyub Aiyub Yahya Cut Sukmawati Dea Nadila Dewi, Risna Eka Astria EM Yusuf Iis Erika Yuningsih Etia Farianti Henny Irawati Ida Royani JuliMursyida Juliyanti Khairil Anwar Lidya Beru Tarigan Likdanawati Lisa Iryani Mailyza, Risky Maryam Miyana Zaifatih Mona hayati Muhammad Hasyem Muhammad Iqbal Murniatai Murniati Naufal Bachri, Naufal Nur Faliza Nur Hafni Nuratul Ikramah Nurfarhati Nurmala Nursakinah Ritonga Nursanjaya Putri Nabilla Rahma Tina Ratna Rico Nur Ilham Riyahi Praza Riyandhi Riyandhi Praza Sapitri, Cut Adira Sopar Sufi Sullaida Syafridah, Anita Teuku Zulkarnaen Ti Aisyah Weny Wardianingsih Hasibuan Yanita Yusniar